Issue 80 | Beverage Innovation by FoodBev Media Ltd

BEVERAGE innovation

foodbev com A world of food and drink

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Aseptic juice success in Middle East Monther Al Harthi CEO, Al Rabie Saudi Foods Company

SPECIAL REPORT

FOCUS

Lightweighting

Weight management

INSIGHT

MARKET REVIEW

Fairtrade

Ukraine

INSIDE global product innovation, technology and ingredient news ÂŠ Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Issue 80 - November 2010

Inside this issue 5

16 19 22 25

46 50 54 56

The Editor’s view World Retail Congress and Beverage Innovation functionaldrinks awards 2011.

Innovations Innovations from around the world including functional drinks news and latest launches in Japan.

Bev business The non-alcoholic beverage industry news review section edited by Bill Bruce. For regular news updates, visit www.foodbev.com/beverage

Market Review - Ukraine

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Al Rabie – Desert Orchid Al Rabie Saudi Foods Company - pioneers in the aseptic juice industry. Claire Phoenix interviews CEO Monther Al Harthi.

Retail sector business intelligence.

Barley and malt

COVER STORY

SPECIAL REPORT

Lightweighting

An emerging concept in soft drinks.

New moves in PET bottles, caps, cartons, glass and metal containers.

Event review SIAL trends marketplace.

Event previews Brau Beviale 2010, HiE 2010, Emballage 2010, IMHX 2010 and Food & Beverage Test Expo.

Ingredients in action

FOCUS

Weight management

Fruit and vegetable enzymes.

Bev tech Beverage Innovation technical news.

Marketplace

Low and no calorie drinks, satiety and weight loss formulas.

Beverage Innovation products and services guide.

Advertisers index.

Expert opinion Fairtrade and Rainforest Alliance for long term sustainability.

INSIGHT

Fairtrade Ethical trading is taking a higher priority in the drinks industry.

FoodBev com A world of food and drink

Daily industry news and opinion

Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong | Dreamstime.com

www.foodbev.com/beverage Issue 80 - November 2010

CONTENTS 3

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The editor’s view The next wallet

etailers must innovate and embrace new technology to capture consumer spend in the post-recession era, said a panel of experts including Chairman of Marks & Spencer, Sir Stuart Rose, at the World Retail Congress in Berlin this October. Retailers have got to be more efficient said Rose. Efficiencies can be made through technological advancements, better products and making sure consumers can easily get their hands on what they want. Rose added that in order for consumers to be confident, businesses have to prove they are confident too. Mindy Grossman, CEO of HSN expanded on this and said that in the current economic climate retailers need to have clarity of branding and be willing to invest in new technology. She believes it is also important that retailers are able to understand the consumer-centric mindset and are able to target them in a way that engages them - particularly when interacting online. On www.foodbev.com, for instance, we have seen substantial incremental growth. Website growth since March 2008 compared to October 2010 is 232%. While Social network growth in 2010 is over 23% month-on-month.

Phillip Schindler, Vice President of Northern & Central Europe at Google, described the internet as a ‘revolution’ and said with 1.9 billion people online; retailers need to harness the opportunities. He said the amount of data online has exploded, and most consumers now access that data via searches. He said: “Over 60% of retail sales are significantly influenced by what people are doing online.” The use of mobile phones is also crucial for retailers, said Schindler. He said 30% of US adults have used a phone in-store to compare prices or look up information. “The mobile phone is the next wallet,” he said. Rose said, “You have to treat online as your friend, and ignore it at your peril.” He said that retailers need to be better with technology and that they have a lot of work to do on product innovation. He concluded by noting that consumers want endless options, so “if you’re not in the options game, you’re a loser”. This all leads in nicely to our most exciting awards yet: The Beverage Innovation Functional Drinks Awards 2011. Targeted Awards celebrating

the increasing options for our innovation seeking consumers.

The Beverage Innovation functional drinks Awards 2011 Following years of success with the Beverage Innovation Awards and this year’s InterBev 2010 Beverage Innovation Awards, we are now focusing on the fastest moving beverage category with the Beverage Innovation functionaldrinks Awards. FoodBev Media’s Beverage Innovation magazine is partnering with Zenith International’s functionaldrinks newsletter to reward innovation and excellence in six growth categories, delivering 24 separate awards from drinks and shots to ingredients, packaging and marketing. Entry is open to products and initiatives launched since 1 September 2009. Entries close on 28 February 2011, do enter now. Finalists and winners will be presented at the InnoBev Global Beverages Summit in Washington DC on 30 March 2011. For more information, visit

www.beverageawards.com

Claire Phoenix And in this issue there is plenty to celebrate too - with our Special Report on technological advancements in Lightweighting, on exciting progress in the Ingredients category with calorie free and weight management drinks plus a preview of the upcoming Health Ingredients Europe. And if you get chance to read the Insight and Expert Opinion on Fairtrade you will be staggered by the dramatic rise in social and environmental purchasers across the globe over the past ten years, with retailers playing a major part in communication. And to finish - one of the most throat catching true-life stories I came across recently was on the WorldWatch website where it describes African communities harvesting clean drinking water from morning mist. Close to the mountains, vast vertical nets are hoisted high in the air, supported by poles to catch the droplets. The water runs off into gutters and is stored in barrels. And of course being gravity-fed, no electricity is required. Sometimes the simplest ideas are the best.

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EDITORIAL 5

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The editor’s pick of the latest new products

New look for Tropicana Sold in redesigned multi-packs of four 200ml lunchbox bottles, Tropicana Kids is made from 75% juice and 25% water - and absolutely nothing else. The new bottles use a clever sports lid, meaning they can be opened and closed throughout the day with no spills and no mess.

Harmless Harvest duo New York based Harmless Harvest has launched a 100% organic coconut water - sourced from Mexico - and Mato ‘The Original Wild Nutrient Solution’ - which is fruit based with the dominant flavour of cupuacu, coconut water, camu camu, wildflower honey and guarana. Cupuacu’s fragrant flavour is said to be of pineapple and chocolate but without the sweetness.

Walgreens double boost US based Genesis Today has launched a line of superfruit juices in the US, developed in partnership with Walgreens. In Constar bottles, the two Boost flavours are Açaí Berry Boost and Pomegranate Berry Boost with Resveratrol.

Spread the red Using the slogan ‘spread the red’ Evoid has unveiled a new schools compliant soft drink this time in berry, berry cherry flavour. Its berry red colour and intense cherry flavour relies solely on the goodness of fruit, making it a natural choice for parents and young people. Evoid’s range of fruit fuelled drinks include: Cola, Mixed Berry and Lemon.

Smoothie with sterols Wholly owned subsidiary of The Coca-Cola Company, Odwalla, has released a heart health variant containing plant sterols to help combat heart disease. According to the label, a serving contains 0.4g of plant sterols. While one bottle of Owdalla Heart Health contains 0.8g of plant sterols.

Award winning blend Sainsbury’s won at the World Juice 2010 Congress in Geneva recently with its chilled apple and boysenberry juice. Packed by Princes the award was collected by Roger Brough of Berryfruit New Zealand, the suppliers of the boysenberry puree used in the drink.

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Click lock packaging wins Gilchrist picked up a Starpack Award with its innovative new carton for Twinings. The hinge lid has a click lock closure which allows consumers to use the packaging for the life of the product without damaging its structure.

Japanese tea culture Sokenbicha, from The Coca-Cola Company’s stealth product launch offshoot - NeXstep Beverages in the US - combines water with authentically brewed tea, and natural botanicals. Each drink is unsweetened and contains zero calories.

Juicy citron tea Daesang America had this Citron Tea on display at this year’s InterBev in Florida on the Hong Cho stand, along with its delicious red vinegar drink made using fermenting technology carried out over 50 years.

V8 shapes up for veg Campbell’s is expanding its V8 range in Belgium with a gazpacho drink in the elegant SIG combifitMidi 1 litre carton with combiSwift screw cap. Combining eight different types of vegetable with no artifical colours or preservatives. V8 juice is now also in this format.

Dentists give go ahead for Hipp Toothfriendly International, a non-profit association of dental professionals, has allowed its ‘Toothfriendly’ quality seal to appear on a range of infant teas. Based on pH tests demonstrating that HiPP’s baby tea range is non-cariogenic and nonerosive, the herbal flavour tea is sold in Germany, Austria and Switzerland.

Folkington’s launch at Lunch! With taste, authenticity and provenance top of the list, Metro Drinks launched the Folkington’s range of gourmet juices at speciality show Lunch! this September. Gently pasteurised and with a 12 month shelf life, the 100% pure juices are sold in single serve 250ml glass bottles in orange juice from late Valencia oranges, cloudy apple and tomato juice variants. © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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www.functionaldrinksnews.com KickUp with rPET Sweden’s specialist packaging company Petainer, provides Winnington with two 330ml bottles - white opaque for the company’s KickUp energy drink and transparent green for the functional water variant. Generating up to 77% less greenhouse gases and using up to 58% less energy, recycled PET can have a significantly lower carbon impact. The KickUp brand comprises: a ‘new generation’ functional energy drink in three flavour variants (green berries, red berries and gold berries); a vitamin-, mineral- and an antioxidantrich functional water; and functional energy pods, whose taste sensation is like snuff, without tobacco or nicotine.

Relaxation drink Lull is a lightly sparkling natural chill-out drink with 43 calories in a 250ml bottle. It contains eleven botanical extracts - lavender, hibiscus, green tea, chamomile, lemon balm, lime blossom, passion

flower, jujube, hops, fennel and valerian, plus 30% juice - from kiwi, blackberry, blackcurrant and red grape, blended with spring water.

MSX Energy Refrigerantes Convenção, of São Paulo, which produces alcoholic and soft drinks, has introduced a value priced energy drink, MSX, in 350ml and 2 litre bottles to capitalise on the explosive growth of the category, which, according to Nielsen data, grew by 49% in 2009. According to ABIR (Brazil’s soft drinks industry association), Brazil produced around 60 million litres of energy drinks in 2009, a figure which is forecast to rise to around 83 million litres, equivalent to growth of 40%, by 2010. In 2009, the energy drinks market was estimated to have recorded sales worth R$556 million.

Protein packed California-based Bolthouse Farms has launched Protein Plus shakes in 15.2oz and 32oz bottles to meet demand. The drinks

contain a 30g blend of whey and soy protein, and are 100% natural with no added sugar, and no artificial colours, flavours or preservatives. The chocolate flavour is made with real cocoa and contains 21 vitamins. It is also available in Mango flavour with 90% fruit juice and three servings of fruit and vegetables.

Preventiv Water rebrands ‘Evr’ Preventiv Water, the resveratrol drink launched by US based Preventive Beverages last year, has been rebranded as ‘Evr’ (pronounced ‘ever’). It offers the benefits of red wine without the alcohol. The new Evr beverage is available in a 16oz bottle in three flavours: wild berry, pomegranate and grape.

Drink Guru Montreal-based Guru Beverage Inc has expanded its portfolio of energy drinks with a 100% natural and certified organic variant, Guru 2.0. It has an active botanical complex of guarana seed, panax ginseng

root, gingko biloba leaf and Echinacea flower extracts. The aim was to develop an even healthier energy drink made in an environmentally friendly manner.

Calcium yogurt drink La Serenísima, Groupe Danone’s Argentinean subsidiary, has a new range of calcium enriched yogurt drinks. Aptly named Ser Calci+ the one 190g bottle contains 500mg of calcium and provides consumers with 50% of their recommended daily amount (RDA) of the mineral.

www.functionaldrinksnews.com © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Latest product launches from Japan Far left: Yoshihiko Hani, President of Beverage Japan Left: Steve Galloway, Exigo Marketing

Fanta World series

Red Grape

Following US Hip Hop in April (BI74), Coca-Cola has launched Fanta World UK Rockin’ Peach as the third product in its dance and music inspired World Flavour Series. Peach flavoured and 48kcal per 100ml but with no fruit juice, the theme is UK rock music and the label features images including an English rose, Buckingham Palace, Big Ben, Abbey Road, and a Double Decker. In 500ml and 1.5l PET.

Whereas watermelon is a common summer flavour for drinks in Japan, popular flavours for autumn include red grape. New under its popular Natchan brand, is Natchan Aka Budou, made from sweet red Concorde and Isabella grapes, and containing 30% grape juice and 46kcal per 100ml. Available in 1.5l and 470ml PET bottles and with a sales target of 300,000 cases.

World Kitchen New in its ongoing World Kitchen Series of traditional cooking recipe-inspired drinks, World Kitchen Yasashi Niringo no Apple Moa from Kirin Beverage is based on a Danish stewed apple dish. The drink is a mixture of stewed domestic apples (each carton contains half a Sun Fuji apple), lemon juice, domestic sugar beet, and powdered skimmed milk. With 40% fruit juice it is available in a 200ml slim paper carton and 320ml PET bottle.

Collagen peach Collagen White from Suntory is a white peach and yogurt flavoured drink. Part of Suntory’s ‘Life Partner’ series of health and isotonic beverages, it has 1000mg collagen, vitamin B6 1mg and 11mg Niacin, 1% peach juice per bottle, and contains skimmed milk powder and 20kcal per 100ml. The 500ml PET bottle is from Yoshino Kogyosho and the sales target by end of year is 300,000 cases.

Desert flavours Also from Kirin is Tropicana Fruit Sweet Orange no Maroyaka

Rare Cheese Fumi. The second in its series of desert-flavoured fruit drinks the (last one was a rich milk mixed fruit drink), this drink has an orange juice base, with added milk and lactic acid bacteria, to create the flavour of Japanese rare cheese cake. It contains 51% orange juice and 51kcal per 100g in a 400g aluminium bottle can from Universal Seikan.

Pear Cider Asahi Soft Drinks has launched a new flavour under its leading Mitsuya Cider clear carbonated brand. Premium Mitsuya Cider Kokusan Nashi is a pear-flavoured carbonated drink containing 1% nashi juice and 46kcal per 100ml. A limited edition with premium positioning, Asahi will release only 200,000 cases. The drink uses a patented process which creates a stronger fizzyness to bring out a fresher fruit aroma.

fruit juice and 1% honey, and when diluted 1:5 with water 46kcal per 100ml. 500ml paper carton available until March 2011.

Caramel pumpkin Yasai Shibori Kabocha Purin from Kagome is new in its series of premium vegetable dessert drinks. Containing strained pumpkin, milk and caramel syrup the taste is of Japanese caramel purin dessert. It has 85kcal per 200ml slim LL paper carton and is available until the end of January 2011.

Calpis trio Fruits Calpis Kanjuku Budou and Calpis is a dairy drink of 1% grape juice plus regular Calpis. With 18kcal per 100ml it comes in 280ml, 500ml and 1.5l. Calpis Soda Grape Zero continues the company’s calorie zero series from last year. A carbonated dairy drink with 1% grape juice it is packaged in a 500ml PET from Yoshino Kogyosho. Calpis Fuji Ringo is a concentrated apple flavoured drink using Fuji apples from Aomori prefecture in the north of Japan. It contains 1%

Japan Innovations are brought to you by Beverage Japan, Japan’s leading trade beverage publication and Exigo Marketing, a UK, SE Asia and Japan based consultancy with particular expertise helping food and drink companies in Asian and Japanese markets. Contact: steve@exigomarketing.com www.exigomarketing.com

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Vitamin D enriched Developed by Irish Dairy Co-operative Lakeland Dairies Modern Milk is made with semi skimmed milk enriched with calcium, vitamin D and fibre. With its high protein content and low GI level, milk is naturally filling and now comes in a handy environmentally friendly 330ml Tetra Top carton based bottle with a screw cap.

Cross brand promotion ‘Reward Your Thirst’ will run across Britvic and PepsiCo UK’s soft drink brands, maximising the appeal of the promotion to consumers, with prizes to be won every minute, 24 hours a day, seven days a week. Each ‘Reward Your Thirst’ bottle will have a unique code on the pack which consumers need to text in to see if they have won a prize.

Crystal Coke Coca-Cola Great Britain’s Diet Coke brand is partnering with cult celebrity jewellery designer Johnny Rocket to launch a Diet Coke Crystal Collection to be sold through Spirit in Selfridges.

2010 Pentawards winners The Pentawards 2010 included entrants from five continents and more than 20 countries. These were awarded in the VIP business lounge of the Belgo-European pavilion of the 2010 Shanghai Expo, in China. Winners of the 2010 Pentawards for beverage packaging design include: ice tea brand Pour TE from Identity Works of Sweden; Sexy Lime Dr Diesel flavoured

lager, from Svoe Mennie of Russia, Sport, Beach and Night Tropeziennes Waters entered by Corretje Comunicion Grafica of Spain; the shapely Leche Pascual Seleccion entered by Spain’s In Spirit Design; and for the Vernissage wine brand, a fabulous bag in box bag, with the tap on one end, designed and entered by Oenoforos of Sweden.

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Pepsi Mont Blanc PepsiCo Japan has released a limited edition with with delicate flavour of roasted chestnuts. Inspired by the cake whose name it shares it follows on from Baobab, Cucumber, Azuki and Shiso Pepsi.

Recycling out and about in Oz Iron Man Stuart Snell launched a new Coca-Cola Amatil interactive recycling system at Wet N Wild in Queensland. The company will donate 5c for every PET bottle placed in recycling bins to Surf Lifesaving Queensland to the value of A$10,000. This will go towards training initiatives and purchase of equipment.

Cocktails at home Tails has launched bar quality cocktails in real shakers to make it easy to treat friends at home. Simply add ice, shake and pour, for hassle free entertaining with style, quality and taste.

Enlightened grain Inspiration - a rosemary and lavender infused vodka is made from 100% pacific wheat infused with fresh sustainably grown Tuscan rosemary and Spanish lavender. Sold in Florida and South Carolina. California and Boston are activating this November.

Coke Zero facial profiler

A d v ertorial

Exhibition Brau Beviale & Emballage 2010 Dynamic Accumulation is well received to improve the filling line throughput. The AccuVeyor速 AVD offers you Dynamic Accumulation and saves you valuable floor space. Its usable length can be expanded to overcome microstops and slowdowns on up or down stream equipment demands. Unlike conventional solutions, the AccuVeyor速 AVD has a simple and robust design that reduces investment and the cost of ownership. Dynamic accumulation is now affordable for almost all packing and filling lines. The AccuVeyor速 is a true alternative for single lane or mass flow accumulation. Standard it only builds 2.6 metres in square. It can incorporate up to 140 metres of useful accumulation length up to 35,000 items per hour. This is sufficient for 2 to 10 minutes accumulation and represents the best footprint accumulation time ratio currently available. The AVD consists of an up running as well as a concentric down running spiral conveyor. A transfer unit shortens the product flow from the up to the down stream spiral conveyor. The transfer unit automatically moves along the spiral tracks to shorten or extend the total accumulation length to comply with the accumulation needs. Brau Beviale Hall 7 Stand 140

By linking your Facebook account with Coke Zero you can now find the person in the world who looks most like you. To connect to people who look like you is a bizarre thing. You have no idea if it is going to match you to somebody next door or in another country.

Emballage Hall 4 Stand 0038

AmbaFlex Specialty Conveyors De Corantijn 81, 1689 AN Zwaag T: +31 (0)229 285130

www.ambaflex.com

息 Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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New developments in the international beverage industry

Britvic sales up

Major companies release Q3 results

s it prepared to announce the completion of the acquisition of the North American operations of Coca-Cola Enterprises (CCE) and the sale of the Company’s Norway and Sweden bottling operations to CCE, The Coca-Cola Company reported strong third quarter operating results. “Today begins the next era of winning for our North America system,” said Muhtar Kent, Chairman and CEO, The Coca-Cola Company (TCCC). “With the completion of this transaction, we have redefined our operating model to best serve the unique needs of our flagship market, in full alignment with our 2020 Vision.” TCCC’s third quarter volume worldwide increased 5%, while North American volume grew 2%. Volume growth was led by brand Coca-Cola, up 4% in the quarter and year-to-

date. Integration of Coca-Cola Enterprises’ North American business remain well on-track, with expected synergies of at least $350 million per year, phased in over the next four years. Meanwhile, Coca-Cola Enterprises also reported increased sales and earnings in the period, with net income of $208 million. Around the Coca-Cola System, Coca-Cola Hellenic posted a 3% net profit rise, while Coca-Cola Femsa’s third quarter profits were flat.

PepsiCo also delivered solid third-quarter results, reporting net revenue up 40%. “Even in a macroeconomic environment that continues to be challenging, we believe we’ve achieved top-tier performance among leading consumer staple companies,” said PepsiCo Chairman and CEO Indra Nooyi. “This reflects our steadfast commitment to managing both the short-term and long-term, by driving balanced growth across our portfolio while making the right strategic investments.” Dr Pepper Snapple Group did not fair so well, reporting lower quarterly profits, despite a 2% rise in sales. For regular company results updates, visit www.foodbev.com

Dr Pepper wins in customer satisfaction survey

n good times or bad, Americans love their soft drinks. That’s the message from a closely watched survey of 1,000 soft drink shoppers conducted recently by Michiganbased American Customer Satisfaction Index (ACSI). Soft drinks are one of the best-liked industries out of dozens covered by the national survey. Dr Pepper Snapple claimed the top spot with a score of 85%, while PepsiCo dropped two points to 84%, placing it in a tie with The Coca-Cola Company. The survey, conducted in June and July, asked questions about value for money, a topic increasingly relevant to purchases. “Anytime we’re in a state of a weakened economy, people are skittish about their spending,” said David VanAmburg, managing director at ACSI, based in Ann Arbor, Michigan.

“Quality is nice, but I need to get good value for my money.” “In a down economy, consumers say, ‘Quality is nice, but I need to get good value for my money’.” Because soft drinks are so affordable, it’s easy to switch brands if one desires. That makes

by Bill Bruce

the industry a case study in competitiveness and one of the perennial winners out of about 45 industries covered by ACSI, VanAmburg said. This year, the beverage industry average score was 84 out of a possible 100. The average score for all manufacturing non-durable goods companies is 81.3. Only the electronics industry, with offerings such as flat-screen TVs and computers, scored higher with an 85. Airlines, by contrast, scored in the mid-60s. Coca-Cola’s score has held basically steady for four years. Dr Pepper has consistently ranked a point or two higher than its larger competitors in that span, possibly reflecting greater enthusiasm and loyalty among fans of the smaller brand, VanAmburg said.

K based Britvic reported its annual trading performance showing growth in sales and revenue across it activities. Britvic Chief Executive Paul Moody said: “Britvic has delivered another strong revenue performance, maintaining our track record of consistent growth. We have outperformed key markets, which continue to prove resilient despite the uncertain consumer environment. We are delighted with both the trading performance and integration of Britvic France, and our action in Ireland will put our business model in optimal shape ahead of eventual market recovery. “Despite our caution on a weak consumer environment, we are confident at this early stage that we can deliver another robust set of results for the year ahead.”

Coke in top ten of ‘World’s Most Attractive Employer’ list

he Coca-Cola Company has announced its top ranking on Universum’s second annual survey to identify the ‘World’s Most Attractive Employers’ among career seekers with a business background. Universum recently released its global talent attraction index, based on survey data from nearly 130,000 career seekers with a background in business or engineering. The Coca-Cola Company moved up five points since 2009 on the business survey, ranking number eight in the world, and also moved up six points on the engineering survey, garnering the number 15 position.

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Tata acquires minority stake in Activate

Coca-Cola Femsa moves into dairy

ccording to reports in the Indian press, Tata Global Beverages has acquired a minority stake in US-based beverage and bottled water firm Activate Drinks. Three years ago, Tata Tea sold its 30% stake in Energy Brands Inc (Glacéau) to The Coca-Cola Company for $1.2 billion. Tata - along with beverage investor James Berkeley, key strategic beverage distributors and existing investors - will invest $20 million in Activate, which will use the funds to expand into new geographical markets. Tata Global’s UK unit has the option of raising its stake in the US firm over the next 12 months.

across the world,” said Peter Unsworth, group CEO of Tata Global Beverages. “We have ambitious growth plans and a vision to become the leader in the ‘good for you’ beverage segment.” Activate’s zero calorie, vitaminenhanced dispensing-closure drinks are sweetened with Stevia and have the slogan ‘a turn for the better’.

oca-Cola Femsa SAB de CV has signed a memorandum of understanding by which it could acquire all of the shares of Grupo Industrias Lácteas in Panama. This transaction would allow Coca-Cola Femsa to enter the milk and dairy products category - one of the most dynamic segments in the non-alcoholic beverage industry in Latin America. It also represents an

Frigoglass and Coca-Cola Recycling go green

rigoglass and Coca-Cola Recycling are joining forces to give used plastic beverage bottles a second life.

At the National Association of Convenience Stores’ NACS Show in Atlanta, the two companies announced a joint effort that will facilitate the manufacturing of beverage cooler components

“This investment is the latest piece in our strategic journey to reach consumers in different ways and to help deliver sustainable hydration

attractive growth opportunity in the Panamanian beverage market. This business will become part of the non-carbonated beverage platform that Coca-Cola Femsa shares with its partner, The Coca-Cola Company.

from specially processed postconsumer recycled polyethylene terephthalate (rPET) bottles. For more on these stories and for daily news, visit www.foodbev.com

Starbucks expands mobile payment tests

n a move that may see a change in payment habits for millions of beverage consumers in the coming years, Starbucks has expanded its Starbucks Card Mobile payment test to nearly 300 company operated stores in New York City, and counties on Long Island in the US. This builds on the successful launch of Starbucks Card Mobile App for select BlackBerry smartphones, iPhone and iPod touch, and the Starbucks mobile payment test which started in autumn 2009. More than 71% of Starbucks customers use smartphones. To experience mobile payment at participating outlets, customers just need to download the free Starbucks Card Mobile App. It also allows customers to manage their account, reload their balance directly from their smartphone with a major credit card, check their My Starbucks Rewards status, or find nearby stores. The New York City mobile payment expansion builds on a test programme currently in 16

stores in Seattle and Northern California, and at more than 1,000 Starbucks in US Target stores. The overall Starbucks Card programme is experiencing impressive growth, with one in five of all in-store transactions now paid for with a Starbucks Card - an activity made even more convenient with the introduction of the App. Customers are on-track to load more than $1 billion on Starbucks Cards this year. For more on this story, visit www.foodbev.com

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NEWS 15

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Victoria Milne

Following years of economic uncertainty Ukraine now holds substantial potential. Zenith International Senior Analyst Victoria Milne gives us an overview of the Ukrainian beverage market. Ukraine is the second largest country in Eastern Europe with a population of 46 million. The country has had mixed fortunes since it became independent in 1991, with periods of decline being followed by years of strong economic growth. As such, it presents many opportunities for foreign investment, albeit in the context of political and economic uncertainty. Ukraine was one of the countries most affected by the economic downturn in 2008-2009, with a decline in gross domestic product (GDP) of 15.1% in 2009. Unsurprisingly, the Ukrainian soft drinks market did not escape the downturn and volume sales slumped by almost 8% in 2009 after several years of double digit growth. Soft drinks volume sales stood at over 3.4 billion litres in 2009. The industry, which has become increasingly competitive in the last fifteen

years, has become an even tougher marketplace during the latest recession.

To capitalise on the increasing importance of health, wellbeing and convenience

with a distribution network superior to those of its rivals. In addition to its trademark carbonated soft drinks brands Coca-Cola, Fanta and Sprite, it also has in its portfolio a very successful bottled water brand BonAqua, energy drinks Burn and Gladiator, a range of juices and nectars under Rich, Dobryj and BotaniQ trademarks as well as Nestea iced tea. Coca-Cola’s global rival, PepsiCo put a major stamp on the Ukrainian soft

drinks market by purchasing the leading juice operator Sandora in 2007. Similarly to Coca-Cola, PepsiCo has adapted its offering to the local market by making available its major global brands, namely Pepsi, 7UP and Lipton Iced Tea alongside local brands. These include a range of juices under the Sandora trademark split into mainstream, premium and value offerings, value juices under the Mykolaivsky Sokovyj Zavod trademark, and children’s juices and juice drinks under the Sandorik and Sadochok brands. PepsiCo has also recently added the Sanday range of iced teas, flavoured waters and juice drinks to its portfolio in an attempt to capitalise on the increasing importance of health, wellbeing and convenience

Until 1996 the market comprised only local operators, but that changed when CocaCola entered the Ukrainian market. Back then CocaCola Beverages Ukraine capitalised on a growing economy, increasing spending power of the population and westernisation trends, to gain a leading position in the country’s soft beverage market, and to date remains the leader © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Business intelligence: Ukraine Click here to subscribe

Carbonated soft drinks represent over a quarter of all soft drinks sold in Ukraine in volume terms. As one might expect, international brands like Coca-Cola, Pepsi, Fanta and 7UP have established themselves well in the market, however, local brands offering flavours specific to ex-Soviet countries remain popular.

category, especially taking into consideration the importance of value to Ukrainians. While sectors such as bottled water, juices and nectars and carbonates are well established in Ukraine, there is clearly a lot of room for growth in other sectors, be it energy drinks, sports drinks, flavoured and functional waters or iced coffee. The International

Monetary Fund has recently improved its forecast for the growth of Ukraine’s GDP in 2011 to 4.5%. This is a clear sign of economic recovery, which should translate into higher consumer purchasing power. Ukraine is, unfortunately, not yet a land of political and economic stability, but it is most definitely a land of opportunity.

The energy drinks category remains niche as the Ukrainian consumer has not yet embraced its benefits. The leader of this category is Coca-Cola’s Burn brand. Nationwide retail chains are continually introducing private label offerings, but the share of these is still relatively small. As more retail chains appear in the country, private label is expected to increase its share in the beverages

Source: Zenith International

Speaking of bottled water, IDS Group is the undisputed leader of the category. The company’s extensive distribution system gives it competitive advantage over smaller bottlers; it is also the leader in the water cooler sector. Poor quality mains water and very hot summers make bottled water an essential product for the

Ukrainian population and consumption is expected to rise as the economy gradually recovers.

Source: Zenith International

trends. These categories are yet to be well established in Ukraine and benefit from a lack of highly competitive companies fighting for market share. PepsiCo, however, has not had a bottled water brand in the Ukrainian market. For a number of years now there has been speculation that PepsiCo is planning to acquire one of the leading local players to produce and sell its Aquafina brand. This has not happened to date, perhaps due to the fact that PepsiCo deems the bottled water category to be already well established with fierce competition.

Zenith International offers insights reports on non alcoholic beverage markets in 65 countries worldwide. If you would like more information on these reports or any other services that Zenith International offers, please email misales@zenithinternational.com, visit our website www.zenithinternational.com or telephone our head office on +44 (0)1225 327900 © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Barley and malt

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An emerging concept in soft drinks According to flavour specialist Wild: In the traditional soft drink segment, growth is barely evident in saturated markets such as Western Europe - which is a good reason for beverage producers to differentiate themselves with innovative products and to enter new categories. Wild has developed concepts on a malt base that specifically target adult taste preferences and demands. Malt drinks are already very popular and successful in the Middle East and are now about to conquer the European market. In comparison with children and adolescents, adults aged over 25 years prefer soft drinks to be less sweet. They enjoy products with natural ingredients and lighter carbonation. These malt concentrate concepts meet these demands. At Brau Beviale 2010 in Nuremberg, the company will present innovative flavours and new natural concepts for this product group.

Flavour diversity Beverages on a malt base provide an excellent alternative to traditional soft drinks, and are a welcome non-alcoholic alternative to beer. Wild has a wide selection of flavours from which to choose. In addition to the classic flavours such as lemon and orange, Wild has finetuned exotic flavours such as the popular superfruit pomegranate to complement the malt base

for the fruity flavours. Moreover, the company’s portfolio includes classic malt-based soft drinks as well as products with a non-alcoholic fermented base, which are also available in an organic variety. Because brewing technology is not needed for the filling process, malt concepts are also an interesting option for mineral water and soft drink producers.

Naturally healthy Malt beverages are in demand both for their taste and for their healthy image. As a survey by the Mannheim Institute for Market Psychology (IFM) showed, consumers perceive malt as a healthy ingredient. 71% of the respondents believe

71% of respondents believe that malt has a positive effect

that malt has a positive effect on the human organism, such as boosting metabolism, and that it supplies vitamins, minerals, and energy naturally. To underscore the naturalness of the products, Wild’s non-alcoholic malt beverage flavour systems use only natural ingredients such as malt concentrate, natural colours and flavours. Fruit Up, the purely natural and fruit-based sweetening option can also be

added to achieve a well-rounded taste profile. At the Wild stand at Brau Beviale, manufacturers can find out more about the various options for malt-based soft drinks.

Gold sparkle for beverages Candurin Gold Sparkle, developed by Merck KGaA, and distributed by Azelis/S. Black features an elegant gold effect thanks to its special particle size distribution ranging from 10 to 150 lum. Complementing the existing range of golden Candurin colours, it has a brilliant sparkle that can impart an enticing look to malt beverages.

Russell Wheeler, Technical Sales Manager of distributor Azelis/S. Black commented: “This new product features a brilliant glitter thanks to its particle size distribution and offers high potential for innovative product design and differentiation. The mineral, non-artificial colour is based on natural silicate combined with titanium dioxide and iron

oxide. Candurin Gold Sparkle is produced according to Good Manufacturing Practice (GMP) and meets stringent international food, beverage and drug safety standards. It is easy to add to most formulations, even those containing other colours and its stability helps food and beverage developers formulate products that are not only dazzling, but also reliable.

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INGREDIENTS 19

Barley and malt

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Using brewing enzymes to maximise efficiencies and reduce costs by Jeroen van Roon (below), Industry Manager Beer, DSM Food Specialties Cutting costs, minimising waste and maximising raw material performance are three of the key challenges facing the global brewing industry. In a globalising and consolidating industry, maintaining margins is more critical than ever, especially in the current economic climate. But, whatever measures brewers take to overcome these hurdles, the quality and consistency of the end product must remain a priority if customer loyalty is to be maintained. Here, we focus on DSM Food Specialties’ approach to the challenges of cost reduction and maximising raw material performance and highlight its innovative concepts which can help brewers around the world achieve significant financial and environmental savings.

New approaches to cost saving and performance

to the use of classical powder stabilisers, such as silica gel and PVPP (polyvinylpolypyrrolidone).

You can reduce process time and lower operating costs by up to €100,000 per million hectolitres each year with Brewers Clarex. A liquid proline-specific endo-protease, Brewers Clarex is added at the start of the fermentation process. Brewers Clarex prevents the complex formation and precipitation of haze-active proteins and polyphenols by specifically hydrolysing the haze-active proteins. This enables brewers to significantly reduce or even eliminate the expensive, time-consuming and environmentally damaging sub-zero stabilisation phase.

Get better value from raw materials

By using DSM Food Specialties’ simple, interactive tool Brewers Clarex ROI Calculator, brewers can calculate what benefits this concept can bring to their daily operations. And unlike other processing aids, it is easy to use and requires no additional capital investment. Brewers Clarex also enables sustainable production without generating disposal waste resulting in up to a 8% reduction in the carbon footprint of beer manufacturing, when compared

Brewers can spend less on raw materials and increase throughput using the Filtrase range, which allows brewers to extract the most value from raw materials and to adapt to fluctuations in raw material quality. Key products include Filtrase NLC, which was designed to maximise brewhouse efficiency for a broad range of malt qualities, especially when non-starch polysaccharides impede mash and beer filtration performance.

Improve profitability with barley brewing DSM Food Specialties is the pioneer in the technology of processing up to 100% unmalted barley grist levels. Based on DSM’s application expertise, different enzyme solutions have been developed and successfully applied worldwide for the whole range of barley grist levels to ensure optimal process efficiency and consistency, while maintaining beer quality. The price of barley, dependent on market conditions, is

approximately half of the price of malt. Substantial savings can be achieved by increasing barley grist levels, even taking into account processing costs, and the costs of adding exogenous enzymes. In addition, by replacing malt with 100% barley, brewers can typically reduce their carbon footprint by between 60 – 390kg CO2 per mT barley.

Say cheers to cost saving In the current economic landscape, brewers are looking for ways to manage their financial outgoings and maintain margins while retaining customer loyalty. DSM Food Specialties’ vast application experience reflects the company’s ongoing commitment to providing the most efficient and effective solutions for the international brewing industry.

Wholefoods stocks malt soda Cascal, a handcrafted allnatural soda designed in France and made by The CocaCola Company, is being sold exclusively at Whole Foods Market stores across the US. The drink is also available in fine restaurants and taverns in New York City. Cascal’s fresh, crisp taste is fashioned with imported European ingredients at a microbrewery in Florida,

where it is pioneering a patented new “dual-stage slow malt fermentation” method with no added sugar. Fermented malt is used in the Light Red and Fine Dry flavours. Cascal is akin to a fine wine or prosecco, yet without alcohol. Careful crafting gives the sophisticated French-style soda its unique taste and aroma and natural goodness - with 60-80 calories per bottle.

Cascal is available in three blends: Crisp White, with notes of pear, apricot and magnolia; Light Red, with notes of blackcurrant, cherry and mirabelle; and Fine Dry, with notes of cherry, apple and anise. The drink is packaged in recyclable 33cl glass bottles - available in singles and stylish 4-packs.

20 INGREDIENTS

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Improved yields and cost-in-use benefits At Brau 2010, Kerry Ingredients & Flavours will present a range of new and improved brewing products for more efficient and higher yield brewing. “Over the last few months Kerry has been conducting a number of trials with new brewing products, which has produced great results,” said Jolande de Ridder, Kerry EMEA Marketing manager Beverages. “Following these trials at Brau 2010 we are introducing two new additions to our enzyme portfolio, Bioglucanase HAB and Bioglucanase HS.” Bioglucanase HAB is ideal for intermediate to high level (90%) barley adjunct brewing and increases throughput when using mash filters, delivering improved beer filtration and reducing filter aid consumption, leading to brewhouse yield improvements of 1-2%. “This may sound a small improvement,” explained Jolande. “However, when taking into account an 11 tonne brew of 30% barley run through a mash filter, overall brewhouse losses, compared to the current process and enzyme, were reduced by 0.4%. This amounts to estimated

www.foodbev.com/beverage Issue 80 - November 2010

overall savings, including enzyme costs, of around €19 per 1000 hectolitres.” Bioglucanase HS is ideal for 100% barley brewing, delivering significant improvement in mash filtration by decreasing or removing the ‘gel layer’ which can reduce mash filter efficiency. It also increases the number of brews per day that can be undertaken with 100% barley. For example, in a 100% barley brew through a Meura 2001 mash filter the control ran at a filter pressure of 900mbar and outlet flow of 230hl/hr (wort 17.5°P). With Bioglucanase HS the filter ran at a maximum pressure of 600mbar and an outlet flow of 300hl/hr. The rate of output with Bioglucanase HS was only limited by the initial setting on the filter, therefore the target number of brews per day could readily be achieved or improved upon. As well as showcasing its new and improved brewing products at this year’s show, Kerry Ingredients & Flavours will also exhibit some interesting new flavour directions in alcoholic beverages.

INGREDIENTS 21

SIAL

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Global trend marketplace SIAL in Paris is always an exciting event. This year FoodBev Media Awards Executive Chris Leversha, went along to soak up the vibes. His first impression? “The sheer scale is impressive. The trends and innovations section was stimulating as it not only looks at new product but also health benefits, sustainability and challenging perceptions of waste - in fact a very similar remit to our own.” Aside from refreshing himself frequently with Elixia natural lemonades ‘the best tasting drinks at the show’, Chris also sampled energy drinks galore and reported back that the biggest show buzz was on

the use of the natural plant sweetener - stevia. Here are just a few of the products that grabbed his attention.

Elixia Or won in the Sial d’Or awards for its lemonade with 24 carat gold flakes, pure cane sugar and natural flavours

Yerba Maté energy Liv Natur is a Swedish company, founded in 2008 by Jon Orving, former Vice President of the Wrigley Jr Company, who develop and market innovative healthy beverages without artificial ingredients – hence the use of Stevia Rebaudiana. Following on from its yerba mate slimming beverage, Liv Maté, as featured earlier this year, the company has now launched a Vitality version and a new range called Just Tea with Taste,

containing just 8.1 calories per 100ml. Flavours include Black tea Peach, white tea Lotus and Green tea Jasmine. One can of the new natural energy drink Guago, has the same stimulating effect as two cups of espresso. This Paraguayan recipe for yerba maté has been used for centuries by Guarani Indians in South America to boost energy and fight fatigue. Guago is a natural carbonated beverage with high juice content and natural caffeine from tea leaves.

100 years of bio cola Rimini based La Galvanina sPA was celebrating a century of pure Italian taste with its 70% Fairtrade certified Bio Cola in this specially designed bottle. Containing sugar from Paraguay it contains organic Fairtrade cane sugar, natural mineral water, caramel colour, and cola nut extract. It is also USDA, EcoGruppa, AB, Canada and European certified.

Future Generation Containing ginseng, ginkgo biloba, taurine, caffeine and B vitamins, Turkey’s Saglikli Gida has introduced FG or Future Generation, designed to increase physical and mental energy. © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Carbonated energy shot After taurine was made legal in France last year the market has been flooded with energy drinks and shots. Latco Beverages of Brazil introduced XL, the first carbonated 59ml (2oz) slightly sparkling taurine based shot drink offering sustained energy with strawberry açai juice, orange juice and lemon flavours.

Antioxidant nectars Portugal’s Compal Vital won an award with its antioxidant rich red fruit and tea drink. Pasteurised and with no added sugar, flavour, colour or preservatives, it is sold in a 1 litre pack and has a ten month shelf life.

Premium kids fizz Stassen of Belgium upgraded its children’s celebration fizz this April with an organic formulation - Kidibul Bio. This organic certified sparkling apple juice is packaged in a premium foil topped 75cl glass bottle.

Drinkable chocolate Swiss chocolate drink from Fantaisie du Chef manufactured by Exeq SA of Switzerland is available in vanilla, orange, caramel, mocha, hazelnut and classic flavours. Sold in traditional glass bottles and innovative plastic packaging representing a slab of chocolate.

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EVENT REVIEW 23

SIAL

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Fruit provenance

Hologram sticker label

Frutop 100% natural juice drinks from Greece. The Frutoe range includes orangeade made using fresh Peloponnese oranges, Lemonade made using fresh lemons from Argos, and sour cherry juice using cherries from the island of Crete each brings back the authentic tastes of childhood.

Magic Drinks of Poland are packaged with a collectable hologram sticker behind every drink label. Sticker albums encourage repeat purchase and Shrek, Garfield, Ben 10 and Hello Kitty are guaranteed to win over young consumers.

Bob Marley mood enhancer Viva Beverages of Michigan has set up Marley Beverages with Marley’s Yellow Mood to ‘ease your mind and soothe your soul in carbonated and still versions in 12oz cans and 16oz glass bottles. A relaxation drink in citrus, berry green tea and black tea variants it contains natural herbs and melatonin.

So Natural Producing 100% natural juices and spoonable baby food using hyper pressure is the safest method of preservation according to owner Fernando Coucelo. With enquiries lasting 45 days in a chilled environment - the company began exporting within the last year. GLSA of Portugal was swamped.

Authentic juice and nectars Using just a single pasteurisation technique to limit aromatic deterioration, Alain Milliat Juices and Nectars are packaged in beautifully simple 33cl glass bottles. A family owned business deriving its fruit from authentic growers in the South of France with pleasure and sincerity as core values.

Six up energy The Enro range of six energy drinks distributed by CP Distribution includes classic Guarana with its tutti frutti bubble gum flavour, Taurine Light which has just 3.6kcal/100ml in contrast to the 47 calories of the classic Taurine version. It comes in three further flavours - orange, lemon and cola all quite sweet with a high sugar content. © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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www.foodbev.com/beverage Issue 80 - November 2010

Brau Beviale 2010

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10-12 November, Nürnberg, Germany 1,400 exhibitors of beverage raw materials, technologies, logistics and marketing ideas plus a full supporting programme for those involved in processing for the beverage industry. Representatives from 30 companies at the PETnology Europe Conference will define what technology can do, what markets want and what fillers would like. Other attractions include the Future Beverage Industry theme pavilion, a workshop on Beverage Packaging, and ‘The Packaging Wall of Excellence’ which provides innovations along the value creation chain for PET bottle production.

Labelling solutions and ECO Services The 2010 edition of Brau Beviale, presents innovative solutions for those involved in beer and carbonated non alcoholic drinks from the Sidel Group. Recent technological developments for the beer market in PET, glass and cans are the result of significant investments in Research and Development, which has doubled in value since 2007.

A focus on fermented and non fermented beverage bases The DöhlerGroup is focusing on fermented and non-fermented beverage bases using its experience in organic and fermentation technologies, and extraction and emulsion technology. The portfolio of beverage bases includes acidstable dairy and soy bases, tea and coffee bases, and cereal and malt bases, and ranges from fermented, non-alcoholic bases to alcoholic bases. Key for natural low calorie food and beverage formulations are PureCircle’s portfolio of high-purity Stevia ingredients combined with DöhlerGroup’s strong sweetening flavour and application knowledge. Under the motto ‘We bring ideas to life’ the company is presenting Brewed Lemonades and modern malt-based beverages.

Samples of breakfast snacks containing fruit pieces, seasonal smoothies, fruit splashes and nectars as well as new cocktail mixes in the fruit-based beverage segment will be available to sample. Flavoured water, modern Aqua Plus concepts, including vitamin water, aqua tea with fruit juice and tea extracts are the newest applications in the water plus beverages category. The market for Energy Drinks is divided into Shots, New Taste, Juicy Energy and Coffee Energy. The Sprizz Aperol concept is just one of the wide range of new ideas being presented by DöhlerGroup in the alcohol sector. While 100% natural soups using premium vegetable purees and pieces, natural spices and herbs are suggested for hot or cold and on-the-go occasions.

Innovations to be shown include: ”Labelling solutions for self-adhesive, cold glue, sleeve and roll-fed applications, combining extreme flexibility, high performance and maximum quality; a pasteurisation solution with great savings in terms of water and energy;

and ECO Services: a service line to optimise the productivity of existing machines in order to maximise potential while reducing energy use.

Sports closures enjoy increasing acceptance Bericap will have a wide range of lightweight closures and necks on display at Brau. See more information in our special report on Lightweighting - see page 33. For ease of drinking and convenience on the go industry closure expert, Bericap also offers the 2-piece Thumb-up and the 3-piece PushPull. All Bericap sportscaps pass BSDA child safety regulations. Both variants are available in a wide range of neck diameters and are suitable for cold and aseptic filling.

www.foodbev.com/beverage Issue 80 - November 2010

EVENT REVIEW 25

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Health Ingredients Europe Health Ingredients Europe - is being held at IFEMA, Feria de Madrid, Spain, from 16-18 November 2010. Addressing a number of health concerns, the show includes a number of intuitive products with demonstrable scientific research, which can be incorporated into beverages.

Strategic nutrition for women In 2010, there are an estimated 3,390 million females living in the world, slightly more than half of these living in Asia. Highlighting increasing demand for nutrition that strategically promotes many of the health concerns specific to women, Fortitech has produced a brochure entitled Thrive. Osteoporosis, heart disease, rheumatoid arthritis, breast cancer, digestive and colon and gallbladder disease can all be addressed and sometimes prevented with nutritional fortification. Market drivers such as single households, more women in the workforce and an increase in female sports nutrition are all outlined in some detail.

Nutricosmetics increase In Asia, beauty products based on collagen are already well established and collagen has been exceptionally successful in a variety of functional foods and nutraceuticals. Gelitta’s Verisol is produced from native collagen and can be easily incorporated into nutritional supplements and indulgence products such as chocolate.

Laboratoire PYC will present Skin Pure - a nutricosmetic containing zinc and lactoferrin milk proteins - designed to alleviate skin imperfections in on-the-go form as powder, packaged into drink sticks. These will be presented in an attractive clear sphere shape container for easy transport.

Body shaping effects at HIE 2010 in Madrid

t this year’s Health Ingredients Europe exhibition, Lipid Nutrition will highlight its innovative ingredient for weight management, Clarinol CLA. In 2010 this GRAS approved ingredient was launched in a yogurt in the US, proven safe by the EFSA and received an award for best new ingredient for dairy foods and beverages at the 2010 IDF Global Dairy Innovation Awards run in conjunction with our very own FoodBev Media Dairy Innovation magazine. As a scientifically substantiated weight management ingredient, this ingredient provides the opportunity for companies to benefit from the growing weight management market. Visitors to the Lipid Nutrition booth can experience functional dairy, beverage and bakery applications that provide a ‘body shaping’ effect, by decreasing body fat and increasing lean muscle. Lipid Nutrition has developed ready to market concepts to help food companies in speeding up the process to market. “Consumer research suggests that there is high consumer interest in the two main health benefits of CLA - to reduce body fat and increase lean muscle,” said Global Group Manager Marketing John Kurstjens.

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www.foodbev.com/beverage Issue 80 - November 2010

Events

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Emballage 2010 - Paris 22-25 November “The Emballage exhibition is the key event of the packagingrelated industries in the EMEA area (Europe, Middle East, Africa). As an online judge I came across a number of fascinating entries,” reported Claire Phoenix: The 3in1 PET wine bottle which incorporates barrier technology; Le Fibreform - a new concept in flexible packaging, an aseptic pouch from IPN Europe; the Clube closure from Plasticum Group, the Easy Open pack from Nestlé Waters’ Contrex and RKW, the FlexBag Banania - a flexible pack

for powdered drinks; Knauf mov’eat thermoformed pots for microwave use; cold-foil stamping (Raison Sociale) from Le Sanglier; lightweighting preforms from PDG Plastiques; Grasbox - a cardboard box made from grass - from Solidpack; Bag2Pack from Sarl; and Elipse - the pyramidal self standing pouch as outlined in our Special Report this issue. So these were just a few of the many products that will be in show. Alongside application and production technology for many areas of food and drink - including one last innovation - a magic bag for fries - look out for it!

Knauf’s thermoformed pot and Grasbox from Solidpack

Food & Beverage Test Expo 2011 - 8-10 February With the launch of Food & Beverage Test Expo at the Koelnmesse, Cologne, Germany, professionals from the food and drink industry will be able to find the latest safety and quality solutions available. The event will also include a range of speaker presentations co-ordinated by food research organisation Campden BRI, as part of the Campden BRI Food & Drink Test Forums. “Food & Beverage Test Expo will also focus on nutritional analyses testing, origin testing, GMO testing, and allergens, vitamins and irradiation testing,” said organiser David Stradling. “Food & Beverage Test Expo will bring together all aspects of testing in food research, safety and QA.”

Storage handling and supply chain excellence

he storage and handling sector is gearing up for its flagship exhibition, IMHX 2010, at the NEC in Birmingham from 16-19 November. With the event taking place only once every three years, IMHX is a vital event for all professionals involved in the supply chain. The show will feature all the industry’s major players, with over 300 exhibitors expected to showcase their products and services. Hans-Herbert Schultz, Managing Director of leading forklift company, Jungheinrich UK: “Trade shows such as IMHX remain an important part of our marketing mix and, as such, the exhibition is a great opportunity to get in touch with all parts of the market, in order to reach our goal of growing our business in an expanding market after the recession.”

Benefits to visitors This year’s show will feature a Free Seminar Series of

over 30 presentations from industry leaders on the themes of Information Technology (Tuesday 16 Nov), Innovation (Wednesday 17 Nov) and Environment (Thursday 18 Nov). Topics covered include RFID Technology, Visual Logistics and Green Storage All the seminars are free to attend on a first come, first served basis. The exhibition’s organisers have also teamed up with OPS Logistics Consultancy, to offer a Free Advice Surgery for the very first time at IMHX.

The industry’s first carbon-neutral exhibition IMHX 2010 will be the first logistics trade exhibition to offset the CO2 produced through staging the show and through visitor travel to the venue. The show will feature a special

Environmental Zone, sponsored by Shell Gas (LPG), at which visitors will be able to record their show travel footprint - at no cost to themselves - using a web-based carbon calculator. The show’s organisers will then offset this CO2 by planting trees through an accredited carbon offset partner. The Environmental Zone will also feature a number of green solutions offered by exhibitors that contribute to a cleaner environment, energy efficiency and reduced waste. IMHX 2010 will also feature a special Food & Drink Logistics Suppliers’ Pavilion, sponsored by the Food Storage & Distribution Federation (FSDF). The show will include materials handling equipment, health and safety systems; software solutions; racking and shelving; storage systems; pallets and palletising equipment; property; recruitment and training services; third party logistics; transport and distribution;

flooring; packaging; handling system design; financial services; and warehousing. As Tim Waples, BITA President, put it, “With continued pressure on supply chains to become greener, leaner and more cost-effective, ‘joining up’ the links in those chains becomes the crucial activity.”

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EVENT REVIEW 27

Al Rabie - Desert Orchid Aseptic juice pioneer in Saudi Arabia

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With headquarters in Riyadh, Saudi Arabia, Al Rabie Saudi Foods Company initially began operations as The Saudi Irish Dairy Company, a joint venture between the Irish Dairy Corporation, Sheikh Saleh Kamel and Hussein Al Harthy. Today, Al Rabie is a 100% Saudi owned company with an all Saudi national management. Claire Phoenix spoke with CEO Monther Al Harthi.

Beverage Innovation interview What position does Al Rabie hold in the Saudi drinks industry today? Since being established in 1980, Al Rabie has emerged as one of the pioneering producers of dairy products and juices in Saudi Arabia. Our core businesses are juices, still drinks and dairy products. We are the first juice and dairy company in the Middle East and the third internationally to use Tetra Pak’s Tetra Prisma aseptic packaging. Our continuing commitment to provide high quality and healthy products to our customers, which remain deeply rooted in our company motto ‘good health for all,’ has led us to be awarded the prestigious ‘King Fahd Prize for the Ideal Factory in Safety

Measures’ category for four consecutive years (1994 to 1997). At present, we are one of the leading producers of dairy products and juices in Saudi Arabia and the largest juice manufacturer in the Middle East, accounting for almost 70% coverage of the Gulf’s food and beverages sector; providing us with the opportunity to extend our market reach across the Arab World and beyond. Al Rabie has over 20 branches spread out across Saudi Arabia, with offices in Jordan, Palestine, Egypt, Iraq, Kuwait, Bahrain, Qatar, Oman, Yemen and the UAE. Where do you plan to expand next? Al Rabie recently launched a strategic expansion plan to increase its reach on a local and international export market. The move includes a series of significant investments to reinforce

our distribution processes, especially through nontraditional channels. This complements industry forecasts that the fruit juice industry will continue to grow through 2014.

A growing consumer demand for longer shelf life and preservation Aside from the strong presence that we enjoy in almost all Middle East and Gulf Countries, as well as key countries in the North African region, we are now looking towards tapping into new territories in Europe, Latin America and north America.

Al Rabie produces 100% juice, juice blends, and juice drinks in cartons and PET; an impressive line of nectar drinks; UHT & flavoured milk, coffee and chocolate drinks. In which formats are these drinks produced? Al Rabie has the philosophy of developing products based on what the consumer wants. Our Research and Development team go to great lengths to find out what consumers in the MENA region look for in the beverages they consume; including flavour, natural ingredients, the level of sweetening used and perfect packaging. Today’s market trends demonstrate how consumers are becoming more health conscious in relation to the products that they eat and drink. Al Rabie understands this and manufactures healthy quality products that meet

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our consumer’s needs and requirements. Which Al Rabie products are seeing growth? The most popular flavours today are apple, orange, pineapple and mango, which each have significant market share in the juice segment. Newer mixed flavours such as kiwi & lemon, or orange & carrot, have also achieved growth in this segment. What kind of filling method do you use? Most of our filling is based on aseptic packaging from Tetra Pak, as well the latest food packaging technology in the food segment - Tetra Recart. Over the past 30 years, Al Rabie has remained steadfast in its commitment to developing a diverse portfolio of healthy and nutritious juices, nectar (double fruit mix) and dairy products (long life plan milk, flavoured milk, coffee and chocolate flavoured drinks). We have also placed equal importance on how we package our products pioneering in the use of leading packaging solutions such as

Prisma packaging by Tetra Pak (1 litre, 330ml. and 200ml sizes) and family pack by PET. Paying considerable attention to our product’s quality packaging complements the growing consumer demand for longer shelf life and preservation. We have also recently invested in new equipment and machinery, purchased from Tetra Pak. These additions to our production facilities allow us to reduce costs on water and energy consumption, which in turn, complements our long term strategy to be more environment friendly and leave a smaller carbon footprint. What’s next for Al Rabie as far as drinks are concerned? The company has a multipronged approach to develop techniques, invest in cuttingedge technologies and adopt best industry practices for our operations; launch more Corporate Social Responsibilities (CSR) initiatives and increase participation in health conferences and exhibitions across the region—giving us the opportunity to promote the

www.foodbev.com/beverage Issue 80 - November 2010

COVER STORY 29

Al Rabie - Desert Orchid Click here to subscribe importance of living a healthy life through the practice of a healthy lifestyle and wellmaintained diet. Should we expect to see Al Rabie brands outside the Middle East and North African region anytime soon? Al Rabie is deeply committed to offering products of the highest quality to its customers in Saudi Arabia and beyond. We began with a small product portfolio that was promoted in Saudi Arabia through a capable and well-organised distribution network. From there, we grew and enhanced our operations over a number of years, Al Rabie’s eye-catching packaging then expanded its reach throughout the Gulf region and in other export markets. Today, the company

is looking towards expansion in newer markets - in Europe, Latin America and North America. Our decision to expand is prompted by the response we receive from our consumers in the KSA and the rest of the Middle East.

To what do you attribute the success of Al Rabie? Al Rabie’s leadership in the Middle East region’s beverage industry is deeply anchored on our continued commitment to provide our customers with high

quality and nutritious products. This long-standing commitment to world class quality has led us to develop and utilise new techniques and technologies, making us both a pioneer and leader in the booming food and beverage sector.

What do you do when you are not involved in the company business? I have some other responsibilities as a Board Member in the Saudi Food and Drug Authority (SFDA), as well as being Chairman of the Arab Beverage Association and a member of the advisory board of the Agriculture College of the American University of Beirut. The rest of the time, I spend with my family and I enjoy travelling around the world with them.

30 COVER STORY

www.foodbev.com/beverage Issue 80 - November 2010

FoodBev com A world of food and drink

Beverage news and opinion

www.foodbev.com/beverage

Lightweighting

The rising cost of raw materials and consumer demand for more sustainable packaging has seen a substantial increase in lightweighting moves in PET bottles, caps, cartons, glass and metal containers. Beverage Innovation weighs up the options, highlighting benefits to both consumer and beverage manufacturer.

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Page 34

Page 37

The new Eco carton

330ml lightweight glass bottles

Page 34

Page 38

Elipse carton on show at Emballage

Coca-Cola opts for short height closures

Page 35

Page 38

Lightweight closures

‘Your perfect bottle’

Page 36

Page 39

Glass recycling and lightweighting

Coca-Cola Japan, Niagara Bottling, Ganic, and Rexam Fusion

www.foodbev.com/beverage Issue 80 - November 2010

SPECIAL REPORT 33

Lightweighting

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Cartons

Elopak green Eco carton

Carton creativity

co is the latest innovation from Elopak. It provides efficiencies in carbon footprinting, costs and consumer functionality for fresh and ESL milk packaging. Eco is designed to use fewer raw materials for a lower carbon footprint of up to 10%, and cost savings of up to 5%.

New design through two curved Eco front panels and the ergonomic Eco Grip produce advanced consumer functionality and experience. The first beta site production in Austria is reporting significant consumer preference of Eco cartons for regional milk brand Pinzgau Milch.

Its innovative valve and its low weight (4.85g) allow for cost reduction, its flat base allows for ease of handling and stacking on shelves. Its shape, its anti-leak airtight valve and its freestanding format offers consumers product convenience and easy fridge storage.

“Eco has evolved from the global need to provide packaging and products kinder to the environment, the consumer demand for improved functionality and a need for cost efficiencies in a highly price pressured market,” explained Elopak’s Martin Wieser, Project Manager Eco. Eco gives an improved CO2 footprint through the use of lighter board and a lightweight closure - Elo-Cap UE light. Fewer raw materials mean Eco is a more sustainable choice for increasing consumer groups sensitive to environmental issues. It is estimated that for every 1 million blanks,

approximately 5-15 tonnes of CO2 will be saved. The carton is designed with side and front score lines to create the Eco Grip, devised with the optimum grip function in mind for a natural, easy and secure handling experience. Elopak has designed the Eco Activator E-PS82, which is installed on the conveyor downstream from the filling machine to activate the score lines and create the Eco carton. The score lines create a slimmer profile and direct any bulging through the front panel for a different shaped carton on supermarket shelves. The first Eco cartons are being produced in Austria for Pinzgau Milch for both fresh and ESL milk. This is a beta site where the new concept is undergoing mechanical and consumer testing. Elopak has worked with Pinzgau to

s shown at this year’s Emballage event in Paris - being held from 22-24 November - the ELIPSE 500ml offers a range of flexible packaging for liquids with a concept that does not require a straw or a spout to aid drinking.

The thickness of packaging foil at 75 microns gives a good product/ packaging ratio and the plastic materials are easily recyclable or can be incinerated without air pollution. Strong print visuals capture consumer attention. initiate a market research tool through an on-carton sticker asking consumers to go online and provide feedback on the new carton. “Feedback so far is positive with the majority of respondents - 71% - saying that they prefer the new carton,“ added Martin Wieser. “There is a clear appreciation of the ergonomic grip and functional benefits such as better pouring with 82% of respondents agreeing that Eco has a ‘good grip’. Overall there is a strong connection with the environmental benefits and the smart design of Eco, with a significant 62% of consumers saying that Eco is a very suitable package for regional milk from Pinzgau, which is a high quality, organic and natural (GMO Free) product. We are seeing a clear identification of Eco as a suitable package for products that have a more sustainable production and distribution.”

“There is no need for heavy investment or lengthy set up time, the only requirement is the installation of the Eco Activator, which can be easily integrated within existing Elopak filling lines. It has an on/off switch so producers can use the line for other carton configurations which gives important flexibility in production operations,” added Elopak’s Technical Project Manager Peter Adler. Eco is launched first for fresh and ESL markets. Elopak will continue to develop the Eco concept for other product segments. “Eco appeals to the growing concerns amongst industry and consumers about dwindling natural resources and global warming. Consumers achieve a positive experience about selecting a product that has a lesser impact than others. They can feel good about their choice which helps them play their role in safeguarding the planet,” concluded Elopak’s Environmental Director Sveinar Kildal.

34 SPECIAL REPORT

www.foodbev.com/beverage Issue 80 - November 2010

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Closures

Lightweight closures and necks

he most renowned lightweight neck standard recently established is the PCO 1881. PCO 1881. This has been developed by Bericap with the International Society of Beverage Technologists (ISBT) which, via its very structured approach, lead to a neck design accepted by most major market players. PCO 1881 neck is designed for carbonated beverages such as soft drinks or water. Bericap offers five different generic closure designs for PCO 1881, one of which is DoubleSeal SuperShorty Eco (DS SuS eco). The DS SuS Eco weighs only 2.1g and has been applied on carbonated beverages with up to 8g CO2/litre for the past year. The closure performed well also during the very hot summer 2010, with excellent sealing performance and CO2-retention. The tamper evidence band breaks safely due to its flex band design. Application performance is comparable with PCO 1810, if the capping process has been adjusted properly. For still beverages with PCO 1881 neck finish Bericap supplies the DoubleSeal SuperShorty Still (DS SuS Still).

closure capacity to lightweight closures for lightweight necks. The resin savings result in up to 60,000 tonnes of CO2 emission reduction every year. The weight reduction journey continues and has reached the juice, sports drinks and ice tea market. For aseptically filled juices, sports drinks and ice tea the predominant neck size is 38mm in 3-start and 2-start versions. The 38mm diameter was to transfer from glass necks made around ten years ago. Consumer studies have shown that smaller neck sizes between 32 to 35mm are more convenient for drinking. Together with industry partners Bericap has developed a lightweight 33mm neck and the

suitable screw cap DoubleSeal 33 which together weigh less than 6g. The 33mm solution is targeted at on-the-go packs for juices, energy drinks and teas. It is also a solution for larger bottle sizes for juices and milk when light weighting is an important target. Besides lightweighting the 33mm neck size gives products distinction on the shelf. And provides better drinking comfort as mentioned above. DoubleSeal 33 - suitable for aseptic filling is equipped with a folded tamper evidence band for safe breaking and a specific design of the sealing lip for

tight sealing to ensure product integrity. Garcia Garrion was the first to select DoubleSeal 33 both for weight saving and shelf standout.

Lightweight closures for still water The industry has established the neck standards PET 29/25 and PET 26/22 for still beverages, especially still water. Both have been accepted by CETIE as European neck standards. PET 29/25 is currently rolled out mainly in Europe while PET 26/22 finds high acceptance in all regions of the world.

CO2 reduction up to 60,000 tonnes a year By the end of the first quarter of 2011, Bericap will have converted more than 50% of its beverage

ÂŠ Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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SPECIAL REPORT 35

Lightweighting

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Glass

Glass - recycling and lightweighting

lass manufacturing already has excellent environmental credentials in terms of the high levels of recycled content in the production of new containers. Ardagh’s commitment to sustainability is a large part of the continuous improvement philosophy the company prides itself on. Already recognised as a pioneer in lightweighting, the company is making further advances in this area, by rolling out best practice and investing in new design software, analytical systems and inspection technology. Ardagh’s Sales and Marketing Director, Reiner Brand, commented “Partnerships with customers in key areas such as lightweighting are a key driver for our business. These projects mean working more closely together and adopting a cross functional approach, which taps into all areas of our expertise, including innovation, design,

technical support and customer service.”

Glass and the environment Lightweighting is an area of substantial interest and concern to most customers as sustainability and carbon footprint have become key priorities. For over two decades Ardagh has been committed to reducing the weights of many standard and proprietary containers through design and manufacturing improvements and the introduction of narrow neck press and blow technology. Whilst much of this work has taken place unnoticed - for instance the returnable 568ml milk has been produced at 235g for over 15 years - more recent emphasis on weight reduction by brand owners and organisations like WRAP has forced the issue into the open. Ardagh’s design and technical expertise in this area is widely acknowledged within the European Glass industry and beyond. From the world’s lightest beer bottle - 155gm for a 330ml container (recorded in the Guinness World Book of Records) - to the first 70cl spirit bottle under 300gms, Ardagh continues to set industry leading standards. “Further advances in lightweighting, together with maximising recycled content and reducing energy are a key focus for our business. It is not only part of our commitment to the environment, but also makes a healthy contribution to our business and enables us to work more closely with our customers,” said Ardagh’s Sales and Marketing Director, Reiner Brand.

Ten things to know about glass 1 Glass is 100% pure. It is made out of three natural, abundant, non-toxic elements: sand, soda ash and limestone. 2 Because glass is inert, it protects its contents best. 3 Glass does not contain chemicals or additives that will interfere with the product it protects. 4 Glass is a 100% endlessly recyclable packaging material. 5 A glass container can go from a recycling bin to a store shelf in as little as 30 days. 6 Making ‘new’ glass from recycled glass uses 40% less energy. 7 Glass containers are 40% lighter than they were 20 years ago. 8 The average recycling rate for container glass in the UK is 38.5% The average recycling rate for glass in Europe is over 60%. 9 Glass is odourless: that’s why perfume only comes in glass bottles – it doesn’t change the scent. 10 Glass does not affect taste or odour, which is why it is ideal for wine tasting. Glass does not interfere with the taste of wine, but rather reveals the delicate nuances and characteristics each wine offers.

In 2008 Coca-Cola won a Gold medal in the “Environment Pack Optimisation category at the UK Starpack Awards for its lightweight contour glass bottle manufactured by Ardagh Glass. The judges were impressed by the 20% reduction in weight to 210g whilst maintaining the bottle's iconic identity. This lightweighting project was the result of several years of work led by Coca-Cola’s US based technical consultants, and Ardagh. Ardagh chose the NNPB method in preference to the blow and blow used by another manufacturer involved in the project. The trademark Contour shape was retained despite reducing the height from 218mm to 205mm, and slightly widening

the body. The new design saves 3,500 tonnes of glass raw material in the UK alone as well as an estimated 2,200 tonnes of carbon emissions each year. The new 330ml Coca-Cola, Diet Coke and Coca-Cola Zero bottles weigh in at 210g, compared to the 263g original. The US based design team at Coca-Cola and Ardagh worked with advanced software that can determine the best weight for a glass bottle and point out possible weaknesses with any design. The technical achievements made by CocaCola and Ardagh prove that glass packaging can meet the highest sustainability credentials without compromising this premium, iconic brand.

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New lightweight water bottle is a clear winner

ncreasing interest in the water bottle market has led specialist glass manufacturer Beatson Clark to invest in molds for a new 330ml white flint lightweight water bottle, with a standard MCA neck finish. This new bottle designed by Beatson Clark compliments the 750ml water bottle launched by the company a few years ago, coupled with developing customer requirements for more environmentally friendly products has led to this expansion of the range. The use of glass provides the perfect packaging medium for drinking water, with a high quality exclusive feel along with several green benefits. “Pure water in pure glass is the perfect combination,” said Marketing Manager Charlotte Taylor, “as a packaging material, glass is completely inert and does not allow for any contamination of contents to take place - an essential consideration for drinking water. When you add in the environmental benefits of glass, coupled with the advantages of these new lightweighted products, it is not surprising we are seeing an increase in interest for these drinks bottles.”

Lightweighting reduces the use of raw materials as well as both manufacturing and transport costs, protecting the environment and conserving valuable resources. The new bottles will become part of Beatson Clark’s extensive general sale range and add another lightweighted product to the options available. “Our general sale range is anything but general,” continued Charlotte, “the range has a great deal of flexibility and as with most of our products, there is the option to emboss these bottles as well. This is a smart way to add branding at a much smaller cost than having a completely bespoke product made and underpins our reputation as a premium supplier of niche products.”

Lightweighting is becoming increasingly important as manufacturers and customers alike become more aware of the environmental impact of the products they choose to buy and use.

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SPECIAL REPORT 37

Lightweighting

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PET

Significant impact on PET resin use

cott Vitters of Coca-Cola North America explained company moves to using lightweight closures:

“We have a number of good lightweighting stories that continue to emerge. A very visible one to consumers today is our ongoing global rollow-out of short height closures on PET plastic bottles.

While perhaps not the most glamorous initiative, it is having a significant positive impact on our business and our continuing efforts to enhance the environmental performance of the PET plastic bottle.

20oz with short height closure

2L (US) with short height closure

“Today we have converted 26 countries to a short height closure (and expect to reach 30 by the end of the year). The new closure allows us to reduce the amount of material in both the closure itself and in the neck finish of the bottle by approximately 0.5g and 1.25g respectively. In 2009, we eliminated over 20,000 metric tonnes of plastic through the successful roll-out of this innovation. Our total material savings to date has been over 50,000 metric tonnes of plastic’.

Your perfect bottle

t K 2010 KHS Corpoplast and KHS Plasmax presented various PET bottle design solutions under the motto of ‘Your Perfect Bottle’. The focus was on the KHS Bottles & Shapes programme, the new InnoPET Blomax Series IV generation of stretch blow molders, and InnoPET Plasmax barrier coating. Only recently KHS Corpoplast introduced what is probably the lightest 0.5 litre PET bottle weighing just 6.4g. Another pioneering development is the 1.5 litre PET bottle for still water with a weight of only 17.9g that is currently undergoing tests for implementation in commercial production.

overall operating costs per unit. The time required to heat preforms has been halved. The CleverLoc system with half the form carrier movable and the other half fixed enables an increased speed of up to 2,200 bottles an hour per blow station, and ensures better process stability with its solid design.

The new InnoPET Blomax Series IV generation of stretch blow molders is the perfect high-speed production system for even lighter and increasingly environmentallyfriendly PET bottle designs developed in the Bottles & Shapes programme. This meets customer demands regarding speed, precision, and quality in the manufacture of PET bottles and in relation to sustainability and reduced

The gentle treatment of preforms has been optimised by adding an active mandrel. The precision of the stretching process has also been boosted by implementing servo technology. The new stretching process also reduces the time needed for changeovers when manufacturing different types of PET bottle. The outputindependent stretching motion provides greater process flexibility, process optimisation, and process capability. © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Rectangular lightweight bottle in Japan

Lightweight snippets

n June 2010 Coca-Cola Japan released I LOHAS (I –Lo-Ha meaning ABC or basic) mineral water onto the market in a 1020ml bottle. This container weighs just 18g. The initial launch in May 2009 was in a 500ml bottle. Because the 1020ml bottle is poured into a glass for drinking it was essential to make the bottle stronger. So the challenge was to achieve both lightweight and ease of use through the design. Coca-Cola Japan Project Packaging Manager Kenshi Matsuoka worked on the initial steps to reduce bottle weight in 2005, with the 1 litre bottle first tackled in 2007. At that time mineral bottle weight for that volume was around 42g and the target was to achieve a weight less than 30g. “Lightweight tubular bottles can be awkward to hold and easy to spill so it was decided to adopt a square profile. Noting the need for grip but wishing to avoid excessive protuberances, octagonal notches were made below the middle of the bottle for the thumb and finger to grasp easily. This octagonal development also acts to absorb load from above preventing the bottle crushing. “Detailed innovations were also introduced to the shape of the grooves in the bottle’s surface to make the bottle weight as light as possible. To make the bottle easy to hold, 14 grooves extend from top to bottom, but five of them do not go all the way around the bottle and end at four corners. This is because if all the grooves circled the bottle, when the bottle was made thinner it would become limp.

Kenshi Matsuoka “After all these innovations were adopted and the bottle weight was reduced to the maximum possible degree, this 18g bottle was completed. “However I was a little concerned about whether consumers would accept a bottle with a thin wall.Before launchingI LOHAS, a survey was conducted of approximately 100 consumers, using the new bottle and a slightly thicker 20.5g one. As a result, the 18g bottle won with overwhelming support. “The reason for the approval was the ease of disposal after drinking. Light bottles in the past in general would have been criticised because the contents spilled. However, it appears that this new bottle design is favoured because it can be twisted like a wet cloth, making it much smaller for disposal if you grasp the top and bottom to squeeze.” Mr Matsuoka has now reduced the weight even of large 2 litre PET bottles. He has created a bottle with high design value while reducing the resin content slightly. The aim is to expand the use of lightweight bottles for products other than mineral water by adding similar small design innovations.

The latest Ganic bottle - from Germany’s Ganic Consumer Products - has the same wide opening as before, but in a lighter weight format. The ankle and the radius at the end of the bottle neck have been optimised to increase its tactile feel. While a small change, it has been noted and praised by Ganic’s customers.

Niagara Bottling LLC introduced its third generation Eco-Air Bottle to the market in 2009. The Eco-Air Bottle family has reduced Niagara’s 500ml bottle weight by 27% over the last two years. The Eco-Air Bottle III is thought to be the world’s lightest weight 500ml bottle for mass production. From the Eco-Air Bottle II, Niagara increased top-load by 11.2% (from 85.6lbs to 95.2lbs), as well as enhancing hoop strength and improving vertical sway performance, on the EcoAir Bottle III. Niagara’s new 9.17g design is over 55% lighter than the average 500ml PET beverage bottle being sold in the US market.

METAL

Fusion bottle for beauty drink Rexam’s Fusion bottle won the German Packaging Award 2010 at Fachpack in Nuremberg in the sales packaging category. It combines the shape of a bottle with the all the advantages of the beverage can, being lightweight, unbreakable, and resealable. It is suitable for both still and carbonated beverages protecting them from light and oxygen. The sample bottle was developed with Nutribeau, a German beverage producer, which uses the elegant aluminium bottle for its beauty drink BEAUQ.

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SPECIAL REPORT 39

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Next issue Highlights of Beverage Innovation issue 81

January 2011 Start the New Year with Beverage Innovation Special Report: alcohol alternatives - the sophisticated softie

Global Beverages Summit 29-31 March 2011, Washington DC Organised by

zenithinternational

The surprising growth of non alcoholic beers, wines and juice drinks across the globe is showing the way to a new way of drinking that is smart, cool and satisfying.

Focus: cold and flu fighting drinks Drinks can offer comfort and convenience with gentle self medicating ingredients providing the feel good factor in hot and cold formats.

Multipacks makes sense when it comes to meeting the needs of families and their favourite drinks. Convenience, occasion targeting, and cost optimisation are key.

In association with

foodbev com

Gold sponsor

Insight: multipacks

BEVERAGE innovation

A world of food and drink

Ingredients in action: berry good for you

The 7th InnoBev Global Beverages Summit will take place in Washington DC on 29-31 March 2011.

Second only to citrus in the top flavour polls, berry flavours are topping the charts when it comes to customer choice.

Beverages are now centre stage on serious social issues, specifically health and the environment. The industry has a real opportunity to shape its own future by demonstrating leadership in these key areas and working collaboratively to bring about positive change. The 7th InnoBev Global Beverages Summit (formerly the InnoBev Global Soft Drinks Congress) will address both the challenges and opportunities facing beverage producers in their goal to ensure a Healthy industry for a healthy society. The Summit, incorporating a high level conference, insight workshops, store checks and an awards gala dinner, will bring together industry leaders, suppliers, customers and analysts to gain a complete overview of the latest trends and developments from around the world, with extensive time for informal contact and discussion.

Other features/topics covered in this issue:

The event will also feature the Beverage Innovation functionaldrinks Awards Gala Dinner – see page 59, or visit www.beverageawards.com

• Market Focus: Russia • Category Focus: Cordials • Expert Opinion

Conference sessions will cover:

• Manufacturing and technical news • Over 50 product, marketing, ingredient and technical innovations.

Contact us For your hard copy of Beverage Innovation contact subscriptions@foodbev.com or call +44 (0)1225 327871. If you have any expertise in the above features and would like to share your knowledge, thoughts and suggestions, then please email the editor - claire.phoenix@foodbev.com Advertising interest? Please contact sales@foodbev.com

• US market insight workshops • Social responsibility leadership • Addressing the challenge of obesity • Key industry growth opportunities • Major new industry contenders • Environmental and ethical innovation • Latest in product innovation • Investing in healthy beverages • Insight workshops on global branding, flavoured and functional beverage market trends For further details, please contact: Linda Leonard, Events Manager e lleonard@zenithinternational.com

t +44 (0)1225 327904

www.zenithinternational.com/events © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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www.foodbev.com/beverage Issue 80 - November 2010

Weight management

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Calorie free, fat burning and appetite suppressants Slim = youth = beauty. That’s the basic message consumers understand and the physique many of us desire. Today’s drinks offer a helping hand by offering low calorie or no calorie sweeteners, low Gi - so no peak and crash, satiety from functional ingredients, and formulations helping consumers to beat muffin top bulge in more ways than one. Providing consumers with a clear benefit and message. A large range of products and ingredients ensures that manufacturers need to be clear about what their product delivers. Any benefit needs to be quickly felt or seen, otherwise consumers will become sceptical.

Achieving taste and texture for the mass market. The final product needs to not only deliver a clear benefit, but also to taste and feel satisfying, therefore encouraging repeat purchasing behaviour. Beverages and cereals remain the most prolific sectors for weight management claims

across the globe. This is largely due to their ability to ‘carry’ other ingredients, as well as the fact that they are generally perceived by consumers as both convenient and healthy. The Future of the Weight Management Market is a new publication from Leatherhead Food Research.

Weight management market size by sector, 2009/2014 2009 (estimated) (USD, millions)

2014 (forecast) (USD, millions)

% change 2009-2014

Bakery and cereals

2,446

3,479

42.2

Beverages

2,073

3,432

65.5

Confectionery

110

125

13.6

Dairy

599

912

52.2

Ready meals and snacks

1,577

2,097

32.9

Other

495

530

Total

7,300

10,575

44.86 (% change in total market size)

Kanasao natural energy

International Stevia Council

Using aseptic packaging in Tetra Pak, Kanasao 100% natural cane juice from Guadaloupe, has the tag line ‘less than 90 seconds from fruit to the pack’. It contains B vitamins to maintain healthy muscle tone and increase the rate of metabolism, while having an inherently low Gi to help people lose and manage weight by keeping hunger at bay.

main business model but this is not part of our core process,” explained founders Carole and Frederic Loret.

“We guarantee freshness to our customers and save huge costs because we make our products directly from the fruit. The concentrated juice has become the industry’s

Source: Leatherhead Food Research

Weight management has been reincarnated in various forms throughout the food and drink industry over the years. The direction of the industry is shifting from ‘better for you’ products (ie diet and low and light foods) towards functional weight management products providing consumers with differentiation and added value, as well as fuelling innovation and growth within this market. The international weight management market was worth an estimated €5.4 billion in 2009, and it is set to grow at around 7% for the next five years. General trends show that a successful weight management product has to be both convenient and offer a benefit which can be felt quickly, if not immediately. The two key challenges facing the weight management industry are:

he big news this year has been about reformulating with the natural plant extract stevia rebaudiana.

This October the worldwide stevia industry launched a global platform establishing the International Stevia Council. “All of the founding members share a common vision to promote naturally-sourced stevia extracts as a way to improve the diets and health of people globally by addressing sugars and calories in food,” said Maria Teresa Scardigli, Executive Director of the International Stevia Council. The 11 founding members of the International Stevia Council include: Cargill, Corn Products International, GLG Life Tech Corporation, Granular, Morita Kagaku Kogyo, PureCircle

Limited, Sunwin, Sweet Green Fields, SweetLeaf Sweeteners, Verdure Sciences Europe and the Whole Earth Sweetener Company. Membership of the International Stevia Council is open to any company processing and/or manufacturing and marketing of stevia products with a purity level in accordance with JECFA (Joint FAO/WHO Expert Committee on Food Additives) specifications. The founding members have also committed to establish and participate in an industry testing programme to ensure accurate analytical methods for measuring the purity of stevia extracts.

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FOCUS 41

Weight management

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Elle Aqua Slim in berry

Natural sweetener

Online sports nutrition brand Myprotein’s latest product MP Max Elle Aqua Slim is designed to boost metabolism and burn calories, using a blend of green tea, chromium and B vitamins with L-Carnitine to improve the amount of fat the body burns during the day. Designed to increase energy levels, it contains 5 kcals.

USTA natural sweetener, contains probiotics, fibre, vitamins, minerals and ingredients for optimal health. Each packet contains just 5 calories.

Light snow forecast

Aguafiel Figura Mexico’s grapefruit flavoured Aguafiel Figure, has been formulated to contribute to health care and the figure. Sweetened with Splenda, and with added Teavigo, the most pure and natural extract of green tea, it contains the equivalent of six cups of green tea in the litre bottle. Many of these benefits are attributed to its main catechin known as Epigalo Catechin Gallate (EGCG). Teavigo is purified EGCG (containing a minimum of 90%). Scientific studies have shown that green tea extracts high in EGCG (Teavigo) stimulate metabolism and increase fat oxidation. Also, green tea, and EGCG are powerful caffeine free antioxidants which help counteract the effects of free radicals, that damage the cells. Easy to identify, the pink bottle carries the Teavigo logo that guarantees a high EGCG content.

Snow Beverages, manufacturers of lightly carbonated natural soda vitamin drinks, have just released a zero calorie version onto the market to meet consumer demand. Total carbohydrate in the 12oz (335ml) is from erythritol 12g, it also contains stevia, vitamins C, B5 and B12, calcium and iron.

This product is being promoted by Olympic Gold swimming icon Dara Torres. She is a mother, author, TV personality and expert on nutrition,” said Michael McCarthy, president and CEO of NXT Nutritionals. Health Dairy Yogurt Smoothies containing SUSTA can be found in the dairy aisle in the northeastern US. These are available in strawberry, peach, mixed berry, tropical

fruit and strawberry banana and contains nutrients, proteins and probiotic bacteria.

Helping children maintain a healthy body weight

he trend in children who are overweight and the growth in childhood obesity is increasing and will have a significant impact on public health for future generations. Childhood obesity in school age children between 2006 and 2010 rose from 13.2% to 15.2% in the US and 7.9% to 10% in Europe. Overweight and obesity during childhood is associated with a high probability of obesity in adulthood. And this excessive fat mass is associated with health problems, including coronary heart disease, hypertension, and diabetes. It is imperative to establish strategies to halt the trend of weight gain and obesity and help children achieve and maintain a healthy body weight. While increasing physical activity and monitoring caloric and food intake may prove to be effective strategies to

prevent excessive weight gain in children, another may be the use of active ingredients to help at risk children maintain a healthy weight. A new study

suggests that one ingredient with potential to help children at risk of becoming overweight or obese achieve and maintain a healthy body weight is conjugated linoleic acid (CLA). A recent study was undertaken to evaluate the effects of Clarinol CLA on children at risk of being overweight or obese. For this study 53 children aged six to ten years who were at risk of being overweight or obese (at or above the 85th percentile for BMI) were evaluated in a double blind placebo controlled trial. After six months, the children consuming the chocolate milk with Clarinol showed a significant improvement of BMI and body composition vs the placebo group. The percentages of total fat, abdominal fat and peripheral fat all decreased in the children consuming chocolate milk with CLA.

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Organic certified stevia extracts

not generally require a bitter blocker or masking agent. Many of our clients have found our stevia extract to be some of the best tasting - from start to finish with no lingering aftertaste; which is commonly associated with stevia.

yure Brands is the first North American based FDA GRAS stevia supplier to offer organic-certified stevia extract.

It received this status earlier this year when the US Food and Drug Administration (FDA) supported the conclusion of an independent expert panel of toxicologists that Pyure Brands stevia is GRAS (Generally Recognized as Safe). Official organic certification came from the internationally recognised firm, Quality Assurance International. Benjamin Fleischer, CEO of Pyure Brands stated, “The PyureOrganic series was designed to offer an array of flexible stevia solutions previously unseen in the industry. The PyureOrganic product line will be available for the food, beverage, nutraceutical and pharmaceutical sectors. It is ideally suited for applications in need of an organic solution to sugar and artificial sweeteners. “We are focused on the next generation of stevia and the advancements made in the PyureOrganic line will be applied around the world as Pyure Brands continues to provide all-natural, zero calorie solutions for the food and

beverage industry,” said Adam Gordon, Vice President of Pyure Brands. The new product line will be available January 2011 while customer sampling for trial testing will be available starting November 2010. Pyure Brands Retail Division will launch the first organic-certified stevia tabletop sweetener line; expected to be available first quarter 2011. Claire Phoenix spoke with Vice President of Florida based Pyure Brands Adam Gordon: How do you see the sweetener market today? Consumers are now more aware than ever of what they put in their body. They are looking for an alternative to artificial sweeteners and sugar. Stevia is that solution. “The next generation in sugar substitutes, boasts an ‘All Natural’ label, and has seen sales increase 322% over the last year. It accounts for almost 10% of sugar substitute sales.” (Source: Nielsen Strategic Planner, 52 wks ending 04/17/2010).

What beverage formulations does it work best for? Juice drinks, teas, energy drinks, sports drinks? Have you carried out tests on all these formats? What benefits does Pyure have when there are now so many sweeteners on the market? Pyure Brands is the only stevia supplier on the market (with both a retail and commercial division) that has an FDA GRAS notification. Pyure Brands can guarantee quality and consistency, which other private label stevia suppliers fail to do. What format is it delivered in and does it require use of a flavour house to mask off notes? Our stevia is offered in the following format: a fine powder extract, granulated, as well as bulked up with a carrier for our new PyureBlend line extension. Although every application is specific, Pyure Brands stevia is very smooth and generally does

Tea’s, coffee, energy drinks, juice drinks, energy shots and sports drinks, just to name a few. Pyure Brands stevia extract is extremely soluble and has tested favourably in the formats mentioned. In which geographic regions is it available? Pyure Brands stevia is now available globally, with distribution spanning three continents and over 37 countries. Are you working with any major beverage manufacturers and if so when are we likely to see brands using Pyure on the retail shelf? Pyure Brands is now under contract with some of the largest beverage manufacturers in North America. Look for products on retail shelves starting Q2 2011.

E-commerce slimming drinks

xante Diet meal replacement products packed in 4 sided sealed pouches by National Flexible include nutritious soups and shakes. Jackie Delahunty explains: “We saw a gap in the market for an e-commerce product and now have 99% of our customers buying a month’s supply at a time, with next day delivery.” Meeting EU guidelines, each contains one third of the RDA of vitamins, minerals and nutrients to replace a meal. Customers choose from Simple Solution (1,200 cals), the Working Solution

(1,000 kcals) or Total Solution a very low cal diet. “Containing few chemicals or artificial additives we offer a cleaner label than similar products. What has been surprising is the uptake from men. For those not wishing to attend a weigh-in slimming club with counselling this offers a private way to diet.”

www.foodbev.com/beverage Issue 80 - November 2010

FOCUS 43

Weight management

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Celebrity workout - the no diet, diet

io-Synergy Skinny Water, the low calorie water with nutritional ingredients, has joined forces with Catherine Zeta-Jones to celebrate the launch of her new movie The Rebound. The fitness regime she embarks on is so successful that she enters into ‘cougar’ territory and embarks on a romance with a gorgeous toyboy.

Catherine Zeta-Jones

Photographs of the Oscarwinning actress apparently now adorn Bio-Synergy Skinny Water bottles, along with a competition to win a trip to New York where the movie is set. ‘The Rebound’ stars Catherine as Sandy, a woman who shapes up both her life and her body after leaving her unfaithful husband.

Catherine herself has recently been featured heavily in the national press for managing to maintain her fabulous figure. And weight-loss isn’t the only benefit of drinking Bio-Synergy Skinny Water, as fans of the drink can also stay hydrated. Since its launch in 2007, the drink has quickly become a favourite of both celebrities and diet followers. Hollywood beauty Cameron Diaz swears by it, as does Paris Hilton, while

Black Eyed Peas frontwoman and fashionista Fergie says she became a fan while embarking on a diet to get fit for the band’s latest tour - which resulted in her losing an incredible 17lbs. Bio-Synergy Skinny Water offers a blend of ingredients designed to maximise weight loss. Naturally occurring amino acids and minerals help to increase the metabolism, which enables the body to burn more fat. The ingredients also help to suppress your appetite. Nutrients included in the drink - Chromium and L-Carnitine - have been scientifically proven to banish sugar cravings and turn fat into energy. Chromium works for weight-loss by regulating blood sugar, which in turn diminishes cravings for foods full of

sugar or high in carbohydrates. L-Carnitine, is an amino acid which helps break down fatty acids in the body and turn them into energy. Experts say it also encourages the body to lose fat and not muscle. Bio-Synergy Skinny Water tastes good and contains just 10 kcals a bottle. The drink is flavoured with pomegranate juice, which studies show contains the highest antioxidant capabilities compared to all other juices. The drink has also come top in countless surveys carried out by national media - it was voted number one in a ‘no diet, diet’ test for News of the World’s Fabulous magazine, and scored nine out of ten in a weight loss poll for the Daily Mirror. In addition, it has been voted top product by Women’s Fitness and Slim at Home magazine. Available in ‘luscious pomegranate’ or ‘zesty pink grapefruit’ and a fitness version ‘for gym freaks’.

Aspire to a calorie burning formula

laire Phoenix spoke with Aspire Drinks owner and founder Neil Blewitt.

What was the thinking behind Aspire? The creators of Aspire are health conscious people and over time have gathered extensive knowledge and insight into health, fitness and calorie burning. We wanted to create a functional soft drink that could combine our learnings and appeal to a mass audience. Who are your target market? We wanted to create a soft drink that suited the lifestyle of aspirational men and

women who wanted to look and feel good about themselves. Our packaging design and marketing are both targeted towards a female market - 18-35 years as a broad target. How long was it in development and who did you work with? Aspire took two years to develop from a concept to final product. We worked with a manufacture in Europe to formulate our self created recipe. Then worked closely with Dr John O'Hara of Leeds Metropolitan University to perfect and test the calorie burning formula.

What is the packaging format and why did you opt for this?

What are your long term ambitions?

A 250ml slimline can was chosen as the packaging format, we believe it is not only a contemporary choice, but one that compliments the calorie burning promise of the product.

Our intention is for Aspire to achieve maximum exposure and to eventually be an international recognised brand.

Where is it now being sold? Currently we are on sale nationwide at Selfridges, Holland & Barrett and GNC stores. At many other select, specialist food and leisure outlets and online at our website www.aspiredrink.co.uk

What are the active ingredients? Our tested and proven calorie burning formula contains Green Tea, Guarana and L-Carnitine. It has been scientifically proven that for each can consumed, 209 calories are burned.

44 FOCUS

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Ingredients in action

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Fruit and vegetable enzymes Fruit and vegetable juices, wine and beer are all natural products that can be produced with the assistance of enzymes. Within the fruit and vegetable industries, enzymes are used in many processes including extraction and increased yield of juice, reducing filtration and clarification problems, increasing factory throughput, reducing waste, improving the quality of the final product and extracting valuable ingredients such as aromas or colour from fruits and vegetables.

ruit and vegetable processing would be slow and inefficient without the use of enzymes. The processes would take much longer and it would require the use of more energy and produce more waste. The same enzyme has the potential for use in many different types of fruit and vegetable processing; this often leads to a sub-optimal pairing of enzyme and application. Biocatalysts work in partnership with customers to solve their specific process problems and produce custommade enzymes solutions for each application. Healthy fruit and vegetables Fruits are a rich source of a variety of vitamins, minerals, dietary fibre and many other classes of bioactive compounds collectively called phytochemicals. Experimental dietary studies in animals, cell models and humans demonstrate their capacity to modify antioxidant pathways, aid the immune system, cholesterol and steroid hormone concentrations, reduce blood pressure, and act as antioxidant, antiviral and antibacterial agents. There has been extensive focus on antioxidant effects, as oxidative damage to biomolecules has been said to be responsible for cardio-vascular disease (CVD), cancer initiation, cataract formation, inflammatory disease and several neurological disorders However, our busy lives and an increased appetite for eating fast foods means people have difficulty consuming 5 portions of fruit and vegetables, and to try to overcome this, there has been a growing interest in

developing beverages using fruit and vegetable juices.

Processing with enzymes Enzymes can be used wherever fruit and vegetables are macerated. Some of the benefits of using enzymes in fruit and vegetable juice processing include: • Increased yield • Retention of colour • Enhance flavour development • Improve extraction or purification of antioxidant substances • Reduction of viscosity • Elimination of haze • Reduction of filtration problems • Higher stability • Higher end product value There is a core group of enzymes used within the fruit and vegetable industries to achieve the benefits listed above, they include cellulases, pectinases and more recently, ferulic acid esterases. Recently, Biocatalysts has developed a multi-purpose enzyme for Fruit and Vegetable Juice applications named Depol 793L. This enzyme product is a multi-functional enzyme containing a wide range of activities such as beta-glucanase, pectinase, ferulic acid and cellulase, which increases the amount of juice extracted whilst retaining the colour of juice. This enzyme has been specifically tailored using customer feedback and its multifunctionality reduces the need to use multiple enzyme products, which reduces costs in the processes.

Biocatalysts provide a range of enzymes to aid the production of fruit juice and cider. Because fruit cell walls have such a complex structure of interwoven polymers, no single enzyme will break down the cell walls. Complete liquefaction of a cell wall requires a complex cocktail of carbohydrase enzymes. The company’s range of macerating enzymes for fruit processing has been tailored to contain the correct ratio of the enzymatic activities required for specific applications. Macer8 FJ is a mixed pectinase preparation especially for high quality apple and pear juice production.

Biocatalysts’ Pectinase 444L is designed to provide economical depectinisation to improve the yield of apple juice, aid full flavour recovery and rapid clarification of the juice. Its high arabanase activity also helps in preventing haze. The company has also developed a special enzyme product with low side activities for the production of soluble fibre (xylooligosaccharides) from wheat bran. Depol 761P has been shown in laboratory trials to increase the amount of soluble fibre released by up to 46%.

46 INGREDIENTS

www.foodbev.com/beverage Issue 80 - November 2010

Fairtrade

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A question of ethical trading Now high on the list of desirable product attributes, Fairtrade products are growing in number on a daily basis - promising a better life for many involved in sourcing drinks ingredients and a better feeling for those who purchase. Years ago product quality was sometimes suspect, but today’s companies have made mammoth efforts to improve standards and offer top notch refreshment with sustainable growth for all involved. We take a look at drinks in various sectors including carbonates, juice, coffee, cocoa and tea where Fairtrade is a top priority.

White Tiger Using the slogan ‘The energy drink that cares’ White Tiger 100% organic energy drink has its own magazine. As First Class Beverages of Sweden Managing Director Martin Trnovsky said: “Our commitment to care shows in our products.” White Tiger and White Tiger Slim are certified according to international Fairtrade standards and carries the Fairtrade mark. We stand for sustainable development and go for organic, traceable, healthy and honest ingredients in our products. Sometimes to be different is to dare to do something new. Normally energy drinks are associated with racing, wild sports, Formula 1 and other extreme sports. We dared to choose a different path, a path that says ”you can be sexy, cool, in style, modern and at the same time be kind and humble”. Our company is always learning and improving. We are

inquisitive, asking questions, we worry like students in school. For example right now we are improving our organisation by working on the ISO 14001 certification. This to improve our credibility towards our suppliers, customers and partners. White Tiger Slim is the world’s first low carb energy drink with reduced sugar and no artificial sweeteners. Described as having a taste of light cassis, it is taurine free and made from a green tea fermented with Kombucha culture, organic caffeine from guarana and spring water.

The U.man touch U.man cola was one of the launches at this year’s SIAL. U.man Director Dominique Le Brun explains the thinking behind the brand, which is based in La Trinité Porhoet, in Brittany. ‘Today in the third world, a child dies of hunger every five seconds, despite the donations of those in the industrialised counties and the work of humanitarian organisations. We have to find new and better ways of improving this sad statistic. U.man is one of the first private enterprise companies created to deal with this problem and provide a new source of funding for humanitarian use.”

Fairtrade JP Juices Tim Kearns of JP Juices has been a long time advocate of Fairtrade and sees growth in this as essential to the future of the beverage industry. Claire Phoenix asked him about Fairtrade current figures and potential. “Fairtrade production totals 45 million litres in Europe right now with an estimated 35% of this in the U.K. We are a 100% Fairtrade business but this is not always possible for every company in the beverage just yet. If you look at the cocoa market, Nestle uses a significant proportion of Faitrade cocoa in its chocolate but cannot obtain enough for every format of Kit Kat. So there is currently more demand than available supply. Fairtrade can help reduce market volatility as both buyers and sellers know where they are a year from now. In most major supermarkets you tend to have the buyers on one side and those who care about the ethical issues on the

other. This happens because most buyers stay just a year or two in their jobs and it’s all about meeting targets this month or this year, rather than a longer term view. They see using the Fairtrade logo or claim as a marketing opportunity rather than than a sustainable way forward. In the juice industry what the producer is paid for his fruit and the processor for the juice are often poles apart. This has to change. We are seeing the dawning of the understanding of Fairtrade in many parts of the world. While already Switzerland, France and Sweden have a strong Fairtrade movement other parts of the globe are now catching on.

www.foodbev.com/beverage Issue 80 - November 2010

INSIGHT 47

Fairtrade

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McDonald’s sustainable espresso

spresso is the latest addition to McDonald’s Full Bean coffee range, now available at McDonald’s 1,200 restaurants across the UK. The move marks a bid to grow coffee sales beyond breakfast, and take a greater slice of the high street coffee market, which is predicted to grow to £2 billion by 2012[1]. Despite an overall drop in high street coffee sales during the recession, McDonald’s has seen

the number of cups sold climb by 39% over the last two years since re-launching its coffee range in 2007[2]. Last year alone, McDonald’s sold 84 million cups of coffee - more than one cup for every adult in the UK. McDonald’s sales of freshlyground coffee account for more sales than any other brand on the high street, including those of the major coffee chains. Each Espresso will be brewed using 100% Arabica coffee beans developed using the latest in sustainable farming techniques. McDonald’s already serves freshly-ground Lattes and Cappuccinos as part of its Full Bean range, and uses only semiskimmed organic British milk in all hot drinks.

ground, sustainably sourced coffee at affordable prices, available early in the morning or late at night, has seen our coffee sales rise steadily since we relaunched the range in 2007. It’s a strategy that’s clearly working, but we’re confident there’s even more opportunity to grow this part of the business. By offering Espresso, we’ll give people another reason to consider McDonald’s over the traditional coffee houses.”

New VP Marketing, McDonald’s UK Alastair Macrow, commented: “The combination of freshly-

McDonald’s has become the largest retailer of coffee on the high street sourced from farms

that meet sustainable standards. It’s making a significant contribution to a programme that is providing thousands of farmers, and foresters around the world with the tools and techniques necessary to protect wildlife, and the rights and welfare of workers and their communities. Mercedes Tallo, Director of Sustainable Value Chains, The Rainforest Alliance, commented: “McDonald’s has both the scale and experience to make a tremendous impact on sustainable development.”

Cocoa - rise in Fairtrade premium A rise in US$50 in the Fairtrade premium per metric tonne (MT) of cocoa should encourage investment in sustainable cocoa initiatives and better farming practices, claims the group behind the standard, which expects ongoing growth in Fairtrade products. The Fairtrade Labelling Organizations International (FLO), said that as of January 1 next year, cocoa farmers will earn US$200 in Fairtrade Premium to invest in business and community projects for every MT of cocoa they sell, up from US$150/MT. FLO spokesperson Reykia Fick said: “The decision to raise the Fairtrade minimium cocoa price was part of a scheduled review by the FLO standards committee. It carried out extensive research with cocoa growing co-operatives in 14 countries, as well as with a wide range of stakeholders in the cocoa supply

chain, to determine the level of increase required.” The group maintains that when market prices are above the Fairtrade Minimum Price, Fairtrade buyers must pay at least the market price. But as cocoa prices drop, Fairtrade farmers have the security of a minimum price floor, below which their income cannot fall. “Though world market prices reached an all-time high in January, they have begun a potentially dangerous downturn,” stressed the FLO. With this higher Fairtrade Premium and a rapidly growing

Fairtrade cocoa market, FLO said it expects cocoa farmer organisations will earn at least US$10m in 2011 for development projects they choose as priority. Fick said that, obviously, without proper investment, farms become less productive, resulting in a reduction in the amount of high quality Fairtrade cocoa available. Approximately 90% of the world’s cocoa supply is grown and harvested on family-owned farms with plot sizes of 12 acres or less, while only 5% of cocoa is grown on plantations over 40 hectares in size. While it is up to the farmers on how to invest the extra funds, Fick reports that cocoa growers are tending to put extra revenue earned into farm improvement projects as well as their children’s education.

The London Tea Company has developed an inspired organic Fairtrade tea and tisane range offering specifically for foodservice. The teas are supplied in a variety of formats including string and tag bags, envelopes, as a loose leaf tea and at the top end of the range, pyramid bags.

48 INSIGHT

www.foodbev.com/beverage Issue 80 - November 2010

1. The Guardian, February 2010

2. TNS UK Tea Drinkers Results, March 2008

McDonald’s has recently extended its freshly-ground coffee range by adding sustainably-sourced Espresso. The Rainforest Alliance certified beverage marks another step in McDonald’s journey to transform its coffee business in the UK by offering freshly-ground, sustainably sourced coffee at affordable prices.

See our Fairtrade Expert Opinion on page 58 with Ruben Verbruggen

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More Cafédirect lines for Waitrose Fairtrade brand Cafédirect has announced that Waitrose has added new lines to its existing UK product listing. The new lines underline an increasing interest in single origin coffee, while bolstering the grocer’s existing roast and ground range. As part of the agreement, Waitrose will list three new product lines from November onwards. The new lines will include two single origins; Cafédirect Cloud Forest beans from Nicaragua and Cafédirect Mayan Palenque roast and ground from Mexico. Waitrose will also list a new

bean variety of the existing Cafedirect Kilimanjaro range to hit the shelves this November.

PG tips full RA certification PG tips tea is now fully Rainforest Alliance (RA) Certified achieving the target set when it joined the RA in 2007. PG tips has pioneered the sustainable production of tea around the world since 1984 when Unilever acquired its first tea estate in Kericho, Kenya. Since then the company has worked hard to improve standards of living for workers, providing free housing, medical care and schools for over 75,000 people. The company has planted over 870,000 trees since 2000 and is proud that 97% of the energy used on its estate at Kericho comes from hydropower and renewable forests. Claire Sullivan, marketing director, Unilever Foodsolutions commented: “We chose to work closely with the RA because it has a broad sustainability and ethical focus.”

have significantly improved. Workers on the Unilever estate receive a monthly wage which is three times the minimum wage and the company has built a fully staffed hospital, four health centres and 18 schools.”

Tensie Whelan, President from the RA added: “People in the UK today are far more aware of the fragile ecosystems and poor conditions experienced by some farmers and communities around the world and are choosing to reflect that in their purchasing decisions. We are delighted that we’ve been able to collaborate in the full certification of PG tips tea and in doing so support the environment in Kericho where the lives of the local workers

Claire Sullivan concluded: “Statistics show that despite the recession, consumers are still looking to do their bit and sales of ethically produced products rose by 12% last year, outpacing the wider market. 72% of consumers agree that it is worth paying extra for products that are ethically produced or kinder to the environment while 57% customers agree that tea offered out of home should be ethically sourced.”

ADM funds bridge and well building Archer Daniels Midland has announced that it will donate more than US$576,000 to OIC (Opportunities Industrialization Centers) International to fund 8 bridges and 16 well construction projects in 24 villages throughout Côte d’Ivoire. David Loué, Sustainable Development Manager for ADM Cocoa in Côte d’Ivoire, said: “Construction of the clean water wells and bridges will lead to better health and more reliable infrastructure, resulting in improved farm incomes for 120,000 people in these communities, including 18,000 cocoa farmers who provide ADM Cocoa with approximately 18,000 metric tonnes of cocoa beans per year.”

The bridges will also improve the cocoa bean collection and transportation processes, helping to broaden marketing opportunities for cocoa farmers.

KLIX increases fairtrade stock Fairtrade guarantees a better deal for farmers in the developing world, providing a fair and stable price for their crops and a stronger position in the world market. This is vitally important in maintaining a sustainable business and economy world wide and means that consumers can enjoy the products knowing that the producers have received a fair deal. Mars Drinks KLIX provides many well-known branded drinks and are always looking for ways to increase the Fairtrade drinks available to their customers. Currently, KLIX provides Percol Arabica Fairtrade Coffee which is a medium roast fair trade coffee made from the finest beans to ensure a great quality drink. Cafédirect Everyday Tea is also a tasty refreshing drink from the Fairtrade company that invests 60% of their profits back to the growers’ businesses. Mars Drinks always drives to lead the field in sustainability. This goes for both the energy efficiency of the machines themselves and ensuring the drinks provided for the machines guarantee a fair deal for the farmers producing the drinks. Ken MacIsaac, Director KLIX UK has commented: “It’s our

aim at Mars Drinks to be able to provide great tasting drinks that our customers can enjoy knowing that they come from a sustainable source. With more and more of the branded drinks we provide through KLIX becoming certified by either Fair Trade Foundation or Rainforest Alliance, this is now becoming a reality. With 20% of our research and development budget committed exclusively to the sustainability agenda, we’re constantly working to increase the sustainability credentials of our machines and drinks going forward.”

www.foodbev.com/beverage Issue 80 - November 2010

INSIGHT 49

Bev tech

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Beverage Innovation technical news

In mould labels Innavisions offers a wide range of rigid plastic packaging including Cups4you, trays and Cittycups. The Cittycup has two flat sections to make holding much easier, and also fit into the coffee cup holders in cars. Just right for products ‘to go’. This smoothie cup is an example of the excellent image quality achievable with Innavisions’ in mould labelling.

Dry aseptic Sidel line for Eis Tea Combi Predis - decontamination of preforms with dry aseptic vapour (H202) has been introduced by Hauser of Germany. The line has been up and running since June at the Hauser plant producing flavoured teas in 500ml and 1.5 litre bottles without any preservatives. To ensure product sterility without altering its organoleptic and microbiological characteristics the company opted for Sidel’s Combi Predis FMa with no water consumption and minimal chemical use.

Waverley opts for Paragon WaverleyTBS has invested in a high-tech computerised delivery planning and routing solution from Paragon Software Systems. The Multi Depot software will optimise daily deliveries and fleet use. This will help it retain its competitiveness in the market place as “national drinks supplier” and “national wine supplier” to pubs, clubs, restaurants and hotels throughout the UK.

KeepCup makes a stand That’s the beauty of glass ’Nothing to hide’ is the name of the campaign that champions the health benefits of glass, highlighting that with glass packaging no chemicals are needed to protect food and drink. Supporting ‘Nothing to Hide’ is TV presenter Julia Bradbury, known for her healthy lifestyle. “I’m a big fan of glass” said Julia “and would hate to see it disappear from our supermarket shelves. I love the fact that glass is 100% pure and made from natural elements.” The TNS survey, of 9,500 consumers in 19 countries in Europe, confirms that consumers are willing to buy more products in glass to make sure that glass is more available in stores.

Designed in Australia, the KeepCup, the world’s first barista standard reusable cup, is being trialled at Pret A Manger stores in the UK. If successful, the trial will significantly reduce the 250 million disposable cups used by customers each year. Allowing consumers the chance to do their bit for the environment every day - it is a trend which may just catch on.

50 TECHNICAL NEWS

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Bev tech © Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

San Benedetto commitments In 2009 San Benedetto signed ‘Envision’ to calculate its Carbon Footprint. In 2010 the company set up a programme to use more efficient energy sources, promote PET recycling, reduce energy consumption in transport, and support environmental projects. This involved lightweighting, bottle recycling, using microclimate control systems, and optimising bottling plants through photovoltaic systems, compressed air recovery, and the development of zero kilometre supply chains. President Enrico Zoppas has announced that the Acqua Minerale Easy bottle is the first carbon neutral mineral water bottle and the only one of its kind in Italy.

Bag in box LCA results Independent Life Cycle Assessment (LCA) carried out by PIRA on behalf of Rapak Pouchlink technology confirmed it is equivalent to and in many cases superior to alternative packaging formats. The lightweight Rapak bags used in the system are 5 litres in size and feature high barrier films to offer full product protection and maintain product sterility. The packaging has a strong environmental profile, which complements many companies wish to minimise the impact of their system.

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Bev tech

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Juiceworks opts for Spiraflo Juiceworks was formed in 2002 and employs over 50 people producing pure fruit juices in cups and aseptic cartons, chilled juices in PET bottles, sugar free jelly deserts, non dairy smoothies in cartons, creamed rice desserts in cups and even cat milk for the pet sector. The company has recently replaced an old tubular, direct steam heat exchanger with a new Tetra Spiraflo, supplied by Tetra Pak Processing.

Cool smokinâ&#x20AC;&#x2122; gun The portable PolyScience Smoking Gun from Cream Supplies is a cool smoker which means that it imparts smokiness to food without cooking it or affecting its texture. The low temperature throws open the spectrum of foods that can be smoked meaning that hitherto unsmokeable foods such as salad leaves, butter, oil, chocolate, olives and even alcohol can be given an exciting flavour twist. The flavour will penetrate right through and even cocktails can be smoked.

Capping head Due to the constant, impact-free slip torque, hysteresis capping heads are better suited for sealing plastic bottles and nonreturnable glass bottles than permanent magnet heads. The technically advanced Robacapping head components by Mayr power transmission are based on the patented ROBAcontitorque hysteresis clutch.

Packaging Innovations 2010

Easy use web tools Domino Printing Services has recently relaunched its website. The Solution Selector is an easy-to-use tool to enable users to pinpoint products that meet their coding and marking requirements.

The Packaging Innovations Show 2010 held at Islington's Business Design Centre played host to a number of innovative exhibitors. Innavisions produce this bubble topped container of Ice and a Slice to make drinks preparation simple. See further packaging innovations in the show gallery on www.foodbev.com

Filters for vending machines Diversified technology company 3M will show its complete range of disposable water filters for scale reduction in beverage vending machines and cold water dispensers at Vendex North 2010, 16 November, Manchester Suite at Old Trafford. On show will be the recently introduced 3M AP2-G filters, which offer space and cost savings while enhancing water quality in mains fed coolers.

ÂŠ Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

52 TECHNICAL NEWS

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Bev tech

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Critical connections Saint-Gobain Performance Plastics (SGPPL) introduces safe and high-performance critical connections solutions for food and beverage applications, including dairy product transfer and beverage dispensing. SGPPL’s critical connections solutions incorporate Tygonbranded tubing which is NSF listed and meets FDA regulations.

PCNAB Bottler of Year award Pepsi-Cola North America Beverages (PCNAB) has named Browning Harvey Limited (BHL) of St. John’s, Newfoundland, Canada, its Donald M Kendall Bottler of the Year for 2009. Named for PepsiCo’s former chairman and founder, this is the highest honour bestowed upon PCNAB's bottling partners. PCNAB President Tom Bené and Mr Kendall presented the award to John Patten, BHL’s president. BHL, a Pepsi-Cola bottler for 65 years, earned its nomination for extraordinary marketplace activation and share leadership.

Field portable spectrometers Ocean Optics’ SteadiQ provides a temperature controlled atmosphere, helping to stabilise temperature effects and eliminate temperature drift in inclement conditions or extreme temperatures from -20˚C to 50˚C.

New name, same high quality service! Alcoa’s truck bodies business is now

BDW technologies Hungary the preferred research and development partner of its customers offers individual solutions and customised component features guarantees a consistently high level of quality

Hinged closure JV opportunity Easycaps of Korea, established in 2008 has applied a hinged system, frquently seen on syrups and dressings containers to continuous thread screw cap closures too. Protected for 20 years by 15 international patents in 60 countries worldwide, the company is looking for technical co-operation and business collaboration.

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Reach thousands of decision makers in the beverage industry worldwide by advertising in the Beverage Innovation marketplace.

per year •Mini display - 7 centimetres x single column: £580 per year •Classified plus(Onelogo:off£415 payment for advert to appear within ten consecutive issues) To book your advertisement or to discuss other options, contact: Jesús Luna-López on +44 (0)1225 327862, e-mail: jesus.lunalopez@foodbev.com

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For all your beverage advertising needs, call +44 (0)1225 327862 Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

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Don’t forget . . . a wealth of online advertising opportunities exist at www.foodbev.com/beverage 54 MARKETPLACE

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Caps and closures

DAMZY© CLIP

Kanegrade Ltd Ingredients House Caxton Way Stevenage Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

SVZ International BV Oude Kerkstraat 8 4878 AA Etten-Leur The Netherlands Tel: +31 76 50 49 494 Fax: +31 76 50 49 400 E-mail: info@svz-nl.com Website: www.svz.com

Akline Plastics Z.I. Les Grands Vris, 74540 Alby Sur Cheran, France Tel: +33 (0) 450 109 300 Fax: +33 (0) 450 109 307 E-mail: contact@damzy.com Website: www.damzy.com The Damzy© Clip opens, closes, preserves...

Flavours, colours and ingredients Fruit juice concentrates William Ransom & Sons PLC Alexander House 40a Wilbury Way Hitchin Herts, SG4 0AP UK Tel: +44 (0) 1462 437 615 Fax: +44 (0) 1462 420 528 E-mail: info@williamransom.com Website: www.williamransom.com

Fruit juice

Kanegrade Ltd Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF Hertfordshire, United Kingdom Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 E-mail: info@kanegrade.com Website: www.kanegrade.com

Caps and closures Ingredients

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MARKETPLACE 55

Products and services

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Machinery and equipment

Conveying

Sismatico (UK) Ltd Plumtree Farm Industrial Estate Bircotes, Doncaster DN11 8EW Tel: +44 (0)1302 719738 Fax: +44 (0)1302 719222 E-mail: info@sismatico-uk.com Website: www.sismatico-uk.com

Filling machinery

Labelling

Process equipment

SACMI LABELLING SACMI VERONA S.p.A. Via Dell’Industria, 2/A 37060 Mozzecane (Verona) - Italy Tel: +39 045 6347511 Fax: +39 045 6347559 E-mail: sacmilabelling@ sacmilabelling.it

A. Water Systems S.r.l Località Piana, 55/D 12060 - Verduno (CN) Italy Tel: +39 0173 615636 Fax: +39 0173 615633 Website: www.watersystems.it Email: info@watersystems.it

For all your beverage advertising needs, call +44 (0)1225 327862

SACMI FILLING S.p.A. Via Enzo Ferrari, 1 43058 Ramoscello di Sorbolo (PR) Italy Tel: +39 0521 695411 Fax: +39 0521 695401 E-mail: info@sacmifilling.it

Shrinkwrapping machinery

Water Systems can provide complete support to the bottling lines integrators, starting from water purification (cartridges, sand, active carbon, RO filtering systems) through ancillary equipments (CIP systems, bottle rinsing solution preparers, etc), to product processing machines (premix systems, flash pasteurizers, syrup rooms, etc).

Packaging Bag in box dispensers

For all your beverage advertising needs, call +44 (0)1225 327862

Labelling

beverage innovation

advertiser index

P.E. Labellers S.p.A. Via Europa 25 46047 Porto Mantovano (MN) Italy Tel: +39 0376 389311 Fax: +39 0376 389411 www.pelabellers.it Email: pelabellers@pelabellers.it

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Don’t forget . . . a wealth of online advertising opportunities exist at www.foodbev.com/beverage 56 MARKETPLACE

Page

Amberflex Armfield BI functionaldrinks Awards BDW technologies Hungary Chas Boggini DSM FoodBev.com Husky Lonza PET Planet Sidel Sipal Symrise Tate & Lyle Tetra Pak Wild William Ransom

13 15 59 53 23 4 32 60 2 37 51 31 45 17 9 11 21

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Packaging Closures

BERICAP Oslo Road, Sutton Fields Industrial Estate, Hull HU7 0YN United Kingdom Tel: +44 (0)1482 82 66 66 Fax: +44 (0)1482 83 28 39 E-mail: info.uk@bericap.com BERICAP is a globally acting manufacturer of plastic closures with 20 factories in 18 countries across the world, on-going projects in several countries of Asia and a network of licensees and partners to supply similar products made according to the same quality and service standards to its global customers; with a mould shop in Hungary and several satellite R&D offices in its main operations, BERICAP is particularly committed to development and innovation in plastic closures for its customers.

“Latin America leaders in Closures manufacture”

IBEROPLAST Avenida Rivera Navarrete 620 Lima 27 Peru Tel: +51 1 430 0061 Fax: +51 1 430 2761 E-mail: info@iberoplast.com.pe Website: www.iberoplast.com.pe

Europe: Seaquist Closures Löffler GmbH D 94078 FREYUNG Tel: +49 8551 975 234 Fax: +49 8551 975 180 E-mail: infobevctl@aptar.com Website: www.aptar.com

Viscose Closures Ltd Fleming Way Crawley, West Sussex RH10 9JY, United Kingdom Tel: +44 (0)1293 519251 Fax: +44 (0)1293 540005 E-mail: sales@viscose.co.uk Website: www.viscose.co.uk Leading suppliers of sports caps, plastic and aluminium closures for still and carbonated products.

Foil Capping & Sealing

Fords Packaging Systems Ltd Ronald Close Woburn Rd Ind. Estate Kempston, Beds MK42 7SH Tel: +44 1234 846600 Fax: +44 1234 853040 www.fords-packsys.co.uk World leaders in foil capping presses and sealing technology

Services

North America : Tel: +1 416 54 38 055 Latin America Tel: +52 (33) 3628 1938 Asia Tel: +86512 6260 2555 Sports closures and dispensing systems for plastic packaging. Your partner for success in the beverage market.

Global beverage industry information specialists: research, reports, consultancy, projects and data management.

Issue 80 - November 2010

What’s in it for YOU? • Industry expert opinions, news and innovations • Interviews with the biggest names in the beverage world

Canadean 12 Faraday Court, Rankine Road Daneshill, Basingstoke Hants RG24 8PF United Kingdom Tel: +44 (0) 1256 394224 Fax: +44 (0) 1256 394201 E-mail: info@canadean.com Website: www.canadean.com

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MARKETPLACE 57

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Fairtrade & Rainforest Alliance For long term sustainability

Ruben Verbruggen of The Fair & Organic Product Trading Company

he Fair and Organic Products Trading Company, Netherlands, sources and markets ethical certified concentrated juices and purees (Fairtrade, organic and Rainforest Alliance). The company owners - Verbruggen Juice Trading BV (Netherlands) and CE Strauss Ltda (Brazil) have been in the fruit juice business for more than 37 years. We began trading Fairtrade juices 12 years ago, and became the largest importer of Fairtrade juices, accounting today for about 65% market share. â&#x20AC;&#x153;Our growth has been not by merger and acquisition but through consistent hard work - in blending various juices and training farmers at a number of small farms to improve quality. Although consumers are prepared to pay a higher price for Fairtrade juice, they still expect it to taste really good. Fairtrade certified farms are often situated in areas where natural elements prevent direct market access. So for instance, we blend orange juice from Global Southern Countries, which in general is rather acid in taste with Caribbean (Cuban) juice which is usually less acid - and together they make an excellent blend. We spend a great deal of time searching for and working with suitable farmers. We promote creation of co-operatives where none exist and work towards generating long term sustainable sources. The Fairtrade juice market has grown substantially. To give you some figures - we started with around 25 tonnes in the

first year. Today we move nearly 7,000 tonnes. In the early years growth in Fairtrade always exceeded 100% per year. During the financial crisis in 2007-8 this growth dropped to just 11%, however since 2009 the growth has picked up again. Both retailers and consumers are concerned about how

We also see Rainforest Alliance having enormous potential Fairtrade improves the life of the farmer and how the money reaches them. In fact the Fairtrade premiums are transferred directly to the famers co-operatives by the importer. It also provides a minimum price that ensures

Fairtrade sales figures 2009

farmers will recover their cost of production or better. In 2009 Concentrate Orange Juice price was below $1,000/ ton in Europe and growers were losing lots of money. But the Fairtrade system guaranteed $1,700/ton FOB and its grower stakeholders were able to recover their production costs and the co-operatives received a further $100/ ton FLO premium. All this is controlled by the Fairtrade Labelling Organisation, which monitors, inspects and audits all operators regularly. Retailers are also concerned about the revenue per square metre in their stores. Fairtrade is frequently considered a slow mover. In my view instead of going for higher margins, promotion should be the way forward to ensure Fairtrade products become a fast mover.

Ruben Verbruggen

entering into main markets such as coffee and tea, similar to Fairtrade in its early years. Rainforest Alliance focuses on sustainable farm management with an emphasis on environmental, social and economic concerns. We are pioneering in offering Rainforest Alliance orange juice from Brazil, in a venture with Cambuhy Agricola Ltda, a large Rainforest Alliance certified farm. Sustainable farming is the healthy answer to nourishing the growing billions of people living on our planet.

In terms of consumption of Fairtrade products on a geographic basis: Switzerland has the highest consumption of Fairtrade Juice at 1.18 litres per person (with Max Havelaar Foundation doing a fantastic communication job). The UK is quite high at 0.15 (and also communicates well) with Germany following at around 0.09, France at 0.04 and Italy at 0.03. At present Fairtrade is virtually non existent in the US but the initiative here is quite young and we are confident of growth everywhere over the next decade. We also see Rainforest Alliance as having enormous potential. It is a young dynamic certification organisation

ÂŠ Beverage Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

58 EXPERT OPINION

www.foodbev.com/beverage Issue 80 - November 2010

R TE EN W NO

The only awards scheme dedicated to the global functional drinks industry

functionaldrinks

6 categories â&#x20AC;&#x201C; 24 awards Open to products launched since September 2009, the awards will be presented at the InnoBev Global Beverages Summit in Washington DC, US March 2011 7th InnoBev Global Beverages Summit in co-operation with

Beverage Innovation functionaldrinks Awards in partnership with

Scenes from the 2009 Beverage Innovation Awards and InterBev 2010 Beverage Innovation Awards

www.beverageawards.com

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