Media Kit
2011
Cooler Innovation
Serving the cooler community
2010 Circulation: 4,523* 6 issues a year
*Number of subscribing companies
foodbev com
Cooler Innovation
A world of food and drink
Serving the cooler community
Cooler Innovation
From bottle fed water coolers to mains-fed (POU) water coolers and including new developments in bag-in-box and vending, Cooler Innovation is the only magazine to report and analyse trends and developments in the international water cooler industry, saving readers valuable time and giving them competitive edge.
• is read by thousands of decision makers • is read in over 60 countries worldwide • is published six times a year • was first published in 2005 and was preceded by bottled water cooler magazine H20 Europe which was first published in 1999, and The Point which was first published in 2003 • has strong links with: EBWA – the European Bottled Watercooler Association and its national association members; EDWCA – the European Drinking Water Cooler Association; AVEX – the Automatic Vending Association; and EVA – the European Vending Association
The clear and concise presentation of editorial content is designed to appeal to and inform senior budget-holding executives.
Readership job function 6%
Product categories: • Bottled water coolers • Bag-in-box water coolers • Mains-fed (POU) water coolers • Vending • Water filtration
5%
17%
3%
81% Europe (EU)
14%
14% Europe (non-EU)
17% Manufacturers
59%
I need to have my finger on the pulse for all areas, innovation, competitor info and any breaking news stories. Cooler Innovation is of great use to me to support my knowledge.
International readership
59% Distributors / bottlers
13%
Kevin James Sales Consultant for the Water Cooler and Beverage Industry
Cooler Innovation is the only magazine dedicated to the international water cooler industry.
3% North America
13% New product development / R&D / innovations 6% Marketing / PR
2% Other
81%
5% Other
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foodbev com
Cooler Innovation
Editorial programme 2011
In every issue:
Innovations, business, market and technology news. PLUS: News from the industry’s trade associations including EBWA, EDWCA, EVA. Company profile: Interview with, or profile of, a leading water cooler industry company with a focus on innovation and product or service development.
February/March 31
April/May 32
Special Report
Filtration and water purification
Coolers in vending
Insight
Bottle design and manufacture
Focus
August/September 34
October/November 35
Coolers in the home
Cooling technology: reservoir, coil, direct chill, etc
Coolers and the environment: from energy use reduction to recycling
Coolers in the HORECA sector
Safe dispensing: faucet design, UV, etc
Route optimisation and fleet maintanence software
Delivery vehicles
Water quality testing
Bottle storage and racking for plant, office and home
Coolers in high risk areas: hospitals, clinics, care homes, etc
Adding value: tea, coffee, flavours and functionality
Workplace hydration initiatives
Water in schools
Cooler and single serve bottle inititatives
Coolers of the future: Industry experts predict what’s next for coolers
Expert opinion
Sanitisation best practise
Customer service
Cashless payment systems
The right connection: POU installation best practice
Business strategy: from launch to merger or acquisition
Going green: setting and promoting a sustainability strategy
Event preview
WQA Aquatech preview
Avex preview
Aquatech preview
Cooler innovations at WQA Aquatech
Cooler innovations at Avex
Event review
June/July 33
A world of food and drink
December 11/January 12 36
Cooler innovations at Aquatech
Editorial deadline
26 January
7 April
4 June
26 July
13 October
7 December
Ad closing dates
7 February
19 April
21 June
5 August
26 October
16 December
Cooler Innovation magazine will be at these events:
WQA Aquatech San Antonio, Texas, 8-11 March
Avex Birmingham, UK, 15-17 June
HOST Milan, Italy, 21-24 October Aquatech Amsterdam, 1-4 November
EBWA To be confirmed
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foodbev com
Cooler Innovation
A world of food and drink
2011 Rate Card Display advertising rates Rates 2011
Ad size
Magazine sponsorship rates One insertion
Six series insertion
Double page
€2845 / $3525 / £2275
€2370 / $2940 / £1895
Full page
€1790 / $2215 / £1430
€1490 / $1845 / £1190
1/2 page horizontal
€1115 / $1380 / £890
€925 / $1145 / £740
1/2 page vertical
€1225 / $1520 / £980
€1020 / $1265 / £815
1/4 page
€700 / $870 / £560
€580 / $720 / £465
1/4 page strip
€765 / $945 / £610
€640 / $800 / £510
1/8 page
€440 / $545 / £350
€365 / $450 / £290
1/8 page strip
€490 / $605 / £390
€400 / $495 / £320
1st double page
€3125 / $3875 / £2500
€2605 / $3230 / £2085
Inside front cover
€2145 / $2660 / £1715
€1790 / $2220 / £1430
Inside back cover
€1970 / $2440 / £1575
€1640 / $2030 / £1310
Back cover
€2145 / $2660 / £1715
€1790 / $2220 / £1430
1st right hand
€1970 / $2440 / £1575
€1640 / $2030 / £1310
Inserts (per issue)
Loose**
€1875 / $2325 / £1500
Bound
€2500 / $3100 / £2000
Marketplace
Mini-display
Standard*
Special positions
€875 / $1085 / £700* €520 / $645 / £415*
Classified + logo
Type
2011 rates €4625 / $5735 / £3700
Magazine Supplement sponsorship Special report rates Focus
€2250 / $2790 / £1800 €1375 / $1705 / £1100
Insight
€1375 / $1705 / £1100
Regular section – innovations, news, ingredients, etc
€1065 / $1320 / £850
Contacts EDITORIAL
ADVERTISING
Bill Bruce, Group Editorial Director Tel: +44 (0)1225 327857 bill.bruce@foodbev.com
Sales Team Tel: +44 (0)1225 327860 sales@foodbev.com PRODUCTION Jane Harris, Production Manager Tel: +44 (0)1225 327865 jane.harris@foodbev.com
For technical specifications and other information, please visit www.foodbev.com
* Annual rate. One off payment for advert to appear within six consecutive issues.
Recruitment
Full page
€1970 / $2440 / £1575
€1640 / $2030 / £1310
1/2 page
€1225 / $1520 / £980
€1020 / $1265 / £815
1/4 page
€770 / $955 / £615
€640 / $800 / £510
* Rates quoted are for any position within the magazine determined by the publisher. An additional 10% will be added for guaranteed postions. ** Price per issue for inserts under 20g: prices vary depending on weight and/or type of insertion and include equivalent presence in digital version of the magazine determined by the publisher. Euro and dollar exchange rates are shown for comparative purposes only. FoodBev Media Ltd reserves the right to amend dollar and euro rates without notice in the event of a significant variation of the exchange rate against Sterling.
FoodBev Media Ltd 7 Kingsmead Square Bath BA1 2AB United Kingdom www.foodbev.com
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