foodbev com The global communications platform for the food & beverage industry
Media Kit
2011 24,578
MONTHLY UNIQUE VISITORS*
26,619
NEWSLETTER DISTRIBUTION
63,673
MONTHLY UNIQUE PAGE IMPRESSIONS* *
BPA Audited Statistics, March 2010.
foodbev com A world of food and drink
The global communications platform for the food and beverage industry foodbev.com is the world’s fastest growing food and beverage website, offering the most up to date industry coverage, with a wide network of rich media and social network platforms and a combined reach to over 150,000 opinion formers in the global food and beverage industry.
Contact Sales Team Tel: +44 (0)1225 327860 sales@foodbev.com
Readership job function
Metric
This Period
Page Impressions
63,673
Unique Browsers
24,578
User Sessions
33,673
Frequency
1.37
Average Page Impressions
2,053.97
Average Unique Browsers
1,010.81
Average User Sessions
1,086.23
Average Page Impressions/User Session
1.89
Average Page Duration
01:16
Average User Session Duration
02.23
34% Europe (EU)
13%
27% North America
16% New product development / R&D / innovations
16% foodbev Media Ltd 7 Kingsmead Square Bath BA1 2AB United Kingdom www.foodbev.com
FOODBEV.COM BPA AUDIT: 31/03/10
International readership
66% CEO / brand owner / senior management
14%
EXECUTIVE SUMMARY
66%
14% Production / technical 3% Marketing / PR 1% Other
34% 21%
21% Europe (non-EU) 13% Australasia / Asia
27%
3% Latin America 2% Other
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foodbev com A world of food and drink
The global communications platform for the food and beverage industry Banners foodbev.com banner advertising offers: • A wide range of sizes and functionality to meet your specific requirements. • Only premium page positions on the most visited pages for maximum audience exposure. • Optional geographical targeting, allowing you to focus on specific countries and regions. • Transparent statistics, enabling you to monitor the effectiveness of your campaign.
Homepage button
Homepage MPU
125x125 Square button, maximum of 6 button ads on page.
300x250 Medium rectangle MPU. Two positions available.
£650
£1,350
Channel homepage MPU
Channel homepage slider
Articles MPU
Search MPU/skyscraper
300x250 MPU, channels: Food, Beverage, Dairy, Water and Cooler. Two positions available.
730x310 Custom slider, one custom slide at top of channel homepages. Channels: Food, Beverage, Dairy, Water and Cooler.
300x250 MPU, alongside articles by channel. Maximum of 5 article ads per channel.
160x600 Wide skyscraper/300x250 MPU. Exclusive on search results page.
£250
£750
£750
£1,000
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foodbev com A world of food and drink
The global communications platform for the food and beverage industry Newsletters
Exclusive newsletter sponsorship
Featured Newsletter
foodbev.com provides regular email newsletters keeping our audience informed of the latest developments in the global food and beverage industry. These offer prime opportunities for you to deliver your message directly to the inboxes of over 26,000 industry professionals. • Fully qualified opt-in mailing list. • Fully custom designed options. • Your message delivered directly to our audience. • Exclusive solus position (only 1 advertiser per newsletter).
Innovations Newsletter
Daily bulletin
600x150 Custom header, delivered to 1,000 opt-in decision makers in the food & beverage industry. £250
160x300 Half skyscraper + text link, delivered to 25,000 opt-in decision makers in the food & beverage industry, on 4 days a week. £800
600x750 Exclusive email blast, custom designed, tested and delivered by us, for you, to all or part of our mailing list of 26,500 opt-in decision makers as requested. £1,750
Cooler Monthly Newsletter
Weekly/Monthly Newsletter
160x600 Wide skyscraper, delivered to 3,000 opt-in decision makers in the cooler industry. £650
160x600 Wide skyscraper, delivered to 26,500 opt-in decision makers in the food & beverage industry. £950
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foodbev com A world of food and drink
The global communications platform for the food and beverage industry On24 webinar
Podcasting/video
£6,950 Your podcast or video, promoted through foodbev.com, iTunes and Jellycast, then hosted for audiences to stream or download. This service is a great way to reinforce your profile online, drive traffic towards your website and reach audiences on the move. • Your own exclusive ‘air time’ to speak directly to our audience. • Twice as effective audience reaction compared to traditional banner advertising.
Podcast £1,500
Video £750
Your podcast will be archived and promoted via FoodBev.com, iTunes and Jellycast and extended social media networks.
Your visual media will be archived and promoted via FoodBev.com, YouTube and extended social media networks.
• Average 2210 downloads per month of FoodBev.com podcasts on iTunes. • Your media available online, on demand, 24/7. • Portable and convenient for audiences on the move. Utilising our network of rich media and social network platforms, we can help you reach a far wider audience. Your media will be hosted and promoted on FoodBev.com with its audience of over 24,750 unique visitors per month, as well as through our extensive list of iTunes subscribers for them to stream or download.
Podcast standard package (£1,500) includes: • Creation of single podcast up to 20 minutes in duration • Pre-roll audio clip introducing the podcast • Hosted podcast inclusion on FoodBev.com audio channel (www.foodbev.com/audio) and FoodBev.com iTunes channel • Sponsored podcast thumbnail image and two hyper-links on x5 FoodBev.com newsletters (26,500 email recipients per day) • Bespoke ‘featured newsletter’ mailshot: worth £1,750 Optional extra promotion: • Extended newsletter promotion: £150 per newsletter • Button banner alongside audio player on FoodBev.com/audio page: £250 per month • Banner advertising on FoodBev.com: from £250
Webinars are the most powerful advertising tool in our portfolio. This is our premium service allowing you to conduct a live online seminar which can include two-way question and answer interaction to get an extremely high level of exposure, generate genuine qualified business leads and see real measurable results. • Fully managed service with dedicated account manager to help set-up and offer advice throughout. • Can be pre-recorded or live. • You will be provided with details of everyone who registers. • Promoted up to 3 months in advance and a further 3 months after (online advertising: 2 featured newsletters, to subscribers & social networks -amassing an industry reach to over 200,000 contacts). • Archived for on-demand viewing for 3 months. • A full report on the statistics and performance of the webinar (audience attention, questions asked, audience size and demographics). • Total advertising value of over £8,000.
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foodbev com A world of food and drink
The global communications platform for the food and beverage industry Banner advertising Type Banner advertising
Homepage
Position
Ad size/name 125 x 125 | Square Button
Homepage Top/Bottom
300 x 250 | MPU
Channel Homepage
300 x 250 | MPU *
Channel Homepage
730 x 310 | Custom Slider
Articles
300 x 250 | MPU *
Search
300 x 250 | MPU *
Rate per month €810 / $1,010 / £650
Additional Information Maximum of 6 button ads on page
€1,690 / $2,090 / £1,350 Top or bottom MPU positions Channels: Food, Beverage, Dairy, Water, Cooler. Two positions available €940 / $1,160 / £750 €1,250 / $1,550 / £1,000 One custom slide at top of channel homepages. Channels: Food, Beverage, Dairy, Water, Cooler Alongside articles by channel. Maximum of 5 Article ads per channel €310 / $390 / £250 €940 / $1,160 / £750
Exclusive on search results page
Newsletter sponsorship Type Exclusive newsletter sponsorship
Position Ad size/name Weekly Newsletter 160 x 600 | Wide Skyscraper * Monthly Roundup Cooler Monthly Newsletter Daily Bulletin (x4)
Newsletters
Rate per newsletter €1,190/ $1,470 / £950
Delivery Information 26,500 opt-in decision makers in the food & beverage industry One banner per newsletter
€810 / $1,010 / £650
3,000 opt-in decision makers in the cooler industry
€1,000 / $1,240 / £800
Innovations Newsletter
160 x 300 | Half Banner + text link 600 x 150 | Custom Header
Featured Newsletter
600 x 800 | Custom Design
€ 2,190/ $2,710 / £1,750 Exclusive email blast, designed, tested and delivered by us, for you, to all or part of our mailing list
€310 / $390 / £250
25,000 opt-in decision makers in the food & beverage industry 1,000 opt-in decision makers in the food & beverage industry
Rich media opportunities Type Webinar
Position Fully managed, using On24
Podcast
Audio page + iTunes
Podcast
Audio page + iTunes
Video
Video page + YouTube
Ad size/name Rate 2 x Featured newsletter / €8,690 / $10,770 / £6,950 Daily Bulletin text links x4 / Weekly Newsletter text links x2 Client supplied podcast. Up to €690 / $850 / £550 20 mins, can be series Bespoke podcast. Up to 20 €1,880 / $2,325 / £1,500 mins, can be series Included on select videos €940 / $1,160 / £750
Premium Events calendar Events Listing
Teaser, introduction, full description & contact details
€310 / $390 / £250
Business Listing
500 word description, logo, video and contact details
€310 / $390 / £250
Business Listing
Additional Information Webinar includes full management, promotion and recording plus three month on-demand hosting Client supplied podcast, with an intro/outro ident, hosted and promoted promoted via FoodBev.com, iTunes and links on 5 x Newsletters Bespoke recorded interview podcast, hosted and promoted promoted via FoodBev.com, iTunes and Featured Newsletter Client supplied video, with an intro/outro ident, hosted and promoted via FoodBev.com, YouTube and links on 5 x Newsletters Premium listings are highlighted at top of events calendar page Business listing with description, logo, contact details and optional video, hosted on FoodBev.com for 1 year
* Alternative banner sizes available. FoodBev Media reserves the right to amend dollar and euro rates without notice in the event of a significant variation of the exchange rate against Sterling
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