Media Kit
2011
Dairy Innovation
Adding value to dairy
2010 Circulation: 4,347* 6 issues a year
*Number of subscribing companies
foodbev com
Dairy Innovation
A world of food and drink
Dairy Innovation is the leading magazine for brand owners, developers, and manufacturers in every sector of the international dairy industry. Dairy Innovation
From milk, to yogurt, ice cream and cheese – dairy has never been in a more exciting position with today’s technology offering manufacturers more options to add value and versatility.
• is read by thousands of decision makers • is read in over 65 countries worldwide • is published six times a year • was first published in 2005 • has strong links with: IDF – International Dairy Federation and its 56 national association members; GDP – Global Dairy Platform; EDA – European Dairy Association; and all the leading regional and national dairy boards and councils
Dairy Innovation covers every dairy category, highlighting the international moves in dairy production – providing brand owners and managers with essential business intelligence. Informing senior budget-holding executives through strong clear and visual content on topics ranging from formulation to filling solutions, Dairy Innovation saves readers valuable time and gives them competitive edge.
• IDF Dairy Innovation Awards
7%
• Liquid milk • Butter and dairy spreads • Yogurt and drinking yogurt • Dairy desserts • Ice cream • Cheese
Dairy Innovation is an important magazine for the dairy industry, covering a wide variety of interesting topics. My favourite section is ‘Innovations’, specifically the editor’s pick of the latest new products.
Related activities
Readership job function Product categories:
Gail Barnes Vice President Technology and Packaging Dairy Management Inc
Adding value to dairy
International readership
12%
20% Production / technical
14% 20%
3% 7%
47% CEO / brand owner / senior management
47%
14% New product development / R&D / innovations 12% Marketing / PR 7% Other
57% Europe (EU) 19% Europe (non-EU)
12%
12% North America
57% 19%
7% Australasia / Asia 3% Latin America 2% Middle East / Africa
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foodbev com
Dairy Innovation
Editorial programme 2011
In every issue:
Innovations, business, market, ingredients and technology news. PLUS Innovations extra and market watch. Company profile: Interview with, or profile of, a leading dairy industry company with a focus on innovation and product development.
February/March 35
April/May 36
June/July 37
A world of food and drink
August/September 38
October/November 39
December 10/January 11 40
Special Report
Liquid milk and flavoured milk: Fresh milk, ESL, UHT milks and the market for milkshakes and flavoured milks
Ice cream Ice cream – trends and developments – global comparisons
Cheese report: trends and developments. Responding to low fat and reduced salt challenge
Yogurt and yogurt drinks Yogurt report: trends and developments – the market for probiotics
2011 IDF Dairy Innovation Awards winners Review of awards finalists and winners
State of the industry report: Top 20 dairy companies • Milk • Yogurt and yogurt drinks • Cheese • Butter and spreads • Ice cream and desserts
Insight
Cheese production and packaging: equipment for cheese making slicing and dicing, cheese packaging
Yogurt production and packaging: yogurt making, cultures, flavours, yogurt packaging
Milk production and packaging: filtration, aseptic technology / packaging
Ice cream making and packaging: ice cream making equipment / ice cream packaging
Food safety: laboratory testing and monitoring techniques and equipment
Caps and closures
Focus
Probiotic ingredients, colours and flavours
Ingredients for cheese: inclusions, reagents, starters
Omega-3s, colours and flavours
Ingredients for ice cream: inclusions, flavours; manufacturing ingredients
Nutrition and health: promoting dairy benefits
On-the-go dairy products and dairy for sport
Expert opinion
Energy and water management
Chill chain distribution and logistics
Retailing dairy
End of line equipment and logistics
Health claims legislation, labelling and communication
Sustainability and ethical issues in dairy
Event preview
Vitafoods preview Interpack preview
Event review
Dairy innovations at IFE
Fi Europe preview Dairy ingredients at Vitafoods; Dairy packaging innovations at Interpack
Innovations at Nantwich International Cheese Show, including review of International Cheese Awards; World School Milk Day; Global Dairy Congress report
Supplement
Dairy innovations at Anuga; IDF World Dairy Summit review
Dairy ingredients at Fi Europe report
2011 IDF Dairy Innovation Awards Showcase magazine – includes all entries
Editorial deadline
1 February
27 March
29 May
1 August
20 October
1 December
Ad closing dates
11 February
8 April
12 June
12 August
28 October
13 December
Vitafoods Geneva, 10-12 May Interpack Düsseldorf, 12-18 May Global Dairy Congress, St Petersburg, Russia 7-9 June
Nantwich International Cheese Show 27-29 July
Dairy Innovation magazine will be at these events:
Fi Europe Paris, France 29 November 1 December
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foodbev com
Dairy Innovation
A world of food and drink
2011 Rate Card Display advertising rates Rates 2011
Ad size
Magazine sponsorship rates One insertion
Ten series insertion
Type
2011 rates
Double page
€4985 / $7400 / £3894
€4155 / $6165 / £3245
Full page
€3120 / $4630 / £2435
€2600 / $3860 / £2030
1/2 page horizontal
€1945 / $2890 / £1520
€1620 / $2405 / £1265
1/2 page vertical
€2140 / $3175 / £1670
€1780 / $2640 / £1390
Insight
€2305 / $2790 / £1800
1/4 page
€1215 / $1475 / £950
€1010 / $720 / £465
Regular section – innovations, news, ingredients, etc
€1295 / $1565 / £1010
1/4 page strip
€1335 / $1985 / £1045
€1115 / $1655 / £870
1/8 page
€760 / $1130 / £595
€635 / $940 / £495
1/8 page strip
€840 / $1015 / £655
€700 / $1035 / £545
1st double page
€5355 / $8140 / £4285
€4465 / $6785 / £3570
Inside front cover
€3740 / $5550 / £2920
€3120 / $4630 / £2435
Inside back cover
€3350 / $5090 / £2680
€2860 / $4250 / £2235
Back cover
€3740 / $5550 / £2920
€3120 / $4630 / £2435
1st right hand
€3350 / $5090 / £2680
€2860 / $4250 / £2235
Inserts (per issue)
Loose**
€1875 / $2325 / £1500
Bound
€2500 / $3100 / £2000
Marketplace
Mini-display
Standard*
Special positions
€895 / $1085 / £700* €625 / $775 / £500*
Classified + logo
€5630 / $6820 / £4400
Magazine Supplement sponsorship Special report rates Focus
€2815 / $3410 / £2200 €2305 / $2790 / £1800
Contacts EDITORIAL
ADVERTISING
Geoff Platt, Editor Tel: +44 (0)1462 457813 geoff.platt@foodbev.com
Sales Team Tel: +44 (0)1225 327860 sales@foodbev.com
Bill Bruce, Group Editorial Director Tel: +44 (0)1225 327857 bill.bruce@foodbev.com
PRODUCTION Jane Harris, Production Manager Tel: +44 (0)1225 327865 jane.harris@foodbev.com
For technical specifications and other information, please visit www.foodbev.com
* Annual rate. One off payment for advert to appear within six consecutive issues.
Recruitment
Full page
€3150 / $4675 / £2460
€2860 / $4250 / £2235
1/2 page
€1960 / $2910 / £1530
€1780 / $2640 / £1390
1/4 page
€1340 / $1990 / £1045
€1115 / $1655 / £870
* Rates quoted are for any position within the magazine determined by the publisher. An additional 10% will be added for guaranteed postions. ** Price per issue for inserts under 20g: prices vary depending on weight and/or type of insertion and include equivalent presence in digital version of the magazine determined by the publisher. Euro and dollar exchange rates are shown for comparative purposes only. FoodBev Media Ltd reserves the right to amend dollar and euro rates without notice in the event of a significant variation of the exchange rate against Sterling.
FoodBev Media Ltd 7 Kingsmead Square Bath BA1 2AB United Kingdom www.foodbev.com
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