COOLER innovation
cooler innovation
The future of the water cooler industry
2010
media kit
*
6
Issues a year
4,042 2009 circulation *
14,149 2009 readership *
Circulation and Readership: Publisher’s statement 2009
foodbev com
COOLER innovation
The future of the water cooler industry
cooler innovation
A world of food and drink
cooler innovation is the only INTERNATIONAL magazine UNITING both THE bottled and MAINS FED water cooler communities by collating their news and views into one magazine. Combining two previous successful titles H2O Europe and The Point, in 2006 cooler innovation became the world’s first global water cooler magazine. Today, the bi-monthly publication showcases the very best the industry has to offer. Published by FoodBev Media Ltd, cooler innovation is a subscription based magazine read by senior industry executives, entrepreneurs, facilities managers, industry analysts and senior executives, private equity funds, government departments, universities and non-government organisations in all continents. Suppliers to the industry are another key part of the audience, from packaging manufacturers to brand consultants and communications experts.
BUSINESS TYPE 1% Consultancy / Financial Services / Media 8% Association / Government
38% Supplier / Manufacturer
cooler innovation is: 3The fastest growing international water cooler publication 3The only international publication dedicated to bottled water coolers and mains fed water coolers 3Opinion forming – reaching entrepreneurs, manufacturers and facilities managers 3Best for new technology
cooler innovation reports news from: 3EBWA and EPDWA
3% Production 52% Bottler / Distributor / Installer
Willie McCaskill, Regional Sales and Marketing Manager, Oasis
cooler innovation readers are: 3Decision makers and budget holders 3Senior executives, entrepreneurs and innovators
JOB FUNCTION 1% Other
cooler innovation helps us see the bigger picture on both sides of the industry and in each of our key markets.
2% Quality Assurance 3% Distribution / Logistics 3% Finance / Purchasing 9% Sales / Business Development 12% Technical / R&D 12% Facilities Management
international readership 1% Other 22% CEO / Business Owner
3% North America
2% Australasia / Middle East / Other
14% East Europe / Scandinavia
47% Continental West Europe
15% New Product Development 34% UK & Ireland 18% Senior Executive / Management
bottled water coolers · mains fed water coolers · vending · hydration · sanitisation · filtration · association news · chill & dispense technology · bag-in-box · accessories · packaging · mains water
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foodbev com
COOLER innOvatiOn
Features, events and supplements 2010
cooler innovation
A world of food and drink
Editorial programme 2010 February-March 25
April-May 26
June-July 27
August-September 28
October-November 29
December- January 2011 30
Special report
Filtration
mains-fed manufacturing
Coolers in horeca sector
Packaging
Bottled water cooler manufacturing
Coolers in the home
Focus
Coolers in high risk areas
Bottling and storage
Water cooler design – the cooler as a household appliance
Water cooler technology – reservoir, direct chill, RO
vending and coolers
logistics and the environment
Insight
Customer service
Business insight: rentals versus sales, online sales
Route optimisation
Building a business – acquisitions, exit strategies, etc
Added functionality and added value accessories
membrane filtration
Market profile
USA and Canada
East Europe hot spots
middle East
Asia, Australasia and Pacific
major markets - West Europe
UK
Event preview
The Cooler Show
Event review
BWCA
WQA Aquatech
Editorial deadline
5 February
6 April
3 June
Advertising closing dates
18 February
16 April
18 June
Events
WQA / Aquatech USA 9-12 march, Orlando
ecwatech 1-4 June, moscow
iBWA
The Cooler Show
3 August
21 September
1 December
13 August
1 October
10 December
IBWA / InterBev 22-24 September, Orlando
vending Paris 27-29 October, Paris ebWa Prague 7th Global bottled Water congress 1-3 november gleneagles, Scotland
Global Bottled Water Congress
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foodbev com
COOLER innovation
cooler innovation
A world of food and drink
Display advertising rates Rates 2009 Standard*
Ad size
One insertion
Six series insertion
Double page
€2,730 / $3,867 / £2,275 €2,274 / $3,221 / £1,895
Full page
€1,716 / $2,431 / £1,430 €1,428 / $2,023 / £1,190
Supplement
€4,440 / $6,290 / £3,700
Special report
€2,160 / $3,060 / £1,800
€888 / $1,258 / £740
Focus
€1,320 / $1,870 / £1,100
1/2 page vertical
€1,176 / $1,666 / £980
€978 / $1,385 / £815
Insight
€1,320 / $1,870 / £1,100
€672 / $952 / £560
€558 / $790 / £465
€732 / $1,037 / £610
€612 / $867 / £510
1/8 page
€420 / $595 / £350
€348 / $493 / £290
1/8 page strip
€468 / $663 / £390
€384 / $544 / £320
1st double page
€3,000 / $4,250 / £2,500 €2,502 / $3,544 / £2,085
Inside front cover
€2,058 / $2,915 / £1,715 €1,716 / $2,431 / £1,430
Inside back cover
€1,890 / $2,677 / £1,575 €1,572 / $2,227 / £1,310
Back cover
€2,058 / $2,915 / £1,715 €1,716 / $2,431 / £1,430
1st right hand
€1,890 / $2,677 / £1,575 €1,572 / $2,227 / £1,310
Inserts (per issue)
Loose**
€1,725 / $2,475 / £1,500
Bound
€2,300 / $3,300 / £2,000
Marketplace
Mini-display
€696 / $986 / £580*
Classified + logo
€498 / $705 / £415*
* Annual rate. One off payment for advert to appear within six consecutive issues.
Recruitment
Magazine sponsorship rates
2010 rates
€1,068 / $1,513 / £890
1/4 page strip
Special positions
Type
1/2 page horizontal 1/4 page
2010 rate card
Magazine sponsorship rates
Full page
Regular section – innovations, news, etc
€1,020 / $1,445 / £850
Contacts EDITORIAL
ADVERTISING
Rachel Delahaye, Editor Tel: +44 (0)1225 327861 rachel.delahaye@foodbev.com
Jo Shilton, Senior Sales Executive Tel: +44 (0)1225 327855 jo.shilton@foodbev.com
Medina Bailey, Deputy Editor Tel: +44 (0)1225 327856 medina.bailey@foodbev.com
PRODUCTION
Bill Bruce, Group Editorial Director Tel: +44 (0)1225 327857 bill.bruce@foodbev.com
Jane Harris, Production Manager Tel: +44 (0)1225 327865 jane.harris@foodbev.com For technical specifications and other information, please visit www.foodbev.com
€1,890 / $2,677 / £1,575 €1,572 / $2,227 / £1,310
1/2 page
€1,176 / $1,666 / £980
€978 / $1,385 / £815
1/4 page
€732 / $1,037 / £610
€612 / $867 / £510
* Rates quoted are for any position within the magazine determined by the publisher. An additional 10% will be added for guaranteed postions. ** Price per issue for inserts under 20g: prices vary depending on weight and/or type of insertion and include equivalent presence in digital version of the magazine determined by the publisher. Euro and dollar exchange rates are shown for comparative purposes only. FoodBev Media Ltd reserves the right to amend dollar and euro rates without notice in the event of a significant variation of the exchange rate against Sterling.
FoodBev Media Ltd 7 Kingsmead Square Bath BA1 2AB United Kingdom www.foodbev.com
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