Issue 25 | Cooler Innovation by FoodBev Media Ltd

COOLER innovation

foodbev com A world of food and drink

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Flexibility and the future

PLUS

MTN Products’ liquid philosophy

SPECIAL REPORT

Filtration

FOCUS

Coolers in high risk areas

MARKET PROFILE

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US and Canada

EVENT REVIEW

BWCA at The Belfry

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Issue 25 - February · March 2010

Inside this issue

8-16 17-21 22-23 24 25-28 29-30 31

62 67

70 72 74

COVER

44 STORY

Rachel Delahaye on ‘water cooler stories’.

Business is fluid

Cooler business For regular industry news updates, visit www.foodbev.com/cooler

cooler innovation talked flexibility and the future with Greg Spear, Managing Director of MTN Products.

Business Innovations Event previews Event review Drinking water Associations Appointments

SPECIAL

33 REPORT

Watershorts News from the wider water industry.

Cooler views Mike Hurst continues to look at the check items on the EBWA Distributor Audit.

Pure genius © Kathy Wynn | Dreamstime.com

The editor’s view

EBWA matters Previewing the EBWA Board and AGM in Vienna.

Marketplace cooler innovation products and services guide.

Light at the end Miscea Medical faucet wins design award.

Experts talk about the filtration business.

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48 © Alexander Raths | Dreamstime.com

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FOCUS

Risk: in sickness and in health An in-depth look at water coolers in high risk areas.

MARKET

54 PROFILE

North America and Canada cooler innovation continues its study of regional markets across the world.

BWCA REVIEW

At The Belfry For the latest industry news, views and opinions, visit www.foodbev.com/cooler

Reporting from the recent BWCA AGM, Conference and Trade Show.

www.foodbev.com/cooler Issue 25 - February · March 2010

CONTENTS 3

The editor’s view

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Water cooler stories

elcome to the New Year and a new issue of cooler innovation. While the voice will remain the same - we’ll bring you news, innovations and opinions from deep within the industry - you may notice that there’s a new face. Hannah Oakman has taken maternity leave and I’ll be her replacement for the year. Hannah has done an incredible job of delivering superb publications that read well and, more importantly, remain integral to the cooler community. So it’s a daunting task that I’ve taken on. But I couldn’t be more delighted.

A water cooler story that’s out of this world: “Just wait until I tell the others who I met at the cooler”

COOLER innovation

Why? Well, to many of you water coolers mean business and development; but to the layperson they mean so much more. Health and hydration, naturally; but what about social interaction? You’ve all heard the term ‘water cooler story’; it’s journalist speak for an item of interest that’s passed from one person to another, coming originally from the newsworthy chat exchanged between employees as they top up their H2O. The water cooler itself has become abstract in this case, but anything that can live on in language and continue in everyday life be such an enduring hub of communication is well worth being part of.

water manufacturers, distributors and filtration companies - that are the first to put their hands in the air. Their combined efforts in Haiti and beyond have been huge, and we’ll be reporting as much as we can on that in this issue. To say that I’ve entered the industry at an exciting time is an understatement. I’ve seen the public face of the industry in its best light, and I’ve met just a few of the bright sparks behind it all at the BWCA event, which you can read all about inside. I’m looking forward to becoming part of this very special community, but

Rachel Delahaye

I also want to build it up further, with your help; so send your letters and comments and questions and news and we’ll print as much as we can. And don’t forget to visit the Cooler Channel for rolling news and story breaks on FoodBev.com - it’s going to be a lively year.

Next issue, April 2010

In addition to social interaction there’s social responsibility and in the light of recent, catastrophic events, it’s clear when it comes to needy people on the ground it’s the commercial water industry and its affiliates - bottled

• Special report Mains-fed manufacturing • Focus Bottling and storage • Insight - Rentals versus sales • Review - WQA Aquatech

foodbev com A world of food and drink

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www.foodbev.com/cooler Issue 25 - February · March 2010

EDITORIAL 5

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International cooler industry news

Business Catterton Partners acquires home filtration company Aquasana

rivate equity firm Catterton Partners has acquired Sun Water Systems, the maker of the US top rated home water filtration system, Aquasana. Sun Water Systems was founded in 1988 and through the Aquasana brand, which has 17 patents, has become an industry leader in the $2.7 billion water filtration category. The company’s Aquasana brand has been voted a Best Buy by

Consumers Digest magazine six years in a row.

abroad. The company’s products include drinking filters (countertop and under the counter), shower filters, whole house filters, and related accessories.

Sun Water Systems also designs and manufactures water filtration products under alternative brand labels for a number of companies in the US and

Scott Dahnke, Managing Partner of Catterton Partners, said: “Consumers’ desire for products that advance safety and control and promote health and

wellness are driving explosive growth in the demand for residential water filtration systems. With Aquasana, we are partnering with an industry leader in this highly attractive category, while also extending our portfolio with another company that addresses consumers’ growing sensitivity to the environment.”

ClearLight Partners acquires PHSI

learLight Partners and Pure Health Solutions Inc (PHSI) have entered into a definitive agreement that calls for ClearLight to acquire a majority interest in PHSI in a stock purchase transaction. PHSI dba Pure Water Technology is one of America’s leading manufacturers and marketers of mainsfed water purification coolers. The company’s products are distributed to commercial customers throughout the US via a network of more than 100 independent dealers, as well as through direct sales to large, national accounts such as Wal-mart, Nike and Delta Airlines. “We have searched for investments in the water industry and were attracted to PHSI for several

reasons,” said Patrick Haiz, a partner at ClearLight. “The outlook for this industry is decidedly positive and PHSI represents one of the largest and most successful platforms in the sector.” “We welcome ClearLight’s investment,” said Craig Story. “We look forward to working with the ClearLight team in the coming years to assist in bringing our company to the next level and take full advantage of outstanding opportunities that exist for expanding our business.” According to ClearLight, PHSI will grow by providing

increased support to the company’s existing dealers as well as expanding distribution of PHSI mains-fed water coolers into regions of the US that are not presently serviced. To further the company’s growth and expansion, Alan Crosby was named President and CEO of PHSI, effective immediately. Previously, Crosby was Group Vice President at Ionics Incorporated, a multinational water services company that was acquired by General Electric in 2005. Following that, he served as president and CEO of CoolerSmart US, a mainsfed water cooler company that was part of Ionics and subsequently divested after the GE acquisition.

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Craig Story of PHSI

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Seccua receives ISO 9001 certification

eccua, manufacturer of standardised ultrafiltration systems for the residential and small community market, has been certified as ISO 9001:2008 compliant.

Hydropure Managing Director Michael Barnett

Eden Springs acquires Hydropure

den Springs UK has acquired Hydropure Distribution and its water cooler business.

Hydropure was established in 1989, and having disposed of the major part of its water cooler business to Culligan in 1997, was successful in establishing further significant distribution of bottled and mains-fed water coolers from four depots serving the major business conurbations. Hydropure Managing Director Michael Barnett, said: “After 20 years in the industry and with reference to the future evolution of the water cooler industry in the UK, it seemed appropriate for Hydropure to either grow substantially by becoming even more acquisitive than it had been in the past five years, or become part of a larger group serving the industry. After careful consideration, our board decided that the latter course was the correct one for us to follow.”

Eden Springs UK is an established company, and is UK and European market leader with over 100,000 bottled and mains-fed water coolers in the UK alone. It is part of the Eden Springs Group of companies that has successful bottled water cooler and mains-fed cooler businesses in 16 countries in western and central Europe.

The company’s Virex Pro and Phoenix lines of ultrafiltration systems incorporate smart controllers that automatically control all operational needs, including automatic backwash, automatic performance monitoring, remote access and control, and automatic integrity testing. “Seccua’s certification in accordance with DIN 9001:2008 is testimony to the capability of our company and critical to the sustainability of our business model,” said CEO Michael Hank.

“The goal of our quality management system is to continue to optimise Seccua’s manufacturing process and workflows in order to achieve consistently high product quality and industry leading customer service. For Seccua, this certification is not only a confirmation, but also an incentive to continuously develop our quality management systems.” Seccua’s manufacturing and research and development facilities are located in Steingaden (Bavaria), Germany.

“The acquisition of Hydropure marks a new phase in the development of Eden Springs in the UK,” said Jean Marc Bolinger, Managing Director of Eden. “This strategic acquisition will help increase the density of Eden’s customer base in the UK, enabling us to improve our distribution efficiency and customer service.” Post-acquisition of Hydropure, Michael Barnett will assume the position of non-executive chairman of Eden Springs UK.

www.foodbev.com/cooler Issue 25 - February · March 2010

NEWS 9

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HaloSource extends purification business

lean water technology company HaloSource has raised $10 million from new investors to support the further commercialisation of its HaloPure water purification business. The financing for HaloPure involved several major international investors including Prime Partners Asia Merchant Capital of Singapore. To date, investors in parent company HaloSource include

Tomlinson Industries faucets accredited Tomlinson Industries has announced that its range of No-Drip brass faucets has been evaluated and is NSF/ANSI Standard 169 AB 1953 compliant. The accreditation was determined by lead content, and the products - including the industry standard beverage dispensing faucet, S Series - were found to possess a weighted average lead content of less than 0.25% and are in compliance with California’s Health and Safety Code Section 116875 (commonly known as AB1953) and Vermont Act 193. Tomlinson’s Pro-Flo product line recently received NSF/ ANSI Standard 61 - Annex G certification for their line of high quality, leadfree brass and stainless steel water dispensing components for the original equipment manufacturers market (OEM).

the Masdar Clean Tech Fund, Unilever Technology Ventures, Origo Partners and Mars. Since 2007, the company has raised more than $30 million to help drive the global roll-out

of its drinking water business, which employs low cost water purification technology and mains-fed water purification without the need for electricity or piped water, selling to regional, super regional and multi national water device manufacturers that seek disinfection, biofilm inhibition and safe storage.

The company has also announced an agreement with WAL (SA), the Swiss-based international water filtration products company, for the use of its HaloPure disinfection cartridges in WAL’s jug and pitcher products.

H2O Innovation and 3M Purification agree deal

anadian complete water treatment solutions company H2O Innovation has announced a sales representative agreement with fluid purification company, 3M Purification. Formerly known as CUNO Incorporated, 3M Purification will represent H2O Innovation’s complete line of customised water treatment solutions in the US oil & gas and automotive assembly markets. This includes H2O’s high performance water treatment systems and maintenance solutions, including custom designed, ultrafiltration, nanofiltration, and reverse osmosis membrane systems, its proprietary wastewater and water reuse technologies, and its line of patentpending sustainable water additives and membrane cleaners.

resources have been assigned to support this initiative and have already started to develop sales opportunities. “The appointment of 3M Purification - a recognised innovation leader - as representative for our water treatment systems represents a valuable growth opportunity for H2O

Innovation in these markets, which are segments of significant size in the industrial water treatment industry,” said President and CEO of H2O Innovation Frédéric Dugré. “One of the main pillars of our company's growth strategy is to increase the level of industrial sales. This commercial agreement gives us access to sales opportunities we would not otherwise have been able to obtain, thanks to 3M Purification’s long standing client relationships with top tier US companies.”

The agreement reinforces H2O Innovation’s current internal industrial water treatment sales force in the United States. Existing H2O Innovation

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Blupura comes to town

lupura’s modern outdoor water fountain The Fontemagna City has been inaugurated by the Mayor of Castelfidardo.

On 21 January 2010, Mayor Marco Soprani ‘opened’ Blupura’s Fontemagna public water fountain before politicians, authorities and the public. The water fountain combines a refrigeration system to dispense cold still and cold sparkling water, a solar panel to contribute to its energy supply and a video screen to transmit useful information or promotional advertising. The estimated daily distribution from the Fontemagna City is approximately 1,000 litres. For the first month the still and sparkling water is free

for all users, following which there will be a nominal charge of 5 cents per litre for the sparkling option only. A number of other towns and water utilities are looking into offering this to their communities and Blupura has announced that it is in line to manufacture another 20 units in 2010. With the growth of this business together with that of the Fontemagna water cooler range for the hospitality sector, Blupura has recently tripled its production space and is currently recruiting staff.

Vivreau’s world tour reaches SA

anufacturer of purified drinking water systems, Vivreau has announced its expansion into South Africa just months ahead of the FIFA World Cup. It’s the latest move in a push to develop the business geographically, having inaugurated operations in the USA, Canada and Switzerland within the last 12 months. Vivreau South Africa will be led by Cape Town based entrepreneur Ari Tapanlis. Asked why he’d sought out Vivreau to partner him in the South African market Tapanlis said: “Initially I was struck by the simplicity and quality of Vivreau’s offering and as I researched more about the company and met the Managing Director Stephen Charles I was captivated by Vivreau’s energy. They’re a company really going places and I don’t like to miss the boat!” The company’s purified drinking water systems help businesses reduce their carbon footprint by

eliminating plastic and glass waste and the CO2 produced when transporting water from distant sources; and Tapanlis believes that the South African consumers, alarmed by the decline in quality of mains water and by environmental pressures, will embrace Vivreau’s philosophy and products. Managing Director of Vivreau, Stephen Charles stated: “The launch of Vivreau South Africa is a very exciting development. The potential market for mains-fed systems is large and virtually ‘untapped’ - excuse the pun. Ari is the perfect partner for us to work with. He knows the market inside out and is well placed to get us established in time for the boost to the economy from the FIFA World Cup in June.”

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Vending takes it to Heart

ollowing vending choice research conducted by the British Heart Foundation (BHF), vending associations VCC and AVA met with the BHF to voice their concerns. On 19 January 2010, the Vending Choice Coalition (VCC), represented by CEO Jonathan Hilder and Gillian White, met with BHF Policy and Communications Director Betty McBride and her Policy team to discuss research conducted by the BHF into food and snack provision in leisure centres. The Automatic Vending Association (AVA) and VCC were unhappy with how the report portrayed the vending industry and the negative way it had been subsequently developed in the press. McBride and explained they were not attacking vending, but wanted to use the research to highlight the lack of product choice offered in vending machines where they are made available to young people. The BHF Policy team did not commit itself to what it regards as ‘healthy’ or the level of choice they want to see in a machine, which makes it difficult for the AVA and

VCC to implement change; however, the AVA, VCC and the BHF have agreed to continue a dialogue to understand what each is doing in the promotion of a healthier Britain. The BHF would be unable to endorse any changes implemented (as they are unable to endorse any product or industry), but they did say they might comment in their annual summary that an ‘impact’ had been made. The AVA and VCC have said they support the need for education and change to help reduce the current obesity problem in the UK and support the need for social responsibility and a healthy lifestyle. The AVA has also stated that because of the choice and convenience, vending can be part of the solution. Items on sale feature a range of products that can contribute to a healthy lifestyle, including fresh fruit, low fat and low sugar products.

Kevin James takes MTN on

mid growth plans for the UK and Europe, manufacturers and wholesales MTN Products has announced the impending launch of new products suited to the market, with the inclusion of ancillaries such as the Sip Omega self-sanitising system. MTN Products has enlisted Kevin James to help with expansion plans. MTN Products’ Greg Spear said: “Kevin’s experience in the UK market along with the Knowledge of the Market and products in general should

help us raise the profile of our products in Europe. Kevin will also be a useful guide and lead to Peter Lysiak, the Director of Sales for Eastern Europe, to expand on existing sales in that growth area of the bottled cooler market.”

www.foodbev.com/cooler Issue 25 - February · March 2010

NEWS 13

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EPDWA/BWCA membership opens the door

elling to the NHS, Local Authorities and Schools is increasingly being managed through the company, Buying Solutions.

At the end of 2009 all existing NHS PASA contracts were transferred to Buying Solutions and in 2011 the company will issue tender documents. In order to become an accredited supplier to the NHS,

Local Government and Schools, a pre-requisite is that companies are a member of the EPDWA or BWCA, and that they are annually audited and have passed the audit.

New division from Chester Paul

he Chester Paul Company has announced a new Water Systems division and has hired Scott Bailey to help expand and market it. The appointment of Scott Bailey (right) as Vice President of Sales and Marketing for their new Linis water purification systems division is the starting block for a commercial push in 2010.

Abbeychart’s new cleaning service

perating from a purpose-built facility, Abbeychart Refurbishing & Manufacturing has introduced a new water cooler reservoir descaling and sanitisation service. The team of BWCAtrained and certified staff will refurbish and deep clean water coolers and their components, with a turnaround of just three days. The service includes a visual inspection and removal of damaged or worn parts, a descale soak, a soapy water wash using

special equipment, a presanitiser rinse, a sanitiser soak, drying in an isolated sterile room and final reassembly and inspection before being placed in resealable bags for dispatch. An independent consultant continuously advises Abbeychart on its stringent hygiene standards.

From 2003-2009 Scott Bailey performed numerous sales and marketing duties for mains-fed water purification cooler manufacturer, PSHI Pure Water Technology. As Vice President of Marketing, he is credited with driving PHSI’s sales through the creation of product brands, dealer programmes, regional sales manager programmes, websites, advertising campaigns, print collaterals, websites and animated sales videos. Established in 1948, the Chester Paul Company supplies water components worldwide. The Linis brand will expand Chester Paul’s offerings to meet growing customer demand for affordable quality water

systems, with undercounter RO systems, mains-fed coolers, Water Hubs, water softeners, UV disinfection systems, replacement refrigerator filters and large volume commercial RO systems. Linis dealers will be given comprehensive sales and marketing tools including brochures, campaigns, and videos without binding contracts Chester Paul feels limits dealers’ options. “We want our dealers to do business with us for the value we deliver rather than by legal obligation,” said Scott Bailey. “We call it ‘Success without strings’.”

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Aquaovo moves forward

quaovo, the makers of high-style domestic filtration solution Ovopur, are seeking investment.

Canadian inventor Manuel Desroches told cooler innovation: “We are hoping to raise $250,000 to develop new products, for marketing expenses to open new markets and for working capital to invest in larger levels of inventory.”

Aqueduct channels production

queduct has supplied advance orders of over 1,200 machines into Europe, announcing that it plans to increase productivity. The Aqueduct - Purity by Design concept is a take on the Bag in Box and contains a fully fledged refrigerator with a rugged LG compressor (using the eco-friendly R600 gas). An exclusive packaging agreement has been signed with Harrogate Spa in the UK, and partners are lined up in mainland Europe and worldwide. “We have had enquiries from water, wine, milk and fruit juice angles,” said Managing Director, Kieran McKenna. “One plant can cover vast geographic distances using third party 40 foot container logistics. This allows far flung warehouses to look after a certain city or geographic area without the huge cost of running a bottle plant. It reduces water miles by 50% and allows for serious economies of scale.

“I think our key advantage in water is the logistical efficiency but Aqueduct, critically, has also looked at delivering the water to the end user for our ‘reseller’ partners, meaning they do not have to run overlapping fleets. It immediately opens up three revenue streams for our distributors (rental or sale of cooler, supply of water, supply of cups).” So far, Aqueduct has attracted investment from the owner of the €2 billion GlenDimplex Group (with iconic brands such as Morphy Richards, Stoves, Expelair, Dimplex, LEC Refrigeration and Belling). And distribution deals are in the pipeline for Germany, France, Sweden, the US and China. The Aqueduct BIB machine can be produced at a rate of 800 units per shift and Aqueduct is actively looking for distributors and staff to help push productivity.

With a high-end price tag of around $650, Ovopur’s egg-shape vessel is ceramic, which keeps the water cooler than room temperature, and contains a glass filter that purifies tap water, with a capacity to hold 11 litres. Aquaovo turned over $320,000 in 2009 with its high-end product, Ovopur (right), and is set to turn over $850,000 in 2010.

Norit Filtrix carries WQA Gold Seal

orit Filtrix has received the Water Quality Association (WQA) Gold Seal certification for its microbiological products. The US EPA Standard has been accredited to Norit Filtrix’s Microbiological WaterPurifier+ and NSF P231 certification given to the Norit H2OK WaterPurifier mainsfed product line, which comprises the Norit H2OK WaterPurifier+, WaterPurifier+ and UF subassembly products, based on Norit's ultrafiltration membrane technology. The Norit water purifiers can be mounted before the water enters the water cooler

and work on normal line pressure, using no energy nor generating wastewater in the filtering process. “The UF membranes contain millions of microscopic pores that remove micro-organisms without altering the taste or healthy mineral content of the water,” said Product Marketing Manager, Frank van Heusden. “There are very few systems on the market that have received certification as a water purifier. The WQA Gold Seal assures consumers that the product will perform as claimed.”

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Innovations

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The Editor’s pick of the latest products

BPA-free reusable water bottles from Greif

reif Packaging has developed a FDA-compliant copolyester water bottle for the home and office delivery market.

The new bottle has the same dimensions, design elements and features of Greif’s existing polycarbonate bottles, but does not contain bisphenol-A (BPA). Independent laboratory testing, using the Comprehensive Bottled Water Tests, has demonstrated that all parameters are below the maximum contaminant level.

Rick Volker, Greif Sales & Marketing Manager - Water Bottles, said: “Our customers told us they wanted a BPA-free alternative to the polycarbonate. . . We started a development programme evaluating many resins until we hit upon copolyester. Copolyester bottles match the transparent and glossy look of polycarbonate bottles and drop tests confirm that they meet the requirements set within the industry.”

Low cost purifier from Tata’s technology

ata Chemicals has launched an innovative water purifier that requires no energy or running water to operate.

Built around a bulb-like water purifier made of natural elements like rice husk ash impregnated with nano-silver particles, Tata Swach produces clean and safe water without using electric power or running water, which is often not available in rural areas. The cartridge bulb is packed with a purification medium that has the capability to kill bacteria and disease-causing organisms. It can purify up to 3,000 litres of water, after which the cartridge stops water flow. The water purifier gives the user enough lead time for cartridge replacement. The entire system is low cost and portable. Fourteen patents have been filed for the technology and product.

www.foodbev.com/cooler Issue 25 - February · March 2010

PRODUCT NEWS 17

Innovations Tomlison launches product range

omlinson Industries has launched drinking water products for use on water coolers, water fountains and drinking water stations. A complete line of Pro-Flo lead-free brass and stainless steel drinking water products are ready for the OEM market. The line includes: • Bubblers for water coolers and fountains with an easily replaceable self-contained cartridge regulator with a 3/8” NPS female connection; mounting hardware available. • Projector heads for water coolers and fountains, containing removable spout with stream director and screen; manufactured of chrome-plated lead-free brass; 3/8” NPS female connection; available with set screw for protection from vandals; for use with push button cartridge regulators. • Self-contained cartridges, fitting all brands of coolers

and allowing trajectory adjustment over a wide range of pressures; stainless steel housing with plastic cover and rubber gasket included.

IMI Cornelius launches AquaDis The mains-fed AquaDis unit from IMI Cornelius is a hot and cold water dispenser that can be connected to a CO2 supply for a sparkling option. With single-handed push-button technology and low noise operation, the AquaDis can be installed in most environments. Key features include adjustable temperatures, electronic level control with acoustic alarm in case of full drain container and Aquastopp, a feature that shuts the main water supply in case of a water leakage.

• Fountain glass fillers, lever actuated with a 3/8” NPS female connection; constructed of chrome plated lead-free brass and are available with 5” or 8” spout and handle options.

Mavea filters into US households Home water filter specialist Mavea has recently announced a launch into the US market with the Maxtra filter and the Elemaris pitcher. Maxtra filters provide maximum

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filter consistency over the life of the filter; a microscreen reduces the release of black carbon particles and the silverised filter media inhibits the growth of odour-causing bacteria. The filter is certified by the Water Quality Association (WQA) to significantly reduce chlorine taste and odour and heavy metals. Elemaris pitchers feature a meter that measures the length of time the filter has been in use, the volume of water filtered and the water hardness.

Günter Ausserwöger and Michael Frick

5-gallon innovation from Capsnap

apsnap has finally revealed its new cap innovation: the ‘kavocap gallon’.

The kavocap gallon is a secure closure for 5-gallon bottles with improved sealing, hygiene and functionality.

innovative ‘kavo liquid-proof’ sealing geometry and the ‘plug & valve’ mechanism has also significantly improved functionality.

Produced from LDPE and TPE using bi-injection technology, the base cap, plug and sealing ring are produced as a single part, which means the highest hygiene standards can now be achieved in both production and in application. The product also uses new

“Innovations such as the kavocap gallon are no mere accident. They result from commitment plus total thoroughness in implementing innovation strategy within a powerful network,” said Capsnap Sales Director Michael Frick.

18 PRODUCT NEWS

www.foodbev.com/cooler Issue 25 - February · March 2010

Innovations AA First launch high capacity direct chill cooler

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Linis Pure Water Systems introduces Water Hub The Linis Water Hub, created by the Chester Paul Company, is a centrally located water purification system that can feed purified water to multiple water station mainsfed coolers, including ice machines, coffee makers (and virtually any dispensing device). Water Hubs can be configured with an endless combination of filters, reverse osmosis membranes, pumps and ports to meet drinking water needs and are available with 250, 500 and 750 gallon-perday capacities. In addition

The ArcticChill 88 is a high capacity Direct Chill/Pressure Cooler offering 120 7oz cups, instant draw off and 40 litres per hour below 12˚C, from an influent temperature of 16˚C. High capacity is achieved by using the proven and very reliable design used in water fountains. The ArcticChill 88 comes with the FloodGuard flood prevention device and HygienGuard bacterial tap protection. The floor standing cooler includes a cup dispenser, and the large dispensing height accommodates drinking bottles. AA First has set a competitive launch price of £148.50.

Dewpointe launches into air

ewpointe has launched the DH9 (hot and cold) and the DH9X (cold only) water coolers.

They have multi-stage filtration systems and the ability to produce up to 8.4 gallons of pure drinking water every day - out of thin air. The Dewpointe comprises the following technologies to extract drinking water from the atmosphere: Air Filter: air enters through a specialised filter that removes small airborne particles including pollen, dust, pet dander, mites and microbes. Condensing Coils: water condenses on a series of cold coils protected by an FDAapproved coating to prevent metal leaching into the water. Activated Carbon Filter: provides further protection against airborne contaminants.

UV3: 4-Watt UV lamp in the Bottom Holding Tank destroys any microorganisms present in the water. Sediment Filter: removes particles from water. Pre-Carbon Filter: removes chemical and organic compounds from the water. Zero-Waste Reverse Osmosis (RO)

Filter: removes pathogens, mineral salts, heavy metals and organic compounds. Post-Carbon Filter: removes volatile organic compounds, improving taste and smell of water. UV1: 11-Watt UV bulb in the Top Tank destroys micro-organisms present in the water. UV2: 11-Watt bulb destroys microorganisms present when water is being dispensed.

the Water Hub boasts a high level of efficiency, by reducing the number of filter sets and drain lines that must be installed and maintained in any environment that requires multiple water dispense locations.

Selecta’s conscientious cooler Developed by Selecta, IMI Cornelius and Brita, the Seattle water cooler runs off the main water system, using a quarter of the amount used by a 100-watt light bulb per day. Designed to help businesses meet green objectives, every sale of Seattle will also be contributing the UNICEF’s water projects in Gambia.

Dewpointe’s atmospheric water units will feature at Ki, the sustainable future expo in California in June. © cooler innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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TradeCoolersDirect launches sleek tabletop cooler

radeCoolersDirect.com, the distributor arm of UK cooler company WaterCoolersDirect.com, has announced the launch of a new tabletop cooler. The WCD-4 is manufactured by Winix Corp (Korea), which has built its reputation on manufacturing all the refrigerant technologies for Samsung. It measures 300mm x 415mm and comes in a crisp silver/grey finish to complement kitchen and office interiors alike. It contains a 2.3 tank capacity with 20 second, one touch continuous water extraction and a cold water temperature control. The unit is a mainsfed appliance, coupled with an easy change filter system with optional Brita filtration, and is one of just a few plumbed-in coolers that have full WRAS approval, in recognition of its high product specification.

Managing Director of TradeCoolersDirect, Fred Cairns Palmer said: “Unlimited, fresh, chilled, purified - all words that immediately satisfy your thirst and define the quality of water provided by the new Winix WCD-4. Small in both price and size, it’s extremely affordable and ideal for the home or small office environment where limited space no longer means having to compromise. In partnership with Winix, we are seeing great demand for a small unit that is standards-based and performs like all the big models with a compelling payback on investment when it comes to the bottled versus plumbed in debate.”

Forsta’s green-cleaning industrial water filters Forsta Filters has revolutionised the industrial water filter industry with the release of its Green-Clean technology, reducing backwash waste water by as much as 75%. GreenClean technology utilises smaller flush valves to minimise the volume of water required to remove build-up on a filter element. Using internal vacuum nozzles, it scans and removes debris from the filter in 15 seconds or less. © cooler innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

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PRODUCT NEWS 21

Event previews

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WQA Aquatech USA 2010 9-10 March; Orange County Convention Center, Orlando, USA - www.wqa-aquatech.com

ith a strong focus on promotion and advertising, this year’s Aquatech USA is being marketed as The Water Opportunity Show. The 2010 WQA Aquatech show conference and exhibition will offer more than 60 sessions and workshops focusing on practical educational topics ranging from commercial sizing calculations to

residential system design and problem solving. But the big focus will be on effective marketing. Tim Miles, the Opening General Session speaker, said: “Marketing and advertising

approaches that were working even a couple years ago aren’t working now, and that’s one of the important points people attending these events will learn about.” “In tough economic times, businesses need to look for every competitive edge,” said Peter Censky, Executive

For the latest industry news, views and opinions, visit

Director of WQA. “We’re providing a full package of materials and ideas on surviving and thriving.” The show will feature hands-on demonstrations, including pipe joining and valve teardown, in addition to presentations highlighting the latest research on water treatment technologies.

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Global Challenges - Local Solutions 13-14 May; Waterfront Hall, Belfast - www.instituteofwater.org.uk

ome of the biggest issues facing the UK water industry are to be addressed at a major conference to be held in Belfast this year. The Institute of Water’s conference, Global Challenges - Local Solutions, will explore the scale of financial, environmental, security and developmental challenges facing the industry. Chris Mellor, chairman of Northern Ireland Water, will deliver the keynote speech while David Lloyd Owen, one of the leading

global experts on the water and waste water industry is also confirmed as one of the main speakers. With over 20 years’ experience advising governments, corporations and investors, David will address the financial and economic challenges facing the industry. He will consider the key issues for statutory water authorities as well as possible solutions. Martin Kane from Severn Trent Water will examine issues

relating to flooding, while John Carstensen, Chief Executive of the Society for the Environment and Barbara Frost, Chief Executive of WaterAid, will speak on developmental challenges. “Our annual conference is our showpiece national event,” said the Institute of Water’s Chief Executive, Lynn Cooper. “It epitomises the inclusive nature of the Institute of Water, attracting suppliers, contractors, consultants and water company personnel as both delegates and speakers.

“The Institute offers a unique and independent framework to support the careers of anyone working in the UK water industry and our conference is a key networking and learning opportunity that is open to anyone working in the sector.” Applications are now open for the latest USIT (Utilities and Service Industries Training Limited) Award which is sponsorship to attend the 2010 Institute of Water Annual Conference for free. To enter, visit: www.usit.org.uk

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Event preview 漏 cooler innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

Institute of Water Drilling and Tapping Championships 20-22 April; IWX Exhibition, Sustainabilitylive! 2010, NEC, Birmingham - www.instituteofwater.org.uk

ompeting teams of water engineers will be hoping for no unexpected showers as they bid for the National Champions crown by successfully drilling and tapping a high-pressure water main. Points will be awarded for speed, precision and the absence of leaks. The winning team will go on to

www.foodbev.com/cooler Issue 25 - February 路 March 2010

represent the UK at the America Water Works Association competition in the US.

NEWS 23

Event review © cooler innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com. For details about syndication and licensing please contact the marketing team on 01225 327890.

Success for Greif at technical seminars in Poland and Denmark

lobal manufacturer of industrial packaging Greif recently organised two conferences to discuss topics facing the industry in Poland and Denmark. The Greif technical seminar took place on 11 December 2009 at the Polish Chamber of Bottled Water Association (PBWA), Rybnik, Poland. At the Polish conference distinguished speakers from the Industry as well as Greif’s own technical experts gave presentations as follows: BPA - real danger or media hype (speaker: Stanislaw Lubos – Greif Poland); Shared and different features between POU and HOD (speaker: Michal Bartosz Eden Springs Poland); The need for education in bottled water consumption and social awareness (speaker: Rutkowski - PBWA). Following the conference, delegates visited the production facility of Greif Poland and were able to see first hand the quality systems used in bottle production. Another Greif technical seminar was held on 10 January 2010 at the Nordic Water Cooler Association, Copenhagen, Denmark.

24 NEWS

Led by Greif’s Polish Business Unit Manager Krzysztof Glinianowicz, the focus, due to recent media interest, was on BPA. The main presentation was given by Jasmin Bird, Communication Manager at PlasticsEurope, entitled ‘Bisphenol, truth or myth’. Jasmin presented the legal and mass media aspects of BPA, concluding that BPA presents no danger, but governments feel pressurised to introduce precautionary laws. Greif’s polycarbonate bottle technical expert Stanislaw Lubos gave an overview of the materials used for water bottle production, including Greif’s own offering of a BPA-free alternative material. Both conferences ended with lively and constructive discussion. Greif would like to thank all the attendees for their contributions to these events, the speakers for their excellent presentations and the co-organisers, particularly Eva Hagsted of the NWCA, Jasmin Bird, and Cristian Carlsson of Vattenhusset for their assistance in Denmark.

www.foodbev.com/cooler Issue 25 - February · March 2010

Drinking water

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Canadian research team given grant to clean up

anadian researchers are on the threshold of pioneering a new technology that will revolutionise purification of drinking water and sewage. Current purification technologies filter out particles and eradicate microbes; however, water’s other unwanted ingredients, coming from toxic waste, drugs, pesticides and cosmetics aren’t always removed. Researchers Banu Ormeci and Edward Lai at Ottawa’s Carleton University are engineering tiny particles that will trace and bind to pollutants in water from factories or sewerage plants. They say their technology will be low cost, requiring no

major changes to the existing treatment plants. Ormeci, who heads the Canada Research Chair at the university’s department of civil and environmental engineering, said: “It is urgent that we find new, effective and affordable technologies to remove these substances as traditional processes used at treatment plants are neither successful nor designed to remove these compounds.” She added that the presence of extremely low concentrations of

endocrine-disrupting compounds - found in birth control pills and over-thecounter drugs, for instance - can affect the human system, posing a threat to

©www.foodbev.com/cooler cooler innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com Issue 25 - February · March 2010 For details about syndication and licensing please contact the marketing team on 01225 327890.

foetal development and young children. The Canadian Water Network has granted them $159,000 for research over the next two years.

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Drinking water

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Water Closet Aid?

anuary 27th marked the 100th anniversary of the death of toilet manufacturer Thomas Crapper - and WaterAid is asking us to queue for it. Contrary to misconceptions, Thomas Crapper did not invent the flush toilet, but we still owe him thanks for being one of the first to market it. To celebrate his commitment to sanitation and raise awareness of the 2.5 billion people who live still without it, WaterAid is calling on members of the public to join a new record-breaking End Water Poverty campaign.

From 20-22 March, supporters from all over the world will form The World's Longest Toilet Queue, standing in solidarity with those still waiting for their right to use a safe, clean toilet. It will be an official Guinness World Record attempt. “Timing is crucial,” explained Oliver Cumming, WaterAid Sanitation Policy

Officer, “as one month later UK politicians and other decision makers will gather at the first ever High Level Meeting on Sanitation and Water in Washington to discuss what should be done to tackle the global water and sanitation crisis. We must maintain public pressure ahead of this important meeting. “Existing evidence suggests that poor sanitation is the single greatest killer of children, linked to as many

as 2.4 million child deaths annually.” To stand in the World’s Longest Toilet Queue participants just need to get a group of people queuing in front of a toilet for ten minutes at some point between 20-22 March 2010. The toilet itself can be real or fake. For more information, visit: www.wateraid.org

Vivreau to stay at luxury London hotel

otel Rafayel is cutting ‘water miles’ with Vivreau’s table water bottling system.

The newly opened Hotel Rafayel in Battersea aims to slash the carbon footprint of each guest to a quarter of the typical London hotel stay, in part by reducing what they call the ‘water miles’.

To help with their eco goals, Hotel Rafayel has employed the assistance of Vivreau, who manufacture mains-fed bottled water systems. It’s estimated that the Vivreau table water bottling system - an alternative to

pre-bottled still and sparkling mineral waters - will allow Hotel Rafayel to eliminate 432 tonnes of delivered bottled water over five years, in addition to a further 205 tonnes of glass bottle waste for disposal. This is based on a requirement of 250 litres per day or 292 cases per week, freeing up fridge and

storage space in the process. According to a spokesperson for Vivreau, this equates to a carbon footprint close to that of mains water as it eliminates the need for carbon intensive packaging and transportation associated with pre-bottled waters.

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www.foodbev.com/cooler Issue 25 - February · March 2010

Drinking water

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Toxins revealed with paper view

Michael Muller

niversity of Michigan engineers have developed a biosensor paper strip that can detect the toxin microcystun-LR (MC-LR) in drinking water within 12 minutes - 28 times faster than current technology. MC-LR, produced by blue-green algae, is believed to be responsible for mass poisoning, causing lifethreatening liver damage. The paper strip is impregnanted with nanotubes, mixed with antibodies for MC-LR. When the strip comes into contact with MC-LR-contaminated water the movement of the antibodies as they squeeze through the nanotubes to bond with the MC-LR changes the nanotubes’

electrical conductivity, which can be detected with an external monitor. It’s easy, fast and doesn’t require special training. To adapt the biosensor for other toxins, scientists say they could simply replace the antibodies that bond to the toxin.

Millions climb Mount Kilimanjaro

illions of people have succeeded in climbing Mount Kilimanjaro to raise awareness of the Global Clean Water Crisis. All but 16 of them did it virtually, watching awardwinning musician Kenna and his team achieve the real trek of 19,340ft via the Summit On The Summit website.

illness as a child in Ethiopa, said: “I can't be more thankful for all the people that followed us, donated and have fought the global clean water crisis with us.”

In the interactive awareness campaign viewers could follow the medical and mental condition of their favourite climbers as they battled rain, hail, snow and the effects of high altitude dizziness, fatigue, headaches - while they scaled the Tanzanian mountain. Kenna, whose own father was deeply affected by waterborne

The feat also raised money to benefit the Children’s Safe Dinking Water Program, the United Nations High Commissioner for Refugees (UNHCR), and Water For People’s Playpump Technology. *A special documentary will air on MTV on March 14th at 9pm/8pm CST.

For the latest industry news, views and opinions, visit www.foodbev.com/cooler © cooler innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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NEWS 27

Drinking water

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Eau Selecta

Vancouver’s rhapsody in blue

uropean vending operator Selecta is supporting UNICEF’s water project WASH (Water, Sanitation and Hygiene) to help give 25,000 inhabitants of Gambia’s Upper River Region access to clean water. The support for the project is linked with the Seattle Water Cooler, exclusive to Selecta. For every Seattle

itizens of the Canadian city of Vancouver have been noticing how, against the white of their porcelain basins, the tap water has been looking blue. Vancouver City Councillor Tim Stevenson said it is because the water is now extremely pure, thanks to a brand new filtration plant at the CapilanoSeymour reservoir, and the silt which used to be in the water is being filtered out.

sold across Europe, €20 will go direct to UNICEF to support the water project.

“There's no turbidity and so you’ve got pure water,” he said. “So when you see that blueish hue, it’s because the water is absolutely pure so you don’t have to worry.” He also added that the new filtration plant will mean an end to boil-water advisories after stormy weather.

IBWA makes charity its business

he International Bottled Water Association made its commitment to aid relief clear in a recent statement from the IBWA President Joseph K Doss.

18 January 2010: a girl who has been displaced by the Haiti earthquake fetches water from taps supplied by UNICEF

Sunshine for SwissINSO SwissINSO Holding has announced the launch of its unique solar solution to the growing problem of drinking water shortages around the world. Powered by solar energy, the water purification units capitalise on cost-effective patented

technologies. Due to the use of a unique patented reverse osmosis membrane filtration technology, the product is capable of purifying seawater into 100,000 litres per day of high quality drinking water. The first units are currently in production.

Doss (right) explained: “The International Bottled Water Association (IBWA) and the bottled water industry have been working to provide bottled water to the victims of the earthquake in Haiti. Since we first learned the news of this disaster, IBWA and the bottled water industry have produced, coordinated and distributed critical bottled water supplies through relief agencies and organisations such as ‘Clean the World’, ‘Convoy of Hope,’ ‘American Red Cross’ and ‘AmeriCares’ and other state and local charities. “The bottled water industry has always been at the forefront of relief efforts during natural disasters and other catastrophic events. Throughout the years, bottled water companies have

immediately responded to the need for clean water after natural disasters, such as Hurricane Katrina, the earthquakes and wildfires in the West, or the terrorist attacks on the Pentagon and World Trade Centre.”

28 NEWS

www.foodbev.com/cooler Issue 25 - February · March 2010

Associations

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YouTube film to right wrongs

he International Bottled Water Association has released a new film to a YouTube-viewing public bombarded with anti-bottled water campaigns. In ‘Conflicted Consumer’ a regular teenage girl is guided by a ‘fact based’ angel through the anti-bottled water rhetoric she encounters in her life. “We decided to produce this video because we realise that some of the misinformation

about bottled water being spread around may cause some conflict for consumers,” said Tom Lauria, IBWA Vice President of Communications. “Once consumers are aware of the facts, they won’t succumb to the pressures of misinformation.”

BWCA launch new training course

Ian Painter leaves EBWA

A BPEC/WRAS training course has been launched at the newly opened City of Wolverhampton College. This comprehensive course meets ‘The Water Supply regulations 1999’ legislation for England and Wales and the Scotland ‘Water Byelaws 2000’. It is recognised by the government (IOP/APHC/SNIPEF) organisations. Information at www.bwca.org.uk

Formerly European Technical & Supply Chain Director at Nestlé Waters Direct, Ian has decided to return to Hong Kong for personal reasons and left Nestlé Waters at the end of December 2009. Current EBWA Chairman Yariv Shapira said: “We would like to thank Ian for his outstanding involvement and significant contribution to the development of the European Bottled Watercooler Association and global industry relations.”

www.foodbev.com/cooler Issue 25 - February · March 2010

NEWS 29

Associations

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Moscow’s Watershow success

he 9th All Russia Forum of Bottled Water Cooler Producers met in Moscow on 26-27 November, 2009. Watermark Consultancy’s Mike Hurst was there. Over 300 participants from 200 companies attended from all over Russia, ranging from St Petersburg in the west to Khabarovsk in the Federation’s extreme east. Companies from Ukraine, Italy and France were also present. The focus of the Forum was the unification of the Russian water cooler Industry by the setting of product quality and control standards close to the best International and European Standards. Key to this is the introduction by BWPU (Bottled Water Production Union - of Russia) of a voluntary certification scheme ‘Rosvodstandart’ with a third party audit to achieve compliance. BWPU president Alena Kondratyeva gave a report on the Russian and European Bottled Water Cooler Markets whilst Sergej Naumenko, Chief Executive of the Ukrainian National Association described the way in which the Ukrainian market resembled yet differed from the Russian one. Mike Hurst gave a brief talk on the impact of mainsfed on coolers in the UK and warned the Russian Association to be prepared to incorporate mains-fed and develop standards before others did. Mike also gave a detailed Hygiene awareness Course based on EBWA training standards. For the first time a tasting competition took place in the Forum. The best brands were named as Akva Mari, Kings Water, Kuvaka,

Natalya and Alena Kondratyeva of BWPU with Watermark’s Mike Hurst

Nestlé Pure Life, Oreol Zdorovya, Volzhanka and Zgemchuzingina Baykala. Mike Hurst commented: “The Forum was well organised and had highly relevant and informative content. The associated trade show was understandably well visited. The shifting of the Forum to Moscow has proved to be a good decision! “I was impressed with the participants’ enthusiasm and thirst for knowledge. The hygiene course was the longest I have ever run because of the questions and I stayed behind to answer even more! I was also startled to hear that one Novosobirsk company’s training was based around a Plant Operators Course run by myself for EBWA in Germany some years ago. It’s good to know that EBWAs influence is wide ranging. “I would like to congratulate Natalya and Alena Kondratyeva for organising such a good event and thank Julia Baksheeva of Clearwater and Igor Pastukh of Greif for interpreting. “One thing is sure - the Russian Cooler Industry is a giant just waking.”

Hygiene Course results No.

Company

District

Name

‘Nfactory’ StaroMyitischevskiy istochnik

Moscow

Oleg Bertash

«Premium» water

Donetsk

Maksim Nikolaevich Nebotov

«Zdorovaya zhizn’» factory

Yoshkar-Ola

Eugene Azarjevich Filonov

Akva-Don company

Rostov-on-Don

Nina Oniani

Aquatrade

Moldova, Balti

Sergey Suiu

Belui Klyuch - M

Saratov

Marina Olegovna Soldatkina

Chelny water canal

Naberezhnye Chelny

Helen Vladimirovna Belova

Clear Water Company

Novosibirsk

Veronika Volkova

Clear Water Company

Novokuznetsk

Andrey Lvovich Alekseev

Demidovskaya Lux

Tula

Lyudmila Nikolaevna Scheglova

Dezindustria Ltd

Moscow

Philip Zverev

EkoMir

Vologda

Tatyana Belyakova

Guchkovskaya voda

Moscow

Zurab Vladimirovich Gvilava

Inko-Servis

Cheboksary

Mikhail Dmitrievich Lobanov

Istcelyauschiy istochnik

Ukraine

Olena Malchykova

King Water

Moscow

Svetlana Buslovskaya

King Water

Moscow

Vladimir Tsarev

Klyuchevaja voda

Tomsk

Tamara Mosman

Ledovitsa

Yakutsk

Sergey Berezovsky

Ledovitsa

Yakutsk

Evgeniy Uvarovskiy

Mineral Water Factory

Lipetsk

Natali Pugina

Nestlé Water Coolers Service, JSC

Domodedovo, Moscow

Dmitriy Anatolievich Mahalkin

Nestlé Water Coolers Service, JSC

Domodedovo, Moscow

Olga Vladimirovna Myishlyakova

Kymyilzhensk mineral water

Volgograd region

Vasiliy Vladimirovich Selivanov

Russian brewing company «Khmelev»

Ryazan

Ljodmila Ezhova

Sanvil

Saratov

Sergey Leonidovich Emeliyanov

Slonim Water Canal

Slonim

Valentsin Yurchak

Umas

Vologda

Nikolay Kozlov

Voda y doma

Moscow

Igor Parphenov

Vodniy Service

Velikie Lyki

Sergey Vladimirovich Kydryavcev

Vodoley

Uva

Lubov Palkina

Volzhanka

Ulianovsk

Svetlana Evtukhova

Volzhanka

Ulianovsk

Oksana Vladimirovna Shmakova

Waterhall Jsc

Toliatti

Helen Ivanovna Tonyaeva

Zapovednaya Dal’

Izhevsk

Andrey Evgenievich Korolev

Zauralskie napitki

Kurgan

Sergey Borodin

Read more from Mike Hurst with his ‘Cooler views’ on page 67

30 NEWS

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Appointments

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Operations Manager Pete Glanville, Technical Manager Andy Burns, National Sales Manager Nigel Elwick and Managing Director Fred Cairns Palmer

TradeCoolersDirect appoints to expand

radeCoolersDirect.com (TCD), a division of the UK based cooler company, Water Coolers Direct (WCD), has recently expanded its team with the appointment of Nigel Elwick and Andy Burns.

optimism is not only an invaluable asset to the team but also to our new and existing distributors.”

Nigel Elwick brings over 30 years sector experience in sales management, working for well known beverage and vending companies, including Apuro and Crystal. TCD Managing Director,

Andy Burns joins the team as Technical Manager and heads up the first response technical help desk, a proactive and free service for national distributors. Prior to TCD, Andy worked for 11 years in

Fred Cairns Palmer said: “We are looking to increase our nationwide presence offering an unrivalled sales and support service. His invaluable experience combined with an infectious

various technical and customer services roles at Apuro. “Andy is both proactive and conscientious,” said Fred. “With his knowledge and technical ability we have been able to work closely with our distributor base to ensure that we offer the right support and help when it’s needed.”

Norit Filtrix hires Sales Manager Filtration expert Norit Filtrix has hired David Lawson (left) as Sales Manager for Europe/Russia. Lawson said: “With five years experience in European water treatment, it’s a pleasure for me to join such a great, knowledgeable team. The market is getting more health and environmentally conscious and the Norit Filtrix range fits ideally with these requirements. Guaranteeing safe water is getting increasingly challenging in Europe and Russia. “Norit, being at the edge of ultrafiltration and activated carbon technologies has a user-friendly range of products engineered for medical, residential and commercial segments. Adding to that the possibilities of creating bespoke OEM products, it’s a real recipe for success.”

New non-executive Chairman of Eden Springs Following the acquisition of Hydropure by Eden Springs, Michael Barnett (above), past Chair of the BWCA, past President of EBWA and its current Vice President, will assume the position of non-executive Chairman of Eden Springs UK.

www.foodbev.com/cooler Issue 25 - February · March 2010

NEWS 31

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Page 34 Ask the experts interview

Page 38 Everpure’s factory made

Page 40 The latest filtration products

Page 43 Charitable filtration

he invisible hero of water dispensing, filtration is of enormous importance for the water drinker and the dispenser manufacturer. Aesthetically, drinkers like crystal clear and odour-free water in their cups - it’s what differentiates dispensed versus tap; but as with any foodstuff, the guarantee that what passes through the lips has also passed the most stringent of microbe-neutralising processes is essential to comply with legal requirements and to compete for loyal business. Some of the world’s top experts talk to cooler innovation about the filtration business - the difference it makes and why it matters.

www.foodbev.com/cooler Issue 25 - February · March 2010

SPECIAL REPORT 33

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The panel

Abbeychart Peter Best (PB), Managing Director

Fairey Ceramics Tim Evans (TE), Business Development Executive

Concerning the customer Consumers are feeling the pressure to ‘return to tap’. What benefits can filtration offer? KG: Water filtration is actually an important part of customers returning to tap. Tap water is a very high quality product, but it does not always meet everyone’s taste or usage requirements, or there may be fears that its quality may not be consistent. Filtration provides a means to customise the water to the customer’s taste or uses. TE: Consumers can ‘return to tap’ with all the benefits

Brita - Sebastian Sandor (SS), Product Manager International Professional Products and Matthias Molnar (MM), International Manager New Business

Microfilter Hosang Lee (HL), Import & Oversea Team Leader

and none of the drawbacks if they effectively filter their tap water. Ceramic filters perform at a bacterial level and protect from possible contamination in the mains water supply (such as occasional Cryptosporidium outbreaks), and integrated carbon cores dramatically improve the taste and odour of tap water. HL: An increased interest in wellbeing has seen an increase in the demand for good tasting and better quality water. This can be achieved with filtration - it’s an effective method to enjoy drinking water with low cost. MM: Even the best quality tap water can be affected

Norit Filtrix - Frank van Heusden (FVH), Product Marketing Manager

in terms of flavour, aroma and appearance due to regional differences in its constituents. Metals and organic matters introduced by the installation can also have a negative impact on drinking water. FVH: Water leaving municipal water treatment plants normally meets the highest standards, however old distribution networks can reduce water quality. Filtration is the only way to be sure that your water is as safe and tasteful as bottled water. PB: For hot and cold machines, scale is an enormous issue for

3M Cuno Katie Gibbs (KG), Marketing Executive

Filtration is the only way to be sure that your water is as safe and tasteful as bottled water

customers who cut their filters out altogether. A badly scaled up boiler will shorten the life of the element, cause breakdowns and expensive call outs and reduce customer satisfaction. What factors should influence a consumer’s choice of filter system? PB: How much water is actually being consumed: the customer should not put in an inappropriately small capacity filter, but by the same token should not waste money buying something too large. Also, a correct analysis of the water before installation can greatly assist the mains-fed installer in selecting the

34 SPECIAL REPORT

www.foodbev.com/cooler Issue 25 - February · March 2010

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appropriate filtration needed. One size does not fit all! FVH: First of all, reliability - does the filter live up to its claims? Next to that: quality, user friendliness, energy consumption. That’s exactly where Norit Filtrix mains-fed filtration systems differentiate from any of our competitors.

MM: As we work in B-2-B the direct contact to the end customer is comparatively rare. But nevertheless we attach great importance to keeping up with the times, identifying trends and developing our future products according to the market’s needs.

HL: We would say to a customer: evaluate your specific water filtration needs. Check out a few brands of water filters that match your budget and look into quality certification, understand what contaminants they reduce and they guarantee.

TE: Performance should be paramount, especially if there is any risk of bacterial contamination in the drinking water supply. Any system should be convenient and easy to use and maintain in order to give that ‘on tap’ experience.

How important is a ‘standard’ to the customer? KG: A standard denotes what the product can be used for and guarantees it does what it says it does. Reputable filter manufacturers will typically quote some form of traceable national or international standard. In the UK we have two main standards for suitability for use on/with drinking water. For domestic mains-fed devices fitted to a municipal water main, the key certification is Water Regulation Advisory Scheme (WRAS). Items that carry this mark mean they have had their components checked to ensure they do not degrade the quality of the drinking water and make it unsuitable for drinking. WRAS does not, however, certify any performance claims of a filter. Alternative European standards and United States standards may also be referenced on some products and examples would be TÜV, KIWA, US Food and drugs Administration (FDA CFR21), National Sanitisation Foundation International (NSF), Water Quality Association (WQA). In the UK there is currently not a designated certification scheme for filter performance. US standards are commonly used on some products, like NSF and WQA. Products bearing the NSF ‘bullet’ logo can be checked for validity online at the NSF website. It is possible for manufacturers to have a special independently backed testing from a reputable laboratory, but consumers need to read between the lines. For instance, a laboratory claim may show a filter removes heavy metals from water, but the report was actually for water in contact with the filter media for three hours - when you turn the tap on you will get seconds of contact. Common sense needs to be applied. © cooler innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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SPECIAL REPORT 35

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MM: We have our own recycling facility at Brita; the used filtermedia is regenerated and re-used in the production process. In production we take measures to save water, use environmentally acceptable and energy-saving production processes and avoid waste wherever possible, and all our international subsidiaries commit themselves to sustainable business practices.

How important is the customer-manufacturer relationship? FVH: The customermanufacturer interphase is critical to gain trust and confidence. It’s our responsibility to educate the consumer on why ultrafiltration membrane technology is the best available technology to purify water in a costcompetitive, sustainable and reliable way.

TE: This is vital and something we pride ourselves on. The customer guides the manufacturer as to what they want from a system and so it’s up to us to provide that. Of course we can advise the customer from a technical point of view but we must be market driven. HL: The manufacture of better quality products always comes from customer requirements. Customers are always right! Currently, manufacturers are concentrating on providing the right information to customers, which means the relationship with customer and manufacturer is going to be tighter than it has been in the past. How can you be sure to satisfy customer needs? PB: Most filtration suppliers will have products that cover

KG: The customermanufacturer relationship is very important. We need to learn learn what the customers’ needs are so the products can satisfy, and manufacturers also need to know when their products do not work. The customer can learn from the manufacturer’s knowledge which products best meet their needs.

a wide range of Industry needs. The trick is choosing the best filter for the job whilst at the same time not have a burgeoning number of products. The solution may not necessarily all come from one filter manufacturer. A filter distributor who has a wide range should be able to offer all options without increased costs. MM: A good relationship is always very important and we have contractual partners that have relied on us for many years. We offer best service with continuous improvement such as trainings for our customers and technicians that show how to handle the filter systems and give

KG: The 3P’s programme - Prevention Pollution Pays (preventing pollution at the source) - is a key element of 3M’s environmental strategy in moving towards sustainability. 3M’s new AP2-G range has undergone developments to offer a greener alternative to its existing range of filters and others on the market. The significant plastic reduction and miniaturisation of media means less goes to landfill.

What environmental practices do you implement in the manufacture and distribution of your filters?

FVH: By implementing its Clean Process Technologies Strategy, Norit continuously proves that it can save its customers money and the environment at the same time. The Norit Group worldwide is implementing the ‘cradle to cradle’ concept and actively participating to reduce its environmental footprint.

TE: We look at all areas of our business and minimising waste, promoting recycling both internally and with our suppliers and customers. Our filter housings are all reusable for many years and the part of the filter that does need replacing is minimised. Our filters are made from naturally occurring materials, which reduces their impact on the environment when disposal is required.

PB: We hate waste! Some of our principal suppliers like European Water Control (EWC) and Brita have excellent and sustainable recycling options. Other manufacturers are producing filters that will greatly reduce levels of plastic to lessen landfill costs. Within the next year or so, true recycling of in-line and smaller filter cartridges will also be available.

a comprehensive look into the production facilities and laboratory.

Filtration’s future

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In your opinion, how does the customer perceive the industry, environmentally? HL: People know the private water filtration system is more convenient and environmentally friendly than individual bottled waters. They are also concerned tap water comes from the old water piping starting from city water to the house tap which compromises quality in their own, home environment. Where do you think filtration can improve? FVH: Norit Filtrix is always striving for improvement. What we experience right now is a breakthrough in

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ultrafiltration membranes in mains-fed filtration. This provides us with the opportunity to develop

Manufacturers are starting to focus on user-friendly products that can be installed and used easily and manufacture even better filters that fulfil our customer’s needs in the most sustainable and cost effective way possible.

TE: Over the years improvements have been made in filtration in quality control, consistency of performance and by integrating materials such as silver and carbon. Developments are needed in areas such as cost, removal of new contaminants, ease of use and maintenance. HL: We can see people buying water filtration systems from DIY shops whereas before they bought them from wholesalers who installed them using a qualified plumber. Along with these trends, manufacturers are starting to focus on userfriendly products that can be installed and used easily.

SS: With a water filter you can benefit from consistent high water quality and thus from outstanding quality of the end product. Machine protection and reduction of costs regarding service and maintenance are economic factors a business should look for. PB: The industry has come a long way but the message still does not reach everyone. Even now, the majority of service calls in the coffee industry are scale related issues. As an industry, we need to work harder at conveying the message that for a very modest investment, not only will the product be better, it will last longer.

SPECIAL REPORT 37

Pure genius The market How have you fared in the economic downturn? HL: The economic recession has not had a big effect on our company. With a growing demand for water in the world and our aggressive investment for sales and marketing, 2009 year sales grew 30% on 2008. We believe that aggressive investment and remarkable products that can meet customers’ need results in business success. FVH: The water activities within the Norit Group last year have grown over 20% and our portfolio of technologies is recessionproof. The recession has forced our global teams to stay closer than ever to their customer base and help our customers to meet the everdemanding requirements. Our continuous investment in product development and technology improvement has been a true differentiator, especially in a year where a lot of competitors have decided to minimise their technical support and dramatically reduce their R&D efforts.

The past year has been a tough one for most business. What strengths and weakness has the recession highlighted within your business? TE: We have been fortunate in so much that our products are a ‘need’ product and not a luxury product and as such we have not seen a downturn as so many manufacturers have. What it has highlighted is the pressure on prices and our need to control costs whilst maintaining the highest quality and environmental standards.

Introduce even more new products and maintain levels of training for our staff What advice can you offer in these uncertain times? PB: Keep up high levels of stock, introduce even more new products and maintain levels of training for our staff. Do not put all your eggs

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into one basket and work harder to provide hassle free customer service for all customers, both big and small. Finally, be honest and true to your principals even if at times, others behave with less integrity.

operating through smaller, legally independent units, it will be even easier for us to make decisions driven by customers and the market, and to be flexible, innovative and quick to react in the way it conducts its business.

What aspect of filtration manufacture and provision will be your focus in 2010?

FVH: Our focus for 2010 will be to benefit from obtaining important certificates - WQA Gold Seal for our ultrafiltration products and US EPA Standard for our microbiological waterpurifiers (NSF P231) – by expanding on this unique certification both in our standardised product range as well as under private label.

PB: Communication with new markets, better filter selection information, reduction of waste and trying to assist our customers in improving their standards of customer satisfaction. HL: Our key words are: simple, easy, quick. We will continuously focus on our filtration devices with this in mind so people can install without a plumber and replace filter cartridges as easily as batteries. TE: Continued focus on quality, value for money and ease of use across our product range. SS: The Brita Group has decided that the Professional sector will become an independent subsidiary from 2010. By employing a branch structure and

KG: With the introduction of our new AP2-G range our focus continue to be our work on the environmental impact of water filters and finding new technologies and ways to manufacture and recycle our products.

Finding inspiration What excites you about the water filtration market? PB: Probably the most interesting aspect is that there is still so much to do! Although we work with some of the most respected continued on page 42 . . .

Everpure’s factory made Everpure was featured in an episode of the Discovery Channel’s documentary-style Factory Made show on 13 January 2010. The two year running, successful Factory Made programme is a behind the scenes look at North America’s factories and an education into the manufacture of everyday products. By showcasing the Everpure factory in Hanover Park, Illinois, viewers learned about the manufacture of water filtration products. “Appearing on Factory Made is an exciting opportunity for Everpure and Pentair,” said Everpure Marketing Manager, Roy Parker. “We hope that viewers will gain a better understanding of the technology inside a water filter and the benefits of water filtration.” Everpure says the education of consumers and businesses on the importance of water filtration is of high importance and hopes Factory Made helped play a role in this ongoing effort.

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Pure genius

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Latest filtration products

Abbeychart

Brita

ABC Filter range

Purity C1000 AC

Single filter with a wide range of fittings

Contains Purity technology

Can be used for mains-fed, ice makers Easy to fit, low cost, variety of inlet and outlets Low cost (economy range)

Features Brita water filter with activated carbon block Small and easy to handle Suitable for most applications and demands

3M AP2-G range for mains-fed water coolers The AP2-G system utilises the same head as the current AP2 system 53% reduction in plastic content versus current AP2 Smallest sanitary quick change filter on the market Easy to change system

Fairey Ceramics HIP housing with Supercarb ceramic filter candle Long term reuseable housing (ten years or more) Convenient push-fit connections Bacterial level ceramic filtration Large capacity integrated carbon core

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Microfilter

Norit Filtrix

M9 Quick change water system Quick and easy filter change Minimised water drop when replacing filters No need for electrical power Variable cartridge choice to meet desired filtration

WaterPurifier+ Combination of ultrafiltration membranes and activated carbon Safe, reliable Improves taste, removes odour Certified against the NSF P231 water purifier standard

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SPECIAL REPORT 41

Pure genius

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brands in the market, there is so much more to learn and communicate to the outside world. From the smallest Café to the most prestigious Hotel Group, scale, poor taste and odour are real impediments to successful problem free catering. We all have work to do!

HL: It’s exciting in two cases: helping areas with poor tap water to overcome the concern of water quality and promote good health; and helping people, who, even though they live an area with good tap water, like to drink filtered water for no smell and better taste. Filtered water is a kind of addiction - if it you drink it, it’s very hard to drink unfiltered water. It means the water filtration market will grow continuously. TE: Its diversity and growth potential. Our products have the ability to improve the drinking water for millions of people in a vast range of situations. FVH: It is young, but fast growing market in which several technologies compete for the top position. On top of that it’s great to work for a company that supplies clean water to over 9% of the world population. We are very proud that our products and knowhow plays an important role in the realisation of Norit’s Clean Water for the

KG: Excitement derives from the constant need to develop newer more efficient and effective technologies; as people’s demands on water quality and water stress continue to increase, water filtration large and small scale is going to play an important part in the future of water.

World programme enabling people in areas affected with serious water scarcity to get access to safe and reliable drinking water. MM: Worldwide, more than 900 employees work for the Brita Group, and Brita has over 40 years of experience in water filtration. We are excited about filtration because we are committed to water and to the broad variety of customers we have. Some wise person once said: water is not everything, but everything is nothing without water.

What’s your best-selling filter? 3M: ScaleGard Pro 165BN for vending and water coolers: ScaleGard Pro filter range protects coffee machines, vending machines and other water dispensing equipment from the detrimental effects of scale build up. Brita: PURITY C cartridge range: Classic Purity technology made smaller and even easier in handling, the range is suitable for nearly every application and demand.

Norit Filtrix: WaterPurifier+: comprises Norit X-Flow’s ultrafiltration membranes and Norit’s activated carbon, certified to retain viruses and bacteria and take out all unwanted chemical contamination, respectively. Fairey: Our HIP single housing combined with a carbon-cored ceramic filter: highly effective, compact (can be installed inside a cooler case), convenient and economical. Microfilter: Model no M9: Quick change water system.

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Emergency Haiti: hope filters through . . . FilterPure sets up

on-profit organisation FilterPure Filters and their partners have announced a ground-breaking ceremony in Port-Au-Prince for a new water filtration factory. The FilterPure factory will employ Haitians to build, manufacture and distribute the clay ceramic filters that, with combustible materials like sawdust and rice husk and colloidal silver, eliminate 99.9% of antimicrobial contaminants that cause waterborne illnesses and deaths. The factory can

produce initially up to 2,000 filters monthly with plans to increase production to 3,000 as workers are trained and additional equipment added. One filter will provide a family of six with enough clean water for five years and costs $30 to manufacture. For more information, please visit: www.filterpurefilters.org

Benevolent Fairey

umerous aid agencies have been sending British Berkefeld ceramic drinking water filters to Haiti.

The gravity filters are ideally suited as they require no piped water or electricity to operate, and are an effective, low cost, reliable means of removing waterborne diseases from contaminated water

supplies. Manufacturers Fairey Industrial Ceramics are working seven days a week to satisfy the urgency of the requirement. For more, please visit: www.faireyceramics.com

Culligan’s Convoy of Hope

nternational relief organisation Convoy of Hope is to send Culligan water purification systems to Haiti.

Each of Culligan’s model UF-P2 water purification systems is capable of processing approximately 15,000 gallons of water a day for drinking and cooking and comes with its own gasolinepowered generator, enabling it to operate when electrical power is not be available. Accompanying each unit is a water storage tank that holds and dispenses 250 gallons of water. “These water purification systems will help save lives,” said founder and President of Convoy of Hope, Hal Donaldson. “There is an

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immediate need for clean water. These systems will help provide safe water for thousands affected by the earthquake. We’re extremely thankful to Culligan for their generosity in providing these remarkable systems.” Culligan and Convoy of Hope together have already sent 250,000 bottles of drinking water to Haiti, which were on the ground within days of the earthquake. Meeting longerterm needs is now crucial as Haiti struggles to rebuild its fractured infrastructure. For more information, please visit: www.convoyofhope.org

SPECIAL REPORT 43

Business is fluid

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When the times are changing, you have to change with the times. cooler innovation talked flexibility and the future with Greg Spear, Managing Director of MTN Products.

MTN Group Partners: Vice President Andy Lau, President Greg Spear and Vice President of Sales Chris Spear

reg Spear’s first job was with Presto-Tek, a Californian company that invented water vending machines. The experience gave him an important introduction to the profitable water industry and an education in all aspects of the business: sales, water purification, testing and product development. Equipped with an extensive knowledge base, from customer service to factory floor, Greg had business plans of his own. He left Presto-Tek with sights set on the booming bottled water industry and began

manufacturing water coolers as MTN Products. MTN Products’ growth was rapid and it didn’t go unnoticed; in the mid ‘90s it was acquired by the Elkay Manufacturing Company. Elkay gave MTN and Greg, specifically, the

responsibility to develop and market water cooler and dispensing products to the retail industry, attracting giant customers such as Wal-mart, Target and Sears, as well as numerous smaller ones. The start of the new millennium brought change again. With hot competition from Asia, Elkay decided to exit the water cooler manufacturing business in the United States and sell

off its subsidiaries. It was undoubtedly a nailbiting time, but Greg Spear saw opportunity in challenge, buying the business back in 2005. “As the US cooler manufacturing businesses began to melt down, I saw a huge opportunity to leverage the Asian manufacturing relationships developed over the years at MTN and Elkay and introduce these products directly to the bottled water

44 COVER STORY

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we were a bit lucky when we started PSI. Thanks to the industry conditions, our ‘workhorse’ Reflections and Visions water coolers were the right products at the right place at the right time. Since late 2004, more than a million Reflections and Visions coolers have been sold throughout North America and Europe and sales continue to grow, even in this difficult economy. Visions cooler with SIP Omega EZ Fill

and mains-fed customers in North America and Europe,” said Greg. “In late 2003 my brother Chris Spear, Dan Bush, Andy Lau and I partnered to form Product Solutions International (PSI) to act as a sales agency selling water coolers and other dispensing products factory-direct to our bottled water and mains-fed customers. We marketed these products under the MTN Products brand name.” It’s commercial flexibility that has allowed MTN Products to evolve and compete successfully in today’s changing market. Greg Spear tells us more about the hindsight and foresight that has given him, and MTN Products, direction.

cooler innovation interview The Business How do you quantify your success so far? I like to say when I play golf sometimes it is better for me to be lucky than good, at least at my level of play. And I freely admit,

What problems did you face, initially, and how did you overcome them? The biggest initial challenge was convincing our largest customers of the quality of the Reflections and Visions product lines. We did this by making simple,

We believe it is important to know and understand all of our customers easy to service water coolers that used common, industry standard and reliable components. Then we had to solve in-country distribution and support for our customers in the US, Canada and Europe.

from local stocks in the US, Canada and Europe. In 2005, I had the opportunity to re-acquire the MTN Products US business to provide this distribution support in North America. Together with my European Partner, Alan Quieros, we established MTN Products (Europe) to support European customers. And we partnered with Applitech and the John Brooks Company to handle distribution and service for the MTN brand coolers in Canada. Recently, we have established distribution partners in Japan and Australia.

challenges and adapt our plans quickly. How do you go about reaching new potential business? Water coolers can and have become commodities in many cases. In order to differentiate ourselves, we have to provide support and service to our customer that is meaningful and helpful, beyond the sale of a water cooler. This means feet on the street, working with our customers to learn their businesses and needs. The better we execute this strategy the more we grow our business, just by

Which is your most popular cooler? The Visions series is our most popular product line, and the VB 210LX is the best seller. This is closely followed by our workhorse, Reflections Series coolers, specifically the RW 210 model. Do you have a company philosophy? We believe it is important to know and understand our customers. We then take what we learn, plan our work and work our plan! We maintain a flat organisation in order be able to react to opportunities and

How do you co-ordinate your distribution? While our largest customers, Nestlé Waters and DS Waters, purchase from us on a factory-direct basis, there are thousands of smaller independent bottlers and mains-fed dealers who purchase

Horizons ‘hidden bottle’ water cooler

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COVER STORY 45

Business is fluid understanding what our customers need and selling more and better products to our existing customer base.

The Market How has the market changed since you first became involved?

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We are a family run business operating in a global market, which presents challenges of its own. But now, all bottled water customers face difficult market conditions from eco pressures to poor economies to the growth of mains-fed water coolers. We have had to adapt our products, operations, and services to help our customers manage in these changing market conditions. How important is the European marketplace to your business? Europe represents a huge growth opportunity for us. We think the home market in Europe is largely untapped and consequently

MTN Pomona, California distribution centre

we have recently partnered with our largest European customer to develop a counter top, semi-conductor cooler to target this market segment. We have also focused recent product development to adapt our products to the European market conditions. We have added features, improved design and cooler style and upgraded the ability to easily and conveniently sanitise our coolers with the SIP Technology products. Where is the North American market going, in your opinion?

IB 215LX from the Reflections and Inspirations series

Obviously, I believe the mains-fed business will continue to grow. Traditionally, HOD bottled water companies have begun to embrace this market segment, which will accelerate this growth. To support this effort, most products in our water cooler product line can be easily converted from a bottled water cooler to a mains-fed cooler using our universal float kit system.

What is the consumer’s priority when selecting a cooler? All our research has always determined that the primary consumer motivators revolve around the drinking water, and the water cooler is simply viewed as the delivery system. So the water cooler therefore must be simple, convenient and aesthetically suitable for the user’s environment. In our opinion, the water cooler must add value in the selling equation. What new technologies are emerging in the cooler industry? ‘Hidden bottle’ water coolers appear to offer significant growth opportunities because they are convenient to use, easy to load and stylish. Our Horizons water coolers can either be ‘hidden bottle’ bottled water coolers or purchased as mains-fed coolers.

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The Future What do you predict will happen to the cooler marketplace? Mains-fed coolers will most certainly increase market share. I believe our HOD customers will adapt and embrace the mains-fed business by becoming ‘drinking water’ suppliers to their end customers. We also feel that our HOD customers will look to diversify their distribution channels, targeting home consumers more aggressively. What steps are you taking to keep up with the eco pressures? Our Energy Star compliant water coolers use 40% less energy than our standard water coolers. We are also exploring and testing different eco-friendly materials to use in our plastic parts production and we are testing R600 compressors to be ready to make this change if the market requires. Together with SIP Technologies we have also developed the ‘activated oxygen’ SIP Omega selfsanitising system for our Reflections, Visions and Inspirations bottled water cooler lines; we believe the daily ozonation system is the most simple way to conveniently sanitise our water coolers and it allows us to tell an eco-friendly, no carbon footprint story to the end users. Has the recession presented problems? The recession has affected all of us, especially with sales to smaller bottlers and

The best selling VB 210LX from the Visions series

mains-fed dealers where credit financing has dried up. Many customers are repairing and reconditioning coolers instead of buying new ones as their customers return coolers to them; we have had to beef up our ability to provide spare parts and ensure we have those parts in stock to meet the demand. As a result, we have upgraded our online database and

implemented an online ordering system to make it easier for our customers to order parts, not only for our coolers but for other cooler manufacturers’ parts as well. Has MTN stalled or is there still growth? Even though many sales segments are down (and in some cases significantly), overall, MTN group sales were up more than 43%

in 2009. And based on forecasts from our existing customers we expect to increase sales again in 2010 by another 41%. As a result, we are investing heavily in product development, hiring sales staff and engineers and looking forward to even better market conditions when the economy begins to recover. We are fortunate and most thankful to all our customers for our success!

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COVER STORY 47

Risk: in sickness and in health cooler innovation looks at water coolers in high risk areas

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hey are value for money, essential for hydration, crucial for performance and there’s one in nearly every establishment. But in places where immunity systems are weakened or underdeveloped and where end users have the potential to cross contaminate, the selection of a cooler becomes more than a matter of cost and quench.

The seriousness of the situation is something that hasn’t escaped microbiologist and developer of the Aqueduct BIB water cooler, Kieran McKenna: “I once had an ‘Infection Control Sister’ describe the current design of water coolers (after on-site microbiological testing of both mains-fed and bottle coolers) as ‘Bio-Reactors’ and I honestly could not disagree with her,” said McKenna. He continued to say that the recent Fountain Report from Consumer Focus Scotland (March 2009) suggested both the mains-fed and bottle industries need to reassess the quality of the products. “With 17% pathogenic contamination of mains-

Tana’s Mount Alvernia T5 being used in a hospital

fed coolers and over 40% pathogenic contamination of bottled water coolers (lets not discuss elevated TVC counts on all), I think as an industry we should embrace new technology that offers clear improvements to a system that is running into more and more negative press.” Attracting multiple users and perfect conditions for microbiological contamination, the water cooler is once again under the microscope. © Manoj Mundapat | Dreamstime.com

Frequent touch surfaces and water collection can harbour all manner of microbes, and pose a serious threat to health.

Hospital procedure Hospitals in particular must apply the most stringent hygiene standards to manage infection control within the hospital environment. “The sanitisation issues which affect all water cooler companies are magnified in high risk areas,” said John Elliott, Chairman of Ebac. “If a sick patient uses a water cooler that lacks effective technology to prevent the spread of bacteria the cooler could end up contaminating every other person who uses it.” Because of the level of risk in hospitals, water coolers cannot be declared safe for use on cleaning rosters alone. They need to pass the test, inside and out. Tana Water UK, selected by the NHS Purchasing and Supply Agency (PASA) to supply mains-fed coolers to hospitals, schools and government-run care homes,

knows more than most about the vigorous tender procedure. “The NHS PASA tender stipulated that the filters

‘Leak’ means more to hospitals than a mop and bucket used by mains-fed water suppliers had to be carbon block filters with gaps no bigger than half a micron,” said Tana UK’s Managing Director, Nick Heane. “This

was designed to ensure that the filters could stop tiny Cryptosporidium oocysts from passing through the filter and causing sickness and diarrhoea in patients. PASA suppliers are also prohibited from providing refurbished dispensers for hospital environments. “It is also critical to ensure domestic staff are trained to clean the machines with once-use wipes to prevent cross contamination of dispensers. And it is vital the dispensers are regularly serviced and sanitised by factory trained service engineers to ensure filters and UV lamps are replaced at the correct intervals.”

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Apart from personal risk presented to individuals, there’s a practical factor to consider, also. The word ‘leak’ may seem unsensational in the company of lifethreatening microbes, bacteria and viruses, but it means more to a hospital than a mop and bucket. “It’s an important issue; leaking significant amounts of water causes damage to electrics, floors and ceilings,” said John Elliott. “Leaks from a bottled water cooler are limited to 19 litres, the capacity of the bottle, but mains-fed coolers could potentially leak this amount per hour unless the installation includes a foolproof protection device.” It’s a lot for a high risk location purchaser to consider, and with the media currently hot on the trail of all water related contamination stories, this will have a knock on effect on the ordinary, every day purchaser. “As customers become more aware of the risks of buying and renting standard dispensers, we will see growth related to our higher spec and stronger equipped products,” said Acrokool Sales Consultant, Kevin James. “We are currently supplying coolers with additional functions for the high risk market, such as the Elkay Fountains range, which has high output and comes with anti-bacterial Flexiguard Plastic bubblers, limiting the risk of contact accidents.”

What makes a hygienic product? Inside . . . Contenders for water’s most upsetting go to

Continued safety for mains-fed coolers

anitisation alone is not enough, says Xavier Pellet, Managing Director of RC Lux. We need an ongoing solution. Over the last 10 years, we have seen an increased interest in mains-fed fountains, but while trade associations such as EBWA and BWCA have been concerned about the safety aspects of traditional bottled coolers for a long time, there is still no formal and official hygiene or sanitisation procedure for point of use coolers despite there still being risk. For mains-fed coolers, bacteria can enter the fountain from the water supply and the fountain is a perfect breeding environment for biofilm in which organisms of concern such as Pseudomonas aeruginosa or Escherichia coli can massively develop within a few days. Carbon filters make bacterial development even faster. At present, there are two approaches to fighting bacteriological risks in plumbed-in coolers: sanitisation and UV.

Sanitisation To help meet customers’ expectations, EBWA is promoting an intensive hygiene and sanitisation policy - the Protocol 3 aquaCARE UV unit Challenge Test - to ensure the removal of Pseudomonas from RC Lux aeruginosa biofilm from the cooler, with at least four sanitisations per year and distributor audits. These sanitisations achieve local disinfection but they do not guarantee safety between cleans and provide no protection against the risk of accidental contamination of the filter or water stream.

UV in-tank Some coolers include a tank-mounted UV lamp. UVs have proven their ability to neutralise individual bacteria or viruses in water but they have little efficiency against biofilm bacteria clusters. In addition, UVs have no permanent action, so the last part of the water delivery tubing, downstream from the tank, can introduce contamination. Because neither of these approaches is risk free, there has always been room for improvement, which is what prompted the development of the aquaCARE UV disinfection unit. Situated right above the customer’s glass, it is designed to act at the last element in the water delivery chain, providing the mains-fed cooler with a permanent and monitored level of safety, unique on the market. A sensor monitors the UV exposure dose in real time, so that the system will not dispense a single drop of water if it doesn’t meet NSF 55 class A, the most stringent international standard. Dieau-Edafim has already integrated the technology in its range of water dispensers.

coliform bacteria, E-Coli and Cryptosporidium, which comes from animal faeces that enter rivers and streams. It is normally filtered out during the treatment processes undertaken by

municipal water companies and it’s rare that it ever reaches the tap water system. But totally bacteria-free water? Near impossible to achieve. And while the majority of microbes are

swiftly dealt with by our bodies’ defence systems, what remains important is to ensure that bacteria in our water isn’t given a comfortable environment where it can breed.

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FOCUS 49

Risk: in sickness and in health Click here to subscribe “In standard tank chillers, the stagnation inside the sealed tank can allow the growth of bacteria and infection,” said Antonio Zerilli, from Zerica. “We have a special system that enables us to considerably improve hygiene levels: liquid enters the refrigeration chamber creating a vortex around the walls which increases the efficiency of the heat exchange and eliminates the possibility of stagnation. Another important improvement is a system called Care that automatically flushes water, avoiding any kind of stagnation due to inactivity of the product.” Using the chill method of bacteria control, Zerica also introduced the use of copper inside their patented cooling system, HPDC (High Performance Direct Chill), which can chill water in

just three minutes. “This has a great effect against Legionella pneumophila as confirmed in a report by the Istituto Italiano del Rame (the Italian Copper Institute).” “We specialise in Direct Chill, ‘coil on coil’ technology,” Zerica’s said Acrokool’s Premium Kevin James. “This ensures a good output of water and a good recovery time, but also a totally sealed unit, meaning supply is not at risk from introduction of outside impurities.”

In high traffic areas, protecting amenities such as water coolers from damage is a challenge. Public resources are often abused. UK distributor Acrokool and America’s Halsey Taylor both supply water dispensers specifically designed to combat vandalism. The models feature chrome-plated, vandal resistant unleaded brass bubblers with integral hood guards to prevent tampering. Durable stainless steel on the cabinet and the cooler basin can withstand almost any rough handling, also resisting stains and corrosion. With heavy duty, galvanised frames and vandal resistant pinned torx screws, the HVR Series of vandal resistant water coolers is virtually unbreakable.

Sealing a unit from outside impurities is clearly an important consideration for manufacturers of high risk compatible coolers, and especially in locations such as hospitals where they are abundant. “We considered the fact that people are often coughing and sneezing in hospitals, so we introduced ‘zero air gap’ technology into our water cooler design,” said Nick Heane. “Our stainless steel water tank is completely sealed off and cannot be contaminated with airborne bacteria, viruses or dust before you drink it.”

. . . and out

FMax from Ebac

Damage limitation

Sanitisation is, as it suggests, the act of sanitising. But if it’s not done regularly enough or thoroughly enough, then it may as well have not been done at all. With that in mind, coolers

need to tackle the issue of exterior hygiene control through advanced innovation and practical design, based on end-user habit. “Your fingertip alone has around 32 million bacteria on it. It is vital that this is prevented from entering the water cooler where it could contaminate the drinking water,” added John Elliott. “In our Fmax mains-fed cooler, the actual point of dispense is protected by an outer layer which prevents

contact being made with the water supply. To further reduce the

Blupura’s IceBank technology

50 FOCUS

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Risk: in sickness and in health Click here to subscribe risk of contamination the taps on the Fmax mains-fed are made from stainless steel, which has natural antibacterial properties.”

Like any product that’s touched regularly, regardless of whether

Minimising nozzle contact when people fill cups helps to prevent the spread of disease

or not its contents are destined for consumption, the chances of picking up bacteria are huge. And cooler manufacturers will be looking increasingly at ways and means of guaranteeing that in using and operating a water cooler only the good bugs get through.

“At Tana Water we looked closely at the way that the people use water coolers,” Nick Heane added. “As a result of this research we

designed our coolers with recessed dispenser heads. This minimises contact with the nozzle when people are filling their cups and helps to prevent the spread of disease.”

Clever clean coolers StopMax (Ebac) Flood prevention features an electrical solenoid that blocks water where the cooler is connected to the pipe work and only allows water to enter the cooler when the tap is pressed. HPDC (Zerica) Copper cooling chills water in just three minutes using 70% less energy than traditional direct chill systems. Ebac Water Logistics (Ebac) Calculates when sanitisations are due and the most efficient route to customers, ensuring the maximum amount of sanitisations can be carried out each day. ‘Digital Eye’ (Zerica) Software that can inform the cooler owner about all system operations of the water cooler, from filter changes to unit maintenance. AquaCARE (RC Lux) Cooler with a UV disinfection unit positioned above the cup for guaranteed end use water sterilisation. HVR series (Elkay) Coolers with heavy duty, glavanised frames that provide enduring resistance to abuse. IceBank technology (Blupura) Water runs by pressure inside the stainless steel coils, which are emerged in a bath of ice; essentially an extension of the water pipes. The water is not stagnant and there are no air gaps. Niagara (Cosmetal) Floor standing and tabletop models have an anti-bacterial UV-ray system that ensures the entire dispensing area remains continuously germ free. Bag in Box (BIB) The box vacuums down on itself as it dispenses - hence eliminating the risk of drawing in air from the hospital surrounds. The water itself never comes in contact with the actual cooler. © cooler innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

52 FOCUS

www.foodbev.com/cooler Issue 25 - February · March 2010

North America

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Hot and cold Since the dawn of man, he’s been trying to keep cool. But ‘a nice cold drink’ hasn’t always been readily available. cooler innovation looks at the North American water cooler market - then and now.

To quench their thirst on a hot day, southern Europeans would plunge bottles into water with dissolved saltpetre, discovered to produce very low temperatures. That was 500 years ago. But it wasn’t until the end of the 17th century that the chic (and only the elite) Parisians were enjoying chilled water and frozen juice, thanks directly to ice. By the second half of the 19th century ice had become a serious commodity. With ice came refrigeration, a form of preservation that meant people could experiment away from salted, pickled and smoked foods and try something fresh. As the trend for fresh produce became more common, so did the sight of the ice delivery man. He would stop his truck, door to door, chipping from his icy

US bottled water market Consumption per person 2000–2008 Gallons Annual Year per person % change

2000

16.7

2001

18.2

8.6%

2002

20.1

10.6%

2003

21.6

7.2%

2004

23.2

7.5%

2005

25.4

9.7%

2006

27.6

8.4%

2007

29.0

5.3%

2008

28.5

-1.8%

Source: Beverage Marketing Corporation

“Icemen had leather vests and a wet piece of sackcloth slung over the right shoulder, and once they had slid the ice into the box, they invariably slipped the sacking off and stood there waiting, dripping, for their money.” Arthur Miller, Timebends

load small ice blocks to fit the household ice-box, where provisions were kept chilled. Leap forward a hundred years and the 20th century’s well under way - but the iceman doesn’t make his rounds; instead it’s a guy heaving five-gallon bottles we see, delivering refreshment through the doors of business establishments. It’s a cold, fresh, ready-to-drink delivery and it’s been increasingly commonplace since the first refrigerated water coolers were marketed in the early 1900s. Since its humble beginnings, the water cooler has become an iconic symbol of the American work place. Amid studies of hydration, concentration and production, they were deemed essential brain lubricators and ‘water cooler talk’ - the social banter that occurred while people filled their cups and rested those brains for a moment - became an enduring euphemism for gossip. Water coolers were cool, indeed. But the climate, fiscal and physical, has changed. We look at how the water cooler industry is faring in the very country that so warmly embraced it.

Sloane Gallery

The American ice dream

The iceman cometh . . . and would stand dripping at the door!

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The US bottled water industry: suffering the freeze?

ccording to the Beverage Marketing Corporation (BMC), preliminary figures for 2009 suggest bottled water figures were down in the US by 2.4%. While it’s a significant dip, Gary Hemphill, BMC’s Senior Vice President of Information Services says it’s in keeping with the beverage industry in general - and bottled water still remains a beverage industry phenomenon. Bottled water stands as the second largest beverage type in the US market and also ranked as the category with the most forceful growth for most of the current decade: in 2005 by an incredible 10.8%. But in 2008, it suffered its first dip, of -1.8%. Experts put this down to the knockon effects of a troubled economy, which weakened the beverage industry as a whole. “High energy and commodities costs had been a challenge during much of the year. Unprecedented input costs relating to multiple aspects of beverage manufacturing resulted in higher prices for consumers, which affected all liquid refreshment beverage segments,” said Gary Hemphill. “Significant portions of the country saw unusually cold or wet weather, which dampened demand for cold drinks. Consumer concerns about the environment may have affected some buying decisions, particularly as a result of campaigns targeting bottled water, though this appears not to be a major factor.” It’s clear that bottled water is not suffering these supply and demand hiccups alone, but how do things look for its big brother,

the water cooler? It’s not just a packaged product, but an entire hydration system; with a somewhat niche marketplace, the water cooler business surely must be experiencing its own climate change?

Bottled water coolers “Individual bottles of water (such as a 10oz size) are under fire due to disposal issues, which leaves a great opportunity for the water cooler industry to offer a solution to both issues at the same time,” said Gary Strunak of Tomlinson Industries. The opportunity is there, but while an environmental whirlwind around plastic bottles may be putting some pressures on single serve bottled water, businesses on a budget, which accounts for most, will still be trying to get the best for their water cooler buck. George Knoll, of water cooler manufacturer Natural Choice Water, believes every related industry will be requiring some innovative thought in the face of the economic downturn. “The US economy poses very serious challenges this year - dealers and customers have cut back and many seem to be looking for a cooler that can supply them with a single solution for many different applications. In other words, is there a cooler that can find

itself in a high-end residential application, a regular office, a cafeteria? How about a countertop that can double as a floor standing cooler? Having one versatile cooler versus three or more different coolers allows them to cut back on inventory, spare parts stocking, and streamlines marketing and sales efforts.” The water cooler market has been substantially rocked, but not only because of the economy’s toxic hangover. Small, eye-on-the-prize operators are apparently cleaning up. “Many internet sellers and national ‘wannabes’ (small store fronts with ‘national’ coverage) have really messed up the market here by simply selling at a cheap price on the web and then leaving the customer hanging if there’s a problem,” added George Knoll. “Bottle water coolers are easily sold in Big Box stores and by internet.” “Obviously, the old days of renting coolers is long gone with the influx of inexpensive coolers from Asia, renting has been replaced by direct purchases from Big Box stores, and plastic shells have replaced metal shells,” said Gary Strunak. “In the US, the mains-fed market has made steady progress versus the bottled water coolers for the last several years.”

Mains-fed While mains-fed coolers aren’t under threat from the same level of price competition - their installation makes quick-purchase buying on the internet unviable - they are, according to George Knoll,

entering a more mature phase of the product lifecycle. “Mains-fed coolers are no longer ‘new’, and specialist mains-fed cooler dealers will have an increasingly difficult time going forward. Many have been forced to get into the coffee business to maintain their relevancy to office customers, but coffee is not an easy business to add on.” While the mains-fed is not immune to challenges, there are enduring aspects of its function and George Knoll concedes that regular bottle water companies should look to embracing it: “Mainsfed is here to stay and many progressive companies are starting to introduce mains-fed coolers, like Nestlé and Dasani, for example, which are the two largest bottled water players here in the US.” It’s not the first time a commodity business has had to branch into the service industry to maintain business - it’s already been evident in the business development actions of European bottled water coolers; it’s a case of diversify to survive. “The bottled water market in the US is in serious decline and accelerated by the recession here. These companies realise they need to be progressive in adopting mains-fed as a future revenue source, but uncertain when it comes to cannibalising their existing customer base.”

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MARKET PROFILE 55

Canada’s bottle

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Hot and cold

lthough much of it flows into the Arctic Ocean, Canada houses 20% of the world’s fresh water supply. Daniel Workman looks at the industry that’s bottling it. According to www. worldwater.org, Canada has the third largest supply of renewable freshwater behind Brazil and Russia. Yet the Canadian government has long forbidden any exports of water, declaring the commodity a strategic

resource. Instead, Canadians are allowed to sell bottled water products including mineral waters, aerated waters, ice and snow. In 2008, Canada exported $36.6 million worth of government approved water products while paying $79.2

million worth of imported water. Instead of a prized competitive advantage, water contributed a $42.6 million deficit to Canada’s international trade account.

ending October 2008. Canadian imported water products dropped 18.7% to $57.5 million, generating a $36.1 million deficit going into November 2009.

For the first ten months of 2009, Canadian exports of bottled water plus ice and snow fell 36.4% to $21.4 million compared with $33.7 million for the similar period

The dollar value of water exported from Canada to the US was $5.5 million more than what Canadians imported in American water products. This represents a

56 MARKET PROFILE

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competitive advantage for Canada that is in decline, given the 50.1% downturn in Canadian water exports to America as of October 2009. More troubling is the fact that overall Canada is a net importer of bottled waters. That is, Canadian H2O imports of $57.5 million exceeded exports of $21.4 million by $36.1 million during the first ten months of 2009. Why should the world’s third largest owner of freshwater run a $16.9 million water trade deficit with Italy, a $12.9 million deficit with France and a $3.4 million deficit with Fiji? Among those countries, Canada was only able to negotiate $11.7 million in exported water sales to France so far in 2009. While the Canadian government restricts water exports claiming the

Canada had a US$44.7 million competitive advantage in producing water filtration and purification systems for the first 11 months of 2009.

Daniel Workman

commodity is a strategic resource, Canada’s Department of Finance could further protect domestic water industries by imposing a customs duty on imported water shipments coming into Canada.

Water purifier and filter sales Canadian water purification products shipped to Haiti have helped purify polluted local waters to levels cleaner than the average drinking water in Toronto.

Canadian exported water sales in 2009 Leading unsweetened water exports from Canada during the first 10 months of 2009. United States

$13.1 million

Japan

$5.7 million

Taiwan

$1.7 million

China

$248,621

Hong Kong

$157,574

Cambodia

$79,715

South Korea

$73,878

United Kingdom

$65,751

United Arab Emirates

$54,886

Norway

$48,770

Despite the 36.4% fall in overall Canadian water shipments, Canada was able to grow its H2O exports to four Asian countries plus the UK by amounts ranging from 21.4% for Japan to 838.2% for Hong Kong.

As of November 2009, Canada exported $240.9 million worth of water filtering or purifying machinery and apparatus to importers in 100 countries around the globe. Those water product sales represent a 23.8% decline from the same period in 2008. Over that same time span, Canadian importers bought $196.8 million in water filters and purifiers from foreign exporters. This is a 4.4% drop from a year earlier. Import customers in the US and China account for 82.4% of all Canadian water purification product shipments. Among the top 10 suppliers, only the US and UK improved their sales of water purifiers and filters to Canada over the 11 month period ending 30 November 2009.

Naya, recycled The Naya brand is strong in its home country of Canada. But since developing the 100% rPET bottle, it hopes to broaden its horizons. “We used to be a big brand in the US,” said Naya President Daniel Cotte. “We soon will be again. We have ambitious plans for the rest of the United States.” Naya’s new packaging is part of the brand’s overall focus on the environment and 1% of the company’s revenue will go to environmental programmes. Additionally, it created the Naya Waterways Fund and is promoting recycling efforts in Canada and the US.

Even though water purifiers and filters enter Canada duty free which makes foreign made products more competitively priced, Canada has managed to establish a strong trade advantage by exporting more water cleaning products than it exports. This contrasts with Canada’s competitive disadvantage in international bottled water sales with its global trading partners. All currency quoted in US dollars. Sources: Industry Canada’s Trade Data Online, based on Statistics Canada reports as of January 17 2010 and Canada Border Services Agency’s online customs tariff manual. Daniel Workman is a trade journalist and feature writer at www.internationaltrade.suite101.com

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MARKET PROFILE 57

Event review

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British Water Cooler Association AGM, Conference and Trade Show

he BWCA convention held at the Belfry, West Midlands from 10-11 February 2010 was the place to be for many in the industry. Rachel Delahaye reports.

BWCA AGM BWCA Chairman John Dundon welcomed and addressed members before handing over to Chris Routledge for the Treasurer’s Report, and a look at the previous year’s Association expenditure. Income was down, primarily due to there being no trade show in 2009, as well as subscriptions; however, the accounts had held steady and the focus for 2010 was not to make a surplus but to avoid eating into that capital. Gustav Felix from EBWA then updated BWCA members on its concerns with the increase in non-associated European countries joining the industry, and the subsequent threat in terms of quality compromise and price undercutting. The most important defence, he stressed, was information sharing; and he was proud to enlighten the audience with the fact that Brussels had declared EBWA’s code of practice one of the best ever seen.

BWCA Conference: Innovation in a changing market How to gain a commercial advantage with the BWCA (John Dundon) Recap: When it comes to cooler sales, price should not be the

only consideration to potential and existing purchasers. If we leave the final word to price then the industry will become a fighting ring where quality and profit margin is compromised. To this end, BWCA membership should provide added value to businesses - it should be a logo that denotes quality, regulation, guarantee and approval. There should be a push to educate that in the industry its quality of product and continued service that offers the customer actual value.

BWCA membership should provide added value to businesses Environment Progress (Mike Taylor, Water for Work and Home) Recap: The message is ‘Measure, Reduce, Offset’; 60% of association members had calculated their company’s emissions using the CarbonTrust Calculator, and compared to other beverage industries the cooler industry already has

an environmental advantage in terms of packaging and delivery, delivering approximately 60g of carbon emissions per litre. However, public pressure aside, everyone in the industry is urged to evaluate their carbon efficiency, because cutting back on the energy input not only cuts back on emissions but also cuts back on input costs.

that will help them in terms of credibility and sales. The course will include stripping down and rebuilding a cooler and will send them home with a skill-set that includes not only the practical understanding of POU models but the imparting of education and information to customers, relationship-building and closing a sale.

Bottling Plant Audits 2009 (Kathy Griffiths, NSF International)

Bottled Water and Mainsfed Industry Report 2009 (Charmaine Holmes, Zenith International)

Recap: In place of a points system, audits have switched to a ‘traffic light’ method of scoring, green being nearperfect, yellow being good, orange suggesting need for improvement and red requiring immediate correction. With 7/24 plants audited receiving top points in 2009, the NSF was pleased with the attention and progress within the operations sector of the cooler industry with the main concern, generally, being ventilation and building interiors. Mains-fed Qualified Advisors Training (Kevin Matthews, Angel Springs) Recap: BWCA is introducing a new course for members’ staff to provide them with an in-depth knowledge base

Recap: While the number of cooler units sold was slowing, the industry overall was not going in reverse. The slowing was due to the economy and the weather; and in terms of mainsfed, most large accounts have already made the switch, so the surge in mains-fed purchase has decelerated although it continues to gain on the bottled water units sold. With bottled water cooler units still in decline, by 2013 it’s predicted the mains-fed bite of the market may reach 50%. Selling your bottled and mains-fed flexibility to maximum effect (John Dundon) Recap: To keep afloat in the water industry increased marketing productivity through the BWCA was recommended.

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BWCA Dinner and Trade Show review - page 60

Click here to subscribe To this end the BWCA has launched a piece of multimedia for members only, a powerful and persuasive consumerfriendly film clip that can be run in full or edited to suit specific needs for posting on websites; it reports on the spectrum of cooler credentials: hydration, installation and environment and the importance of BWCA accreditation. The BWCA has also announced a push forward with Hydration Packs, Newsletters, Offsetting Schemes, Energy Reduction Programmes, Environmental Accreditation and Qualified Advisor Training course. Interactive Workshop: Gaining Business from the Hydration Message (Colin Wilson, Water for Home and Work) Recap: Colin enlightened the crowd with a hydration

message that covered body system maintenance, disease prevention and health solutions. Educating in an honest manner about the importance of water for a variety of health reasons is possibly the most persuasive tool we have and it’s often overlooked. Colin’s presentation illustrated how solid hardhitting information could and should be imparted as a key part of the sales pitch.

• Dehydration causes tiredness, reduced strength and lack of concentration Water in: did you know? • Children encouraged to drink water are 30% less likely to be overweight • Drinking water reduces the risk of kidney stones • Keeping lubricated can reduce the chance of an asthma attack

Water out: did you know?

• Drinking water can aid weightloss

• In one day we expire 0.5 litres of water

• Children age 7-13 should drink 1.8 litres per day

• The average adult contains 36 litres of water • 50-70% of our population is dehydrated

Interactive Workshop: Qualified Advisors Training taster (Ken Rennie, Power to Enable Business)

• Loss of water decreases blood volume

Recap: Ken demonstrated the effectiveness of the

staff training in building and maintaining business-customer relationships. Pushing a product, the inexperienced hard sell, may pressurise potential customers into purchasing one-off; only the pulling method will retain them. To pull requires ‘listening’, ‘exploring’ and ‘solution finding’, and offering custom-fit solutions will encourage trust and loyalty and repeat custom. Ken tested the audience’s listening ability with a tricky test of his own that proved that people tend make assumptions rather than acting on presented information. Do you know the sales IDEA? Interest Desire Enthusiasm Action

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EVENT REVIEW 59

Event review

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BWCA convention, 10-11 February 2010

Industry Gala Dinner and Dancing BWCA industry dinner supporters Wenlock Spring, Eden Springs, Associated Water Services, Angel Springs View from the editor’s table: Formal chat was kept to a minimum and the informal exchange of information and introductions was pouring almost as fast as the wine. The Belfy menu of salmon terrine, roast lamb and crème brulee was washed down with red and white (and water, of course) provided by the BWCA industry dinner supporters, and top ups from the bar. Budding entrepreneurs mixed with well established BWCA members and the media, and business cards flurried. Once the dessert spoons had been

licked clean, the ‘Shwing’ band with its medley of light jazz and smooth favourites got under way - and although it was obviously John Dundon’s music of choice it was Philippa Atkinson-Clow who was one of the first on the dance floor. The BWCA party then divided into those that stayed and those that went on to the Bel Air Nightclub and it is reported that 2am was the time the party really got underway! Everyone, not so bright-eyed but certainly bushy tailed managed to make the trade show the following day a particularly lively and light hearted event.

Diane Koyich, Peter Bonham Christie, Chris Routledge, Peter Brooks, Chris Penn, Caroline Elliott and Jon Wicks at the Bel Air

For more pictures, visit the online gallery at www.foodbev.com/cooler

Trade Show Trade Stalls 4 Aces, Abbey Tap, Activewhere, Aqua Cure, BWCA, Citation, Crystal Mountain, Database Workshop (Prowat), Food Hygiene Technologies, Greif Aqua Pack, Inexx, Isis Office Hydration, Kleena Coola, LabelsPlus, Mistral Constructeur, MTN Products (Europe), OP - The HOD Plastic Rack Co, Peak Drink Dispense, Capsnap, Portola, Streamline GB, Tradecoolersdirect. com, Trafalgar Scientific, Wenlock Spring Water Editor’s view from the floor: Stands were up and ready for a 10am opening, some with displays that wowed with illustration and others with stall-holders that educated through explanation, although everyone was more than keen to demonstrate their products’ functionality.

Maxine Chuwen and Marta Salter of Labels Plus

cooler innovation Senior Sales Executive Joanna Shilton and EBWA Chairman Gustav Felix with ci Editor Rachel Delahaye

The Trade Show really was living proof that the various components of the cooler community were all integral to the industry as a whole. Every business could in some way help the other, from sourcing the water, testing for coliform, bottling, packaging,

distributing, dispensing, sanitising, racking and maintaining. Well known faces such as former BWCA chairman Michael Barnett and EBWA’s Gustav Felix were among the throng, and the relaxed nature of the event meant everyone was open to discovering a little more about the aspects of the industry they were previously unfamiliar with. A successful meet with more benefits than you could shake a chamois leather at (thanks to Ian Devine of Kleena Coola for that particular freebie).

60 EVENT pREVIEW

www.foodbev.com/cooler Issue 25 - February · March 2010

Watershorts

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News from the wider water industry

Team Isis success receives recognition

fter a great year’s successful competing in the P750 Powerboat Series, Peter Bonham Christie, driver of Team Isis, has been awarded his International Colours by the Royal Yachting Association. Peter is the Managing Director of Isis Office Hydration, a contract bottling company based near Blandford in Dorset.

He was awarded his colours in recognition of his success in the European Championships held in Oregrund, Sweden, in August last year.

Fibrecity to install water meters

ibre optic infrastructure specialist i3 Group has announced its proposal to install water meters as part of its strategy to utilise its Fibrecity networks to help households become more cost- and energy-efficient. An independent review conducted last year recommended an approach that will see water meters in homes rise from 35% to 80% by 2020. To support this, Fibrecity Holdings plans to roll out water meters to households, starting

with Bournemouth, via its Fibre to the Home (FTTH) connections, which will allow the collection of real time data by the water companies. This initiative is the start of wider water leakage strategy that i3 Group has been developing over the last 12 months.

Filter maker in hot water

ntrepreneurs in the USSR have not been shy about capitalising on the popularity of top officials, with competing vodka brands like ‘Medvedeff’ and ‘Putinka’ having appeared on supermarket shelves in recent years. But inventor Viktor Petrik may have taken his water filter name too far - but not far enough - by using the exact moniker of Emergency Situations Minister, Sergei Shoigu in his labelling.

The ministry announced it had not granted Petrik permission to use Shoigu's last name on the ‘Hercules Shoigu’ water filters sold by Petrik’s company, Golden Formula.

Blupura’s wonderful Copenhagen

lupura was invited to show off one of its eco-friendly drinking fountains at the Copenhagen climate talks.

In order to demonstrate that the technology to reduce CO2 emissions is already on the market and working reliably, Italian manufacturer Blupura was invited to the Italian Trade Commission stand at the Bright Green Exhibition, which took place in parallel with the Copenhagen climate talks. Blupura water coolers were the first in the world to use compressors with the natural refrigerant gas (R290), which has zero impact on global warming. Co-owner of Blupura, Luca Costantini said: “Blupura’s participation in this major international event confirms our commitment to innovation in the interest of the environment. We are

Luca Costantini with Jesper Nielsen of Aqualine, Blupura’s Danish distributor

delighted that the company’s philosophy and vision, based upon ecological and sustainable energy issues, have been recognised at the highest levels.”

62 NEWS

www.foodbev.com/cooler Issue 25 - February · March 2010

Watershorts

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Bottled water has lightest environmental footprint

new study finds that water, in all its forms, has the least environmental impact of any beverage choice.

Compared with other packaged beverages, including soft drinks, sports drinks, enhanced waters and juices, bottled water has the lightest environmental footprint.

58% of climate change impact

The ‘life cycle analysis study’, available at www. beveragelcafootprint. com, was commissioned by Nestlé Waters North America and conducted by Quantis International, a well recognised leader in life cycle analyses and related applications.

• Juice, beer and milk produce nearly three times as many carbon dioxide emissions per serving as bottled water

The study is believed to be the first peer-reviewed, comprehensive analysis of the environmental impact of water and alternative beverage options, including filtered and unfiltered tap water consumed from reusable plastic, steel and aluminium containers. Key findings from the study include: • Tap water has the lightest footprint, followed by tap water consumed in reusable bottles (if used more than ten times), and then by bottled water • Water of all types accounts for 41% of a consumer’s total beverage consumption, but represents just 12% of a consumer’s climate change impact • Milk, coffee, beer, wine and juice together comprise 28% of a consumer’s total beverage consumption, but represent

“Bottled water, like every beverage, has an environmental footprint. The question is, what are we doing to reduce it?” said Alex McIntosh, Director of Corporate Citizenship, Nestlé Waters North America. “This study helps us - and our stakeholders - consider the impacts of beverage options in a fuller context. More importantly, this report helps direct our efforts of more sustainable product and packaging designs in the future. The study confirms that initiatives such as reducing plastic in our bottles, taking a regional approach to distribution and advocating for comprehensive recycling are the right strategies for our business and for the environment.”

• Sports drinks, enhanced waters and soda produce nearly 50% more carbon dioxide emissions per serving than bottled water

“Our results show the importance of communicating more complete messages to consumers on environmental topics,” concluded Jon Dettling, US Director for Quantis International.

Industry news, views and opinions, at

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www.foodbev.com/cooler Issue 25 - February · March 2010

NEWS 63

Watershorts

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Dispensible holy water?

hen the media preaches the perils of swine flu, it can make even the most devout think twice before dipping their hands in the communal font. An Italian inventor has put his faith in the 21st century and come up with an answer: an electronic holy water dispenser. A movement sensor means people only have to wave their hands underneath to receive their spurt of holy water. It’s not exactly traditional, but Luciano Marabese thinks church-goers who are nervous of the H1N1 virus, will see it as a blessing.

And his modest-looking terracotta dispenser could be the best thing that’s happened to Marabese. “After all the news that some churches, like Milan’s cathedral, were suspending the use of holy water fonts as a measure against swine flu, demands for my invention shot to the stars. I have received orders from all over the world,” he said.

Indigestible holy water!

Vladimir Salovarov, a spokesman for the Irkutsk Investigative Committee, said that 117 people, including 48 children, were in acute intestinal pain after drinking

ore than 100 Russian orthodox believers have been hospitalised after drinking holy water during Epiphany celebrations in the eastern city of Irkutsk. water from wells in and around a local church, the source of which was a stagnant lake. Many Russians consider any water obtained on Epiphany to be holy.

Brita at Sundance Film Festival

or the second year in a row, Brita helped eliminate disposable plastic bottles at the the Sundance Film Festival in Utah by providing Brita-filtered water and FilterForGood Nalgene bottles. Josh Dorfman, host of ‘The Lazy Environmentalist’, at the Brita Bar in the Brita Hydration Station

Limited edition FilterForGood reusable bottles could be refilled throughout the event

Ghana to get green on water?

ollowing the Ghanaian government’s leaning towards a ‘polluter pays principle’ of 20% value added tax on packaged water, producers say they will soon begin bagging purified water in bio-degradable sachets. They are currently in consultation with the Ghana Standards Board (GSB) on

new packaging material that will decompose easily. The President of the National

at Brita Hydration Hubs, placed around the Festival grounds.

On that bombshell . . . Association of Sachet Water Producers said: “I believe that very soon there will be another law mandating all of us to actually use biodegradable plastics in packaging our water.”

A water filter that can withstand a nuclear, biological and chemical attack will soon be on sale. The filter, using reverse osmosis, was produced by the Defence Research and Development Organisation for frontline soldiers.

www.foodbev.com/cooler Issue 25 - February · March 2010

NEWS 65

Cooler views

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Audit Answers – Some Frequently Asked Questions part 3

Watermark Consultancy’s Mike Hurst continues his look at the check items on the EBWA Distributor Audit, giving the reasons for their inclusion. Why do sanitised coolers and other products need to be sealed when kept in our store? Quite simply to prevent the entry of foreign bodies like dust and pests into your stored goods. The extra organic matter they leave in a cooler can be the source of bad smells or bacterial growth in water and nobody likes to find mice in boxes of cups for example (not unknown!). We have limited space. Why should we not store our bottled product outside? Storing bottles outside for more than a day will greatly increase the risk of them

turning green. It is bad enough if bottles turn green when they are with the customer but note that selling/delivering green bottles in the UK could result in prosecution under the UK’s Food Safety Act as being ‘unfit for consumption’. Greening usually takes a few days to develop but of course

It does not make sense to reduce the life of your bottles by letting them get dirty or turn green

any time the bottles are left outside shortens the leeway you have in shelf life at the customer’s premises - if they put the bottles in direct sunlight. Our bottling plant has a perfectly good bottle washer. Why on earth should we cover collected bottles awaiting return to the plant? Even the best bottle washer is neither designed to cope with heavily soiled nor green bottles. A bottling plant, if it is well run, will discard any bottles showing signs of greening or which are covered with dust and leaves. These will contaminate the wash solutions which will in

turn ensure that most bottles leave the washer with some algae in them and have the potential to turn green (see above). The relatively high cost of polycarbonate bottles means they must be used and washed many times for it to be economic. It does not make sense to reduce the life of your bottles by letting them get dirty or turn green by careless storage.

Mike Hurst

www.foodbev.com/cooler Issue 25 - February · March 2010

EXPERT OPINION 67

East Europe Water Coolers 2009 For detail and insight on this exciting market, Zenithâ&#x20AC;&#x2122;s report examines the success of both the multinationals and smaller water cooler operators in East Europe.

Data 2004-08 Forecasts 2009-13 Market characteristics Leading distributors Leading bottlers and brands Support Unit placement your investment Identify decisions new growth Adapt quickly opportunities to change and allowing you remain aware to be early to of what your market competitors are doing

Cooler views

Unfortunately not. If there is any dampness or condensation in the cooler or components then you can get bacterial regrowth and consequent bad odours. A sanitised cooler only remains sanitised if it is bone dry. Please explain the rules on toilet facilities. Firstly and obviously you must have sufficient toilets in hygienic condition for all your staff. Most will be regarded as food handlers. In addition there must be decent hand washing and drying facilities in the toilet area that are kept clean and in good condition. Toilets should not open or ventilate into your high risk (sanitisation) area. Aerosols from toilets can carry disease organisms and odours. As I was once told: there is rarely odour without airborne particles! Why do we need a designated room for staff to eat and drink in? Food spillage and waste attracts pests ranging from flies and cockroaches to rodents and birds. Staff must not eat or drink in the warehouse and sanitisation area for this reason. A small company could simply allocate part of the offices where staff can make a drink and eat their lunch. A sign to remind that ‘food must not

be taken beyond this point’ is always useful and would be taken as an indication that you have a designated area. Food waste should go in a lidded bin and be put out for collection in a container that will not come open nor be attacked by cats, dogs, foxes and other wildlife. A point often overlooked is that visitors, contractors, delivery drivers etc must obey the same rules. The audit requires that vehicles used for transport should be fit for purpose. Please explain. It is probably easier to give examples of what would not be regarded as fit for purpose. Any open vehicle, even with tarpaulins, would not be acceptable. Similarly dirty vans or trucks that have recently transported unsuitable products like meat, offal, rubbish, petrochemicals or odiferous ones like perfume would not be accepted. In reality a clean van used just for delivering water and cooler ancillaries should be used.

Visitors, contractors, delivery drivers etc must obey the same rules Why may we not use diesel forklifts in the warehouse? Because the exhaust fumes will be absorbed by your bottles and your customers will complain of smelly water.

Why do we need to inspect sanitised coolers again if they have been stored for more than 14 days after sanitisation? Surely a sanitised cooler remains sanitised?

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We note that we should not keep vehicles in the warehouse. This will cause us difficulties as we are in an inner city area and our vehicles are likely to be stolen or vandalised if we leave them outside. These could be extenuating circumstances, which you will need to explain to the auditor. This may be permitted as a last resort but some precautions will still be necessary. However, note that vehicles that leak fuel or lubricant can cause taints and must not be kept inside. Vehicles should be driven out from the warehouse very quickly

after start-up and the doors left open for ventilation to allow fumes to disperse. The practice of running engines in the warehouse whilst the vehicles warm up must be discouraged. Why do we need to check our boxed products like cups and drink sachets before delivery? To make sure that they are not carrying passengers (look for damaged holes in cartons where mice can get in) or that they are not stained, damaged or mouldy. I have encountered all of these problems in the past few years.

www.foodbev.com/cooler Issue 25 - February · March 2010

EXPERT OPINION 69

EBWA matters

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EBWA Committee Meetings Board and Annual General Meeting 27-28 April 2010

Marriot Hotel Parkring 12a 1010 Vienna Tel: +43 1 515180 Fax: +43 1 51518 6736 www.viennamarriott.com Accommodation Please make sure that you book your room ASAP. EBWA has negotiated and reserved a few rooms at a discounted price. Please use the following link for the Hotel Reservation: www.cwp.marriott.com/ vieat/ebwa

Who should participate in the meetings? Committee Meetings: Chairmen and representatives of each Committee and Sub-Committees. National Associations Meeting: All Chairmen of National Associations (NA) or their officially appointed representatives. If unable to attend please send an official representative (EBWA to be informed by email) or fill out the Proxy Form.

Location

Agenda Tuesday 27 April 2010 (EXECO Members only) 15:00-19:00 Executive Committee 20:00

Vienna’s Schönbrunn Palace

Execo Working Dinner

Wednesday 28 April 2010 10:00-11:00 Education and Audit Committee (Room 1) 10:00–12:00 Working Session Std & Technical including Sub-Committees (Room 2) 11:00-11:30 Supplier & Trade Fair Committee (Room 1) 11:30–12:00 Working Session Funding Task Force (Room 1) 12:00-13:00 Standard & Technical Committee including all Sub-Committees (Room 1) 13:00-14:00 Lunch 14:00–15:00 Point of Use Committee (Room 1) 15:00-15:45 Environmental Committee (Room 1) 15:45–16:30 National Associations Meeting (Room 1) 16:30–17:00 Committee Chairpersons and EBWA Management only (Room 1) 17:00–18:30 Board and Annual General Meeting (Room 1) 19:00

Departure for Dinner

Board Meeting & AGM: Chairmen of NAs; Chairmen of the Committees; The Representatives of Supplier Committee; Co-opted Board Members. If unable to attend please send your official representative (EBWA to be informed by email) or fill out the Proxy Form.

Empire and played a major role in European and world politics. Art and culture has also had a very long tradition in Vienna. There are more than 100 art museums, which together attract over eight million visitors per year.

About Vienna

Major tourist attractions include the imperial palaces of the Hofburg and Schönbrunn, the resting place of Johann Strauss, Beethoven’s and Mozart’s various residences, and churches, the most famous of which is St Stephen’s Cathedral.

In 1804 Vienna became the capital of the Austrian

We are looking forward to welcoming you to Vienna!

Who may attend the meetings? All EBWA Members in good standing may attend meetings as ‘Observers’.

70 EBWA

www.foodbev.com/cooler Issue 25 - February · March 2010

Products and services

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Bag in box dispensers

Closures

Machinery & equipment

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Racking and storage

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Filtration

KX Technologies LLC

AQUEDUCT INVESTMENTS INTERNATIONAL LTD 41 Ailesbury Road, Ballsbridge Dublin 4, Ireland Tel: Fax: Mobile: E-mail:

+3531 2200016 +3531 2602506 +3538 72818701 kieran.mckenna@ aqueduct.ie

Website: www.aqueduct.ie

KX Technologies manufactures custom-designed OEM water and air filtration solutions. Standard media includes MATRIKX® extruded carbon block and finished filters and PLEKX® Composite Web flat sheet, pleated and spiral-wound media. MATRIKX® PurifierTM technology offers 99.9999% Bacteria reduction, 99.99% Virus reduction and 99.95% Cyst reduction. System solutions include Central Water systems and filtration systems for refrigerators, under-sink, counter-top, water cooler, and whole house applications.

55 Railroad Avenue West Haven CT 06516 USA Tel: 203-799-9000 Fax: 203-799-7000 E-mail: sales@kxtech.com Website: www.kxtech.com

Don’t forget . . . a wealth of online advertising opportunities exist at www.foodbev.com/cooler 72 MARKETPLACE

Point of use water coolers direct chill system Acrokool Ltd Unit 1, Veerman Park Saffron Walden, Essex CB10 2UP, United Kingdom Tel: +44 (0)1799 513631 Fax: +44 (0)1799 513635 E-mail: sales@acrokool.co.uk Website: www.acrokool.co.uk

Pressure Coolers Ltd POU’s, Fountains, Chillers Discount prices and install service TELEPHONE:

+44 (0)208 300 8080

www.pressurecoolers.co.uk

Sanitising

Aqua Dosa™

Aqua Dosa™ range of Sanitiser products. 4 pack sizes from 100ml to 5 litre, including 100ml spray. Environmentally friendly, award wining stabilised hydrogen peroxide. Range also includes miniDosa, easy dispense bottles and test strips. Dosing pumps available for professional controlled dosing.

Aqua Cure plc Aqua Cure House Hall Street, Southport PR9 0SE, United Kingdom Tel: +44 (0)1704 516916 Fax: +44 (0)1704 544916 E-mail: sales@aquacure.plc.uk Website: www.aquacure.co.uk www.foodbev.com/cooler Issue 25 - February · March 2010

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Sanitising

Water filters and fittings

Onnic International Ltd.

designs and manufactures universal ozone generator kits for coolers, both Bottled Water and POU units.

12 St Tristan Close Locks Heath Southampton, SO31 6XR United Kingdom Tel: +44 (0)1489 578087 Fax: +44 (0)1489 578180 E-mail: sales@onnic.co.uk

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Software

Truck bodies

Hesse Europe Ltd Wilczy Stok 19, 30-237 Kraków, Poland Tel: +48 (0)12 425 13 64 Fax: +48 (0)12 425 12 62 E-mail: wiktorl@kki.pl Website: www.grouphesse.com

DataBase Workshop Ltd Tel: +44 (0) 1827 52233 Fax: +44 (0) 1827 52234 E-mail: info@dbworkshop.com Website: www.dbworkshop.com

Water filters

Aqua Cure plc

Manufacturers of water filters, housings and suppliers of an extensive range of valves, fittings, tubing accessories and water treatment products.

Aqua Cure House Hall Street, Southport PR9 0SE United Kingdom Tel: +44 (0)1704 516916 Fax: +44 (0)1704 544916 E-mail: sales@aquacure.plc.uk Website: www.aquacure.co.uk

For the latest industry news, views and opinions, visit www.foodbev.com/ cooler www.foodbev.com/cooler Issue 25 - February · March 2010

CARBONIT Filtertechnik GmbH Industriestr. 2 D-29410 Salzwedel (Germany) Tel : +49 39035 955 0 Fax : +49 39035 955 242 E-mail: info@carbonit.com Website: www.carbonit.com

What’s in it for YOU? • Industry expert opinions, news and innovations • Interviews with the biggest names in the water cooler world • Free FoodBev email newsletters

Subscribe today www.foodbev.com/subscribe or call +44 (0)1225 327871

MARKETPLACE 73

Light at the end

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The lighter side of the industry

Miscea Medical faucet wins design award Winning the Best of the Best 2009 Red Dot award for design is just the beginning for Miscea’s 3.1 Medical Touch Free Hand Hygiene System. Although its form is attractive, in terms of function the prognosis looks even better. The touch free operation concept of this innovative hygiene system allows users to choose between water, soap and disinfectant with just one hand, so preventing causative organisms from being accidentally transmitted and causing new infections. The Miscea faucet is based on the latest sensor technology with advanced software. When moving a hand over the indicated section of the glass daisy a light signal will show, indicating which product will be dispensed. It will allow for motion controlled temperature adjustment. Bringing a hand next to the plus or minus

symbols on the display will change the temperature accordingly. The durable stainless steel faucet has two main components - the faucet (which also holds the laser engraved glass daisy display) and the system control box, mounted below the washbasin. The system control box is the command console and includes the electronic controls, the required pumps and the liquid bags. Using industry standard measures, it fits in any washbasin or kitchen environment. The system operates on 12 volt and does not require batteries. The system is designed for sensitive environments where strict hygiene is needed. It is suitable for use in medical and care facilities, as well as in the food processing industry. And it looks good.

The Medical Touch Free Hand Hygiene System

FoodBev com A world of food and drink

Cooler news and opinion

cooler innovation ADVERTISER INDEX Page

3M Activewhere Allpure Aqua Cure Aquis Asset Blackhawk Molding Canaletas Capsnap CEM Industries Clover Cosmetal Crystal Mountain Fairey Ceramics Jetsun Kleena Coola LabelTech Lamaplast

35 13 37 64 61 2 25 29 43 11 75 17 23 21 68 64 63 24

Page

Microfilter 39 MTN Products 66 Norit Filtrix 32 OP Sarl 41, 59 Polymer Solutions 76 Qidi 64 Sam Jin 64 Siapi 53 Sigma Home Products 68 SIP Technologies 6-7 Tana Water 15 Thermo Concepts 61 Tomlinson 27 Total P&P 71 TradeCoolersDirect.com 19 Wonbong 51 Zenith International 68 Zerica 4

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74 FINAL WORD

www.foodbev.com/cooler Issue 25 - February · March 2010

Visit us at WQA Aquatech USA 2010 Booth number 347