Issue 79 | Beverage Innovation by FoodBev Media Ltd

BEVERAGE INNOVATION

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Bai wins at InterBev

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Bai Brands wins two categories at the InterBev 2010 Beverage Innovation Awards in Orlando

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INSIDE global product innovation, technology and ingredient news ÂŠ Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Issue 79 - October 2010

Inside this issue 5 6

14 16

18 22 46 59 64 66

The Editor’s view

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Competition and communication.

Innovations Pick of the latest new products. Including functional drinks news and latest product launches from Japan.

Market Review - China

COVER STORY

Innovation Awards Showcase A celebration of industry excellence - at the InterBev 2010 Beverage Innovation Awards in Orlando, Florida.

Retail sector business intelligence.

Bev business The non-alcoholic beverage industry news review section edited by Bill Bruce. For regular news updates, visit www.foodbev.com/beverage

Ingredients in action Omega-3: future growth prospects, plus probiotics.

Ingredients Beverage Innovation ingredient news.

Events The place to be - events taking place in October and November.

Bev tech

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Saving water in processing Latest in measuring water reduction and developments in re-use and recycling.

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Beverage Innovation technical news.

Beauty Drinks

Marketplace

From a tiny niche to a mainstream proposition, drinks containing nutraceutical ingredients are a growth sector.

Beverage Innovation products and services guide. Advertisers index.

2010 Colours and Flavours Magazine Supplement Looking at NPD megatrends, upcoming legislation, the move to natural and technical issues, the 2010 colours and ﬂavours supplement includes interview with colour and ﬂavour specialists, beverage company founders and industry consultants. Sponsored by

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Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong | Dreamstime.com

www.foodbev.com/beverage Issue 79 - October 2010

CONTENTS 3

The editor’s view

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Competition and communication

ell it’s been quite a fortnight - first a few days holiday in Florida - bright sunshine and palm trees, a day at Disney’s Epcot (on Mission Space they told me my heart was racing. How do they do that? Through the seat belt perhaps?) This was followed by a trip to Miami, including a tour of Star Island to see the beautiful homes of Will Smith and Liz Taylor - we were quite the tourists - and of course the Cuban-style food and drinks were delicious. A long Margarita with a hibiscus salt rim - the best drink I have ever tasted. Then was the opening of InterBev - the American Beverage Association show for the industry with plenty of workshops to attend, some excellent stands, interactive handsets and most important of all - the networking. My favourite stand was that of Hong Cho ‘a vital quencher with vinegar’ from Daesang America Inc. Now to most of

us the word vinegar is offputting, but one taste and I was a convert. Fresh and light and not too sweet, but like a very natural juice - now I understand the passion for these in Asia. Hong Cho actually means red vinegar and the taste comes from the fermenting technology along with the blueberries, blackberries and pomegranate. We’ll be running an interview in a future issue. And finally to the highlight - the InterBev Beverage Innovation Awards - a sense of excitement prevailed as this was the first time these had been organised in the US, in partnership with the American Beverage Association and International Bottled Water Association. For a full review see our Awards Showcase starting on page 25. We had some superb entries - many communicating new technologies to benefit the industry with excellent products, ingredients and packaging all worth shouting about. Congratulations to all our winners and indeed to all entrants. This is not just dropping your business card into a box, each awards

entry involves considerable investment both in terms of commitment and belief, cash and creativity - so thank you to all who entered and we’ll do our best to ensure you get noticed. Both in the press and online at www.foodbev.com - see our gallery, video and related articles for the full picture. We are about to announce the Beverage Innovation Functionaldrinks Awards, in partnership with Zenith Claire Phoenix

”Each awards entry involves considerable investment both in terms of commitment and belief, cash and creativity.” International’s functionaldrinks newsletter. The highlight of the programme will be an awards dinner during the InnoBev Beverages Summit in Washington DC, next March. If you have products, ingredients or packaging that deserves to win in this sector - look out for the announcement on where to send your entry. It’ll be here before you know it.

There is so much more in this issue: a review of the retail sector in China; a Special Report on Saving Water in Processing; a focus on Beauty Drinks; and Omega-3 which tie in well to the upcoming event HiE - Health ingredients Europe - which is of interest to so many beverage companies today. Other upcoming events include Pack Expo, Sial, Brau and K-Show - enough to keep me out of the office for every week of the year. We’ll be present at many of them – so hope to carry out lots of audio interviews. To ensure you receive this sort of coverage contact jesus.luna-lopez@foodbev.com. See you there!

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www.foodbev.com/beverage Issue 79 - October 2010

EDITORIAL 5

Innovations

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The editor’s pick of the latest new products

Roaring Lion sugar free US based Roaring Lion Energy Drink has added a sugar free version to its portfolio. Presented in a 12oz slim can as well as 500ml PET, the new zero calorie version is also available in bag in box (BnB) version as a truly industry friendly alternative for bars and nightclubs in the US, UK, Australia, the UAE, Belgium and Austria.

No Fear shrinks to fit demand Following the UK launch of No Fear Extreme Energy drink earlier this year, Aimia Foods is launching a new 250ml slim line can. The smaller No Fear can format is being introduced on the back of strong sales of the 485ml can within the past six months. Based on the US multi-million pound sportswear brand, No Fear, made history in January when the new drink hit the shelves in the UK’s first ever resealable can.

Kicking up rPET shelf presence Winnington, the company behind KickUp energy drinks has contracted Petainer of Lidköping in Sweden to provide this striking opaque white recyclable 330ml PET bottle.

Ambro Relax Introduced in July 2010, and sold in Texas and California, Ambro Relax from Ambrosia Beverage Group is a lightly sparkling relaxation drink containing a herbal extract blend of passionflower, valerian root and chamomile. The drink provides 100% of the daily values of vitamins B6 and B12 as well as a small dose of melatonin (2.5mg). It contains 10g sugar and a total of 40 calories.

Qua+ joint venture A joint venture between Groupe Danone and India’s Narang Group has resulted in the Qua+ range of enriched drinks. A first mover in functional drinks in the Indian marketplace, the range includes Modelicious for beauty; Morning Glory for health; Ninja Jack for endurance; Phat Burn for calorieburning; Rush Hour for energy and Sin Doctor for recovery.

US superfruit immunity shot Offering a year round formula to support a healthy immune system, AgroLabs’ 3oz Superfruit Immune Booster shot contains Epicor’s proprietorial ingredient blend manufactured by Embria Health Sciences and containing the powerful açai berry.

6 PRODUCT NEWS

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Innovations

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Yuzu Chili heads for the bar

Title Run - 72 trace minerals

Mineralbrunnen Überkingen-Teinach has unveiled an enhanced water line under the name Paul K, developed with Paul Kestermann, drinks designer and founder of Club 100.

Said to contain 72 trace minerals, five core electrolytes and five times more magnesium and eight times more potassium than existing brands, Title Run from the Electric Beverage Company is now a year old.

Featuring Paul K’s profile on the front of the glass bottle, the drinks are available in Açaí, Yuzu-Chili and Tayberry variants - herbal, hot and fruity offerings respectively - that are apparently the new trend mixer or long drink in Germany.

Sweetened with cane sugar and stevia it is free from all artificial additives. More expensive than many brands it is competing successfully on its mineral content.

Superfruit shot launch Bazi has just introduced its first energy shot in the US. Formulated with eight superfruits known as Phyto8, these include jujube, blueberry, pomegranate, goji, mangosteen, raspberry, açai and sea buckthorn plus a vitamin blend. The company is sponsoring a range of sporting events on the West Coast of America.

deFlash functional female nutrition EYL Beverages - one of the entries in the ABA InterBev Innovation Awards has launched deFlash in the US aimed at menopausal women, to complement its Decompress and Debug variants. Enrich Your Life (EYL) operates under the slogan ‘liquid functional nutrition’.

Liquid Lightning revamps US Energy brand Liquid Lightening has redesigned its packaging. Zero calorie Original and Sugar Free, both offer 210% RDA of vitamin C, 520% of the RDA of vitamin B and a staggering 1290% RDA of vitamin B12. Future variants contain fruit juice, stevia and xylitol.

For healthy kids and adults Sportastic Sports Drink from California based GT Beverage Company has introduced a drink designed for health conscious active children. The drinks have an innovative bottle design, based on sports balls including soccer, baseball and basketball, with more sporting themes in the pipeline. The 12oz bottles are available in six- and twelve-packs in major supermarkets with plans to expand into South America soon.

www.foodbev.com/beverage Issue 79 - October 2010

PRODUCT NEWS 7

Innovations

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www.functionaldrinksnews.com Out with toxins

studies have demonstrated that this combination of inulin and oligofructose not only helps increase intake of dietary fibre but also has a probiotic effect and helps increase bone density and calcium absorption.

Luxembourg-based Outox has introduced its hangoverbusting drink to the French market amidst controversy. When unveiled at the beginning of June 2010, its launch attracted criticism as it was promoted as helping to reduce the amount of blood alcohol approximately one hour after consuming a drink. The claims were disputed by those who felt it would encourage consumers, especially teenagers, to increase their intake of alcohol, whilst others doubted the drink could accelerate the rate at which the body metabolises alcohol. Outox is lightly sparkling and available in TuttiFrutti flavour. The drink is sold through the website and is available in packs of four cans, 24 cans and sold individually.

Angel in white glass Leading glass packaging supplier, O-I, has produced a new bottle design exclusively for the organic energy drink sector with Angel Natural

Malaysia’s Ministry of Health (MOH) has endorsed Spritzer + Fibre as over 1 million people in Malaysia are said to be at risk from osteoporosis.

Energy BIO, designed for the horeca channel. Upon its initial unveiling, at Anuga a few years ago it was positioned as the first organic energising beverage of its kind to be based on fruit juice. Featuring pomegranate and blackcurrant juice, the drink has until now only been available in a white foil FFS pouch with a resealable cap closure. The new glass bottle, a stylish 250ml opaque white offering, will be available exclusively through horeca outlets in the Berlin area.

Spritzer with fibre Malaysian bottled water producer Spritzer has added a fibre-enriched water to its existing portfolio.

The company has positioned the passion fruit flavoured drink as suitable for all consumers interested in leading a healthy lifestyle or simply for those wishing to rehydrate and refresh. In 350ml bottles it is also available online.

Functional B-ing Thailand’s Singha Corporation, producer of the world renowned Singha beer, has communicated its aim to increase activity in the soft drinks sector, with related sales to be generating 20% of its turnover within five years. With this goal in mind, the company is apparently planning to export its lifestyle drink, B-ing, to Hong-Kong and several other Southeast Asian countries. First introduced to the Thai market in May 2008, B-ing comprises the following variants:

B-ing Boost, delivering an energy boost to body and mind; B-ing Comfort, which provides added fibre to benefit the digestive system; and B-ing Fine, fortified with multivitamins to strengthen immunity. Thailand’s domestic market for this type of beverage reportedly grew by 355% in 2009 to the value of €102 million.

CollagenPlus Fraser & Neave of Singapore has expanded its range of Fruit Tree juice drinks with Fruit Tree Fresh CollagenPlus juice drink containing jelly bits made from natural marine collagen enriched with vitamin C. Available in peach and mixed berry flavours in 1 litre Tetra Pak cartons and 250ml PET bottles.

Launched under the Spritzer brand of still and sparkling waters, Spritzer + Fibre contains a unique mixture of inulin and oligofructose which is a soluble dietary fibre with prebiotic properties. Numerous clinical human

www.functionaldrinksnews.com © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Innovations

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Latest product launches from Japan Far left: Yoshihiko Hani, President of Beverage Japan Left: Steve Galloway, Exigo Marketing

Dry Sparkling CSD In May Asahi Soft Drinks launched Green Cola as the first in a series of natural carbonated drinks for adults. In the same range, Dry Sparking is a sharp dry ginger beverage containing no calories or sugar, and using malt extract to create a richer flavour.

Watermelon flavour Kirin Beverage’s Suika Soda (below) is a summer watermelon-flavoured clear, healthy carbonated drink. With no fruit juice, protein or fat it has 0.09mg vitamin B6, and 40kcal per 100ml. 500ml PET bottle from Yoshino Kogyosho. Aquarius Day-Start new from Coca-Cola Japan is a Valencia orange flavoured morning isotonic hydration beverage containing 18kcal per 100ml.

Suntory Soft Drinks has launched Dragon Quest Toro Toro Slime which uses the mascot of the computer game to brand a new ‘slimy’-textured soft drink. In both Japanese cider and tropical fruit flavours, it contains vitamin B6 and 33kcal per 100ml and is a limited edition product in 160ml glass bottles from Toyo Glass. The company has also developed Chiteki Eiyou Hokyu Inteligen, a nutrition drink designed to help office workers get through the day with glucose, caffeine and vitamins. 7-Up Clear Dry is an original product for the Japanese market and is positioned as refreshment at work. It is a zero calorie caffeinated CSD, available in a 350ml aluminium can for vending, and a slim 490ml PET bottle.

Calpis Blueberry Mix (right) is Calpis milk and blueberry juice served in a 200ml chilled plastic cup. It uses 1% fruit juice and has 132kcal. Calpis Soda Refresh Zero, is a zero calorie carbonated dairy drink with 1% lemon juice. Calpis Clear Zero, is a seasonal dairy beverage which contains erythritol and xylitol sweeteners. Fanta Fun Mix from Coca-Cola Japan is carbonated and targeted at teenagers. A mix of cola and orange flavours, it offers an unusual combination of tastes. With no fruit juice, preservatives or artificial colours it is 47kcal per 100ml and comes in 1.5ml and 490ml PET bottles and a 350ml can. 50 years ago 3,000 small and mid sized Japanese drinks companies created Guarana, a carbonated soft drink to compete with Coca-Cola. Sales peaked in 1965 at 20 million bottles per year. To celebrate the anniversary, Nihon Co-up has released a special edition glass bottle (right).

Japan Tobacco’s Cool Blue (above) is a grapefruit flavoured zero calorie CSD with cooling aftertaste, reflected in the four 3D effect underwater packaging designs. The company uses erythritol, suclarose and Acesulfame K to create a sharp yet naturally sweet taste. 500ml PET bottle from Yoshino Kogyosho. Targeting young female consumers Dydo Drinco’s Sugeremon (below right) is a lemon drinking vinegar blend. Japan Innovations are brought to you by Beverage Japan, Japan’s leading trade beverage publication and Exigo Marketing, a UK, SE Asia and Japan based consultancy with particular expertise helping food and drink companies in Asian and Japanese markets. Contact: steve@exigomarketing.com www.exigomarketing.com

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Fairtrade Italiano

Shinzo green tea Cream Supplies has added Shinzo Japanese Green Tea to its portfolio, in both a leaf and powdered form. The delicate flavour is achieved by covering the plants with black mesh during the final stages of growth to protect them from intense sunlight. Light steaming protects the colour as unlike many green teas it is green.

Following a 70.9% uplift in total Percol Fairtrade instant coffee sales, Food Brands Group has launched Percol Fairtrade Italiano Instant (100g). It is a freeze-dried coffee made from 100% Arabica beans - dark roasted and at Strength 5.

Inapub near you Inapub.co.uk the leading site that promotes activity in pubs and bars across the country has launched a fast, free, iPhone app, now available from iTunes.

Coors 16oz thermographic silver bullet Ball Packaging and Coors Light introduced a bolder colder package with the 16oz aluminium bottle on 1 September. The bottle delivers portability with a resealable twist off cap and wide mouth opening for a smooth pour. Cold Activated technology provided by thermochromic graphics printed on the bottle plus a Cold Activation Window in the secondary packaging lets consumers see that the beer is cold before they buy it. Suitable for juices, energy drinks and enhanced water.

Single serve rtd wine tulips A neat idea that is a collaboration between ICB and Wine Innovations is the Italian Job Tulip - a pre-filled ready to drink plastic glass of wine with a peel off plastic backed foil top lid. Offering a 187ml glass of wine in Rosé, Sauvignon Blanc and Sangiovese Merlot the concept is described by ICB as lightweight, convenient, shatterproof and easy to serve and carry. It is suited to concerts and outdoor events.

A d v ertorial

Exhibition Brau Beviale 2010 Dynamic Accumulation is well received to improve the filling line throughput. The AccuVeyor® AVD offers you Dynamic Accumulation and saves you valuable floor space. Its usable length can be expanded to overcome micro-stops and slowdowns on up or down stream equipment demands. Unlike conventional solutions, the AccuVeyor® AVD has a simple and robust design that reduces investment and the cost of ownership. Dynamic accumulation is now affordable for almost all packing and filling lines. The AccuVeyor® is a true alternative for single lane or mass flow accumulation. Standard it only builds 2.6 metres in square. It can incorporate up to 140 metres of useful accumulation length up to 35,000 items per hour. This is sufficient for 2 to 10 minutes accumulation and represents the best footprint accumulation time ratio currently available. The AVD consists of an up running as well as a concentric down running spiral conveyor. A transfer unit shortens the product flow from the up to the down stream spiral conveyor. The transfer unit automatically moves along the spiral tracks to shorten or extend the total accumulation length to comply with the accumulation needs. Hall 7 Stand 140 AmbaFlex Specialty Conveyors De Corantijn 81, 1689 AN Zwaag T: +31 (0)229 285130

www.ambaflex.com

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PRODUCT NEWS 11

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Trop50 Farmstand apple Launched in the US, in August 2010, the new Trop50 Farmstand Apple flavour from PepsiCo’s Tropicana brand is available in 59oz containers. At 50 calories per 8oz glass, Trop50 Farmstand Apple squeezes in a full day’s supply of vitamin C and is a good source of antioxidant vitamin E. All Trop50 varieties offer the goodness of juice and contain the zero-calorie, all natural stevia-based sweetener known as PureVia.

Britvic’s Halloween zombies Britvic Soft Drinks plans to own Halloween with its tongue-in-cheek designs extending the long-standing Tango ‘side effects’ campaign. ‘Too much Tango turns you into a Zombie’ and ‘Don’t be seen dead drinking anything else’, are two of the slogans helping Tango win in this seasonal growth sector.

V8 adds spice, cuts salt Campbell Soup Company has introduced V8 Spicy Hot, low sodium, 100% vegetable juice. With 140mg of sodium in each 8oz glass, it features two full servings of vegetables per cup and 50 calories. It displays the American Heart Association heart-check logo and meets the US government requirements for a lowsodium food without tasting bland.

Charlie and Lola Part of Milk Link’s Moo range and with obvious appeal for fans of the books and tv programmes about Charlie and Lola, this new strawberry flavoured Pink Milk drink is aimed at children from two to eight years.

Natural mini fruit shots Frobishers contemporary bottles, with a twist off pop top, deliver a 250ml shot of pure fruit juice. Flavours include apple, mango and bumbleberry - a blend of strawberry, blackberry, blackcurrant and raspberry. A trio of smoothies completes the range. Check out provenance information on the web.

H2Orange funds uni education H2Orange, a new purified Texas Water from GSD&M is bottled in a unique scale-model replica of the iconic University of Texas. Austin Tower will raise millions of dollars for academic scholarships, fellowships, and internships at the University. “Our battle cry is ‘Drink water. Bleed orange. Fund scholarships’,” explained founders Gurasich and McClure who hope to raise $1 million per year over the next ten years, to fund deserving students.

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www.foodbev.com/beverage Issue 79 - October 2010

Business intelligence: China Retail sector review

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Planet Retail analyst Yujun Qui is author of ‘How to win in China’ - a guide to grocery retailing in Asia’s largest market. Beverage Innovation presents highlights of the sectors of this report most pertinent to those in the beverage industry. China has experienced remarkable growth over the past two decades as a result of economic reform opening up the market to outside investment. The Chinese Government has recently focused on shielding the economy from the global recession and in 2009 still managed to hit its 8% growth target. It is forecast that China will overtake Japan to become the world’s second largest economy in terms of GDP by 2011 and, in the longer term, overtake the US to become the largest global economy in terms of GDP. With a population of 1.3 billion and rising income levels, China is likely to become the largest retail market although there is still a long way to go before it matches US consumption levels. In terms of retail development, major cities like Shanghai, Beijing and Guangzhou may seem to be saturated but they still enjoy double digit growth. In lower tier cities like Wuhan, Hefei and Chongqing, both local and international retailers are busy developing networks while the vast rural market, which accounts for around half of China’s total population, is still very underdeveloped.

It is interesting to note that the consumption of some FMCG categories, such as beer, tobacco and tea, is the highest in the world. However, in other categories, such as wine, coffee and nappies, the market is still fairly underdeveloped. ‘How to Win in China’ takes a comprehensive look at the current state of the Chinese grocery sector and the major challenges and obstacles retailers face in entering and expanding successfully in the market. While the market has modernised at break-neck speed in recent years, there are significant differences from other global markets, and even within Asia. These include: • New formats - the rise of premium supermarkets, such as China Resources Enterprise’s Oléformat, which can appeal to China’s growing middle class is flagged as a growing niche. • Forecourt retailing - untapped at the moment but as car ownership rates grow the sector could see significant growth in the future. • Private label - low penetration compared to other international markets, although set for future growth as global grocers (and leading local ones) invest in the ranges and improve their perception amongst Chinese consumers.

• Convenience stores - while cities such as Shanghai, Beijing and Guangzhou are already saturated with convenience stores there is still room for expansion in other cities, with both local and foreign chains playing an important role. • Looking beyond the first and second tier cities - there is pent-up demand in third-tier cities where only a handful of international and strong local players have expanded. The vast rural market offers opportunities for smaller store formats. • E-commerce - online grocery has yet to take off, but e-commerce is set to boom. • Acquisitions - with the market already crowded in the major cities, acquiring local private retailers will become an attractive way enter new markets.

Business development • Local governments hold the key to regulations and resources and are therefore very important to international retailers. However, fostering relationship with them is quite different compared to the west. It demands patience, compromise and flexibility. • Chinese consumers are a unique

group, being price-sensitive and picky on freshness. However, with the fast economical growth, certain groups of consumers are changing their habits. • A well-connected local partner can help a foreign company to start up new business, find other partners and deal with governments. • The vast area and underdeveloped infrastructure in China poses a great challenge to an efficient supply chain. Regional and local distributors and logistic companies are needed to penetrate the fragmented Chinese market. • Managing Chinese employees is a great challenge to foreign companies due to the cultural difference. However, by providing effective training, retailers can retain talent and fuel future expansion. • Understanding but not underestimating local competitors is crucial. Although local retailers are behind international companies in terms of efficiency, they have excellent local knowledge, a larger number of stores and a good relationship with governments and suppliers. • There is little consumer

14 CHINA

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awareness of private labels at present. Finding the best way to offer such ranges is key. With the market reaching saturation point in larger Chinese cities, the best way to rapidly expand in China is via an acquisition of a local player, particularly given the weakness of the Chinese currency.

Young urban consumers City dwelling Chinese consumers born since the 1980s, are likely to bring new changes to the retail market. This group of shoppers, particularly in the major cities, is earning more than their predecessors and has less time to spend on shopping and cooking. They go to restaurants more often, visit grocery stores less often but buy more, are more likely to buy packaged and prepared food and are less price sensitive. Online shopping is likely to become increasingly more important to this consumer group and they are likely to be more influenced by advertising.

Decentralisation Carrefour China has a decentralisation policy which means that each outlet operates as a relatively autonomous entity from the company’s

headquarters. Store managers have autonomy in terms of procurement, pricing, promotions, category management and the appointment of middle managers. The retailer’s headquarters are responsible for negotiating with national suppliers, supply chain management and setting annual and seasonal profit targets.

Convenience Stores While cities like Shanghai, Beijing and Guangzhou are already saturated with convenience stores there is still room for development of these outlets in other cities. Most local convenience store chains operate as small supermarkets with fewer SKUs and higher prices but without a fresh produce offering. As one of the wealthiest and largest cities in China, Shanghai has potential for convenience store development. Local retailers like Lianhua, Nonggongshang and Kedi have opened outlets on every corner of this city regardless of the cost. Over 5,000 convenience stores have opened across Shanghai and forced many corner stores out of business. These convenience stores are all modern in design and have attracted many customers. However, none of these stores have broken even yet because the rapid development

Most hypermarkets include staff that are trained and paid for by a branded manufacturer but managed by the retailer. These are employed specifically to help consumers make a purchase in a promotional area. These staff often assist with some of the day to-day running of the store such as shelf replenishment and organisation

China: Leading modern players, 2009 Rank

Company

Banner Sales Banner Food Market (USD mn) Sales (USD mm) share (%)

China Resources Enterprise

2 3 4

Walmart

Carrefour

Dalian Dashang

5,441

1,772

0.2

Shanghai Nonggongshang

3,767

3,408

0.4

Wu-Mart

3,290

2,748

0.3

Chongqing Shangshe

2,553

1,170

0.1

Beijing Hualian

10,772

9,542

Lianhua

9,746

8,588

1.0

Auchan

7,660

4,801

0.6

6,035

3,789

0.4

5,846

3,796

0.4

Subtotal

2,269

1,452

0.2

90,950

65,148

7.6

Others Total MGD, Grocery Sales

of this channel has led to oversaturation, rising rental costs and inefficient supply chains. There is little doubt that China has emerged as the hot retail market over the past decade. For all of the leading global grocers, China represents a huge opportunity that is fundamental to their longterm prospects and ambitions. Since the 1980s, China’s retail structure has been transformed by international retailers like Carrefour, Walmart and Tesco.

1.1

792,569

92.4

857,717

100.0

Led by the hypermarket channel, modern formats have quickly taken market share away. Major cities are now home to innovative retail concepts while smaller cities are beginning to embrace modern retailing. Players in the beverage industry stand to gain a great deal from having a presence in China - whether with global branded goods, local product or new private label brands and the next few years will be crucial in establishing first mover recognition and reputation.

Consumer insight Disposable incomes in urban areas are expected to double in ten years, which will mean that 20% of the total population will be middle-class by 2020 with an annual income of over US$10,000. China will by then have the world’s largest elderly population, with around 250 million people, over the age of 60. As urbanisation continues, more large cities will emerge as economic centres and a large number of people will move from rural areas. With rising incomes, Chinese consumers will increasingly value food quality and spend more on entertainment and services. The number of wealthy consumers with an annual

income over US$20,000 will continue to rise in first and second tier cities. They will favour imported products, associated with status as well as a more enjoyable lifestyle. Premium supermarkets are likely to open near high-end office buildings, in shopping centres and affluent residential areas. Many local retailers have already started testing this type of concept, such as Beijing Hualian’s BHG Market Place, China Resources Enterprise’s’ Olé and Lianhua’s supermarkets. Better Life, a second tier local retailer has launched a premium concept Super-mart which is doing well in Xiangtan, a small city in Southern China.

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New developments in the international beverage industry

by Bill Bruce

What’s in a name? ‘Sugar is sugar’

n the United States, the makers of high fructose corn syrup want to sweeten its image with a new name: corn sugar. The Corn Refiners Association (CRA) has applied to the federal government for permission to use the name on food and beverage labels. The trade association – whose members include: Archer Daniels Midland Co; Cargill Inc; National Starch; Roquette America Inc; and Tate & Lyle Ingredients Americas, Inc – hopes a new name will ease confusion about the sweetener, which is used in soft drinks, bread, cereal and other products including many non-alcoholic beverages. As the CRA says on its website www.sweetsurprise.com, “relabelling high fructose corn syrup as ‘corn sugar’ clears up confusion and enables consumers to easily identify added sugars in the diet”. Americans’ consumption of corn syrup has fallen to a 20 year low on consumer concerns that it is more harmful or more likely to cause obesity than ordinary sugar, perceptions for which there is little scientific evidence. However, some scientists have linked consumption of full-calorie soda — the vast majority of which is sweetened with high fructose corn syrup — to obesity.

The Food and Drug Administration could take two years to decide on the name, but that’s not stopping the industry from using the term now in advertising. Supporting the name change initiative is a new online marketing campaign at www.cornsugar.com and on television.

See the advertisements at www.cornsugar.com Two new commercials try to alleviate shopper confusion, showing people who say they now understand that “whether it’s corn sugar or cane sugar, your body can’t tell the difference. Sugar is sugar.”

“The new name would help people understand the sweetener,” said Audrae Erickson, President of the Washington based Corn Refiners Association. “It has been highly disparaged and highly misunderstood.”

laboratory at school,” someone once said to me. “Why can’t they just call it ‘salt’?”

for this sort of news, it has become one of FoodBev.com’s ‘most-read’ stories.

Good question, and as we head into a new era of food labelling with manufactures stuck between increasingly savvy consumers and persistently cautious legislators, I sense that we are bound to see more and more stories like this.

If sugar really is ‘just sugar’ and if the Corn Refiners Associations actions are successful, then over time let’s see whether ingredients such as acesulfame potassium (acesulfame K) or cyclamate also get a make-over.

In November last year we ran the story on www.foodbev.com about Ajinmoto’s renaming of Aspartame to become AminoSweet. Such is the appetite

What’s in a name? What do you think about the CRA move to rename HFCS? Share your views and write to me: bill.bruce@foodbev.com

Comment Ingredients name changes are nothing new. Low erucic acid rapeseed oil gained in popularity when it became ‘canola oil’ in 1988, and prunes changed consumer perceptions when they became ‘dried plums” in 2000. I have long held the view that consumers are suspicious of quasi-scientific terminology when it comes to food and drink. For me it starts with seemingly innocent terms such as ‘sodium’. “Sounds like something from a chemistry

Coke still on top in ‘Top 100 Best Global Brands’

nterbrand has published its Top 100 ‘Best Global Brands’ for 2010, and Coca-Cola is still top of the pile.

For the eleventh consecutive year, Coca-Cola has held its spot as the world’s best brand despite the soaring value of technology companies. The 124-year-old brand is widely acknowledged to be one of the most recognised in the world and recently reinforced its presence on the global market by sponsoring the football World Cup in South Africa.

But could Apple or Google be about to knock the soft drinks company off the top spot? Both experienced a meteoric rise in value from 2009 to 2010. Google rose 36% in value and was ranked no4, while Apple’s value increased by 37% putting it into 17th position. In comparison Coca-Cola only experienced a 2% rise.

Best Global Brands Top 10

Top 10 food and beverage brands

Coca-Cola (US) IBM (US) Microsoft (US) Google (US) GE (US) McDonald’s (US) Intel (US) Nokia (Finland) Disney (US) Hewlett-Packard (US)

Coca-Cola (US) McDonald’s (US) Pepsi (US) Nescafé (Switzerland) Budweiser (US) Kellogg’s (US) Heinz (US) Nestlé (Switzerland) Danone (France) KFC (US)

For more on any of these stories, visit www.foodbev.com

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Döhler Group partners with PureCircle

ureCircle and Döhler Group have announced a global strategic partnership on stevia.

Central point of the agreement is the development of innovative stevia-based ingredients and formulations. Key for superior food and beverage formulations are PureCircle’s vast portfolio of stevia ingredients combined with Döhler Group’s strong sweetening, sweetening flavour and application know-how. Together, the companies will bring these competencies to customers in 21 application centres around the world.

Döhler Group and PureCircle will also leverage their R&D programme to jointly further develop stevia-based sweetening solutions. Meanwhile PureCircle USA has announced a distribution agreement with Premium Ingredients International (PII) one of the largest ingredient distributors for food manufacturers. PII will become the new distributor for PureCircle’s stevia-derived products within the US.

Coca-Cola Hellenic opens energy efficient plant in Ireland and maintains CSR listing

oca-Cola Hellenic Bottling Company operations in Ireland has opened a new energy efficient bottling plant, computerised warehouse and community-focused visitors centre at Knockmore Hill, Co Antrim, Northern Ireland. The €130 million facility has the capacity to produce a wide range of non-alcoholic beverages for delivery throughout Ireland. A key component of the new plant is a combined heat and power (CHP) system, which has been constructed in partnership with ContourGlobal, an international company specialising in the development of efficient energy installations. Coke Hellenic CEO Doros Constantinou said: “The CHP plant at Knockmore Hill extends our group’s commitment to combating climate change. It will cut CO2 emissions at the plant by up to 66% while supplying excess clean electricity to the local power grid. “This CHP plant is the fourth to be officially opened across our 28 countries. Another 11 are under development by ContourGlobal. Our aim is to cut CO2 emissions by an average of 20% across all 80 of our bottling plants.”

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Meanwhile Coca-Cola Hellenic has been recognised for its continuing commitment to embedding corporate social responsibility into its operations across 28 countries by achieving listings on the Dow Jones Sustainability Index and the DJSI Europe Index for the third consecutive year. Coca-Cola Hellenic is one of only four beverage producers worldwide to be included in the 2010 DJSI World Index, and one of two represented in the DJSI Europe listing. “We are building a company for the future,” said Doros Constantinou. “Sustainable development in every area of our operations is vital. However, we are only too aware that there is no room for complacency, and this being our third consecutive annual listing, generates excitement and a feeling of ‘being’ in our employees which I trust will further strengthen our focus.”

NEWS 17

Ingredients in action Omega-3: Future growth prospects

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by Kaushik Ramakrishnan Shankar, Senior Research Analyst, Frost&Sullivan

The significance of Omega-3 fatty acids has been resonating in the beverage industry since early 2000. From the 1930s Omega-3 fatty acids were identified as the key components responsible for cognitive development and the past few years have seen an explosion of scientific evidence, new product introductions and quick consumer acceptance.

his has lead to a stupendous growth for the market for Omega-3 fatty acids from different sources. In 2009, the global production of Omega-3 from algal and marine sources stood at - $1.44 billion. This market is expected to grow at a healthy CAGR of 13.91% across various regions of the globe between 2008 and 2013. The Omega-3 ingredients are sourced from marine, algal and plant raw materials. While marine (fish oil) is a traditional source, algal oil has been offered by Martek since the early part of this decade. Of the plant sources, Omega-3 from flax seeds has taken commercial in-roads since 1985, in the form of flax seed oil. Some of the key questions revolving around the functional food ingredients industry with regards to Omega-3 include: • Has Omega-3 reached a point of saturation? • Why have multiple sources of Omega-3? • What is driving the growth of this group of ingredients?

Lot of scope for Omega-3 to penetrate in functional foods The use of algae oils in infant formula is well established in a number of countries. The endorsement of its use by establishments such as the World Health Organisation (WHO) and Food and Agriculture Organisation further enhances its authenticity. In 1993, a joint committee formed by these organisations recommended the inclusion of DHA and ARA in preterm and term infants. Algae oil serves as the exclusive source of DHA. Infant formula by far remains the single largest market for algal Omega-3 ingredients.

Dietary supplements form the largest market for fish oils globally. Fish oil of different concentrations is used in the market. However, 18:12 oils will continue to dominate the marine oils market in terms of volumes as they are priced significantly lower than concentrates. Furthermore, 18:12 or the 30% EPA and DHA forms the most extensively used form of marine oil in the functional food area. Omega-3 fatty acids also target a wide spectrum of consumers up until elderly people. While it is positioned for brain development benefits of infants, it is linked to benefits related to ADHD in older children and better cognition in elderly population. This is unlike many other cognitive health ingredients such as ginkgo biloba that target mainly the older population. Infant formula consumes nearly 57% of the total Omega-3 fatty acids entering the food industry in the US, while functional foods consume only 10%. Functional foods include fortified milks, cheese, cookies, breads and eggs. The global scenario is not very different, where either infant formula or child nutrition

Amongst products featured at Vitafoods were Smartfish powdered beverages by Smartfish AS in Norway. With its latest offering oriented towards children, the biotechnology company specialises in Omega-3 based emulsions to target the brain health, heart health, immune system and recovery of the entire family.

products contain appreciable Omega-3 fortification leading to label claims. Fortified foods are still at infancy in most markets.

Technological Developments Recent technological developments focus on increasing yields, addressing sensory issues and increasing stability of Omega-3 oils. Recent patents related to Omega-3 production include those for Euglena genes that may be used for creating transgenics with high content of Omega-3 fatty acids (US Patent No. 7,629,503). Another patent assigned to Du Pont De Nemours, US (US Patent No. 7,521,223) uses two genes, PDAT and DGAT2, isolated from Y.lipolytica for increasing the PUFA levels of oil produced by oleaginous yeasts. Improvement of organoleptic properties is one important area of research that is being pursued vigorously by many companies in this area, as it is key to consumer acceptance. A 2010 Frost & Sullivan consumer survey in the US revealed that nearly 13% of consumers do not buy Omega-3 enriched beverages

Kaushik Ramakrishnan Shankar due to the taste, and this goes up as high as 20% for Omega-3 enriched protein supplements. Improvement of the sensory profile using various techniques including masking, will increase penetration within the functional foods category, where the fishy odour is still an issue with many food manufacturers and consumers. Friesland Campina Kievit, for example has introduced a microencapsulation technology that facilitates addition of encapsulated ARA and DHA into hypoallergenic infant formula. Ocean Nutrition Canada promise improved organoleptic properties for a product containing Omega-3 fatty acids. It has been active in pursuing other avenues for improving the sensory profile of its fish oils. It has recently purchased a license for using a microencapsulation technology developed by GAT food essentials. This is in addition to ONC’s own microencapsulation technology called PowderLoc. The technology is aimed at enabling greater penetration in the foods space, even as the products can still be used in the Dietary supplements arena. Omega-3 oil stability has always been a problem for manufacturers. Many companies have expended resources in making their products as stable as possible by manipulating

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conditions of handling, storage and even adding anti-oxidants. EPAX ingredients has recently developed a new antioxidant blend which increases oil stabilisty by 50-70%. Their proprietary purification process also claims to remove the organic pollutants, trace minerals and brominated flame retardants found in fish oils. Foods rich in Omega-3 are constantly being covered in the news for their health benefits, derived out of the Omega-3 fatty acids. A meta analysis of data related to walnuts, conducted by the Harvard University’s School of Public health, revealed the exemplary performance of walnuts in reducing blood lipid indices, mainly attributed to it being a rich source of Omega-3 fatty acids. This has further improved the image of Omega-3 in the consumer’s mind.

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Supply is not an issue Omega-3 fatty acids can be derived from marine, algal or plant sources. Each source has its own advantages and disadvantages. In any situation though, the supply of Omega-3 ingredients is ample and can satisfy a greater growth in consumption than witnessed now. Algal oil is growing at a steady pace mainly due to the efforts of companies like Martek and Lonza in the western nations. Martek is by far the biggest company supplying algal Omega-3 ingredients and is protected by a strong patent portfolio and supply agreements with various end users.

Consumer trends There are three megatrends identified by Frost & Sullivan within the food and beverage

ingredients space. These are: 1. Natural Ingredients 2. Preventive Health / Holistic Nutrition 3. Food safety, security and Sustainability Omega–3 Ingredients contribute a lot towards both generic and condition specific claims on foods and dietary supplements. Latest product development initiatives have made Omega-3 ingredients amenable to addition in a variety of functional foods which are preferred by consumers over non-fortified foods. The effect of the rising healthcare costs and the increased consumer knowledge of cardiovascular disease has been a dramatic upsurge in consumer interest towards preventive healthcare. An increasing number of consumers have started

associating food with health and wellness, and many consumers now rely on nutritional supplements and fortified foods as alternative means to prevent health afflictions such as CVD. The different sources of Omega-3 ingredients - marine, algal and plant keeps the vegetarian and vegan consumers happy. Consumer choice of Omega-3 ingredients will also be largely based on marketing, positioning, preference and perceptions about the ingredient.

Conclusion Despite challenges faced by individual segments of the industry, the overall market for Omega-3 will continue to grow. Clearly the market for Omega-3 ingredients is only set to grow at the scorching pace predicted by Frost & Sullivan.

INGREDIENTS 19

Ingredients in action

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Probiotics With the growing trend toward personal nutrition, the Health and Wellness market is flourishing and proving itself to be recession proof. Fruit juice is naturally one of the leading categories in this market and is an ideal vehicle for delivering health benefits through enrichment with functional ingredients.

ccording to Euromonitor, the global Fortified/Functional fruit and vegetable juice market was worth €7.9 billion in 2009, and had experienced an impressive 12.8% growth from 2006 to 2009. Among the most promising innovations in functional juices are probiotics. Probiotic juices can offer proven digestive and immune benefits to consumers, giving consumers a choice outside of the dairy aisle. According to New Nutrition Business, probiotic juice is a very good opportunity for juice manufacturers, as it fully answers consumer needs for relevant health benefits which consumers can feel, in a refreshing, tasty and convenient format. The use of probiotics in beverages requires a strong knowledge on probiotic formulation and process. Indeed, survival of probiotics in drinks is strain and juice specific. And process is a key step when producing such products. These key points are further addressed below.

Selecting the health benefit and Probiotic The first parameter to consider is the health benefit desired. The

amount of probiotic required in the product will be dependent on the clinical documentation associated with the probiotic strain selected to deliver the health benefit of choice. The stability of the probiotic over shelf life is also a consideration since by definition; the probiotic must be viable to deliver its benefits to the consumer. An over rate dosage needs to be considered depending on the probiotic viability in the drinks. Shelf life could be extended by cold storage, which maintains probiotic stability and preserves the flavour profile by preventing probiotic growth. Danisco has a thorough understanding of both the formulation and process aspects therefore can support manufacturers in these efforts.

Developing formulations The survival of probiotics is specific to each juice formulation due to interactions with various juice components. Hence, the overall formulation needs to be carefully selected to support the probiotic survival over the drink shelf life. Beverage formulations can be optimised through consideration of several key parameters, including the fruit

content and fruit ratio, pH and sugar content (Brix). It needs to be considered also that fruit components, even within the same species of fruit, varying depending on its origin or maturity, handling or processing can result in changes in key active components such as vitamins, essential oil or organic acids. Validation of probiotic survival in the final formulation using industrial raw ingredients and processing is recommended. Danisco, in co-operation with Victoria University (Melbourne, Australia), has shown the impact (beneficial or detrimental) of different components such as vitamins or antioxidants in a model of fruit juices. Danisco scientists have also conducted studies demonstrating the impact of formulation on probiotic survival. For example, it was discovered that Howaru Bifido was not stable in a 100% Cherry juice from concentrate (3 logs loss in 35 days). Subsequent changes in the fruit content and the ratio between different types of fruits was sufficient to create a cherry type juice that resulted in good stability of the Howaru Bifido over at least 35 days. In

1.00E+10 1.00E+09 1.00E+08

cfu/ml

1.00E+07 1.00E+06 1.00E+05 1.00E+04 1.00E+03 1.00E+02 1.00E+01 1.00E+00

100% Cherry = reference (pH3.3/ 13.9°Bx) 100% Cherry optimised (13.4°Bx)

21 Days

this case, the final formulation was a 100% juice made from concentrate composed of 30% cherry and 70% apple. The second option was to keep the same formulation (100% cherry fruit) but to adjust the pH and Brix to the optimal conditions to the bacteria (see chart, below left). This research shows that modifications of the formulation with expertise developed in this study enabled good probiotic survival. Now let’s consider the impact of processing, the second hurdle to guarantee technical success.

Process understanding

Survival of Howaru Bifido in different cherry type drinks: reference, optimised with fruit ratio or optimised with drink parameter

Danone dominates the probiotics market, with sales of its Activia product in the US at $383 million in 2009 in comparison to sales below $44 million for YoPlus from General Mills.

30% Cherry + 70% Apple optimised (pH4 and 10.8°Bx)

Commercialisation of probiotic drinks brings together the optimised formulation with large scale processing. The key is to keep probiotic viable, ie minimise loss during manufacturing, distribution and over shelf life. Probiotics are sensitive bacteria, for example sensitive to heat and oxygen, so they must be added after heat treatment and pumping/mixing must be minimised. There are many different process options by which a manufacturer can add

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probiotics to their beverage. The important thing is to consider the existing equipment, the overall running of the factory, the level of quality of the line environment, in terms of hygiene in order to find a good compromise between food safety, human and time resources, cost and process ease. Please refer to the diagram below for a production line organisation example. Danisco’s Beverage specialists have worked in collaboration with equipment specialists to understand the available options and designed a system that appears to be a good compromise between all of the parameters cited above.

Probiotics in powder drinks This specific market segment could also be fortified with probiotics. Because of their

convenience and ‘on-the-go’ appeal, powder drink mixes, especially in individual packaged sticks, have been increasing in popularity. The formulation could stay basic with a focus on the water activity that needs to stay below 0.2. Nevertheless, special attention needs to be paid to flavours. As with liquid beverages, fruit flavours can have various effects on probiotic survival. Citrus oils also seem to be particularly hard on probiotic stability. Beverages delivering health and wellness benefits are a hot trend. While there are many factors that must be considered when developing a successful probiotic beverage, probiotic addition imparts health benefits to the product which consumers are looking for.

Example of possible line organisation to manufacture drinks with probiotics

The juice is prepared, pasteurised and cooled ready for the probiotic addition. Afterwards, the probiotic sachet (freeze-dried or frozen format) is introduced into the juice through a specific hole on the pipe adapted with a static mixer. This step could occur

on the line and protected by a sterile bench, or in a clean room, separated from the main factory environment. After the innoculation step a tank must be filled and closed to ensure the production homogeneity. Then the product could be sent to the filling machine.

References: 1. NP Shah, W Ding, M Fallourd and G Leyer. 2010. Improving the stability of Probiotic Bacteria in Model Fruit juices using vitamins and antioxidants. J. Food Sci. vol. 75, pp. M278-M282. Documentation on Howaru Bifido: H Gill, KJ Rutherfurd, ML Cross. 2001. Dietary probiotic supplementation enhances natural killer cell activity in the elderly: an investigation of age-related immunological changes. J. Clin. Immunol.21:264-271. H Gill, KJ Rutherfurt, ML Cross, PK Gopal. 2001. Enhancement of immunity in the elderly by dietary supplementation with the probiotic Bifidobacterium lactis HN019. Am. J. Clin. Nutr. 74:833-839.

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INGREDIENTS 21

Ingredients

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Protein powder for stick packs Functional beverage manufacturers seeking nutrient-dense, green protein ingredients can now look to Cyvex Nutrition’s Alfapro Agglomerated, a, highly dispersible grade of its branded, Alfapro protein concentrate. Though it retains the same nutritional profile as Cyvex’s existing Alfapro line, Alfapro Agglomerated benefits from a particle-binding and solidifying process that improves powder consistency, reduces bulk density and eliminates premixing.

“As market demand increases for both nutritious alternative protein sources and functional beverages, Alfapro Agglomerated provides a tailored ingredient for convenient use in protein powder beverages, satchets and individual stick packs,” noted Matt Phillips, president, Cyvex Nutrition.

Calcium fortified soy protein Solbar from Israel, a global producer of specialty soy proteins, will present its calcium fortified isolated soy protein design for dry beverage blends (DBB) ready to drink (RTD) beverages and UHT processed drinks at HiE. Major applications include calcium fortified soy milk and other soy beverages. This ingredient contains a highly nutritious

For the heart and menopause ADM will showcase the CardioAid range of phytosterols and phytosterol esters, which have approval as novel food ingredients at HiE. These help manufacturers of functional drinks capitalise on the approved EU health claim stating: plant sterols are

shown to lower/reduce blood cholesterol. The company also offers Novasoy soya isoflavones which help with the signs of the menopause, including hot flushes, Novatol, a natural source of Vitamin E, and Decanox natural antioxidants for food use.

National Starch labelling survey National Starch Food Innovation has conducted in depth consumer research in Germany and France to better understand attitudes towards product labelling in these countries. The study consisted of eight moderated focus groups where 6-8 female consumers grouped by age; 25-45 and 45-65, discussed views on labelling of convenience foods and beverages.

Laura Goodbrand, marketing manager wholesome ingredients said: “German and French consumers respond better to positive pack claims such as ‘natural’, ‘organic’, ‘clean label’ or ‘made with natural ingredients’

protein and an ideal balance of essential amino acids.

Fibre enriched beverages Colloides Naturel International (CNI) is showcasing Fibregum Clear, a highly purified and clarified version of Fibregum, developed to enrich beverages with fibre. Fibregum, an all-natural Acacia gum particularly rich in soluble fibre (minimum 90%) offers exceptional, scientifically proven nutritional properties, including a strong prebiotic effect. The last scientific studies confirm that it helps to balance the intestinal microflora, encourages the growth of bacteria

(bifidobacteria, lactobacilli) and enhances the production of SCFAs The new clear product has low viscosity and excellent stability in anacidic medium making it suitable for functional beverages and juices with no impact on clarity, brightness or flavour.

than negative claims, such as ‘free-from additives’ or ‘without e-numbers’.”

are defined as being free from chemical additives, with a simple ingredient listing.

National Starch has developed a clear definition of clean label to help manufacturers make sense of the term. Clean label products

Starches are classed as ingredients, not additives, with a back-of-pack label declaration.

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Beverage news and opinion

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SHOWCASE

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AWA R D s re v i ew featuring ENTRANTS FINALISTS and WINNERS

InterBev ORLANDO September 2010

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American innovation

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A celebration of excellence

t a special gala awards dinner at the Orange County Convention Center in Orlando on 23 September – during InterBev 2010 – attended by more than 200 industry representatives, the finalists and winners in the InterBev 2010 Beverage Innovation Awards were announced. The awards gala dinner was hosted by FoodBev Media Group Editorial Director Bill Bruce and Beverage Innovation Managing Editor Claire Phoenix. FoodBev Media Chairman Richard Hall introduced American Beverage Association President and CEO Susan Neely and International Bottled Water Association President and CEO Joe Doss. “Partnering with ABA and IBWA to launch the InterBev Beverage Innovation Awards has been a successful venture, and the support of the beverage industry has been wonderful,” Richard Hall, FoodBev Media Chairman, said. “The award winners are true examples of the excellence and innovation in the beverage industry today and we congratulate them.”

Representatives of finalists and winning companies at the InterBev Beverage Innovation Awards gala dinner “With categories for new products, packaging, ingredients and environmental initiatives, the awards highlight innovation and best practice in the American drinks industry,” said Bill Bruce. Addressing the audience, Claire Phoenix said: “We are delighted with the high calibre of entries and recognise that each and every one involves considerable investment and a determination to push through new ideas. This is a celebration of all that’s great in this industry, and you should all feel proud to be here.”

the International Society of Beverage Technologists; Claire Phoenix, Managing Editor of Beverage Innovation magazine; Dyfed “Fred” Richards, Executive Creative Director of InterBrand; Bill Sipper, Chief Operating Officer of New Leaf Brands; and James S Tonkin, Principal of HealthyBrandBuilders.

Sponsors The InterBev Beverage Innovation Awards dinner was sponsored by: Can Manufacturers Institute; the Wine Institute; and Beer Industry of Florida. Portola Packaging Inc sponsored the Best packaging innovation category.

Distinguished judging panel

“Innovation is a hallmark of this industry and these awards certainly put the focus on all the good and positive things the industry has to offer,” added Susan Neely.

The InterBev Beverage Innovation Awards judging panel was chaired by Bill Bruce. Judges included: Dean Bellefleur, President of D-idea; Ross Colbert, Managing Director of M&A Americas at Zenith International; Larry Hobbs, Executive Director of

The awards ceremony was hosted by FoodBev Media Group Editorial Director Bill Bruce

American Beverage Association President and CEO Susan Neely

The InterBev Beverage Innovation Awards is a partnership initiative by the American Beverage Association, the International Bottled Water Association and FoodBev Media’s Beverage Innovation magazine.

IBWA President and CEO Joe Doss

FoodBev Media Chairman Richard Hall

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A world of food and drink

Entries, finalists and winners in 12 categories Best new ready to drink beverage Dr Pepper Snapple Group’s Mott Medleys won the best new ready to drink beverage category. The company said: “As the nation’s leading apple juice and apple sauce brand and maker of Mott’s for Tots, Mott’s is the expert in providing Mom with healthy solutions for her kids – that kids also love. “We know that Moms want to make their kids happy while making sure they get the nutrition they need. “Most moms have a hard time ensuring their kids get enough fruits and veggies. Mott’s Medleys is a 100% juice fruit and veggie blend, with two total fruit and veggie servings in

every 8oz glass. It tastes just like the fruit juice kids love, but is not cloudy or murky like other fruit and veggie blends. The taste is so delicious that kids will never know they are drinking their veggies. “That is why we say Mott’s Medleys has ‘Invisible Vegetables. Magical Taste’.” Mott’s Medleys Juice is available in three flavours: apple, grape and tropical.

Jim Trebilcock and David Thomas from Dr Pepper Snapple Group

In addition to providing two total servings of fruit and vegetables in every 8oz glass, Mott’s Medleys Juice delivers 100% of the daily value of vitamin C, and is also a good source of vitamin E and magnesium.

New Leaf Brands lemonade range; and Bolthouse Farms Bom Dia Coconut Splash Finalists in this category were: New Leaf Brands lemonade range and Bolthouse Farms Bom Dia Coconut Splash.

Best ready to drink beverage category winner: Mott’s Medleys from Dr Pepper Snapple Group

Entries in this category included: • OKF International with Sparkling Natural Fruit Drink. • Dr Pepper Snapple Group with Dr Pepper Cherry.

• • •

Honest Tea Inc with Half & Half; Passion Fruit Green Tea with Maqui Berry; and Honest Kombucha Maqui Berry Grapefruit. Tahitian Noni International with Tahitian Noni. Tropicana, with Trop50.

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AWARDS 27

American innovation

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Best new functional drink The best new functional drink category was won by Bai Brands with Bai.

Bai harnesses the power of the coffee fruit to deliver a line of functional drinks that blend refreshing, exotic fruit tastes with a major antioxidant boost. Based on a USDA measure of the total antioxidant power of foods and beverages (Oxygen Radical Absorbance Capacity, or ORAC), the coffee fruit extract found in Bai provides more than 30 times the benefit of açaí per gram and more than 45 times the benefit of pomegranate. Bai offers a fraction of the calories of meal replacement beverages and the affordability of enhanced water products and other fruit drinks.

Bai Brands won the best new functional drink category

Bai is available in eight varieties, evoking great

Ari Soroken and Ben Weiss from Bai Brands coffee-growing regions: Jamaica Blue Berry, Kenya Peach, Mango Kauai and Tanzanta Strawberry.

Costa Rica Clementine, Panama Peach and Sumatra Dragonfruit, sweetened with organic Stevia.

Sweetened with organic evaporated cane juice; the low-calorie Bai5 line includes Congo Pear,

After launching in the New York City metro area, Bai is available in 13 US states, the Caribbean, Dubai and Panama.

CalNaturale with Svelte; Tahitian Noni International with Tahitian Noni; and Beveragette Ventures with Gem were finalists in the best new functional drink category Finalists in this category were: CalNaturale with Svelte; Tahitian Noni International with Tahitian Noni; and Beveragette Ventures with Gem.

Entries in this category included: • BYB Brands with Simmer Extreme Relaxation Drinks. • Celsius Inc with Celsius, Your Ultimate Fitness Partner,

• •

Lemon Iced Tea. Yxaiio with Yxaiio Pheromones. EYL Beverages with deFlash.

• •

Bolthouse Farms with Hawaiian Holiday Passion Orange Guava. Frontier Beverages, with Unwind and Bulldozer.

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Best new water Patagonia Mineral S.A. won the best new functional drink category with Aonni. Aonni comes from an area untouched by civilisation, in a hostile and remote part of the world. With no industrial activity or farming nearby, the

Bruno Puntous of Patagonia Mineral S.A. water comes from a private property in the Straits of Magellan that was baptised in 1670 as ‘Fresh Water Bay’.

Aonni won the best new water category

Slightly sweet, with a neutral ph, and low in mineral content, Aonni water flows from source to the bottling facility moved only by gravity, “pure and virgin water” from Chilean Patagonia.

Finalists in this category were: Ganic Consumer Products with Ganic aroma water; and Solé Water with Solé Arte.

Entries in this category included: • AquaNew LLC with Watt-Ahh. • CannedWater4kids with CannedWater4kids.

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AWARDS 29

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Best newcomer brand or business Beveragette Ventures won the best newcomer brand or business category with GEM. GEM was created ‘by women, for women’, to develop and provide women’s health and wellness beverage supplements, using natural and (nature-identical) ingredients that are scientifically proven safe and effective. GEM Keep it cool - the company’s flagship product, is a health and wellness beverage

for the reduction and relief of symptoms of menopause. Other GEM products include Let it go (stress relief), Lookin’ good (anti-ageing), C’Mon focus (mental acuity), and Lean on me (bone strength). Consumer marketing strategy is focused on pairing up an iconic female figure (Marie Osmond) with an iconic brand (Award winning Hornell Anderson design), creating a dynamic identity with our

Shannon Reagan-Henry of Beveragette Ventures

product name, brand image, and the consumer – all focused on a fun, healthy, natural women’s supplement. The company launched GEM Keep it cool via a national direct response 28 minute infomercial in September of 2009.

Beveragette Ventures won the best newcomer brand or business category with GEM

Finalists in this category were: CalNaturale with CalNaturale Chardonnay; and EYL Beverages with Enrich Your Life!

“GEM was created ‘by women, for women’, to develop and provide women’s health and wellness beverage supplements.”

Entries in this category included: • CannedWater4kids with CannedWater4kids. • Tahitian Noni International with Tahitian Noni.

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Best new beverage ingredient Bai Brands won its second award in the best new beverage ingredient category, with Bai coffee’s superfruit. By unlocking the antioxidant power of the coffee fruit, Bai has pioneered a new category in the functional beverage market based on this natural ingredient. It combines with refreshing, exotic fruit flavours for healthy, thirst quenching beverages.

After learning of the high concentration of antioxidants in the fruit encasing the coffee bean, which is usually discarded during harvesting, Bai founder Ben Weiss decided to use new technologies to process the fruit. Bai creates an additional revenue stream for coffee growers and offers many health benefits. Based on a USDA measure of the total antioxidant power (Oxygen Radical Absorbance Capacity, or ORAC), the coffee fruit extract found in Bai provides more than 30 times the benefit of açaí per gram and more than 45 times that of pomegranate - two ubiquitous functional beverage ingredients.

Ari Soroken and Ben Weiss from Bai Brands Entries in this category included: • Innovation Laboratories with PureWay-C. • EYL Beverages with Debug with stabilised Rice Bran. • Scientific Food Solutions with Aqua-Lyte.

Finalists in this category were: OKF International with Organic Aloe Vera; Scientific Food Solutions with Aqua-Lyte; and DD Williamson with Caramel Color 520.

Bai Brands won the best new functional drink category

Hear an interview with Ben Weiss on www.foodbev.com

Launching soon...

follow www.foodbev.com for more information © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Best health, wellness, hydration or nutrition inititiative The best health, wellness, hydration or nutrition initiative was won by Blast Cap Technologies with BlastMax. Blast Cap Technology’s patented dispensing technology – BlastMax – helps to preserve the functionality of ingredients, providing a potent, great tasting, healthful, and preservative-free drink for optimal cellular absorption.

Blast Cap Technologies won the best health, wellness, hydration or nutrition initiative category

Blast Cap Technologies offers beverage-makers the opportunity to provide consumers with maximum flavour, potency, freshness

and convenience - free from sugars, preservatives and stabilisers. Blast Cap Technologies does not use hot-fill, but achieves its benefits by keeping ingredients separate until the consumer is ready to use the product. The company said: “We are committed not to just the broadest of array of products of any company in the industry around the world but also have evolved into a diversified health care company that discovers, develops, and manufactures superior products that helps establish

Mikel Anderson of Blast Cap Technologies branded products and applies creative technologies to increase the commercial potential of these products categories and many more.”

Beveragette Ventures and Zico Beverages were finalists in the category

Finalists in this category were: Beveragette Ventures with Gem; and Zico Beverages with Zico. Entries in this category included: • AquaNew LLC with Watt-Ahh. • Usana Health Services with Fibergy Plus. • Celsius Inc with ‘On-the-go’ Berry Stick Packets. • Scientific Food Solutions with Aqua-Lyte.

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Best new manufacturing, bottling or distribution innovation Trustwater Group won the best new manufacturing, bottling or distribution innovation category with Trustwater.

site, on-demand; replaces detergents and sanitisers; is harmless to man and the environment.

Trustwater’s patented waterbased cleaning and disinfection technology completely eliminates the need for toxic chemicals in major industrial processes.

Trustwater is the world’s leading developer and manufacturer of Electro-Chemical Activation (ECA) systems, known as Ecasol and Aversol.

Trustwater: destroys all known pathogens; is a true “clean” technology; is food contact safe; generates solutions on

ECA is the process of passing a diluted saline solution and potable water through an electrolytic cell in order to generate environmentally

friendly, highly active, metastable solutions. Used separately or in sequence, Ecasol and Aversol eliminate the requirement for sanitisers and chemical detergents in a wide variety of food and beverage processes. Trustwater ECA systems eliminate 100% of chemical CIP costs, significantly increase line uptime, have a payback period of less than six months, and improve plant profitability.

Chris Hoemeke of Trustwater

Finalists in this category were: Polymer Solutions International’s DLR Pallet; and Constar/Arizona Beverages with Constar X4 technology (Rescue Water).

Constar’s X4 technology

Trustwater won the best new manufacturing, bottling or distribution initiative category Entries in this category included: • Admix Inc with Fastfeed. • Zico Beverages with shelf- stable HDPE bottle. • OnTrak Software with SignTrak Custom POS Software.

• •

DisplayPlan with Front Up Roller (FUR) Shelving System. Move Collective with Bobble.

Polymer Solutions International’s DLR Pallet

• •

Niagara Bottling with Complete Plant Monitoring System. Polymer Solutions with Bottle-Up. Display Plan Front Up Roller (FUR) Shelving System

Admix Inc Fastfeed; Polymer Solutions Bottle-Up; Move Collective Bobble; and Niagara Bottling © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Best new packaging innovation sponsored by Crown Bevcan won the best new packaging innovation category with its Full-aperture SuperEnd.

serve beer more quickly at events: reduce queuing time and keep the drinking experience.

The brief was to develop a package that would help brands

The end was developed for SAB Miller using a combination of Crown’s beverage and food technologies. It was developed for launch at this year’s World Cup in South Africa. The full-aperture SuperEnd performs with pressurised drinks, allowung the entire lid to be removed, turning the can itself

into a drinking cup. This is the perfect package for large scale events: no need for glassware and draught installation; quicker serving; consumer still enjoy the drinking experience; consumer holds branded package while drinking; and a fully recyclable product. The Full-aperture SuperEnd represents a real alternative to the traditional packaging prohibited at stadiums and arenas.

Dean Bellefleur of D-idea received the award on behalf of Crown Bevcan, from Roy Robinson of category sponsor Portola Packaging Inc

Finalists in this category were: Inland Labels for the Molson Coors Light - Generation 2 label; and 3M Company, for its Scotch Easy-Open Carry Handle Tape. Crown Bevcan Full-aperture SuperEnd

Inland Labels; 3M Company; and Tahitian Noni Quad Entries in this category included: • Chambord with Chambord Liquer. • IBC Shell Packaging with Grey Goose Designer Singles. • Bedford Industries with ElastiTag.

• • •

Liquid Health with PowerCap. Green Planet Bottling with Green Planet bottles. Zico Beverages with Zico.

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AromaCan with Aroma-Can. Patagonia Mineral with Aonni. Tahitian Noni International with Aluminium bottle and

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4 litre quad. Niagara Bottling with Eco Air Bottle III. The Coca-Cola Company with PlantBottle.

Chambord; Bedford Industries; Liquid Health; Green Planet Bottling; Coca-Cola PlantBottle; and Niagara Bottling © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Best environmental sustainability intiative Coca-Cola Enteprises won the best environmental sustainability initiative category for its Commitment 2020. In Feb 2009, Coca-Cola Enterprises announced ‘Commitment 2020’ - five CSR goals to reduce the overall carbon footprint of the business by 15% by 2020, from 2007. It introduced efficient technologies for its operations and refrigeration equipment, installed renewables (solar and

fuel cells), and increased fleet efficiency through hybrid trucks. It minimises water use and replenishes the equivalent to that used in beverage production to local communities. It has installed water efficient technologies (dry lube, recycle and reclaim loops, air rinsers); built rain gardens and installed rain barrels. It has maximised the use of renewable, reusable and recyclable resources; and recovered the equivalent of 100% of its packaging. By lightweighting and increasing renewable and recycled materials through CocaCola Recycling LLC, the company has recovered >160,000 tonnes of packaging. And also reduced the amount of water used to make 1 litre of product from 1.73 to 1.67 litres.

Entries in this category included: • Pneu-Logic Corporation, with Pneu-Logic Control Systems. • Cryotech International with Microdose. • Paxton Products with Paxton PureAir. • OnTrak Software with OnTrak Software. • World’s Fresh Waters with Portable Aquifer Concept.

• • • •

Honest Tea Inc with Lightweighting the PET line. Trustwater Ltd with Trustwater. Tahitian Noni International with Aluminium bottle and 4 litre quad. Niagara Bottling with Eco Air Go Green.

John Downs and John Brock received the award for Coca-Cola Enterprises for Commitment 2020

Highly Commended was: EcoLab (left) for its DryExx GS Technology.

Finalists in this category were: The Coca-Cola Company with PlantBottle; and Fogel de Centroamerica for the Fogel HC12 Cooler with R290 refrigerant. The Coca-Cola Company; Fogel de Centroamerica

Pneu-Logic Corporation; Cryotech International; Paxton Products; Honest Tea; Niagara Bottling; and World’s Fresh Waters © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Best marketing campaign Miller Coors won the ‘best marketing campaign’ category with the Miller High Life 1-second advertisement. In 2009, Miller High Life re-wrote the television advertising rule book. With a single 1-second advertisement, it achieved what other advertisers failed to achieve with multi-million dollar campaigns.

With Super Bowl half time advertising rates soaring through the roof at a staggering $3 million for 30-seconds, Miller chose to upset the status quo and air a 1-second ad, despite – as many pioneering concepts often do – attracting resistance from the broadcaster and competitors alike. Supported by a dedicated website and widespread PR exposure in the lead up to the airing, Miller successfully generated a nationwide buzz surrounding the ad, with viewers tuning in with anticipation of the infamous advertisement. The campaign led to an increase in brand awareness and strength and ultimately nationwide sales growth.

The Miller High Life 1-second ad

Marc Tiberia of MillerCoors

Finalists in this category were: Beveragette Ventures with www.drinkGEM. com; and the American Beverage Association with its ‘Rivals’ campaign.

www.drinkGEM.com from Beveragette Ventures Entries in this category included: • Ganic Consumer Products with Ganic Water marketing campaign. • Bedford Industries with ElastiTag.

• •

‘Rivals’ from the American Beverage Association

Dr Pepper Snapple Group with Snapple Diet Trop-A Rocka/The Celebrity Apprentice. Tahitian Noni International with Tradewinds magazine.

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Tropicana, with ‘Trop50’ campaign, and ‘Juicy Rewards’ initiative.

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Best InterBev exhibit under 200 sq ft The Best InterBev exhibit under 200 sq ft was won by Honest Tea. The finalists in this category were: Dr Pepper Museum & Free Enterprise Institute; Fogel de Centroamerica; and Preform Solutions Inc. To see a picture gallery of dozens of exhibits at the InterBev trade show in Orlando, visit www.foodbev.com

Matt Chambers of Honest Tea collected the award for best InterBev exhibit under 200 sq ft

Best InterBev exhibit over 200 sq ft The Best InterBev exhibit over 200 sq ft was won by cooler manufacturer Imbera. Highly commended in this category was Ford Commercial Truck. The finalists were: PepsiCo; Sweet Green Fields; and Aquafine Corporation.

James Tonkin of HealthyBrandBuilders accepted the award on behalf of Imbera

For video, galleries and more from InterBev and the InterBev Beverage Innovation Awards, visit

foodbev com A world of food and drink

ÂŠ Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Saving water in processing Click here to subscribe

Water footprint is the word on everyone’s lips this year and saving water in processing is a massive contributor. Beverage Innovation consults the experts about latest moves in water reduction, re-use and recycling and highlights technology sector developments.

Page 40

Page 43

Coca-Cola releases water footprint report

Memcor hollow fibre technology for the beverage industry

Page 41

Page 44

Siemens case history in Malaysia

Tetra Pak’s Design for Environment programme

Page 42 Coca-Cola Hellenic leading in Water Stewardship

Page 45 Ball Packaging Europe manages water reduction in can production

www.foodbev.com/beverage Issue 79 - October 2010

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The Coca-Cola Company releases water footprint report

he Coca-Cola Company and The Nature Conservancy have announced the release of a water footprint report in conjunction with World Water Week in Stockholm, Sweden. The report, entitled Product Water Footprint Assessments: Practical Application in Corporate Water Stewardship, examines three pilot studies that were conducted on Coca-Cola products and ingredients. A product’s water footprint is the total volume of freshwater consumed, directly and indirectly, to produce a product. A full water footprint assessment considers the impacts of this water consumption on local watersheds, as well as response strategies to minimise those impacts. Water footprint assessments can be helpful in supporting corporate water stewardship efforts by providing a tool to measure and understand water use throughout the supply chain. They provide valuable insight into the largest components and locations of water consumption, the potential effects on local watersheds, and future water availability to serve the collective needs of communities, nature, producers, suppliers and companies. Through this analysis, the company and the Conservancy have gained knowledge about the water footprint process and how to improve Coca-Cola’s water stewardship strategies. The value of a product water footprint is its ability to disaggregate water use by component, allowing both direct and indirect water use to be examined, as well as the different types of water that are used. The types of water are green water (rainwater stored in the soil as moisture), blue water (surface and ground water) and grey water (the volume of freshwater required to assimilate pollutants based on existing ambient water quality standards). Keeping the components of a water footprint separate allows impacts to be assessed in the context of local

watersheds where the water is sourced. The Coca-Cola Company and the Conservancy found that the largest portion of the product water footprints assessed in the pilot studies comes from the field, not the factory. “We see significant opportunity to engage more directly with our agricultural suppliers to advance sustainable water use for the cultivation of ingredients in our supply chain,” said Denise Knight, Water and Sustainable Agriculture Director, The Coca-Cola Company. “Our initial efforts will focus on the sustainable sourcing of sugar cane, oranges and corn.”

When properly managed even large volumes of water use can be sustainable Local watershed Although the operational water footprint was found to be a very small percentage of the total water footprint, both organisations say it remains important for businesses to manage their direct impacts on local water resources, particularly with regard to wastewater treatment. To analyse the impacts of water use, the report indicates that the volume of water consumption

must be placed in the context of a local watershed, where the cumulative effect of all uses of the shared water resource can be considered. To this end, the report stresses the importance of conducting an impact assessment that examines the company’s water use and its relationship to the communities where it operates.

footprint varies depending on the region from which the beets are sourced.

In partnership with third-party researchers, Coca-Cola and the Conservancy calculated the water footprints of Coca-Cola in a 0.5 litre PET bottle produced by Coca-Cola Enterprises in the Netherlands, beet sugar supplied to Coca-Cola bottling plants in Europe, and Minute Maid orange juice and Simply Orange produced for the North American market.

For Simply Orange sourced from both Florida and Brazil, the green water footprint is 407 litres per litre of product, the blue water footprint is 127 litres per litre of product, and the grey water footprint is 117 litres per litre of product.

Estimates are that the green water footprint of the 0.5 litre Coca-Cola beverage is 15 litres, the blue water footprint is one litre, and the grey water footprint is 12 litres. The average green water footprint for sugar from sugar beets across all regions of Europe is estimated to be 375 litres/kg sugar; the average blue water footprint is 54 litres/kg sugar; and the average grey water footprint is 128 litres/kg sugar. The size and colour composition of the water

For Simply Orange sourced from Florida, the green water footprint is 386 litres per litre of product, the blue water footprint is 154 litres per litre of product, and the grey water footprint is 100 litres per litre of product.

For Minute Maid sourced in Florida and Costa Rica, the green water footprint is 319 litres per litre of product, the blue water footprint is 115 litres per litre of product, and the grey water footprint is 84 litres per litre of product. “More important than the numbers associated with a water footprint are the impacts of water use,” said Brian Richter, freshwater programme CoDirector, The Nature Conservancy. “When properly managed, even large volumes of water use can be sustainable in locations where the resource is sufficient

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to support the use and sustain ecological health. The number associated with a water footprint isn’t the endgame, but rather a starting point to addressing the sustainability of the water source.”

Measurable targets The company has a goal to safely return to communities and nature an amount of water equivalent to that used in all of its beverages and their production.

Measurable, time-bound targets have been set by the company to reduce, recycle and replenish water used in beverage manufacture. Likewise, The Nature Conservancy is interested in advancing the application of water footprints, to preserve the plants, animals and natural communities that represent the diversity of life on Earth by protecting the lands and waters they need to survive.

Malaysian case history

major soft drink manufacturer has selected Siemens to provide a total water management solution for a new bottling plant in Malaysia. This multi-million dollar project includes water and wastewater treatment equipment and a two-year operation and maintenance service agreement. The solution from Siemens offers the lowest total cost while allowing greater operating flexibility, and environmental benefits such as energy, water and chemical savings. The plant is scheduled to be commissioned in November 2010. The environmentally friendly 150 m3/h process water treatment system uses the concept of the Siemens S3 process (S3: Sanitise/Start/ Stop), coupled with a modular reverse osmosis (RO) system. The S3 process reduces the amount of energy and water consumed and wastewater generated, by shutting down the water treatment system during periods of non use. The S3 process extends membrane life, reducing operational costs.

Reactor) for biological treatment to reduce Chemical Oxygen Demand (COD) and Biochemical Oxygen Demand (BOD). Designed to treat 1,200 m3/d, the SBR uses the Siemens Vari-Cant jet aeration system.

The heart of the wastewater system is an Omniflo SBR system (Sequencing Batch

The SBR system can include a nutrient removal process step to meet future wastewaterdischarge regulations. The modular system has been designed to increase future biological treatment capacity. The ‘on-demand’ design of the SBR system allows the jet aeration to be used only for a particular batch of wastewater so reducing operating costs. The system requires very low maintenance, as the life span of the jet aerator is often greater than 20 years and there are no electromechanical moving parts under water. The OmnifloSBR-system for biological treatment is designed to reduce Chemical and Biochemical Oxygen Demand.

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SPECIAL REPORT 41

The Malaysian soft drink plant’s estimated annual operational savings using the S3 process are around 20% compared to conventional system use.

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Coca-Cola Hellenic leading in Water Stewardship Interview with Group Sustainability Manager Jens Rupp

n its annual Social Responsibility Report, Towards Sustainability, Coca-Cola Hellenic stated: “Since water is the main ingredient for our beverages, our business depends on the availability and quality of local freshwater sources. Furthermore, we will only maintain our social licence to operate if we contribute to the sustainable use of water in our communities.”

Please explain CCH’s approach to water stewardship.

Our approach is holistic. CCH has worked for years to improve its water efficiency and is now 25% better than in 2002. We have also committed to ensure that 100% of our wastewater is fully treated to levels that support fish life, and the final wastewater treatment units are due for completion by the end of 2010. We regularly assess our bottling plant’s

water vulnerabilities and take action to ensure that our future water needs will be met without compromising local watersheds. In our communities and beyond, we work with stakeholders to raise awareness and preserve watersheds. Finally, we support initiatives to improve governance, transparency and stakeholder participation, and the development of national policy and regulatory frameworks for integrated water resources management.

Last year, CCH completed its first corporate water footprint. The reported statistics are impressive. What challenges remain and how are you addressing them? As CCH is installing its last wastewater treatment units, the grey water footprint resulting from its wastewater will be reduced to almost zero. This means that except for the water that actually goes into the beverage, all other water uses will now be environmentally neutral. Further up our supply chain, we work with sugar suppliers to better understand and report the water footprint of our sweeteners, most of which are rain-fed.

When describing your broader water footprint, you use the definitions of blue, green and grey water. Please explain how this is measured and where you see future improvement. Blue water is the amount of freshwater extracted from the watershed, minus the amount of water returned to that watershed.

products, over which we have limited knowledge and influence. This is why we actively work with suppliers, green NGOs and other industry leaders to develop standards to adequately analyse these footprints and identify improvement opportunities.

Operational efficiency is key to business success these days. Can aseptic filling technology, cleaning in place with less water, and treating wastewater make a major contribution? Aseptic filling often Increases water use, which is less efficient; Cleaning in Place by using less water and more chemicals; and treating waste water does not actually improve water efficiency.

What have been the most successful water saving techniques across your 28 country operation? And where are you expecting the greatest improvements in the next five years?

1) basic operational efficiency, where leaks are detected and plugged or needlessly running taps are turned off. 2) infrastructure optimisation, where existing equipment is made to run more efficiently; and 3) water saving projects, where significant investment is needed to improve processes. CCH’s past improvements in all its bottling plants result from systematically and successfully tapping all these sources of improvement. This also means that more improvements are still possible and will be gradually expanded. As individual local operations have accumulated best practices, more improvements can be sought from sharing these experiences

Water improvements are performed along three levels:

Green water is the rain water used by vegetation, which we calculate from the volumes of sugar purchased. Grey water is calculated from our volume of wastewater and its chemical oxygen demand (COD). The main challenge remains with the understanding of agricultural © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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On the international stage, CCH is a founding signatory of the UN Global Compact CEO’ Water Mandate, is included in the Dow Jones Sustainablity Index and has launched significant partnerships with WWF, International Commission for the Protection of the Danube River, European Water Partnership Aquawareness and many more. Do you think other companies in the industry should be doing more to become involved with these organisations and initiatives and, if they wished to do so, how would you describe the commercial benefits? We invite all companies to join in the effort and activities to protect our watersheds. No single entity can tackle those issues on its own, and partnerships are the only efficient and effective approach to dealing with those issues. This is not about deriving direct commercial benefits, but about having a healthy, happy, prosperous society in which to do business in the long-term.

hile world water consumption is forecast to increase 40% by 2025, raw water quality is expected to deteriorate. Nevertheless, municipal suppliers will still be required to provide consistently high-quality water. To treat this water, Siemens offers technology solutions, such as Memcor ultrafiltration products. The Memcor hollow-fibre technology effectively removes suspended solids and pathogens producing consistent, highquality water free of suspended particulates. Memcor systems can be implemented using either a pressurized (XP and CP) or submerged (XS and CS) driving force and applied in municipal drinking water, wastewater reuse, industrial process water, and seawater desalination as pretreatment to reverse osmosis (RO). The MemPulse membrane bioreactor (MBR) system, is a water reuse technology. The system uses a unique air-scouring process that reduces energy consumption and costs in comparison to conventional methods. The MemPulse system does not have any moving parts, which reduces the likelihood of mechanical failures and also lowers operating and maintenance costs.

You won a special award in our most recent Beverage Innovation Awards, in the Best environmental initiative category, for “an outstanding and sustainable international contribution to water stewardship across and entire business - engaging with employees, communities, governments and NGOs to protect watersheds, raise public awareness and preserve water.” Co-operation and partnerships seem key to CCH’s success in community involvement. You report specific initiatives in 15 different countries and we do not have the space to detail them all here. In terms of setting a best practice example to the rest of the non-alcoholic beverages industry, which is your favourite project?

Siemens water management for the beverage industry

All our projects, from the continent-wide Green Danube Initiative to a local beach clean-up, have their merit in bringing about positive change in their communities. One of my favourites is the Yelnya Bog project in Belarus, where volunteer work to restore an ancient bog has replenished that bog by more water than all 28 CCH country operations combined use in one year. Furthermore, the expanding peat in this bog now traps more CO2 than our entire Belarus bottling operation emits annually.

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Innovations that save water in processing by Tetra Pak Director Portfolio Management Processing Systems Yvonne Andreasson

esources such as water are increasingly expensive, providing a compelling reason to view them no longer as a commodity but as a precious resource and to use them more efficiently.

Typically beverage manufacturers use a large amount of water to process their products and clean processing systems. But, in the current environment, if they do not want to wash their profits down the drain, beverage processors can take actions to reduce water use, wastewater production and related costs. As companies better appreciate resource efficiency, governments around the world are implementing regulation that recognises and enforces sustainable business practices. In China, for example, legislation on ‘Promotion of Clean Production’, brings responsible water usage into law. This regulatory trend has been driven by population growth,

Processing is a water hungry production area where innovative approaches pay dividends

urban development and climate change. As it becomes scarcer, efficient water usage may become a survival imperative, rather than just a business one. Governments, businesses and individuals can no longer view water as a commodity.

Pressing challenges - innovative solutions With environmental performance being a key priority, water efficiency is an important factor for Tetra Pak. Our solutions are driven by Tetra Pak’s Design for Environment (DfE) programme that integrates environmental aspects into product design and development. DfE is used in the development of components, modules and complete production lines and plants to minimise product and water loss, as well as to reduce the use of energy and detergents. More than 1,600 engineers - based in two major and ten smaller Research and Development facilities worldwide - are dedicated to developing innovative solutions, including those that deliver more sustainable water use and competitive advantage to our customers.

Tetra Pak's OneStep technology produces aseptic white UHT milk in a single step, including milk of different fat contents

Yvonne Andreasson

Processing the numbers Processing is a ‘water hungry’ production area where our innovative approaches are paying dividends.

40%; and a reduction in overall resource use of 41%. This cuts the production carbon footprint by an estimated 40% and product loss by up to 33% compared to conventional UHT solutions.

Tetra Pak’s OneStep technology solution for processing UHT white milk, for example, combines heat treatment, separation and standardisation into a single step to simplify and accelerate the production process. Results are dramatic: reduction of water utilisation by 60%; waste and effluent load reduced by as much as

The latest Tetra Therm Aseptic Drink beverage pasteurisers use cutting-edge, intelligent automation to drive resource efficiencies. Utilities can be monitored during each phase of production, and an economy mode allows the analysis of factors such as water consumption per litre of product produced over time - to see

Tetra Therm Aseptic Visco HP unit for highly-viscous products

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how to maximise performance and operational efficiency.

save as much as 3,000 litres of water every hour.

Savings are impressive, with water consumption cut by up to 80%, energy use by up to 30%, and product losses by up to 30%. It has helped one customer in Turkey to save up to 100 litres of product from being lost per emptying phase alone. Using innovations such as the closed circuit deaerator cooling-coil system, a 10,000 l/h capacity unit can

The bottom line Businesses can no longer afford to waste water, with unnecessary financial, ecological and regulatory cost. Improving resource efficiency makes perfect sense, and in adopting solutions that cut cost, consumption and complexity, companies can improve margins and prove sustainable business practice.

Ball manages water reduction in can production

all Packaging Europe consumed 1.4 million cubic metres of water in 2009, a 4% decrease from 2007.

Water consumption per 1,000 cans produced decreased 10% in the same time frame and 28% between 2003 and 2009. “Our goal is to further reduce water consumption by 4.9∞ per 1,000 cans produced by end of 2011,” said the company. “We installed measuring devices on the main water consuming equipment in the course of 2008 and 2009 and connected these devices to the Energy Information System (EIS). Through advanced metering systems and software, real-time data on our water demand is

available and can be analysed in detail. Thus we can implement specific measures to further reduce our water consumption. We modified our cascade washing process and are now reusing water in La Ciotat, France. “We save approximately 15,000 cubic metres of municipal water per year and reduce the amount of waste water released to treatment systems. We plan to implement this measure in five more European plants in 2010, resulting in annual water savings of more than 75,000 cubic metres.”

Water consumption per 1,000 cans produced -28%

100%

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80% 69%

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Brau 2010

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Brau Beviale 2010, 10-12 November, Nuremburg 1,400 exhibitors of beverage raw materials, technologies, logistics and marketing ideas plus an attractive supporting programme make this international exhibition a must attend event for those involved in processing for the beverage industry.

look at www.brau-beviale. de/supportingprogramme clarifies the benefits of this comprehensive event: The Exhibitors Forum gives details of products on the stands and information on 39 practical topics from brewhouse efficiency and energy optimisation to purity regulations for compressed air. Over 20 suppliers and service providers suggest efficient solutions at the ‘Energy & Water’ theme pavilion, organised with the Competence Pool of Weihenstephan and Munich Technical University, focuses on renewable energy, rational energy conversion, cogeneration units, contracting, disinfection, and recovery, analysis and treatment of water.

challenges of ‘Packages in contact with food’, ‘Conformity declarations’ and ‘Crises, media and communication’ followed by a discussion of joint solutions. Representatives from 30 companies at the PETnology Europe Conference define what technology can do, what markets want and what fillers would like. The ‘Packaging Wall of Excellence’ provides innovations along the value creation chain for PET bottle production. Lovers of fine beer can look forward to the European Beer Star Award, with blind tastings and a presentation of awards.

KHS GmbH presents revolutionary Human Machine Interface (HMI) Operator Concept at Brau 2010

The ‘Future Beverage Industry 20XX’ theme pavilion looks at: How can costs be cut? What technologies help to increase production? How can quality management be improved? A dozen companies present creative ideas in co-operation with the Versuchs- und Lehranstalt für Brauerei (Brewery Research and Training Institute) of Berlin. These range from technology and software solutions to improvements in logistics efficiency. For the first time, the Wirtschaftsvereinigung Alkoholfreie Getränke (WAFG), the German employers association of non-alcoholic beverage manufacturers, is running a workshop. ‘Beverage packages - Challenges for beverage producers’ starts at 2pm on Thursday afternoon (11 November). This focuses on the legal and material requirements for food and beverage packaging. Experts give an introduction to the three

New era for Ball Packaging - see, feel, smell

all will be presenting more than digital printing on cans to look at - as Skin Tech Advanced Embossing Technology is heralding a completely new era in embossed printing giving a tactile finish and better grip. The technology therefore appeals to several consumer

senses at the same time and adds purchase incentives. Poland’s Lech Premium Pilsner was the first to be launched in the handy beverage can.

Aroma cans Not yet available from retailers, but already to be seen and smelled as samples at Brau

are the new aroma cans from Ball Packaging Europe which are currently still at the development stage. The first consumer tests carried out by Ball at the end of 2009 showed that consumers feel the scent aromas to be a fun, new element.

46 EVENT PREVIEW

www.foodbev.com/beverage Issue 79 - October 2010

FoodBev Media’s Beverage Innovation magazine and Zenith International’s functionaldrinks newsletter announce...

Launches October 2010 | 6 categories | 24 awards InnoBev Beverages Summit – Washington DC, March 2011 visit www.foodbev.com for more information

Health ingredients Europe Ingredient preview

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This year’s HI Europe show is to be held at Feria de Madrid from 16-18 November.

io Serae will unveil recent clinical results, which confirm ID-alG’s weight management properties. Preliminary studies highlighted that ID-alG, brown seaweed extract developed by Bio Serae laboratories, had the properties to inhibit two of the main digestive enzymes (lipase and amylase). A recent clinical study on women (monocentric, randomised, placebo-controlled in parallel double-blind) confirms the exceptional weight management

properties of ID-alG with significant results observed including almost 3kg weight loss without side effects.

zelis Food & Health offers vitamins, minerals and antioxidants; solutions for reducing sodium, fat and sugar; texturisers and stabilisers; natural flavours and enhancers and a range of nutritional actives. The company serves 40,000 customers to help them choose the best ingredient suited to their type of application. Local teams of experts in the field help food manufacturers choose the right combination of innovative ingredients, giving a competitive edge to new product developments.

RTD exercise recovery

olac will showcase the potential of its whey protein isolate to the active nutrition sector. Prototype drinks, developed for the show, demonstrate the clarity of Volactive Hydrapro in proteinfortified water-based beverages. New research reveals emerging mainstream market potential for exercise recovery products based on protein. It can be absorbed by the body faster than any other

naturally occurring proteins and contains the highest levels of leucine - an amino acid shown to be the trigger for muscle protein synthesis. The prototype beverages will be available in two ice-chilled flavours, Lemon & Lime and Iced Peach. Each will contain 2% protein, providing the amount of protein required for recovery by those engaging in regular exercise.

Next generation in heart health

SM Nutritional Products will showcase a new ingredient for heart health at Hi Europe 2010, following a long-term alliance agreement with the product developer, Provexis. Fruitflow is the first natural, scientifically substantiated solution for the promotion of healthy blood flow. To date, Fruitflow is the only ingredient with an approved health claim from the European Food Safety Authority (EFSA) under Article 13.5, opening up clear routes to market for food, beverage and dietary supplement products. Fruitflow can be used alone or combined with other nutrients

for heart health in a QualiBlends premix to enhance beverages. Visitors to the DSM stand will be able to sample the Health Benefit Solutions at the Spanish-themed cocktail bar. Other new products include Ropufa Omega-3 effervescent powder and chewable capsules, and a new low colour strength Beta-Carotene for nutritional fortification without the usual colour effects. The company will also showcase a new flavoured version of its successful sports nutrition ingredient, PeptoPro, with a considerably improved taste profile.

As Mark Neville, Head of Lifestyle Ingredients, Volac, explained: “Such a complex product has taken many years to refine and now Volactive Hydrapro is the perfect ingredient to create a highly nutritious and appealing beverage for those engaged in all levels of sport and exercise, whilst giving manufacturers the benefit of high solubility with heat stability and a long shelf life.”

Canadian Wild Blueberries

he Wild Blueberry Association of North America (WBANA) will be promoting the benefits of Wild Blueberries from Canada and Maine. Wild Blueberries are packed with powerful antioxidants that can help to influence how well our bodies age by reducing oxidative stress - which is thought to be an underlying cause of cancer, heart disease, Alzheimer’s and other chronic diseases. Available individually quick frozen, canned, dehydrated and sugar infused, as well as in purée, concentrate and powdered formats.

48 EVENT PREVIEW

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NUTRI-FACTS website

ecently, DSM launched the NUTRI-FACTS initiative, a scientific information service about essential micronutrients. Claire Phoenix talks to Dr Peter Engel DSM Nutritional Products Europe responsible for Scientific Communications. Tell me about NUTRI-FACTS? NUTRI-FACTS is an initiative dedicated to providing customers, consumers, healthcare professionals and media representatives with generic, balanced scientific information on essential micronutrients such as vitamins and carotenoids. At the initiativeâ&#x20AC;&#x2122;s core, the website www.nutri-facts.org provides latest scientific news and established facts about health impacts, requirements and safety of micronutrients. This non-commercial initiative is supported by an external Scientific Advisory Board of international nutrition experts. What does the new website offer? In addition to up-to-date micronutrient portraits, it offers background information on study results, expert comments, the results of international and national nutrition surveys and market research reports, and more in English, German, French and Spanish language. All those interested have the option of adding a link to our site on their relevant websites to make this

t HI Europe Lonza Sales Ltd will be offering Carnipure, which can play a beneficial role in many areas of health, including recovery from exercise, weight management and healthy ageing. FiberAid is a premium prebiotic fibre consisting of arabinogalactan. Lonza extracts this soluble fibre from larch trees via a patented process. It is stable at a wide range of pH

service available to consumers. Free services such as a monthly Newsletter and RSS feeds to keep you automatically updated are also offered. Why has DSM established NUTRI-FACTS? The majority of consumers obtain their knowledge about the efficacy and safety of micronutrients in fortified foods and dietary supplements from news reports in the mainstream media. This reporting tends to consist of negative sensationalist features, which frequently warn against consuming synthetic micronutrients. As a result, many consumers are needlessly wary and distrustful of products. This is especially problematic as many national and international nutrition surveys show that certain parts of the population in developed countries do not have adequate micronutrient intake.

Why are micronutrients in the media so controversial? Although there is copious scientific evidence to support the importance of micronutrients, studies investigating their efficacy, requirements and safety sometimes come to conclusions that are less clear than expected or even contradict expectations. This is actually not surprising, because the relationships between diet, health and disease are extremely complex and are affected by many factors. It is correspondingly difficult to prove and influence these relationships. The subject is so complex that even nutrition experts admit that many things are barely

Dr Peter Engel, DSM

understandable for them - not to mention for non-professionals. Nevertheless a lot of people talk and write about micronutrients in public.

In order to change the negative image of micronutrients coined through the media and to provide a balanced information source, DSM Nutritional Products has developed the NUTRI-FACTS website, helping those interested find their way around the complex world of micronutrients.

and temperatures, highly soluble in hot and cold water, and forms low viscosity solutions. ResistAid is made from the bark and wood of larch trees and consists of the soluble prebiotic fibre arabinogalactan and bioactive flavonoids. Stable at a wide range of pH and temperatures. Its antioxidant properties and prebiotic effects assist in maintaining healthy immune functions.

ÂŠ Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

www.foodbev.com/beverage Issue 79 - October 2010

EVENT PREVIEW 49

Events

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The place to be - events taking place in October and November

K2010 Düsseldorf The K Show, the international trade fair, number one for plastics and rubber worldwide will be held at Düsseldorf Fairgrounds (Halls 1-17) in Germany from 27 October to 3 November.

ndustry leaders Husky, KHS, Krones, Sacmi and Sidel will all have a strong presence along with a number of

smaller players covering every aspect of this growth sector. Bioplastics (plastics made from renewable resources and/or

Three methods for barrier packaging Wolfgang Czizegg of Waldorf Technik GmbH will be at K2010 demonstrating how plastics substitute glass and tin containers. For in-mold-labelling where containers are produced in a single injection molding operation using multi-cavity molds the barrier function can be contained in the label, or using the barrier material as a central layer, injecting Polypropylene and EVOH, which has gas barrier properties. The savings in production and logistics cost of this method are about 40% compared with tinplate. The third method involves conventionally injection molded plastic cups, which are coated with an extremely thin barrier layer, with a similar hermetic property to that of glass. biodegradable/compostable plastics), will also play in important role at the World’s biggest trade show on plastics and rubber: K2010 in Düsseldorf.

controller solutions. It will be showcasing the range of technologies, services and support it offers to help customers be more competitive, sustainable and profitable.

The ColorMatrix Group will be showcasing its comprehensive range of liquid colorant and additive technologies, as well as fluoropolymer colour concentrates and compounds.

Sacmi proposes a challenge in the world of compression and closure production by offering a compression machine capable of producing 2000 pieces a minute with a cycle time of 2.4 seconds. This machine is the CCM80S, which completes the CCM (Continuous Compression Molding) model range of machines with 12 cavities and up.

Husky Injection Molding Systems will be exhibiting at K2010 - and will demonstrate its abilities as a global partner in complete injection molding solutions, hot runner and

Middle East beverages congress reaches new heights The theme for the 4th Beverages Middle East (BevME) Congress at the One&Only Royal Mirage in Dubai on 23-24 November 2010 has been announced as ‘Reaching new heights’. The two day Congress features a conference focusing on the significant potential for market growth across the region, workshops and a bottling plant tour to Nestlé Waters’ new state-of-the art facility. This year, the event will be sponsored by CHR Hansen. The conference programme includes: a regional market

overview with presentations from Zenith International and Al Rabie Food Company; a session on industry leadership with Nestlé Waters, Al Rawabi Dairy Company and Emirates Environmental Group; innovation case studies from National Food Products Company, Barakat Quality Plus, Battery Energy Drink and XL Energy; and insights on new consumer perspectives from TNS and global advertising agency DDB. There will also be briefing workshops from FoodBev Media on beverage innovations from

around the world, branding expertise from consultants Design Bridge and a session on the latest developments in ingredients and packaging with suppliers CHR Hansen, DSM and Bericap. “The Middle East beverage market continues to excite, with a huge range of developments and opportunities”, commented Richard Hall, Chairman of specialist consultancy Zenith International, which is organising the event. “Yet the region faces many similar challenges to the rest of the world, with increasing health, environmental and

ethical imperatives alongside the need for innovation. Our BevME Congress provides a forum to address these issues as well as share insights and best practice from elsewhere, at the same time as allowing for networking and informal discussion.” For full programme details and to book online, please visit www.zenithinternational.com/events

Early booking special rates are available until 21 October 2010. For further information, please contact the Zenith events team on +44 (0)1225 327900.

50 EVENT PREVIEW

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SIAL 2010: worldwide food and beverage innovation trade fair A single showcase for the entire global food market and a powerful reference for purchasers seeking French and international suppliers and partners, SIAL will open from 17 to 21 October 2010 at the Parc des expositions Paris Nord Villepinte.

he largest meeting place in the world for the food profession assembles all the food industry’s stakeholders, from manufacturing, mass retail, catering and food service to import-export. in 2010 SIAL looks at innovation from different perspectives: The Trends & Innovations Observatory shows an exhibition of innovative food products and spotlights current consumer trends. Food Design gives pride of place to trend forecasting and to the creation of concepts by design students from ESAD in Reims. La Cuisine du SIAL, a special area for gastronomic creations, enables visitors to taste the latest cookery trends. Nutrition & Health Village provides talks on health and food prospects around the world. The Wine Innovation Forum features talks by major French and international brands, on their marketing innovations and breakthroughs in wine. SIAL d’Or Awards reward innovation marketed in some 30 countries.

SIAL Highlights In-Store and the shop of the future: In-Store Services & Solutions, a special area

dedicated to product promotion at the point of sale, presents the tools and applications of tomorrow together with exhibitors from this sector. Wine by SIAL: a clearer approach to wine, with information and tasting sessions based on four essential purchase levers, for the wine profession. Gourmet Special: a Gourmet product event has been organised with a selection of rare and original products from the show.

SIAL in numbers • 5,500 exhibitors, 78% are international • 48,000 visitors are expected, including 58% from non- French countries •

42% of visitors are French, 37.6% are from the European Union and 20.4% from the rest of the world

•

66,500 visitors come from retail: central purchasing groups, hard discounters, medium and large-scale retail stores, retailers, wholesalers, trade, and import-export

• 20,700 visitors are from institutional and commercial catering: purchasers, wholesalers, retailers, and chefs.

Food Industry to the power of three At the same time, and in the same place: IN-FOOD and IPA, and the World Food Process Exhibition will be held in conjunction with SIAL at the Paris-Nord Villepinte from 17 to 21 October 2010. Visitors will have a fully comprehensive view of the food chain from manufacturing process to finished product, including semiprocessed food products, ingredients and outsourcing solutions.

www.foodbev.com/beverage Issue 79 - October 2010

EVENT PREVIEW 51

Beauty drinks

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Expanding from a tiny niche to a mainstream proposition, in service stations, pharmacies, health care and grocery retailers, beauty drinks are employing well known and recently developed nutraceutical ingredients to help improve eye, skin care, hair and nail care for a useful and ageing population with the desire to stay looking young. Excellent packaging advancements, taste masking, flavour enhancement and targeted marketing are all increasing appeal.

Tea and herbal extracts for natural beauty Modern, beauty-conscious people are on the look-out for products that make their skin appear healthier and more attractive. Fulfilling these needs is not simply a matter for the cosmetic industry, but also concerns food and beverage manufacturers. But how can the manufacturers satisfy these demands? Oliver Hehn, Product Manager at Plantextrakt, is convinced that, “The food and beverage industries can score extra customer points with natural tea and herbal extracts.”

Effective tea extracts Tea extracts contain catechins and polyphenols, which may exert a positive effect on a person’s appearance and sense of wellbeing. This is because the constituent substances in tea can help to deactivate free radicals, and they frequently do so more effectively than other types of food. The antioxidant potential of green tea flavonols and EGCG, in particular, is much greater than that of vitamin C or vitamin E.

Healthy complexion Selected herbal extracts have an exceptionally high antioxidant potential and they can exert a positive influence on the skin's regeneration process. As one example of this, Oliver Hehn describes a Plantextrakt product concept that is based on the positive properties of herbal extracts: “The ‘Pomegranate-

Grape Seed Yogurt Drink’ from our Superherbs product range has an ORAC score of 8,700 points per litre. So it has almost ten times the antioxidant potential of a conventional orange fruit drink.” The high ORAC value can be attributed to the grape seed, elderberry and pomegranate extracts in the product. Less than four grams of extracts per litre of yogurt drink

Lemon collagen in Japan House Wellness Foods has recently expanded its range of vitamin C-enriched drinks with an offering specifically designed to appeal to health and beauty-conscious women. Called C1000, the range comprises numerous drinks, all providing 1,000mg of the vitamin in different formats, such as single-serve flexible pouches, 140ml glass or 500ml PET bottles and confectionery. As an example of an offering with an additional functional element, the C1000 Lemon Collagen variant is, as its name suggests, lemon-

flavoured and contains 1.2g of skin-boosting collagen.

are needed and no additional fruit preparations or artificial flavourings.

Flowers have anti-inflammatory properties too Plantextrakt has proven the positive effects of Tea and Herbal Extracts on skin health in several scientific studies. This is because the extracts are capable of inhibiting inflammation and improving cell vitality and therefore exert a positive influence on the skin's regeneration process.

According to the company, this particular addition is perfect for calorie-conscious women since it contains 23 calories. In addition, the well-known benefits of vitamin C as an antioxidant and immuneboosting vitamin coupled with the beauty benefits of collagen, make C1000 Lemon Collagen an attractive proposition for women of all ages. C1000 Lemon Collagen is packaged in 140ml glass bottles that retail for Yen 130 a piece. © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Noah’s Naturals anti-ageing beauty elixir Los Angeles based Noah’s Naturals has introduced a powdered dietary supplement called ‘Anti-ageing beauty elixir’. With the slogan ‘Drink yourself gorgeous’, the product’s target audience and mission is clear. The berry pomegranate flavoured drink mix is step four in the company’s anti-ageing skin care system, designed to ‘treat your skin on the inside and outside’.

Resveratrol anti-ageing products for men French brand Skeen + has launched Réanimator Jeunesse, a vitamin enriched drink, targeting men’s skin care. The drink contains DSM’s active ingredient resveratrol, an anti-ageing antioxidant said to reduce the appearance of fine lines and wrinkles and firm the skin, together with green tea concentrate and vitamins A, C and E. A recent study has indicated that resveratrol also offers heart health benefits.

Drink yourself glamorous Rodial, a face and body skincare company, has launched a powdered drink that promises to help slow down the ageing process. The new sticks have been launched under the Glamtox range of collagen-rich anti-ageing products. According to the company, Glamtox Sticks help reduce face lines by up to 30% in six weeks thanks to active ingredients Rousselot's peptan hydrolyzed collagen which increases firmness and elasticity, and pomegranate extract which helps promote skin regeneration. According to media reports, the sticks are already a hit among stars such as Sienna Miller, Victoria Beckham and Kate Bosworth. Furthermore, it has been speculated that around 35,000 people have already ordered the product. Maria Hatzistefanis, founder of Rodial, commented on the launch, “We pride ourselves on being at the forefront of science and beauty and, after a year's worth of research and

development, we believe we have devised the most advanced and simplistic way of combating the signs of ageing from the inside out.” To obtain the desired results, consumers need to drink two sticks daily dissolved in 200ml of water. Glamtox Sticks can be purchased through the company's website as well as other select skincare stockists.

www.foodbev.com/beverage Issue 79 - October 2010

FOCUS 53

Beauty drinks

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Drink Yourself Beautiful

by Adriana Williams of Lonza Ltd

As consumers are searching for affordable ways to look healthier and fitter, beverages offering beauty from within are increasing in popularity. Carnipure is a suitable ingredient for this type of product as it offers many health benefits and has excellent technological properties.

beneficial role in many areas of health including weight management and sports nutrition.

What is Carnipure?

As part of a weight management programme Carnipure can play an important role in controlling body weight in the long term. Studies show that L-Carnitine supplementation together with a reduced intake of calories and physical activity can lead to a healthier body weight. Scientific evidence suggests that L-Carnitine can accelerate the burning of dietary fats and decrease the storage of fat in the body tissue.

Carnipure is a special grade of L-Carnitine manufactured by the Swiss life-science company Lonza. Products displaying this quality seal on the packaging show the consumer that they contain pure L-Carnitine.

Essential for energy metabolism L-Carnitine is a nutrient in our body that plays an important role in energy metabolism. It is essential for transporting longchain fatty acids into the mitochondria, the furnaces of the body’s cells, where they are broken down and transformed into energy. L-Carnitine is important in supplying energy to many organs

in the body, such as the heart, muscles, liver and immune cells. The human body synthesises about 20mg of L-Carnitine per day. However, most L-Carnitine is provided by dietary intake. Red meat (e.g. lamb, venison and beef) is particularly rich in L-Carnitine, whereas fish, poultry and milk contain smaller amounts. Foods of plant origin contain very little, if any, L-Carnitine. A well-balanced, non-vegetarian diet is estimated to provide 100-300mg of L-Carnitine per day.

Health benefits Extensive research has shown that supplementary Carnipure can play a

Increased fat burning

Carnipure in beauty drinks Under the brand Carnipure Lonza offers not only Carnipure crystalline, which is pure L-Carnitine, but also Carnipure tartrate, a nonhygroscopic alternative for liquid and solid applications. Both forms have excellent technological properties: they are bright white, stable at a wide range of pH and temperatures, highly water

soluble and form colourless solutions. Due to its efficacy, its excellent safety profile and its suitability for processing it can be successfully integrated into various applications in the nutrition and food industries. In the food industry, it is most commonly used as an ingredient in beverages, ranging from energy and sports drinks to flavoured waters and fruit juices. Recent trends are showing a considerable rise in the use of Carnipure in beverages marketed as providing ‘beauty from within’. Sappè Beauti Drink by the Thai company Sapanan contains 139mg Carnipure per 365ml bottle as well as 8g of fibre. It is positioned as a meal replacement beverage. Gröbi beauté by the Austrian company DrinkStar contains 150mg Carnipure per 750ml bottle and is flavoured with cherry and almond blossom. It is geared towards consumers looking to promote fat burning and to support their energy metabolism.

Silk peptides and CoQ10 Taiwan’s Vedan Biotechnology Q10 Collagen Beauty Drink works from inside to improve the overall condition of the skin.

study indicating that internal supplementation of Q10 is more effective than topical application. However the daily diet currently contains just 10mg CoQ10.

benefit the skin. This protein’s molecular weight is just 1/20 that of collagen and so penetrates the skin cells rapidly, enabling cell repair.

Q10 is known to transfer food and energy to cells and increase metabolic process. In humans over 25 years of age CoQ10 levels reduce.

Collagen in the dermis gives skin a smooth, soft and toned appearance. However from age 20 to 40, collagen levels diminish by 30%.

Japan’s Cosmetics Research Centre has released a

The silk protein in this drink contains 18 amino acids to

Vitamin C is added to promote collagen production. Further to this, Bolivian uric acid supplements the moisture content, making the skin appear smoother, fuller and more elastic.

54 FOCUS

www.foodbev.com/beverage Issue 79 - October 2010

Premium packaging

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Glass and PET Glass holds a substantial proportion of the premium beverage market, particularly in the on trade. Its reputation as a high quality, fully recyclable package with strong ergonomic and product protection credentials means it is frequently chosen to convey a premium proposition. However the number of companies opting for PET as a preferred packaging format is increasing year on year. Lightweight, cost optimal, embossed, etched, coloured or crystal clear, in conjunction with transparent self adhesive labels, or fully designed shrink or stretch sleeving, PET provides impressive shelf stand out and much more.

Exciting emerging markets for PET Recognised for your expertise in preform and package design, how do you see the current market for PET packaging of premium beverage product? The new growth area for PET premium beverage products is in spirits and wine. Geographically, look to emerging markets such as India, China and Brazil to also contribute to PET growth - particularly in carbonated soft drinks, teas, etc. As a pioneer in the stretch blow molding process - what is exciting you most now in this area? Plastic Technologies Inc (PTI) is particularly proud of its oPTI bottle and new Deep Grip technologies. (The oPTI bottle is the first lightweight, foamed PET bottle/jar blow molding process and the Deep Grip process (made on Sidel machinery) creates a new type of container handleware). Today it’s all about the brand and consumer appeal is critical -

if a bottle is recognisable you are half way there. Computer-aided engineering and virtual prototyping has changed the way companies design - speeding up the whole process. What for you are the most impressive benefits here? And any drawbacks? PTI offers unique and valuable insight via virtual prototyping. We can simulate a virtual image on-screen (from a preform to a bottle) which enables accurate analysis. This information is fed into the FEA (finite element analysis) software allowing us to tweak the parameters as required. This speeds up the process and enables optimum choice of preform, and bottle design. Choice of materials is crucial - which materials are most consumers now opting for and what are the trends here? PET is still a dominant material and although we are seeing an increase in rPET the problem continues to be its availability. There is still a need for more consumer education on recycling. For example, in the US recycling percentages of most materials are lower than those in Europe.

by Ron Puvak, Plastic Technologies Inc Additionally, we are working with various barrier technologies for juice, dairy and functional drinks - to improve shelf life. The three main factors which impact performance are: oxygen, UV light and resistance to CO2. What about lightweighting? The question with lightweighting is how far can you go? Where the bottle is concerned, many would say we are already there. Lightweighting down to as low as 9g may be appropriate for still water applications, but for most beverages it is not optimal. Recently, additional lightweighting has occurred in the finish. The International Society of Beverage Technologists has been instrumental in helping the industry make improvements in this area. Which designs have been your favourites in recent years? There are so many good PET bottle designs it’s difficult to point out just one. The big difference is that they are no longer kept under the counter. Whether you are talking about soap dispensing containers or beverage bottles - many look so great consumers are happy to have them on display.

What are the big issues for you as a company right now? PTI has been demonstrating innovation in PET development for almost 25 years. We have significant expertise with the whole range of plastic packaging materials. However, much of the work we’ve done has been confidential. We feel it is time to have a more public presence. Our mantra is that ‘We offer a value service - from concept to commercialisation’. By having specialists from different disciplines in house, it enables us to offer a wider range of services than most other companies in the PET sector - our experience is a tough thing to replicate. It is the Fortune 100 companies who are our customer base but that does not mean we cannot help companies that fall into a different category. In our material development group for instance, we have experts who can evaluate new polymers/additives, conduct recycling studies and understand how a bottle will impact a value stream.

56 INSIGHT

www.foodbev.com/beverage Issue 79 - October 2010

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Carbon footprint of glass

new study presented by Jay Scripter, Vice President of Sustainability, with O-I shows how glass has the most favourable carbon footprint when compared with aluminum and PET for carbonated beverages. The first discovery was that no one was looking at all five components of life cycle analysis. The five components being: 1. Raw material extraction & processing 2. Raw material transport

3. Production process 4. Transport of finished goods 5. End-of-life management Each stage generates carbon emissions that contribute to the total carbon footprint O-I has now carried out the packaging industry’s first LCA studying all five components of the complete life cycle of a product which clearly demonstrates a number of issues which had previously given rise to thinking that glass was a less environmentally friendly beverage in terms of carbon footprint.

containers makes only a minimal contribution to total carbon footprint - less than 5% of total.

The findings: • Weight is not important - the transportation of finished glass

• The use of recycled glass in the production of new glass containers more than offsets the

Percentage of post consumer recycled content - assumed v actual. As electrical grid variations between countries can have an enormous impact on carbon footprint impact of transportation. • Electrical grid variations between countries and within regions of countries can have an enormous impact on carbon footprints.

New class in glass

Red Box - a sporting hero

Leading glass packaging supplier O-I has produced a new bottle design exclusively for the organic energy drink Angel Natural Energy Bio, in the horeca channel. Upon its introduction it was positioned as the first organic energising beverage of its kind to be based on fruit juice. Until now it has only been available in a foil pouch with resealable closure. The new 250ml opaque white glass bottles will be available initially only exclusively in the Berlin area.

Red Box the UK company behind this 500ml isotonic sports drink has opted for comparative marketing suggesting this iconic PET bottle as the on shelf hero. Available in orange flavour only and with no artificial flavours or colours its typical mineral values per 100ml are 50mg sodium and 8mg potassium. It has a built in chunky sports handle for rehydration on the move. Fitting the majority of bike holders its tamper proof no spill sports cap ensures no drips. The strong colour guarantees high impact at point of sale a stand holding 48 bottles.

Drinking on the go Constar is supplying hot-fill PET bottles for the new functional beverage from AriZona - Rescue Water. It features Constar’s new x4 technology for hot fill beverages. This panelless design draws the vacuum from the bottom of the bottle allowing the bottle to have a rigid, cylindrical shape that feels smooth to the hand as a crinkly bottle is unlikely to increase consumer confidence in a product.

The bottle is recyclable and BPA free so consumers can enjoy the beverage and feel happy about the bottle having a second life.

www.foodbev.com/beverage Issue 79 - October 2010

INSIGHT 57

Premium packaging

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Pears, pop concerts and PET

Lightweight glass water bottle

n response to a growing demand for consumer friendly branded drinks packaging suitable for outdoor use, InterContinental Brands Ltd (ICB) has now added a PET bottling capability to its Middlesbrough production facility. ICB’s own successful St Helier Cider brand is first off the line in 500ml St Helier Apple and St Helier Pear Cider variants. Mike Carthy Operations Director crunches the numbers: “ICB is one of the UK’s most successful independent drinks companies. Our production facility handles in excess of 50 brands and 250 SKUs, as well as many customer exclusives. Following substantial investment, we now have the capacity to bottle PET in both 500ml and 275ml sizes. The plant here in Middlesbrough can produce 250,000 units per day, which equates to 1.25 million per week. Over the course of a year we can bottle 60 million units (the equivalent of 2.5 million cases of 24 x 500ml). Managing Director, John Mills said: “Apple and pear cider is now often the drink most widely enjoyed at music festivals and gigs. Now that we can offer our popular premium cider brand in an attractive, unbreakable, PET bottle, ICB’s St Helier has become the official cider of both the sell-out Belladrum

ncreasing interest in the water bottle market has led specialist glass manufacturer Beatson Clark to invest in molds for a new 330ml white flint lightweight water bottle, with a standard MCA neck finish. This new bottle designed by Beatson Clark compliments the 750ml water bottle launched a few years ago, coupled with customer requirements for more environmentally friendly products. “Pure water in pure glass is the perfect combination,” said Beatson Clark Marketing Manager Charlotte Taylor, “as a packaging material, glass is completely inert and does not allow for any contamination of contents to take place. When you add in the environmental benefits of glass, coupled with the advantages of these new lightweighted products, it is not surprising we are seeing an increase in interest.”

Tartan Heart Festival and one of Europe’s greatest boutique festivals, Jersey Live. Both are set in idyllic countryside, with stellar line ups, and attract crowds of music lovers who really appreciate the safe, convenient, lightweight characteristics of the new shatterproof PET St Helier Cider bottle.”

transport costs, protecting the environment and conserving valuable resources. “The range has a great deal of flexibility and as with most of our products, there is the option to emboss these bottles. This is a smart way to add branding at a much smaller cost than having a completely bespoke product made and underpins our reputation as a premium supplier of niche products.”

Lightweighting is becoming increasingly important as manufacturers and customers become aware of the environmental impact of the products they buy. Lightweighting reduces the use of raw materials as well as both manufacturing and

New platform for Artenius PET Packaging in Europe

ollowing the financial restructuring of La Seda de Barcelona Group (LSB), its packaging division Artenius PET Packaging Europe (APPE) says it is on course to become a premier plastic packaging company. New investors have now injected €300 million of capital into LSB, heralding a much needed return to financial stability. “The restructuring has given La Seda de Barcelona and APPE a great opportunity to refocus our outlook in several ways,” explained Martin Hargreaves, recently appointed general manager of APPE Europe. In particular the Group will now be based on a new model,

moving away from the previous strategy of vertically integrated resin and PET product businesses. Instead, focus will be placed on developing the plastic packaging product range, supported by material development with specialist resins and recycled PET. “Research and development into new products and technologies will be critical, building upon the excellent

work already completed,” continued Martin Hargreaves. “Our R&D team will continue to develop the groundbreaking, specialist products our customers and markets demand. Our aim is that APPE will be reputed as a cuttingedge partner, leading the field in delivering new technologies and innovation to the marketplace.” The company has already committed to developing new customers in new sectors, and APPE will also continue to embrace the challenge of sustainability and

Recent new product developments from APPE include a unique dual colour manufacturing process for PET bottles environmental responsibility, encompassing all aspects from raw materials right through the production process to the finished products.

58 INSIGHT

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Bev tech Beverage Innovation technical news

Sensepoint gas detection Honeywell Analytics EMEAI has launched the Sensepoint XCD RTD (Remote Toxic Detector) to reduce the ongoing cost of gas detection and improve on site safety. This equipment provides a common transmitter platform that supports a wide range of toxic gas hazards and oxygen; this means that common tools and common mounting arrangements can be used on-site, helping to reduce the cost of installation and training. A fully illuminated tri-colour LCD shows the status at a glance - even from a distance. With remote sensor mounting of up to 30 metres / 100 feet away from the transmitter, Sensepoint XCD RTD provides a robust monitoring solution even in challenging environments.

Sidel Aidlin Eco cap feeder Sidel has launched the Aidlin Eco generation of cap feeders which no longer use compressed air and so save energy used in cap propulsion and ejection. Cleats linked together by an articulated chain carry the caps gently from a large storage hopper towards an adjustable speed bump, which inclines the cleats and causes poorly oriented caps to fall by simple gravity. The chain now has a lateral curvature, so that the properly oriented caps slide along the vertically positioned cleats (patent pending). They are then guided to a wheel for sorting and elevation (patent pending) to the capper. Cap hygiene is improved by eliminating air contamination. A sports cap version will be available early in 2011.

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Robust coding for CSD sector The high speed A300SE+ from Domino produces high-quality coding printed on a variety of substrates by a machine whose reliability is not compromised by adverse operating environments. “In environments like carbonated soft-drink plants the air is heavily laden with sugar and the inside of machines, including electronic circuitry, can get ‘candy coated’,” explained Nick Plaister, Product Director of continuous ink jet at Domino. “Over time, a layer can build up which potentially becomes conductive, meaning that the performance of the equipment can be impaired. The IP66-certificated A300SE+ is the perfect solution for such environments, as it does not use ambient air for cooling. Therefore, it protects itself from damage unlike other coding products for the beverage industry.”

Process engineering solutions Krones AG has premiered a new solution for brewing processes, called Boreas, designed to ensure controlled evaporation of unwanted aromatics from the hot wort. The salient features of this process are its small space requirement, its easy retrofittability, and a mode of operation that does not need a vacuum or any additional thermal energy. Depending on the starting level involved, Boreas can achieve DMS reduction rates of up to 70%. Now Steinecker’s innovative range of technologies is also available to breweries with a brew size comprising 50 to 100 hectolitres of cast wort. With the compactly dimensioned CombiCube B brewhouse, offering technology fully equal to the large vessels. With an output of up to ten brews a day, totalling 150,000 per year.

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EasySnap one-hand monodose One of the companies launching at Packaging Innovations London on 7-8 October is Pack Innovation Ltd who will be unveiling EasySnap for the first time in the UK. The EasySnap mono-dose sachet is a patented packaging product unique in the marketplace. Its innovative opening system ensures 99% of the product is extracted from the pack with only one hand. “No fuss, no mess. It has never been so easy to open a portion pack sachet.”

Atlet Forte reach trucks United Coffee UK has increased storage capacity by 56% by reconfiguring racking and introducing Atlet Forte reach trucks. Storage and handling operations have been optimised at the company’s Milton Keynes distribution centre to meet the requirements of its dramatic business growth. “We store more and we are more efficient because we found the right trucks and rearranged the warehouse,” said Ray Holland, Supply Chain and Distribution Manager at United Coffee UK.

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Emballage opens doors Ardagh Glass acquires Impress Ardagh Glass Group has announced the acquisition of global metal packaging group Impress Coöperatieve U.A. for €1.7 billion from private equity firm Doughty Hanson. The business will trade as Ardagh Packaging Group with annual revenues of more than €3 billion. The acquisition is conditional on EU and US competition authority approvals. Impress has annual revenues of €1.8 billion, operating 57 facilities in 22 countries across five continents and employs 7,500 people. It is a major player in the European, North American and Australasian markets.

Emballage the renowned Packaging Exhibition held at ParisVillepinte, will open its doors from 22-25 November 2010. This year’s edition will once again be a stronghold of innovative packaging highlighting exhibitors’ latest developments that will make tomorrow’s packaging efficient to produce while ensuring new products have vital shelf stand out.

KHS saving resources with PET bottles A project run at the Research Centre of Karlsrühe is looking at efficient use of resources in the manufacture of PET bottles. 25 billion PET bottles are made in Germany alone, with the figure at 500 billion worldwide. The project is paying particular attention to three criteria: the consumption of materials, electricity, and compressed air.

Makro labelling subsidiary RSUs + Norbert Dentressangle Tesco - the UK’s largest supermarket retailer - has renewed its contract with Norbert Dentressangle for the management of 12 Recycling Service Units (RSUs) throughout the UK and Ireland. Established by Tesco in 1995, the RSU network handles all loose equipment and packaging waste from more than 2,000 stores. These are collected by Tesco’s store delivery vehicles and delivered to the RSUs on the return leg. Returnable items are then processed for collection and re-used by Tesco and its suppliers. Norbert Dentressangle is responsible for activities within the RSUs including equipment washing, packaging waste baling and equipment sortation.

The Italian labelling specialists Makro Labelling Srl has established a UK subsidiary with new MD Richard Portman. Based in substantial premises near Mantova, with senior managers from leading labelling companies in Italy they are experienced in the wine, spirit, soft drinks, beer, mineral water, food and pharma sectors. The design team at Makro have come up with several innovations that will save bottlers both time and money. Two of the Makro innovations have already received worldwide patents; the Universal Infeed Scroll and the Magic Star.

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Quick changeover Bottle Switch Bottle Switch is the new Sidel-patented quick format changeover system. The goal is to improve blow molder flexibility by reducing the mold changeover time for faster product changeover times on the filler: less than a minute to change a mold. It involves a simple, semiautomatic solution that places the required blowing station right in front of the operator. About 15 Bottle Switch systems have already been sold. Available as Options & Upgrades for all the most recent generations of SBO Universal blow molders it will be available by the end of 2010 for all SBO Series2 and Combi machines.

Air cushion film perforation FP International has developed a faster and easier way to tear lengths of its Novus film from the packaging machine. Thanks to a 10cm ’Handle Cut’ opening in the middle of each film perforation, the operator only needs to use one hand to separate the appropriate number of cushions from the packaging machine. This increases packaging speeds and boosts convenience.

Arpac Europe - new MD To further support Arpac’s European growth strategy, Arpac of Schiller Park, Illinois in the US has announced the formation of Arpac Europe. Industry veteran Tony Hacker who gained most of his experience with Endoline machinery has joined as General Manager and is charged with building the Arpac Brand known for having the full complement of end of line machinery for lean packaging operations. © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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per year •Mini display - 7 centimetres x single column: £580 per year •Classified plus(Onelogo:off£415 payment for advert to appear within ten consecutive issues) To book your advertisement or to discuss other options, contact: Jesús Luna-López on +44 (0)1225 327862, e-mail: jesus.lunalopez@foodbev.com

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Flavours, colours and ingredients Colours

Flavours and flavouring

Flavours, Colours, Extracts… Claremont Ingredients Ltd Unit 2B, Aspect Court Silverdale Enterprise Park Newcastle-under-Lyme, ST5 6SS United Kingdom Tel: +44 (0)1782 623883 Fax: +44 (0)1782 623773

help@claremont-ingredients.co.uk www.claremont-ingredients.co.uk

For all your beverage advertising needs, call +44 (0)1225 327862 Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

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DAMZY© CLIP

Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

SVZ International BV Oude Kerkstraat 8 4878 AA Etten-Leur The Netherlands Tel: +31 76 50 49 494 Fax: +31 76 50 49 400 E-mail: info@svz-nl.com Website: www.svz.com

Akline Plastics Z.I. Les Grands Vris, 74540 Alby Sur Cheran, France Tel: +33 (0) 450 109 300 Fax: +33 (0) 450 109 307 E-mail: contact@damzy.com Website: www.damzy.com The Damzy© Clip opens, closes, preserves...

Flavours, colours and ingredients Fruit juice concentrates William Ransom & Sons PLC Alexander House 40a Wilbury Way Hitchin Herts, SG4 0AP UK Tel: +44 (0) 1462 437 615 Fax: +44 (0) 1462 420 528 E-mail: info@williamransom.com Website: www.williamransom.com

Fruit juice

Kanegrade Ltd Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

Caps and closures Ingredients

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Machinery and equipment

Conveying

Sismatico (UK) Ltd Plumtree Farm Industrial Estate Bircotes, Doncaster DN11 8EW Tel: +44 (0)1302 719738 Fax: +44 (0)1302 719222 E-mail: info@sismatico-uk.com Website: www.sismatico-uk.com

Filling machinery

Labelling

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SACMI LABELLING SACMI VERONA S.p.A. Via Dell’Industria, 2/A 37060 Mozzecane (Verona) - Italy Tel: +39 045 6347511 Fax: +39 045 6347559 E-mail: sacmilabelling@ sacmilabelling.it

A. Water Systems S.r.l Località Piana, 55/D 12060 - Verduno (CN) Italy Tel: +39 0173 615636 Fax: +39 0173 615633 Website: www.watersystems.it Email: info@watersystems.it

For all your beverage advertising needs, call +44 (0)1225 327862

SACMI FILLING S.p.A. Via Enzo Ferrari, 1 43058 Ramoscello di Sorbolo (PR) Italy Tel: +39 0521 695411 Fax: +39 0521 695401 E-mail: info@sacmifilling.it

Shrinkwrapping machinery

Water Systems can provide complete support to the bottling lines integrators, starting from water purification (cartridges, sand, active carbon, RO filtering systems) through ancillary equipments (CIP systems, bottle rinsing solution preparers, etc), to product processing machines (premix systems, flash pasteurizers, syrup rooms, etc).

Packaging Bag in box dispensers

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Labelling

P.E. Labellers S.p.A. Via Europa 25 46047 Porto Mantovano (MN) Italy Tel: +39 0376 389311 Fax: +39 0376 389411 www.pelabellers.it Email: pelabellers@pelabellers.it

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Akline Plastics Amberflex Armfield BASF BDW technologies Hungary Boxal CCL Label Chas Boggini Chr. Hansen Döhler DSM Elite Natural FoodBev.com Frutarom GNT Husky Metarom Pet Planet Plantextract Plastic Technologies Sidel Stora Enso SVZ Tetra Pak William Ransom

43 11 49 2 61 63 21 41 17 23 4 45 24 53 13 68 29 60 55 38 59 37 19 9 51

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Packaging Closures

BERICAP Oslo Road, Sutton Fields Industrial Estate, Hull HU7 0YN United Kingdom Tel: +44 (0)1482 82 66 66 Fax: +44 (0)1482 83 28 39 E-mail: info.uk@bericap.com BERICAP is a globally acting manufacturer of plastic closures with 20 factories in 18 countries across the world, on-going projects in several countries of Asia and a network of licensees and partners to supply similar products made according to the same quality and service standards to its global customers; with a mould shop in Hungary and several satellite R&D offices in its main operations, BERICAP is particularly committed to development and innovation in plastic closures for its customers.

“Latin America leaders in Closures manufacture”

IBEROPLAST Avenida Rivera Navarrete 620 Lima 27 Peru Tel: +51 1 430 0061 Fax: +51 1 430 2761 E-mail: info@iberoplast.com.pe Website: www.iberoplast.com.pe

Europe: Seaquist Closures Löffler GmbH D 94078 FREYUNG Tel: +49 8551 975 234 Fax: +49 8551 975 180 E-mail: infobevctl@aptar.com Website: www.aptar.com

Viscose Closures Ltd Fleming Way Crawley, West Sussex RH10 9JY, United Kingdom Tel: +44 (0)1293 519251 Fax: +44 (0)1293 540005 E-mail: sales@viscose.co.uk Website: www.viscose.co.uk Leading suppliers of sports caps, plastic and aluminium closures for still and carbonated products.

Foil Capping & Sealing

Fords Packaging Systems Ltd Ronald Close Woburn Rd Ind. Estate Kempston, Beds MK42 7SH Tel: +44 1234 846600 Fax: +44 1234 853040 www.fords-packsys.co.uk World leaders in foil capping presses and sealing technology

Services

North America : Tel: +1 416 54 38 055 Latin America Tel: +52 (33) 3628 1938 Asia Tel: +86512 6260 2555 Sports closures and dispensing systems for plastic packaging. Your partner for success in the beverage market.

Global beverage industry information specialists: research, reports, consultancy, projects and data management.

Issue 79 - October 2010

What’s in it for YOU? • Industry expert opinions, news and innovations • Interviews with the biggest names in the beverage world

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