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COUNTRY REVIEW

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Issue 62 - September 路 October 2010

Inside this issue 6 9 13 14

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Springboard

SPECIAL 23 REPORT

Editor Medina Bailey investigates World Water Week.

Sleeving and labelling

Product innovations The latest packaged water launches.

Tech innovations Water Innovation’s technical news roundup. Pa g be e 3 hi 9 nd im th the ag e c s e ov tor er y

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Ingredient innovations New developments in ingredients.

Newsreel

Featuring industry opinion from leading labelling suppliers, as well as the latest materials and machinery. Sponsored by

Business and general news roundup. For regular industry news updates, visit www.foodbev.com/water

Country proﬁle A look at the bottled water market in the UK.

Event previews SIAL, Brau Beviale and Emballage all feature in this events guide.

INSIGHT

Sports water Find out why packaged water and the sports industry are such a good fit.

Bubbles What’s the story behind this issue’s cover image? Find out here.

Marketplace Water Innovation products and services guide. Advertiser index.

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Ethical waters Shining the spotlight on bottled water firms’ CSR and ethical policies.

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www.foodbev.com/water Issue 62 - September · October 2010

CONTENTS 3

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Tackling global water challenges

round 2,500 leading water experts met in Stockholm, Sweden, for the 20th annual World Water Week (WWW) earlier this month to call for improved widescale efforts in addressing water challenges worldwide. With the theme ‘Responding to Global Changes: The Water Quality Challenge’, the week aimed to build capacity, promote partnerships, and review progress on the correlations between water quality, access and related Millennium Development Goals, including poverty reduction and public health. Dr Rita R Colwell of the University of Maryland and Johns Hopkins University’s Bloomberg School of Public Health, who received the 2010 Stockholm Water Prize for her pioneering research on the prevention of waterborne infectious diseases, stressed the importance of having access to clean drinking water. “Infection by waterborne diseases, parasites, bacteria and viruses cause a reduced capacity for work and daily functions, which creates economic and social disruption and a reduction of a capacity of a country. Safe drinking water is absolutely critical to economic stability, social stability and even national security,” she said. During WWW, the 2030 Water Resources Group presented a report showing that water scarcity can be mitigated affordably and sustainably. Set up in 2008, the group

was formed to contribute new insights to critical water issues and has members including The Coca-Cola Company, Nestlé SA and SABMiller. The report found that if no action is taken by 2030, projected population and economic growth will lead to global water demand that exceeds current supply by 40%. As a result, one third of the world’s population would have access to only half the water they need for domestic, industrial and agricultural use. Aiming to provide greater clarity on the scale of the water challenge and the cost of the solutions, the document serves as a fact-based tool to help stakeholders make informed investment decisions, and guide policy discussions. It says that although cost effective solutions exist, they require leadership, political will, strong institutions and a true public-private partnership to ensure that they are implemented. “Against a water challenge of this magnitude, old solutions will not be enough,” explained Giulio Boccalletti of McKinsey and Company. “An economy wide approach, combining demand management and supply measures, is needed to ensure we meet demand in a cost effective, efficient way.”

spoke about how initiatives, such as WWW, are also positively impacting on the issue. “A great deal has happened since WWW was launched 20 years ago. For example, today, almost 2 billion more people have access to safe drinking water compared with 20 years ago, and around 1.5 billion more people have access to sanitation. The provision of safe water has actually outperformed global population growth and given more than 8 million people, roughly the population of Sweden, access to safe water every month for 20 years!” You can find out how companies including Coca-Cola and PepsiCo are working to reduce their water footprints in the Focus on page 32 of this issue. The latest in sleeving and labelling technology is the subject of page 23’s Special Report; while page 20 reveals the benefits of collaborating with the sports industry through sponsorship; and the latest figures on the UK bottled water market are presented in the Country Profile on page 34. Finally, don’t miss the next issue of WI as we will be paying tribute to the winners of the Water Innovation Awards 2010. It could be you taking centre stage on the winners’ podium, so watch this space!

The Swedish Minister for International Development Co-operation, Gunilla Carlsson,

Medina Bailey

In the next issue Don’t miss all of this: Cover story Water Innovation Awards 2010 Special Report Filling, packing and liquid nitrogen injection Insight Table waters and the fine dining experience Country Profile North America

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EDITORIAL 5

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The Editor’s pick of the latest packaged water launches

Eldorado Artesian Springs introduces 100% rPET bottles

ocky Mountains based Eldorado Artesian Springs Inc now uses 100% recycled plastic in its bottles.

Recycled plastic, or rPET (recycled polyethylene terephthalate), is made from plastic that was previously used for packaging, then recycled and processed to create new bottles. Eldorado’s 100% rPET bottles help to create a market for postconsumer recycled materials such as PET. Also known as ‘upcycling’, using post-market materials helps to divert reusable material out of the waste system. The rPET used in Eldorado’s new bottle is FDA approved and meets the same safety standards as virgin plastic bottles. “We are very excited to be the first US bottled spring water company to introduce 100% recycled plastic bottles. Eldorado is committed to reducing its

impact on the environment and continues to seek sustainability in every aspect of the business,” said Jeremy Martin, Vice President of Marketing. By using rPET instead of virgin plastic, Eldorado claims that it will reduce the energy required to produce the bottle by 77% and cut greenhouse emissions by 58%, according to the National Association for PET Container Resources.

Christmas pudding clear favourite for Silver Spring

ilver Spring’s Perfectly Clear brand is set to launch a Christmas pudding variant. The UK company’s new product development team devised three flavours for its special Christmas drink, then asked visitors at the Kent County Show to decide which should be launched.

Dream Water’s expansion plans in US

lorida based Dream Products has added Dream Water shots in Snoozeberry (blueberry and pomegranate) and Lullaby Lemon (with hints of tea) to its lineup. The 2.5oz sleep and relaxation Dream Shots are miniature versions of 8oz Dream Water, which has been developed to provide an alternative to sleeping pills by gently inducing a restful sleep. Dream Water’s proprietary formula includes a blend of natural ingredients: GABA to aid relaxation, Melatonin to help induce sleep and 5-htp Tryptophan to improve quality of sleep. The 2.5oz shots, which don’t contain calories or preservatives, are ideal for use before bedtime and long flights. Dream Products has also recently confirmed new retail alliances with US distributors, including Walmart, Kmart and Harmon. The newly lined up retailers will expand Dream Water’s availability to consumers across the country. Walmart is now carrying the 2.5oz size Dream Water shot in over 1,000 of its stores nationwide, while Kmart

is offering the same size in its New York, New Jersey and Connecticut stores as part of a phased national rollout. “Dream Water is quickly becoming a national phenomenon. In nine short months, our team has been able to take Dream Water from a product with limited distribution to a brand with national distribution in some of the most respected retail institutions in the world,” said Adam Platzner, Chief Marketing Officer of Dream Products. “This represents a continued commitment by these retailers to offer their customers innovative solutions to help them relax and fall asleep. “Dream Water’s zero calorie, great tasting formula can help those who need to get a good night’s rest, whether it’s in their own bed at home, in a hotel room or on a long flight.”

The two other flavours on offer were spiced cranberry and mulled wine. “The people have spoken!” said Iolanda Hudson, Marketing Manager at Silver Spring. “We are delighted that our stand attracted so much interest. While all the flavours proved popular, Christmas pudding really captured the imagination. The comment we kept hearing was: ‘Christmas Pudding! I’ve got to try that’.” © Water Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Frucor adds New Zealand Natural Pure Plus

rucor Beverages has introduced a new range of bottled water called New Zealand Natural Pure Plus under the slogan: ‘It can’t be water, it tastes too good’. Described as a ‘spring water infused with natural essences’, the 500ml range includes: Cleanse - lemon, ginger and white tea; Revive - lime, mint and gingko biloba; and Unwind - lime, lime flower, rosewater and chamomile. The target market is people who want to follow a routine of drinking eight glasses of water a day, but would prefer a subtle flavour to make it more palatable. The Saltmine Design Group was appointed to create the imagery on the bottles as

well as point of sale material, including 3D wobblers, posters and fridge tape. The image of flowing water runs behind the logo and at the base of the bottle, with the map of New Zealand adding to the pure water source story, and different coloured medallions highlighting each flavour variant. Frucor Hydration Marketing Manager, Cathrine Dyer said: “The designs are fantastic and perfectly convey the balance of pure water infused with natural extracts. We are looking forward to strong sales results.”

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PRODUCT NEWS 7

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Hello Kitty set to sparkle Fillico has launched a range of luxury waters featuring the Japanese Hello Kitty brand, which is adorned with Swarovski crystals (right). The bottled water comes in five different themed colours, namely red to symbolise friendship, pink for cuteness, yellow for love, green for wishes, and lavender for sweetness. Each bottle retails at $100. Japanese firm Fillico is best known for its ‘jewellery water’ line (left). The bottles, which contain water sourced from Mount Rokko, Kobe, where Sake rice wine also hails from, are handmade and feature Swarovski crystallised rhinestones and a decorative crown.

Functional findings

enith International’s Functionaldrinks newsletter Editor, Anya Hembrough, brings us the latest global functional water news.

vitaminwater boosting Coca-Cola sales Coca-Cola Enterprises (CCE) has said that it is seeing a rebound in the US soft drinks market, despite a fall in sales volume in the country during the first quarter of 2010, thanks to vitaminwater. Steve Cahillane, President and CEO for Coca-Cola Refreshments said: “Vitaminwater is exceeding our expectations from a consumer standpoint perspective and helping us drive our overall still business.”

Paul K fronts water line German mineral water company, Mineralbrunnen

Überkingen-Teinach (MinAG), producer of the cult caffeinated cola brand, afri-cola, has stepped up its efforts in the functional sector. Recently unveiling a three-strong enhanced water line under the name Paul K, Min-AG developed the beverages in collaboration with Paul Kestermann, gastronome, drinks designer and founder of Club 100. Featuring Paul K’s profile on the front of the glass bottle packaging, the drinks are

available in açaí, yuzu chilli and tayberry variants - herbal, hot and fruity offerings, respectively. Being positioned as an ideal mixer for long drinks or as a healthy soft drink alternative, the enhanced beverage trio is being seen as a new ‘trend’ product in Germany.

Contemporary revamp for Contrex

water’s naturally high calcium and magnesium content, which determines its slimming potential in certain markets, as well as giving the brand a more modern appeal. Contrex Product Manager, Caroline Krebs, hopes the new look will enable the brand to become a lifestyle drink for the young and trendy, in addition to increasing its appeal to new audiences.

The mineral water brand Contrex has been subject to a relaunch in Germany. Situated in Mainz, Nestlé Waters Deutschland’s motivation for the repositioning is to place yet further emphasis on the

For more information about the functionaldrinks newsletter, visit www.functionaldrinksnews.com © Water Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Husky exhibiting at K2010 Husky Injection Molding Systems will be exhibiting at K2010 in Düsseldorf, Germany, from 27 October to 3 November. At the show, the company will demonstrate its complete injection molding solutions by showcasing the technologies, services and support it offers to help customers be more competitive, sustainable and profitable. It will highlight its solutions for maximising performance, increasing quality, reducing waste and lowering energy consumption. Shotscope NX, Husky’s process and production monitoring software, will also be presented live on the stand using data from the show systems. Technologies such as UltraSync plate actuation, Pronto configurable systems and integrated Altanium temperature controllers will be on display,

showing the firm’s experience with a wide range of application specific solutions. Encore, a new programme designed to help customers maximise the useful life of existing Husky equipment, will be demonstrated, along with Pro-Act, a flexible maintenance programme targeted at improving asset availability and performance. Husky can be found in hall 13, on stand A59.

Sacmi to present latest innovations Sacmi will be exhibiting at the K2010 event from an 800m2 stand. Its new stretch blow forming technology for PET will take centre stage. Twelve models with various blowing stations, ranging from six to 30, and several new items, will be presented, including a dual cavity mold capable of producing two half litre bottles or one 1.5-2 litre bottle with a quick format changeover system. The stretching rod with electro-mechanical control allows the stretching speed to be adapted at any time to the type of bottle being processed, regardless of the machine speed.

The brushless electric motor supplying power to the stretching rod permits high speed machine operation, blowing bottles of different formats simply and effectively. The line can adapt to blowing productivity to filling, while various solutions, such as methods of inserting pre-forms into the molds and managing compressed air for blowing, provide numerous advantages in terms of process efficiency and consumption optimisation. Sacmi will be in hall 15 on stand B06.

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TECH NEWS 9

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New plant to produce recycled PET flake from bottles Clear Path Recycling (CPR), the PET recycling joint venture company established by Shaw Industries Group and DAK Americas, has started processing operations at its North Carolina facility. Created to produce recycled PET (rPET) flake from post-consumer PET bottles, CPR will bring the first phase of its plant to full capacity in the fourth quarter of this year. Shaw and DAK will be the primary users of the recycled rPET flake (recycled PET bottles) for their respective polyester based products, including carpets, fibres and resins, with the remaining product sold for merchant use. The inventory build of waste bottles to be recycled is well underway with approximately 20 million pounds of inventory being maintained. By the end of the first phase of the project, the operation will

have the capability to recycle up to 160 million pounds of PET bottles, which will save over 550,000 cubic yards of landfill space each year. The energy savings related to the Clear Path Recycling operation will save over 1.4 trillion BTUs of energy annually, which is equal to the amount of primary energy necessary to power over 10,000 US homes per year, according to Energy Information Administration data.

PolyOne marks decade on New York Stock Exchange The Chairman, President and Chief Executive Officer of polymer materials provider, PolyOne, sounded the opening bell at the New York Stock Exchange on 16 August in celebration of its ten year anniversary. “We are not just marking the tenth anniversary of PolyOne, we are also celebrating the brilliant future we have in front of us,” said Stephen D Newlin. “In recent years, we have delivered performance gains like never before and each of our strategic platforms achieved new profitability records during the second quarter of 2010.”

W+D-Langhammer shows palletising system W+D-Langhammer will be demonstrating a complete palletising unit at the FachPack in Nuremberg from 28-30 September. As well as a high performance palletiser with transport technology for consumer goods and pallets, the setup also includes an articulated arm robot. The palletising robot is a 6-axis ABB IRB 6650 type robot with suction grippers. All the models in the articulated arm robot line make for highly flexible palletising. With the robot arm’s long range, several lines can be palletised using just one machine. The robots can handle heavy loads and their extreme operating precision guarantees high quality palletising results.

Corvaglia introduces closure in US and Canada Corvaglia’s latest development in lightweighting is the CSN 26mm BTL cap for still water, which has been successfully introduced in Canada and the US. Despite its light weight, the closure aims to offer robustness, and be easy and safe for even children and elderly people to open. Corvaglia developed the cap after working in close collaboration with bottling companies who were seeking ecological cap solutions that could reduce packaging costs. While

the original cap weighed 1.6g, the current cap weighs 1g, and the bottle neck finish has been reduced from 3.15g to 1.75g. With an annual volume of over 1 billion bottles and closures, the lightweighting development results in a saving of over 2,000 tonnes of plastic material and a reduction in energy consumption of approximately 50%, without losing downstream performance.

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Linx invests in ink plant

Saint-Gobain aims to improve performance and reduce costs Saint-Gobain Performance Plastics (SGPPL) has introduced a range of safe critical connection solutions for food and beverage applications, including beverage dispensing. SGPPL’s solutions are designed to help companies reduce total systems costs, maintenance and repair expenses, resulting in minimised operations downtime. In addition, the solutions meet stringent food regulatory standards, ensuring product safety.

The line includes Tygon-branded tubing for use in beverage dispensing processes, which claims to minimise the potential for bacterial growth and promote a sanitary fluid path, thanks to a smooth, non-porous tubing surface that inhibits particle entrapment. It also protects the flavour consistency of beverages - imparting no taste or odour of its own - while maintaining high performance and withstanding extreme temperatures, corrosion, and varying pressures.

Global supplier of coders and printers, Linx Printing Technologies, has completed the development and installation of a £1 million ink manufacturing plant at its St Ives headquarters in the UK, which will integrate the manufacturing and despatch of Linx’s inks and solvents to customers worldwide. Advanced manufacturing techniques now allow Linx to

produce made to order inks, improving both quality and on-time delivery. The redesign will enable significant logistical time savings compared to Linx’s existing system, as orders will pass directly from the manufacturing cell ‘through the wall’ for placement onto the customer’s pallet, reducing inventory and streamlining despatch processes.

Ecolab receives award in China Food and beverage processing safety firm Ecolab has received the Best Corporate Citizen for Driving Sustainability in China 2009-2010 award at the first China Sustainability Leaders Symposium held in Beijing, China.

Douglas M Baker Junior, Ecolab Chairman, President and Chief Executive Officer commented: “Sustainability is core to Ecolab’s vision to make the world a cleaner, safer, healthier place and is a cornerstone of how we do business.”

Partnership for blow molding manufacturers Kautex Maschinenbau has taken over international sales and service for Rikutec equipment. Both companies manufacture blow molding machines, but cater to different segments of the industry. “Through our focused partnering in Service and Sales, blow molding machine buyers will benefit in the future from a single source supply of a wider range of equipment solutions and service capabilities,“ explained Andreas Lichtenauer, Managing Director of Kautex Maschinenbau. “The intended co-operation is not a joint venture. Both companies will

remain separate corporate entities.“ “With Rikutec’s multilayer accumulator heads, Kautex Maschinenbau will expand its product portfolio and service business in the area of large industrial packaging applications,“ added Rikutec Managing Director, Bodo Richter. “In return we will participate in Kautex’s global sales and service network.“

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TECH NEWS 11

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Plant planning to optimise production from Krones Krones’ factory planning team deals with varying requests from its clients. Some firms will be looking to expand into different locations or customer regions, or downsize very high staffing levels using a comprehensive automation concept. The complete procedural framework for a new beverage factory project begins with a clear definition of its goals, including product range, raw material quantities, delivery and storage periods, range of bottles handled, closure and label variants required, pack sizes and pallet data. When it comes to locations, the majority of companies would look to build a new plant on a greenfield site. Krones offers inhouse capabilities for all of the

different technologies involved, and is able to guarantee optimum production conditions. When structural alterations during ongoing operations are involved, the factory planning team co-ordinates the work to ensure that the client’s daily routine can continue with minimal disturbance. After the concept phase, which lasts about eight to 12 weeks, detailed engineering work is on the agenda for the next four to six months. Construction work can then begin, with Krones able to organise technical equipment and ensure high performance kit is incorporated into the building. Local conditions continue to be a major focus in the planning phase work and the actual construction work.

Rockwell enhances software tool Rockwell Automation has extended the capabilities of its software industry solutions with an Enterprise Resource Planning (ERP) Integration Gateway application. The system aims to allow plants to more easily and cost effectively exchange transactions and execute business processes across plant floor and business systems, in realtime. This exchange is a critical component in achieving demand driven, agile manufacturing and the ability to deliver a perfect order. The robust and expandable architecture of the ERP

application allows for exchange of common types of information required for agile manufacturing, such as quality, order planning and scheduling, as well as accounting of production costs and material use. The ability to exchange quality information between manufacturing and business systems provides a number of benefits, including fewer deviations and exceptions, and faster release of finished goods, which help improve customer satisfaction.

The concept phase of a factory planning project includes a concept proposal for the future structuring or expansion of the beverage facility

For a turnkey project in Vietnam, for instance, approximately 2,200 piles were driven 40 metres into the soil, which was swampy. In other projects, interfacing of the production facilities for manufacturing

glass bottles or cans was integrated into the project framework. In the construction phase, the team of experts at Krones takes full responsibility for the work being completed on schedule.

Nestle Waters North America wins award for Eco-Shape Nestlé Waters North America has received a 2010 Gold Connecticut Quality Improvement Award’s (CQIA) Innovation Prize for its EcoShape half litre bottle, which uses 25% less PET plastic than the former Eco-Shape. “Winning this CQIA prize is testament to Nestlé Waters’ leadership in innovation,” said Kevin Mathews, Director of Health and Environmental Affairs at Nestlé Waters. “As a company that depends on natural resources, sustainability is an integral part of our values and business, and we understand that reducing the amount of plastic in our bottles - or ‘lightweighting’ - is the best thing a beverage company can do to reduce its environmental impact.”

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Ingredient innovations

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American Sugar Refining to acquire Tate & Lyle’s European sugar operations

New President for Danisco Enablers division

illes van Nieuwenhuyzen has been appointed President of Danisco’s Enablers division and Executive Committee member.

merican Sugar Refining (ASR), North America’s largest cane sugar refiner, has signed an agreement to acquire Tate & Lyle PLC’s European cane sugar operations.

A native of the Netherlands, van Nieuwenhuyzen is a seasoned international executive with solid business experience gained in general management, marketing, operations and strategy roles within the food industry, and more widely.

Tate & Lyle is the leading cane sugar producer in the European Union. The acquisition of its refineries in London, England, and Lisbon, Portugal, increases ASR’s total refining capacity to six million metric tonnes per year. The £211 million ($318 million) acquisition includes a license for use of the distinguished Tate & Lyle brand in connection with the sale of sugar. “The acquisition of Tate & Lyle’s European sugar operations is consistent with our strategic vision for expansion in the sugar refining sector,” said Luis Fernandez, ASR Co-President. “Tate & Lyle is steeped in 130 years of tradition and consumer loyalty. We recognise the importance and history of the Tate & Lyle sugar brand and are proud to add it to our existing brand portfolio.” This acquisition marks the third large scale transaction between the two companies. ASR purchased Tate & Lyle North American Sugars (Domino Sugar) and its three refineries in 2001. More recently, ASR acquired Tate & Lyle Canada (Redpath Sugar) in 2007, which included Canada’s largest refinery. ASR’s expertise lies in the

He has relevant experience in the ingredients industry, having worked for CSM between 2001 and 2007 as the Division Director for Purac. His earlier career has included leadership positions in global companies such as DSM and Rexam, and for the past two years he has been working in interim Managing Director roles, among others, at Vopak.

operation of cane sugar refineries and the logistics of the related supply chain, as well as the marketing of recognised retail sugar brands. “Sugar is a global business,” said Antonio L Contreras Jr, ASR CoPresident. “This acquisition makes perfect sense for ASR. We’re sugar people who are committed to and understand the sugar business. The European acquisition in many ways mirrors our North American operations and will complement our company.”

PepsiCo enters Senomyx sweetener agreement

epsiCo and Senomyx have signed a four year agreement relating to Senomyx’s sweet taste technology.

The collaboration will focus on the discovery, development and commercialisation of sweet enhancers and natural high potency sweeteners, with the aim of bringing lower calorie, good tasting PepsiCo beverages to market.

PepsiCo will have exclusive rights to the Senomyx sweet flavour ingredients developed under the collaboration for use in nonalcoholic beverage categories. Under the agreement, Senomyx will receive an upfront payment of

$30 million from PepsiCo, $7.5 million of which was paid previously. Senomyx will also be entitled to $32 million in committed research and development payments over the four year research period. “We are looking forward to working with PepsiCo on our common objective of developing products that meet the growing demand for lower calorie offerings,” said Kent Snyder, Chief Executive Officer of Senomyx.

“PepsiCo is an industry leader with its commitment to reducing added sugar in key global beverage brands, and we are particularly excited about expanding our research efforts for the discovery of enhancers of sweeteners, such as sucrose and fructose, and the identification of new natural high potency sweeteners that would allow Senomyx to provide PepsiCo with a broad spectrum of sweet taste options.”

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Tata-Pepsi to focus on affordable packaged water in India

ccording to reports in the Indian press, the proposed joint venture between Tata Global Beverages (TGB) and PepsiCo, announced this April to develop beverages in the health and wellness space, is likely to begin with developing affordable water. Sources say that discussions are focusing on the possibility of pricing a 1 litre bottle of water at below Rs10, and even around Rs5. The joint venture may also offer fortified water and low priced beverages in the wellness space to attract health conscious customers. The current standard price at which most 1 litre bottled water brands, including Coca-Cola’s Kinley, PepsiCo’s Aquafina and Parle’s Bisleri, are available

is around Rs15. Himalayan, a product from TGB, is available at over Rs20, positioned on a premium platform, as opposed to the more popular mainstream brands. The joint venture, reports say, will not develop products related to tea, as PepsiCo already has a tie-up with Unilever on tea beverages across the globe. It is also expected to cover areas other than India.

Executives in the Tata Group say that while TGB, formerly known as Tata Tea, focuses on products that are ‘value-accretive’, the joint venture will focus on products for the masses in order to avoid conflict. LK Krishnakumar, Group Chief Financial Officer for TGB, declined to comment, saying the nature and scope of the proposed joint venture was yet to be finalised. “It will take a few months. I cannot comment on market speculation.” A PepsiCo India spokesperson also said the company did not comment on market speculation. The Indian packaged water market is already worth Rs1,500

crore to Rs2,000 crore, and constitutes 15-20% of the overall packaged beverage industry, which sees around Rs12,000 crore of annual sales. The water market is growing at around 20% annually, but margins are very low as many firms are heavily discounting in the retail market. Last year, the Tata Group launched Swach, a compact and affordable 19 litre water purifier. Tata Chemicals, which developed the product, had announced it would sell a million models across the country in a year. The aim is to provide drinking water at only Rs30 a month for a family of five.

ccording to the International Bottled Water Association (IBWA), 2010 has seen a shift away from banning bottled water, towards greater support for the product from the public.

wholesale and retail sales, more than $145 million in wages and salaries, and $865 million in product sales.

In July, the Massachusetts Attorney General’s (AG) office voided a decision made last spring at an annual Town Meeting in Concord which would have completely banned the sale of bottled water within the town’s limits. The AG’s decision declaring Concord’s vote to be null and void, due to procedural errors, might be a sign that anti-bottled water activists face increasing legal, economic and health policy scrutiny from government officials. After the initial decision to ban the sale of bottled water, the Concord selectmen (Board) voted to support the motivation of the ban, but also voted not to attempt to enforce the ban unless they heard otherwise from the AG’s office. The attempted sales ban came a few days before nearby Boston, MA, endured a major

The San Francisco Examiner reported that officials in Mayor Gavin Newsom’s office wanted to review a city official’s report that would prohibit the sale of bottled water at parades, fairs, festivals, ball games and any outdoor event on city property. Commenting at the time, IBWA pointed out the potential unhealthiness of the proposal since people attending these outdoor events need to stay well-hydrated, particularly during the hot summer months. According to the San Francisco Chronicle, city officials admitted that keeping people hydrated in bottled water free outdoor environments could be a challenge.

boil alert leaving 2 million people without clean tap water over three days. Bottled water companies worked around the clock to provide consumers with safe drinking water during the emergency. The Commonwealth of Virginia’s newly elected Governor, Bob McDonnell, took a second look at his predecessor’s ‘green’ initiatives, which prohibited commonwealth agencies from purchasing single-serve bottled water for official functions and meetings. According to the Governor’s spokesperson: “This governor is not going to put in place mandates that hurt Virginia industries.” Data from IBWA indicates that Virginia has a strong bottled water market, with a direct economic impact to the Commonwealth in 2009 of 3,719 jobs in bottling,

“These recent actions clearly demonstrate a shift in momentum for consumers,” said Tom Lauria, IBWA’s Vice President of Communications.

Public showing support for bottled water says IBWA

“This July, we saw three major anti-bottled water initiatives fizzle out. Will they be back? Of course, but there’s a lot less wind at their back now that government leaders are giving way to common sense.”

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For daily news, visit © Water Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Natural Hydration Council doubles membership

our further bottled water companies have joined the Natural Hydration Council (NHC).

Doubling the number of industry members and bringing the total number of brands supporting the Council’s campaign to 21, Brecon Mineral Waters, Iceni Waters, Isklar AS and TyˆNant have joined current members, Danone, Highland Spring, Nestlé Waters and Waterbrands. Since its consumer launch in April 2009, the NHC has promoted the health and hydration benefits of drinking water, emphasising the role that a good hydration habit can play in supporting a healthier lifestyle. It also supports reducing liquid calorie intake and is helping to address potential health issues related to excessive sugary drink consumption in the UK. So far this year, the NHC has recruited an independent panel of leading scientists and nutritionists from the UK and Europe; provided a grant enabling a scientific review into health and hydration; commissioned a scientific literature review with a leading university; and published independently authored papers advising specific consumer groups on good hydration. Recent media announcements have supported the strategic NHC decision to direct the bottled water debate towards health. A British Nutrition Foundation Health & Hydration Review, published in March, advised that water was the only fluid of which consumers should “drink plenty”, while a study from King’s College, London, indicated that hydration using water helped brain function. Commenting on this approach, NHC Director of Communications, Ian Hall, said: “Consumers have access to increasing volumes of information on health, so our messages have to be clear and scientifically robust, to gain cut through and stand up to in-depth scrutiny.”

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He continued: “Our members’ naturally sourced bottled waters complement tap water and, with the lowest carbon footprint of

any drink on the shop shelf, are a healthy and sustainable alternative to most other bottled beverages.” Newly joined Isklar Marketing Director, Aoife Burnell-Smith, said: “The NHC’s appetite and expertise in promoting the many

healthy benefits of bottled water to consumers is a compelling motivation for us to join. As a new brand it is important to us to have an effective industry voice that is proactive and dedicated to the bottled water category”.

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Sparkling sales on the up at Highland Spring

ighland Spring has reported a 6.5% uplift in sales of sparkling bottled water to over £1.65 million in June 2010, compared to £1.55 million in June 2009. Sales for the Highland Spring Group also hit £10 million for the first time, making it the best performing month in the company’s history. The growth is predominantly driven by a 100% increase in sales of single serve bottles, indicating a growing trend for drinking water on the go.

the company is predicting another profitable year for its trademark green sparkling bottles.

Highland Spring is the No 1 sparkling brand in the bottled water market. With the sparkling water category in strong growth,

In March 2010, The Highland Spring Group was formed, following the acquisition of the Greencore Water business and Speyside Glenlivet. With five rural bottling plants across the UK, the company produces up to 350 million litres of water a year and has in excess of 400 staff.

formats. It is immensely rewarding to see consumers engage with Isklar which is a

direct reflection of the brand’s unique personality and approach.”

Isklar tops water charts

n a 500ml single format, Isklar Norwegian Glacial Natural Mineral Water is the fastest selling still branded 500ml in grocery, according to the latest Nielsen data. After the recent success with the newly launched sparkling range, 975ml Isklar was the fastest selling sparkling bottle in the UK.

Isklar UK Marketing Director, Aoife Burnell-Smith, said: “The success of the Isklar brand is echoed by a stellar performance in both still and sparkling

Industry leaders focus on healthier environment for bottled water

his year’s Global Bottled Water Congress, sponsored by Bericap, will take place at Gleneagles in Scotland between 1 and 3 November with a healthier environment theme.

as the 2010 Water Innovation Awards, which will be presented during a Gala Dinner on 2 November.

In addition to keynote addresses from Danone, Nestlé and Tesco, other highlights include national overviews from Highland Spring and Coca-Cola Hellenic Ireland, communication strategies from the Natural Hydration Council and production insights from San Benedetto, Niagara Bottling and Bericap. There will also be contributions on sustainability from North and South America, brand building in emerging markets from India and Africa, and product innovation from Europe and the US. A retailer panel discussion

The 2010 UK Bottled Water Industry Conference, also organised by Zenith International and sponsored by Bericap, follows immediately afterwards on 3 and 4 November. Along with certain common features, such as the plant tour and retailer panel, the schedule features a Television Producer’s view from BBC2’s The Money Programme and presentations by leading UK producers Brecon, Coca-Cola, Danone and Highland Spring. There will also be contributions from the Natural Hydration Council and waterdirect,

and market briefings from Voss and Zenith International will conclude the proceedings. The 2010 healthier environment theme aims to highlight the challenges and opportunities which exist in developing and maintaining a more sustainable bottled water industry. Organised by global food and drink industry consultants Zenith International and sponsored by leading industry supplier Bericap, the event also includes a Highland Spring plant tour and a distillery visit, as well

closing with workshops on environmental improvements and media strategies. “The UK is one of the world’s top ten markets by volume, Highland Spring is the largest UK company and Gleneagles is an internationally renowned venue for summits. We could not wish for a better combination,” commented Zenith International Chairman Richard Hall. “These two events should provide invaluable insights for companies looking for clarity on the market situation and growth opportunities.” For full congress programme details and to book online, visit: www.zenithinternational.com/ events

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European Federation of Bottled Water issues sustainability report

ottled water has the lowest water and carbon footprint of all packaged food and beverages, according to the first sustainability report for the sector published by the European Federation of Bottled Waters (EFBW). European producers of natural mineral and spring waters have been protecting the environment for centuries to guarantee the natural purity of underground water. This is done either directly or in partnership with local communities. Europe boasts some of the oldest and largest protection zones around its sources, some of which cover up to several thousands of hectares.

producers are integrating recycled plastic (rPET) into new bottles. On average it takes fewer than 2 litres of water to produce 1 litre of bottled water, by far the lowest water ratio of all packaged drinks. You could say that drinking water helps to save water. The industry also implements water-saving techniques such as recycling industrial water for re-use to maximise resources.

Recycling has always been a top priority for the industry. All packaging used by the sector is 100% recyclable and companies are continuously investing in national recovery and recycling schemes such as the green dot systems. Positive results are also being achieved in relation to package light weighting; on average, the weight of a 1.5 litre PET bottled has been reduced from 50g in 1986 to 35g in 2009. Also, more and more European

The carbon footprint of a typical bottle of natural mineral or spring water is significantly lower than that of any other packaged beverage. In addition, producers are working hard to improve their overall energy efficiency by integrating low carbon or renewable energy sources throughout their operations and optimising transport.

EFBW, which represents over 500 producers of natural mineral and spring water across Europe, has published its first sustainability report to illustrate the sector’s long commitment to good environmental stewardship. The publication highlights achievements in the field of source protection, recycling and efficient energy and water consumption.

Natural mineral and spring water are a renewable resource always abstracted at sustainable rates.

Commenting on the report, EFBW President Hubert Genieys explained: “Protecting the environment is a top priority for the sector. Our objective is to provide consumers with a natural, pure and safe product, while ensuring that resources will be available for future generations.”

Protect Your Groundwater Day takes place in US

eld on 14 September, ‘Protect Your Groundwater Day’ is an annual commemoration marking the need to protect and maintain water from underground aquifers. The US event is spearheaded by the National Groundwater Association (NGWA) in Ohio, and sponsored by the International Bottled Water Association (IBWA). It is important to protect groundwater because, according to NGWA and the US Geographical Survey, 95% of all available freshwater comes from underground sources. Many public water systems draw at least a portion of their water supply from groundwater, so protecting this renewable resource also helps ensure municipal water supplies are safe and treatment costs are reduced.

For families, businesses or farms relying on wells, it is doubly important to protect groundwater resources. Well owners must manage their own water systems, so it is paramount to protect underground water from contamination and to use water wisely by not wasting it. On average, America uses 79.6 billion gallons of groundwater per day (source: NGWA) - that’s the equivalent of every man, woman and child in the US each consuming 2,923 12oz glasses of water every day.

Agricultural irrigation is by far the largest user of groundwater in America, consuming 53.5 billion gallons of groundwater every day. Spring and artesian bottled waters are well known users of groundwater, but withdrawals for bottled water production amount to only 2/100 of 1% of America’s total renewable groundwater supplies. This small amount is mitigated by constant recharge from rain and snow, but it is still very important that groundwater sources are protected and free from potential contaminants. “Protecting groundwater with both caution and conservation helps reduce the risks to all water supplies, both surface and underground,” said Tom Lauria,

Vice President of Communications at IBWA. “‘Protect Your Groundwater Day’ is an important reminder to keep the area around underground water withdrawal sites safe from polluting chemicals. And, as always, use all sources of water, including municipal water systems, wisely.”

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Eckes-Granini joins forces with KMV

he Eckes-Granini Group, one of the leading fruit juice producers in Europe, and KMV (Karlovarské Minerální Vody), the leading bottled water supplier in the Czech market, have concluded a strategic partnership agreement. The alliance between EckesGranini and KMV took effect on 1 August 2010. Through co-operation in marketing, sales and logistics, the partners are confident that they will successfully market the international premium brand Granini and YO syrup brand in the Czech Republic and Slovakia. “This strategic partnership is yet another step forward in keeping with our international expansion policy,” said Thomas Hinderer, President and CEO of the EckesGranini Group. The Czech Republic and Slovakia are attractive European markets that offer additional potential for the Granini and YO brands, both of which are familiar to consumers in the region.

Ottakringer doubles turnover thanks to Vöslauer

ustrian brewer, Ottakringer Brauerei, has nearly doubled its turnover in the first six months of 2010. The company said that the main reason for the growth was the integration of mineral water company Vöslauer Mineralwasser, which was acquired last year. The Vienna-based company’s turnover grew from €40.3 million in H1 2009 to €80.4 million in H1 2010. In addition, Ottakringer said demand for beer improved this year after a decline in 2009, which followed strong demand in 2008 when Austria co-hosted the European football tournament, Euro 2008.

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Domestic demand for mineral water was also up in H1 2010, said the company. Founded in 1837, Ottakringer has 368 employees. The company sponsors Austrian Bundesliga football club, Rapid Vienna. Parent company Getränkeindustrie Holding owns 70.31% of Ottakringer.

NEWS 19

Water and the sports market Click here to subscribe Sport and bottled water go hand in hand when it comes to promoting healthy lifestyles and good hydration habits. Water Innovation finds out more about the benefits of sponsoring sports people and events, and rounds up the latest launches combining water and sport.

Sports sponsorship

ccording to UK bottled water company Highland Spring, the general public, particularly children, don’t consume enough water or participate regularly in sport and physical activity. The company’s comprehensive, focused programme of sports sponsorship aims to promote the benefits of a healthy active lifestyle to consumers and encourage good hydration. Highland Spring’s sponsorship portfolio spans a wide range of sports including tennis, cycling, rugby, golf, running and athletics. The firm is the exclusive beverage sponsor of Andy Murray, Britain’s number one and world number four tennis player, as well as Andy’s brother Jamie and mother Judy, and the official water supplier to the Lawn Tennis Association (LTA), the GB Davis Cup team and the Barclays ATP World Tour Finals. In November 2008, it signed a sponsorship deal with four times Olympic champion Sir Chris Hoy, and supplies water at cycling events including Etape Caledonia, Mountain Bike World Cup and The Tour of Britain. In addition to being the official water supplier to seven of the

12 rugby teams in the AVIVA premiership and 18 Scottish rugby union teams, it also sponsors three European golfers - Marc Warren, Alastair Forsyth and Steven O’Hara - and is water supplier to The Johnnie Walker Championship, The Barclays Scottish Open and The Ladies Scottish Open. Athletics and running events, such as The Paralympic World Cup, Liverpool Half Marathon, Bath Half Marathon and Loch Ness Marathon, have also been supported by Highland Spring over the past year. So, what can a bottled water company gain from sponsorship and endorsement opportunities? Highland Spring’s Head of Sponsorship, Claire Wilson, told Water Innovation that the most obvious benefit is the

Doing it for the kids

The Highland Spring Hot Shots Tour is an interactive tennis roadshow, which promotes the sport to children and adults at tennis events and in key urban centres across the UK

generation of brand visibility and positive exposure. “This includes a physical presence at events, for example courtside and programme advertising, which creates brand awareness and a positive association for the brand,” she explained.

Working with sports people and being prominent at high profile sporting events also enables the brand to bring its healthy hydration marketing to life by encouraging sports fans to get active and adopt better drinking habits.

Sporting personalities, such as Andy Murray and Chris Hoy, are selected for being at the forefront of their respective sports and, as such, are seen as inspirational ambassadors for the brand. “Aligning the brand with individuals and activities which share its values creates positive associations in the minds of consumers,” said Wilson.

Ultimately, working together closely with the sports industry is mutually beneficial for both parties and in keeping with bottled water’s positive health messages: “We are a supporter of UK sport at all levels, and the long-term relationships we have developed are testament, not only to our commitment, but also to sport’s great fit with our brand.”

The recent annual Highland Spring sports day saw Chris Hoy, Jamie Murray and Judy Murray joined by 40 children for sporting activities, including mountain biking, tennis, golf and rugby

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Sporting innovations Gerolsteiner chooses the Original sports cap

erman mineral water company Gerolsteiner has launched a new 0.75 litre package format for its eponymous brand, equipped with a 28mm Aptar Original Sport Cap. With a transparent body and coloured spout, the cap provides the finishing touch to the package in blue for still water and turquoise for the lightly carbonated version. Gerolsteiner chose the Original for its combination of aesthetics and technical performance. The pressure holding capabilities of the closure make it ideal for both still and lightly carbonated waters, and for consumers taking part in sports activities and while on the go.

Beijing’s Water Cube makes another splash

he Water Cube bottled water brand is set for a revival in Beijing, alongside its landmark namesake.

laxoSmithKline has developed a fitness and nutritional app for the iPhone, iPod touch and iPad under its Lucozade Sport drink brand.

Water Cube bottled water, which was only available during the 2008 Olympic Games in Beijing, due to the contract with the main sponsor The Coca-Cola Company, is set to be on sale again. The water is sourced from Canada’s Natural Glacial Waters, which also sells its Icefield Natural Glacial Water in China.

The FitCoach provides users with a customised eight week plan combining exercise and nutrition, and is suitable for people who want to lose weight, tone up, build muscle or improve their general fitness levels.

of the Beijing National Aquatics Centre Company, said: “The bottled water is the first ever product that uses the name of a modern landmark building in Beijing.”

Features include workout videos which are free to download, a full exercise library and progress charts. Full menu plans offer guidance on what should be consumed before, during and after exercise, while full rest day plans focus on recovery and preparation for the next workout.

As Beijing recently marked the second anniversary of the Olympic Games, city authorities reopened the National Aquatics Centre, also known as the ‘Water Cube’, for public use. Along with the ‘Bird’s Nest Stadium’, the Water Cube was one of the iconic structures which was built specifically for the 2008 Games. Following ten months of reconstruction, the cube is now being used as a water park and swimming pool.

During the games, Water Cube bottled water appeared as one of many planned Water Cube branded products. At the launch in 2008, Kang Wei, President

Personal fitness and nutrition advice from Lucozade

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INSIGHT 21

Sponsored by

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Mini profile Gain the edge with Webtech A privately owned business, Webtech (NI) has been operating at its Enniskillen facility in Northern Ireland for over 19 years and currently employs over 80 people. The company has been involved in general packaging since 1987, and in 2005 it started to strategically place itself at the forefront of the beverage industry, offering flexographic OPP (orientated polypropylene) reel-fed, cut & stack and ROSO (roll on shrink on) labels. Around 95% of

Webtech’s business comes from customers outside Northern Ireland, and this success provides a very strong base upon which to grow sales within other European markets. The firm remains innovative in its approach to the labelling industry as it constantly analyses films, inks and processes to ensure that its customers continue to be at the cutting edge when it comes to representing their brands and products.

The Webtech labelling facility in action

Expert Q&A The panel Webtech (NI), Linda Murray, Marketing Manager (LM) CCL Label, Günther Birkner, Group Vice President (GB) Töpfer Kulmbach, Torsten Emmel, Head of Sales and Marketing (TE) Avery Dennison Roll Materials Europe, Mark Ruijgrok, Global Business Director Beer (MR)

How is the labels market faring at the moment and how are you making the most of your business opportunities? LM: Five years ago, Webtech made a strategic decision to put all of its expertise into the beverage industry and to focus

our business in this area. We could see that many companies which produced paper labels were moving to plastic labelling due to its many advantages. These include more marketing opportunities by having three material types - metallic, white and clear labels, cost

effectiveness as glue costs are up to 80% lower than cut & stack, and the provision of 25,000 labels per reel, which reduces downtime when changing labels. Plastic labels are also more durable in the marketplace as moisture simply drips off, whereas it can destroy paper labels.

ROSO labels are offered to companies who currently have reel-fed labellers, but would like shrinkage around the contour of their bottles.

We are now the largest supplier of reel-fed plastic labels in the UK, Ireland and moving across Europe. We also provide Deco Packs for beverage multipacks, which are becoming very popular due to supermarket demand for promotional packs. The new

GB: The situation is quite complex: there is a strong move towards globalisation, meaning that multinational customers want to consolidate their sourcing activities and focus on a small number of suppliers who are able to service them globally. There are not many

At Webtech, our main aim is to print a label which will achieve maximum visual impact for products.

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label producers who can meet that need. The economic crisis has affected some markets and product categories significantly - mainly premium products. We talk about the ’new normal’ now, and are still trying to figure out what that is going to mean in future for individual brands and categories.

We are seeing distinct opportunities for more dynamic growth in the emerging economies in the BRIC countries Labelling has become very sophisticated with many different application techniques, a vast material choice and many embellishment options - it’s tough if a label producer is locked in only one labelling or production technology, but on the other hand it is difficult to establish expertise in more

than one technology. Finally, sustainability is a major topic and customers have started to evaluate their decoration, not only from shelf appeal, flexibility and cost viewpoints, but also from an environmental angle. CCL Label has established a network with more than 50 label production plants in six continents and is a truly global player. Customers benefit from this setup as they can rely on a strong partner to ensure the required standards worldwide, but always with local execution and short distances between their filling operations and our plants. We are also active in shrink sleeves, stretch sleeves and pressure sensitive labels and offer a full portfolio to support different pack formats. CCL is very well established, and, as there is a culture to reinvest the majority of profits into the latest press technology, equipment and plants to stay ahead of the competition, we are leading in innovation. MR: The European selfadhesive label industry is set to grow again, with the industry association, FINAT, projecting 5 to 5.5% growth over the next five years. Looking further afield than Europe, we are seeing distinct opportunities for more dynamic growth in the emerging economies in the BRIC countries, where Avery Dennison already has extensive production capacity and an established customer service network. China and India remain the best prospects in the short term, but South America - particularly Brazil - is definitely the focus for the medium to long term.

Evian’s one way Aramis bottles featuring transparent labels from CCL Label

In today’s labelling and product decoration market, self-adhesive labels

On a roll: the production process at Webtech

are competing against a number of other technologies - not just the established glue-applied sector, but also sleeving (shrink and stretch), in-mold labelling, and, increasingly flexible packaging - eg pouches where the package IS the label. TE: The label market can be divided into different regions. Europe has been reasonably stable this year, while other markets are still growing. China, Africa and Latin America are still showing double digit growth. In 2009 we shaped our strategy. By concentrating on our customers, we restructured our sales department into strategic business units, enabling us to focus on their

needs and bring added value into the market. The second part of the strategy was to strengthen our international sales in different regions of the world as well as in our domestic market. What kind of properties should labels for bottled water possess? LM: It is very important to be able to offer both the manufacturer and the marketing department a choice when it comes to what they can print on labels or the type of material that is used. Webtech currently has three eight colour presses, and is awaiting delivery of its fourth press, a ten colour system, which will be operational from November. Not only can ten

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SPECIAL REPORT 25

Sleeving and labelling colours be used on customers’ labels, but with our Domino and Insetter system already in place, we can print on the reverse of labels and offer alphanumeric promotions on labels. With metallic, clear and white materials on offer, there is plenty of choice for bottled water companies.

A label’s task is to identify the contents of the bottle, express the personality of the contents and promote the brand GB: Labels for water bottles must be resistant against impact during the supply chain process. There is nothing worse then a premium branded water which arrives on a dinner table with its decoration missing or

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damaged as the bottle has been in a wet environment. We also believe that clear materials best reflect the ’purity’ of water, so water bottles shouldn’t be completely covered up with an opaque label. MR: A label’s primary task is to identify the contents of the bottle and, at the same time, express the personality of the contents and promote the brand. Self-adhesive clear polypropylene film labels provide the optimal solution for labelling clear bottles to achieve the ‘no label look’: transparent film substrates with a glass-clear adhesive which replicate direct print on to the substrate. The Fasson wine labelling product portfolio is ideal for water bottles, offering papers and films to project any image and reflect any lifestyle, and featuring functional benefits, such as wet strength and ‘ice bucket’ performance.

At the other end of the spectrum, we offer specialty label constructions with an adhesive which simply washes off PET and glass bottles during the standard recycling process, at above 65°C. The label, complete with adhesive, quickly and cleanly separates from the bottle, leaving absolutely no residue to contaminate

the bottle or recycling water. Leading bottled water brands around the world are already using self-adhesive wash-off labelstocks, including CocaCola and Nestlé. TE: There are two different segments in the labelling market: wetglue application, based on paper, and wrap around labels, which are increasingly dominated by white or transparent film. Both applications should run well on the machinery, but also offer good design. Töpfer can provide different printing techniques. Rotogravure and flexographic are mainly used for wrap around, while offset is primarily used for wetglue labels for water. To ensure better ‘runability’, we combine various converting methods with different materials. However, as it is not just the material which affects performance, our application engineers can also help to improve productivity on site. Which material do you think offers the best performance for bottled water?

Labels from Töpfer Kulmbach

LM: Because bottled water is produced in a moist environment, plastic labels of any kind are the most versatile solution. © Water Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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GB: A filmic material, which meets the criteria of having ’pure’ shelf appeal and resistance throughout the supply chain. The paper industry has a different opinion and presents paper labels as the ’greener’ decoration. But it is important to look at lifecycle analyses and compare the true environmental impact of paper labels versus filmic labels to find out which is the more sustainable option. MR: Self-adhesive film labels, with their natural impermeability and water resistance, are a simple path to success for bottled water labels - but the traditional charm of papers may be more suited to a particular product. Selfadhesive paper labels with wetstrength can also provide good functional performance and deliver brand differentiation.

Minimalistic design and plastic labels seem to be the way companies are moving

most of the bottle, especially with flavoured waters, but now it appears that the end customer would like to be able to see the product inside. GB: Glass bottles are still being used for premium water brands, especially in the HoReCa segment, and we have seen a dramatic change from paper wetglue labels towards clear pressure-sensitive labels to enhance the image of products. Plastic bottles have changed a lot in shape, with brand owners aiming to differentiate by creating iconic bottle shapes, which often require an ’adaptive’ decoration, which we can offer with shrink and stretch sleeves. MR: The ‘no label look’ - achieved with a clear self-adhesive film label - is today’s most popular solution for self-adhesive labels on bottles. The very best results are offered by a clear Fasson PP film, partnered with an ultra-clear adhesive and a PET release liner or backing. A clear film labelstock also gives the opportunity to ‘reverse print’

images for application to the back of the label, with the ability to read through the bottle and its clear contents - a great touch for premium brands.

LM: Webtech has systematically calculated its carbon footprint using a Carbon Trust recognised method and found that it is lower than the industry standard. The company is currently working towards achieving the environmental accreditation ISO 14001, which will be secured by 2011. Presently, we are conducting a biodegradable material trial with a large UK bottled water company, which we envisage we will be able to offer to all our customers in the near future. Aqua-Pura featuring

TE: Trends vary. In recent years, film has gained more and more market share. But nowadays, differentiation and sustainability are the main focuses. Some paper suppliers now offer substrate with a significant part made of post consumer waste (PCW), while pressure sensitive labels are used for the no-label-look in some niches. We believe that the main advantage a label by Webtech for our customers GB: We have is that Töpfer can carried out lifesupply a variety of products cycle analyses to find out the for decoration of beverage carbon footprint of different containers. decoration techniques and the paper versus film comparison How are you addressing is a very interesting one. Filmic sustainability issues? labels are much thinner than

TE: Each material has its own position in the market. It mainly depends on our customers’ requirements. Film occupies a large part of the business, but paper still has a significant share. In my opinion, you can reach the same productivity with paper and with film, but film has the better yield. Can you pinpoint any current labelling trends for bottled water? LM: Minimalistic design and plastic labels seem to be the way companies are moving, with more choosing to show as much of the bottled water as possible. In the past, some bottled water labels covered

Webtech’s Enniskillen facility in Northern Ireland

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SPECIAL REPORT 27

Sleeving and labelling machines, we invested in a new RTO (Regenerative Thermal Oxidiser) to clean the air from solvents. This is the latest available technology and will exceed current legislation by 50%. We have a new energy management system integrated into this, which saves up to 30% of energy for the whole plant. This should help to protect our environment and enable us to be more competitive in the future.

paper, use less water and energy to manufacture, and generate less air pollution. CCL is continuously working to downgauge labels and reduce the environmental impact. We are also actively engaged in closed loop recycling initiatives for label waste. There are also specific products in our portfolio, such as pressure sensitive WashOff Labels for returnable bottles, pressure sensitive labels, which allow for bottle-to-bottle recycling of PET bottles, and stretch sleeve labels, which are the most environmentally friendly option to decorate plastic bottles.

We believe that sustainability should not only be seen ecologically, but also economically MR: Avery Dennison is committed to a continuous programme of sustainability in all its manufacturing activities. We work with our supply chain partners to ensure that our processes and products meet local and international safety standards.

Fasson labels, both paper and film, can be successfully recycled with the bottles to which they are applied in industry standard processes. We also offer biodegradable and compostable wood pulp based films as label face stocks. Fasson film and paper release liners can also be recycled via industrial recycling processes, and our adhesives range offers water removable and wash off qualities, when required.

We are also investigating how to use more sustainable raw materials. We offer inks to our customers which are mainly made from renewable resources or paper that is produced with a significant proportion of PCW. What is your newest label and how does it stand out in the marketplace? LM: The new Iceni water labels. Using a clear ‘no label’ look and a striking red design, the brand

TE: Sustainability has always been a major issue for Töpfer, and not just over the past few years. Like MIC and our constant work in improving ink retention for returnable bottles, our efforts are part of our strategy and innovation programme. We believe that sustainability should not only be seen ecologically, but also economically, in order for it to impact on an industry which deals with enormous cost pressures on a day to day basis. With a new printing hall for our rotogravure

Webtech labels on the Egekilde water brand

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new water labels come in various sizes and ensure that packages look very attractive both on shelf and in refrigerators.

The brand new water labels ensure that packages look attractive on shelf and in refrigerators GB: After many years using paper labels, Evian, the water bottler based in the French Alps, has changed to CCL Label’s highly transparent, selfadhesive labels. In keeping with the company’s premium image, its Aramis and Athos bottles are being relaunched. The one way Aramis bottle in 0.33 and 0.75 litre sizes features opaque colours, combined with ultra transparent, self adhesive material to create optical effects, which was until now only possible using costly direct printing. The labels are also resistant to humidity and even ice water. Athos, the returnable bottle in 0.25, 0.5 and 1 litre sizes features PSL WashOff labels, which can be removed in standard washing machines without changing the existing infrastructure or washing process. The inks and adhesives stay on the label and don’t pollute the water bath, and in comparison with wet glue labels, the wash bath solution can be used for up to twice as long before being changed. Further benefits are the reduction in setup time, increased line

28 SPECIAL REPORT

www.foodbev.com/water Issue 62 - September · October 2010

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efficiency and easy reel and label application. TE: CAP, our No-Label-LookWetglue application. It was mainly created for breweries that want to join the PSL-No-Label-Look trend without investing in new labellers. But the technology is a little more challenging than a classical wetglue-application, therefore every inquiry is a special project which requires input from both parties. But with that ‘investment’, it will bring real added value to our customers with no major investment and the lowest price per label. In your opinion, what does the future hold for the labels industry? LM: At the moment, we are looking at PLA material, the ability to print photographic quality images (spot colours), and, in conjunction with our ink suppliers, we are exploring new ink technologies, such as polychromatic and metallic finishes.

The market for labels will continue to grow Our roots may be in Northern Ireland, but our presence reaches across Europe as the specialist provider of reel-fed plastic labelling. With a strong base of knowledge in the industry, and a keen eye for new technology, Webtech is at the forefront of the labelling market. Providing labels across the European mainland, to the UK and Ireland’s leading bottled water, soft drink and juice companies, the firm has built a reputation for delivering the

The Webtech production plant

highest standard of quality and service to its beverage industry partners.

useless, but dangerous. There will always be a need for a label, and - as governmental and environmental legislation makes increasing demands on the information that a label must carry, especially for food and beverage items - the size of the average label is actually growing.

GB: The market for labels will continue to grow according to the growth of the population and the increasing number of FMCG consumers. The need for brand differentiation, identification and changes in consumption patterns are also driving growth. However, growth will be dominant in the emerging markets and it is essential to have manufacturing operations present in those markets in order to participate. The challenges - globalisation and increasing choice of decoration techniques - make it difficult for smaller players, especially in mature markets. Pepsi Light MR: A package that does not identify its contents is not only

sporting a Töpfer Kulmbach label

Self-adhesive labelling, with nearly 50% of the total label market, is taking share from traditional glue-applied markets because the FMCG manufacturers are changing their route to market. In today’s ‘lean’ manufacturing environment, they want shorter runs of both product and labels, multiversions - different flavours, colours etc, as well as different languages - to be filled in the same generic container, and all round lower

inventories. Self-adhesive labels are unquestionably the most versatile, flexible method of matching the brand owners’ needs without compromising quality - and we are developing specialties that can bring market specific benefits for end users, such as water bottlers.

A package that does not identify its contents is not only useless but dangerous TE: I think Töpfer will set some new trends for the future because innovation is part of our strategy. All our customers are facing fast changing markets. We want to bring them added value by combining innovative products and great expertise in labels with smart logistic concepts, regardless of whether they are 20 or 20,000 miles away.

www.foodbev.com/water Issue 62 - September · October 2010

SPECIAL REPORT 29

Sleeving and labelling

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Materials and machinery update

New Rollsleeve technology from Sidel Sidel has developed its latest labelling solution to tap into the global demand for sleeved bottles, which is on the up due to their attractiveness on shelf, potential to provide the consumer with extra information, and ability to fit any container. The Rollsleeve offers flexibility and reduced costs, and simplifies the application of shrink labels. It combines consolidated roll-fed technology with a breakthrough high speed sleeving process, capable of using any kind of label material with a thickness from 20 μm to 150 μm, as well as being suitable for all kinds of packaging, such as glass, cans and PET, in any shape and format. Unlike traditional sleeving systems, the tube is created directly on the machine, instead of being outsourced, which reduces costs. A ‘heat and cool’ sealing system enables the sealing area to be positioned exactly to the edge of the label, which eliminates visual or tactile flaws in the final overlap after shrinkage. The machine also provides environmental benefits as it handles much thinner materials and uses heat to apply the labels, eradicating the need for solvents or chemical agents.

Sacmi offers operational success Sacmi introduced its Opera roll-fed system machine for bottlers who are looking for flexibility when it comes to their choice of material. Suitable for use with paper, OPP, PET and shrinkable material, the machine can handle cylindrical or shaped containers made from PET, glass or metal, and can apply patch or wraparound labels. Benefits of the machinery include an electronically adjustable carousel height, anti-vibration and noise absorption structure, aluminium vacuum drum without the need for grippers, high precision glue roller made from stainless steel, and vertical or horizontal labelling station position. Maintenance and lubrication are minimal thanks to the efficient choice of materials and components, container and label changeovers can be performed simply and quickly, and the machine can be equipped with an automatic junction system of reels to enable continuous functioning. © Water Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Stora Enso meets water bottle labelling requirements Packaging papers manufacturer Stora Enso has created a unique line of

labelling papers for the bottled water, juice, and soft drinks markets. Its latest labelling material, NeoSet, is a wet full strength label paper, which contains PCW fibres. The one side coated paper, which consists of a high percentage of PCW fibres, has been designed for optimal performance in high speed converting and labelling lines, and meets all the requirements of wet strength label papers used for water bottles. Now offered in a basis weight of 70gsm and optimised for offset printing, the paper underwent extensive development testing to ensure that it would perform during all stages of the

production process, including printing, die-cutting, labelling and wash off. Other papers within Stora Enso’s range which are suitable for bottled water include EcoSet with a high-white, glossy print surface for offset printing onto

non-returnable bottles, and LabelSet wet strength labels with a high fidelity print surface for offset printing. The former offers good printability and ‘runability‘, while the latter combines wet strength for label durability with high brightness and gloss levels.

Krones and CCL seal TripleS alliance Krones has signed an agreement with the Canadian firm CCL Industries, which covers the development and worldwide marketing of labelling technology for TripleS stretch sleeve films. TripleS has been specially developed by CCL to provide a high degree of elasticity and decorate the entire surface of contoured containers. The stretching capability of the new film, at 55%, is more than twice as high as conventional stretch sleeve films, where the figure is closer to 20%. The sleeves are smaller and consist of less material, and a shrink tunnel is no longer required as the elasticity and recovery properties ensure a snug fit against the contours of the bottles.

In addition, TripleS is recyclable, reduces CO2 emissions and makes a perceptible contribution towards corporate cost efficiency. Krones is currently developing a new labeller designed for TripleS sleeves, which is scheduled for market launch in late 2010. Günther Birkner, Vice President of the CCL Group, commented: “Krones is the world’s leading manufacturer of labelling technology. This alliance enables us to make TripleS as a new form of decoration accessible to our customers all over the world significantly faster. Which means CCL can concentrate on its core business of producing labels, and further extend its technological lead.”

www.foodbev.com/water Issue 62 - September · October 2010

SPECIAL REPORT 31

Ethical waters and CSR Click here to subscribe The majority of bottled water companies now have corporate sustainability responsibility (CSR) policies firmly integrated into their business strategies. Reducing carbon and water footprints, empowering communities, raising health and wellbeing awareness, and making charitable donations, are just some ways in which firms can demonstrate their sense of responsibility and maintain consumer trust. Water Innovation finds out more about the industry’s CSR and ethical efforts.

ne of the key ways in which companies’ commitment to CSR can be proven is through membership of The Dow Jones Sustainability Index (DJSI). Launched in 1999, the DJSI is the first global investment index which tracks the financial performance of the leading sustainability-driven companies worldwide. Inclusion in the index is based on a wide range of criteria, including corporate governance, environmental reporting, corporate citizenship and philanthropy, and talent attraction and retention. In the DJSI review of the beverage sector, Coca-Cola Hellenic received the top scores in the health and nutrition, codes of conduct/compliance/ corruption and bribery, water-related risks, corporate citizenship, and talent attraction and retention categories. “We are building a company for the future. Sustainable development in every area of our operations is vital,” said Doros Constantinou, Chief Executive Officer of Coca-Cola Hellenic. “However, we are only too aware that there is no room for complacency, and this being our third consecutive annual listing, generates excitement and a feeling of ‘being’ in our employees which I trust will further strengthen our focus.” PepsiCo has also recently revealed its inclusion in the 2010 DJSI North America and DJSI World. The company has been named as a member of

the most pressing challenges of our time,” said Nooyi. “As a global food and beverage company, we have an inherent responsibility to be good stewards of this increasingly limited resource.”

the North America index five times and the world index four times in recognition of its economic, environmental and social performance. “Our promise to deliver sustainable growth is the cornerstone of our Performance with Purpose mission, a belief that financial success must go hand-in-hand with our social and environmental responsibilities,” said Indra Nooyi, PepsiCo Chairman and CEO. “Recognition on these indexes remains a strong validation of our efforts to act responsibly, encourage healthier lifestyles, minimise our environmental footprint and invest in our people and communities.” To further demonstrate their CSR commitments, Coca-Cola and PepsiCo have published water footprint reports which detail their efforts in the field of water stewardship. The Coca-Cola Company recently released its report, carried out with The Nature Conservancy, in conjunction with World Water Week in Stockholm, Sweden. The document, titled: ‘Product Water Footprint Assessments: Practical Application in Corporate Water Stewardship’, assesses three pilot studies which were conducted on Coca-Cola products and ingredients.

“More important than the numbers associated with a water footprint are the impacts of water use,” said Brian Richter, Freshwater Program Co-Director, The Nature Conservancy. “When properly managed, even large volumes of water use can be sustainable in locations where the resource is sufficient to support the use and sustain ecological health. The number associated with a water footprint is not the end game, but rather a starting point to addressing the sustainability of the water source.” The Coca-Cola Company’s main goal is to safely return an amount of water equivalent to what is used in all of its beverages and their production to communities and nature. It has set measurable, time-bound targets to reduce, recycle and replenish water used in the manufacturing of its beverages. PepsiCo has published its first water report highlighting its progress towards achieving water conservation and efficiency goals. The release of ‘Water Stewardship: Good for Business. Good for Society’ also coincided with the company’s participation at World Water Week. “Currently, around one billion people are without access to clean drinking water, making the world water crisis one of

In April 2010, PepsiCo unveiled a new set of global water goals, including improving its water use efficiency by 20% per unit of production by 2015; striving for ‘positive water balance’ by giving back more water than is used in operations in water-distressed areas; and providing three million people in developing countries with access to safe water by the end of 2015.

“We are building a company for the future. Sustainable development in every area of our operations is vital” In addition to explaining how PepsiCo is working towards its aims, the water report also highlights the progress made to date, such as improving water use efficiency by over 15%, compared to the company’s 2006 baseline; gaining ‘positive water balance’ in India by replenishing nearly six billion litres of water across the country; and providing one million people with access to clean water by 2011. Since 2005, PepsiCo and the PepsiCo Foundation has pledged over $15 million to safe water and sanitation initiatives in developing countries.

32 FOCUS

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New look for Give Water PurBlu Beverages’ Give Water has been redesigned to emphasise its charitable ethos. For every bottle of water sold, 10 cents is donated to a range of charities supported by the line’s four causes. Give Hope is for women with breast cancer; Give Love is for environmental protection; Give Strength is for fighting muscular disorders; and Give Life is for children in need.

Volvic partners with Rainforest Foundation Bottled water brand Volvic has developed a new partnership with the Rainforest Foundation US for its North American ‘Drink 1, Give 10’ campaign, which will help ten indigenous groups in Central and South America protect their rights and forests. First launched in the US and Canada in 2008, the initiative has already raised funds in excess of $500,000 to provide clean, safe drinking water to residents in two districts of the Benishangul-Gumuz region of western Ethiopia. The funds from the campaign will not only enable the Rainforest Foundation to help indigenous groups secure land rights, but will also help them protect their natural resource rights, participate in policy setting, and build strong community leadership. Volvic will donate 5 cents to the Rainforest Foundation for each litre of 500ml, 1 litre and 1.5 litre bottles of the water sold in the US and Canada until 31 October.

Danone Aqua gains recognition at Indonesia Green Awards 2010 Aqua, the Indonesian water brand of Danone, recently received two awards for its sustainability efforts at the 2010 Indonesia Green Awards in Jakarta. The brand was awarded Best Indonesian Green Manufacturer and Best Indonesian Green CSR by a panel of judges, including members of the CSR Association, academics and environmental experts. The recognition rewarded Aqua’s implementation of several programmes, including carbon and water use reduction initiatives in all its plants in Indonesia, conservation programmes and the implementation of the Global Risk Evaluation for Environment building programme in all Aqua plants. “It is an honour to receive such prestigious awards and we are very proud that our efforts have been recognised,” said Parmaningsih Hadinegoro, Vice President & Corporate Secretary of Danone Aqua.

“It confirms our belief that this is a key issue and we are as committed as ever to empowering local communities and promoting environmental sustainability in Indonesia.” This award builds on previous milestones for the brand, having also received an award from the Regional Environmental Management Agency for the West Java province of Indonesia. This rewarded the Aqua Lestari programme, a long term initiative that aims to empower local communities, while protecting the environment. The brand also took first prize in the environmental sustainability category at the 2009 MDG awards ceremony in Jakarta for Aqua’s ‘Water Access, Sanitation & Health programme’. The initiative involves working together with local communities from villages across Indonesia to improve access to clean water, as well as conducting hygiene campaigns to improve environmental health.

Danone Aqua VP & Corporate Secretary Parmaningsih Hadinegoro receiving awards for Green CSR and Green Manufacturer at the 2010 Indonesia Green Awards in Jakarta

Danone Aqua always involves employees in building water access and sanitation projects for the community

www.foodbev.com/water Issue 62 - September · October 2010

FOCUS 33

Country profile

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Hydrating the UK Zenith International Senior Consultant Karen Wells assesses the UK bottled water market’s recent performance and looks ahead to the future.

In the UK, plain bottled water has long been recognised as being a convenient and healthy beverage alternative to traditional soft drinks. Furthermore, the merits of hydration continue to gain recognition among consumers. Adversely, poor weather and negative media coverage

surrounding the environmental impact of the category have proved challenging in recent years.

years. Natural mineral water dominates, with 61% of the category. Spring water makes up the majority of remaining volume. PET bottles account for 78% of the market, with glass holding a 7% share. Returnable polycarbonate bottles for water coolers make up the final 15% (see pie chart below).

However, 2009 saw a return to growth and, with signs that 2010 has continued to grow, it seems as if the category has started to recover momentum. In 2009, retail sizes of less than 10 litres, which accounted for 85% of the total, achieved 4.7% growth. In contrast, the bottled cooler market declined by 12.5% as plumbed-in mains water coolers, also known as point of use, continued to win new business in offices across the country.

The bottled water category is fairly consolidated at the top, with the ten leading companies accounting for over two thirds of volume. At the other end, the category has a long tail, with around 100 bottled water companies reporting annual sales of less than 10 million litres. Highland Spring’s recent acquisition of Greencore Mineral Water means that it has overtaken Danone Waters

Still water was responsible for 87% of 2009 volume. Sparkling water held a 13% share, and has stabilised at this level in recent

(UK & Ireland), to become the leading bottled water company in 2010. UK produced waters accounted for 78% of volume sales in 2009. Imported waters, led by Danone’s Evian and Volvic brands, make up the remainder. Of the top ten retail brands, five are English,

UK bottled water packaging 2009

Source: Zenith International

UK bottled water volume 1995-2009

Karen Wells

Source: Zenith International

Unflavoured bottled water has witnessed impressive double digit growth in the 1980s and 1990s, growing from around 80 million litres in the mid 1980s to reach almost 2.1 billion litres in 2009 (see bar chart below). Growth has slowed somewhat over the past decade, and the category has faced a number of challenges over the past few years, resulting in volume declines in 2007 and 2008.

34 UNITED KINGDOM

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two Scottish, one Welsh and two French.

Zenith International produces a wide range of reports and provides specialist consulting and technical services to the

food and drink industries worldwide. Further details can be found at: www.zenithinternational.com The 2010 UK Bottled Water Report contains 185 pages with a full market commentary, 29 charts, 29 detailed tables and 35 company profiles.

Zenith is also holding its 19th annual UK Bottled Water Industry Conference on 3 and 4 November in Gleneagles, Scotland. For further details on Zenith’s reports, services and conferences, contact Zenith International on +44 (0)1225 327900 or at MI@zenithinternational.com

In order to capitalise on future opportunities for growth, manufacturers must ensure that they actively respond to consumer demands for healthy, convenient offerings, which offer value for money and respond to concerns

about the environment. Zenith’s forecasts anticipate continuing moderate overall growth, taking sales up a further 12% to over 2.3 billion litres by 2014.

www.foodbev.com/water Issue 62 - September · October 2010

UNITED KINGDOM 35

Event previews

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As autumn gradually sets in across Europe, the innovation and technical events calendar is starting to fill up. With SIAL, Brau Beviale and Emballage all taking place in the coming months, here is your essential trade show guide.

SIAL When: 17 to 21 October, 9am to 6pm (5pm on final day) Where: Parc des Expositions de Paris Nord Villepinte, France SIAL will welcome over 5,500 exhibitors and over 148,000 visitors from across the globe for the 2010 trade show, which provides the food and drink industries with product implementation tools, market analysis and the latest product innovations. Retail is a primary focus at this year’s event with the SIAL d’Or, a trade competition which rewards

30 international innovations for commercial success in their respective markets; and the Consumer Goods Forum, an independent global network of consumer good professionals which looks at trends, sustainable development, health and wellbeing, and human development. The programme will also include six special events:

Brau Beviale

The main focuses at the exhibition will be developments in raw materials, machinery technologies, operating and laboratory equipment, packaging materials, energy management, beverage logistics and marketing.

together with exhibitors from particular sectors • Trends and innovations observatory (Hall 6): insights into current and future consumer

Exhibitors include:

When: 10 to 12 November, 9am to 6pm Where: Exhibition Centre Nuremberg, Germany Around 1,400 exhibitors will gather in Nuremberg for the Brau Beviale event for the European beverage industry. More than 34,000 trade visitors are expected to attend the show to view the latest trends and new products for the production and marketing of non-alcoholic drinks and beer.

• In-store services and solutions (Hall 5B): an area dedicated to product promotion at point of sale, presenting the tools and applications of tomorrow

When asked about their reasons for visiting in 2008, 50% of attendees said that they sourced information about new products. Business contacts and networks are also forged and strengthened during the show. A series of special presentations will take place at the event, including the Energy & Water theme pavilion, addressing the use of resources, and the Future Beverage Industry 20XX pavilion, which looks into the future of the beverage industry. The PETnology

Ambaflex; Aptar; Ball Packaging; Beneo; Bericap; CCL Label; Closure Systems International; Domino; Doehler; Wild; Kerry; Brenntag; Injectoplast; KHS; Kosme; Krones; Mettler Toledo; Netstal; Sacmi; Sidel; Symrise; and Töpfer Kulmbach.

Europe Conference takes place on Monday and Tuesday before the exhibition starts, while the Packaging Wall of Excellence display will provide some surprising PET bottle

production innovations during the main show. The Exhibitors Forum invites visitors to attend short presentations on new technical developments and the latest trends.

Go figure . . . In anticipation of the show, Brau Beviale collated findings looking at the most popular beverage choices among consumers. A global examination showed that hot tea was the leading packaged drink in 2009 with a 16.1 % share of consumption, closely followed by bottled water (15.6 %), which has also grown by 5.4% over the last decade (Euromonitor International).

36 EVENT PREVIEW

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trends, and how to discover the innovations exhibited at the show, particularly in the retail and foodservice fields • Nutrition and health village (Hall 5B): where food manufacturers, retail and foodservice stakeholders, and health professionals can get up to speed with social and environmental issues relating to food and health. A programme of 35 conferences and round tables is scheduled

• Gourmet experience (Hall 5A): For the very first time, SIAL is offering an area for exceptional foods: gourmet myths, sophisticated, unusual and inspired products, and more

Exhibitors include: AG Barr; Agua Mineral San Benedetto; Berryfruit Export; Britvic International; Eau du Paradis; Ghadeer Mineral Water; Ocean Spray International; Pom Wonderful; Active 02 France; and Spumador Spa.

• Tastes of the world / IN-FOOD (Hall 5A): An exclusive event on food and taste trends across the world with Dezineo, the Futurology and Innovation department of Polygone and SAM France - Sensory and Marketing.

Go figure . . . SIAL has highlighted the Boston Consulting Group’s Innovation 2009: Making Hard Decisions in the Downturn report, which reveals that although the downturn has affected decision making in innovation, 64% of the Managers interviewed consider innovation to be one of the top three strategic priorities for their companies.

See us at booth B4 at EBWA Trade Fair in Prague

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EVENT PREVIEW 37

Event previews

Emballage

Exhibitors include:

When: 22 to 25 November, 9.30am to 6pm Where: Parc des Expositions de Paris Nord Villepinte, France The main theme for the 39th Emballage packaging show is innovative and sustainable smart solutions. Eighty-five thousand visitors are expected to attend the event, which covers all aspects of the industry, from raw materials and packaging machines, to marking and coding, and end products. Over 1,250 exhibitors from 47 countries will set up in the three different halls: Hall 4 will be dedicated to beverages and liquids, identification and coding and labelling machines; Hall 5a

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will be for packaging machines, products and secondary packaging machines; and Hall 6 will offer packaging and contents, from raw materials to luxury goods and decoration. New for 2010 is the Manutention - Equipment and Systems trade show, which will run alongside Emballage, and provide an insight into intra-logistical solutions. The show will also provide three areas for visitors to gain indepth knowledge and information. The Packaging in

Go figure . . . Emballage is keen to point out that despite the economic crisis, the world market for primary, secondary and tertiary packaging, posted a growth figure of 1.2% in 2008. The market for environmentally friendly packaging is expected to represent US$170 billion by 2014.

Aetna Group; Allen Coding Systems; Artenius PET Packaging France; Avery Dennison; Ceisa Packaging; Domino; Flexcon Conveyor and Automation Systems; Heuft Systemtechnik; Ishida Europe; Kosme; Krones; Linx; Lock Inspection Systems; Markem-Imaje; Mettler Toledo; OCS Checkweighers; PDC Europe; and RKW France.

Green TV Stage will broadcast from 10am and 5pm, focusing on innovations via interviews, debates and presentations. The daily Emballage in Green news broadcast will highlight key trends and the latest exhibitor news, while the Panel of Experts, with representatives from different packaging sectors, will shed light on various themes.

The Pack Innovation area, which will include 100 new models displayed by exhibitors, will address three distinct areas of corporate social responsibility: The economic aspect (added value and efficient solutions), the environmental aspect (environmentally responsible solutions), and the social aspect (usage, meaning and ergonomics).

Further events include the Recycling Forever exhibition, designed by Fabrice Peltier, founder of the DesignPack Gallery, and Incredible Packaging exhibition featuring work from students at the Paris industrial design school, Strate College Designers.

Finally, the Pack Vision conferences aim to offer insights into current technical developments and strategic challenges, and share professionals’ best practice. Topics include innovations by target market, design and individual market sectors.

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www.foodbev.com/water Issue 62 - September · October 2010

Bubbles

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Lightening up the news

Britain’s Next Top Model strikes a pose with Isklar

sklar Norwegian Glacial Natural Mineral Water has recently featured in an episode of Living’s Britain’s Next Top Model.

The popular television show took the remaining seven aspiring models to Norway’s Folgefonna glacier, the source of Isklar, where they faced their toughest shoot this series.

themselves under such adverse conditions,” he said. “In the end, I am confident we have found a girl who captures the qualities of Isklar: dazzling, pure and enchanting.”

Isklar’s CEO, Peter Krogh (below inset), featured in the episode and had the task of judging the resulting images. “I was really impressed by the way all the girls conducted and handled

Isklar is set to work with the winning model, Charlotte Holmes, to promote the Isklar brand. You can see her winning shot on this issue’s front cover.

The photoshoot (left); a selection of the final images; and CEO Peter Krogh (above)

Ozarka Spring Water awards scholarship funds to students

zarka Brand Natural Spring Water has awarded two $10,000 scholarships and three $2,500 scholarships to five Texas students, pursuing careers in environmental and earth sciences. “I couldn’t be more thankful to Ozarka for this amazing scholarship,” said $10,000 scholarship winner Jeff Sitgreaves. “The money this scholarship provides will allow me to fund my education at The University of Texas at Austin in the Jackson School of Geosciences for a full year. I plan

to enter into the field of oil and gas exploration and hopefully have a successful career.” The company created the ‘Every Drop Counts’ Earth Science Scholarship Fund in 2002. Statewide, Ozarka awards two annual $10,000 scholarships to two qualified Texas students who

want to major in hydrogeology, or any other environmental or earth science which focuses on water conservation and preservation. Additional $2,500 scholarships are awarded to students in East Texas independent school districts where Ozarka has operations. “We believe that environmental education is critically important for the future,” said Ozarka Natural Resource Manager and hydrogeologist David Feckley.

“This scholarship fund was created to perpetuate the goal of preserving and protecting our natural environment through the leadership and creativity of promising young students, such as the ones we’ve selected this year. Their interests and pursuits of careers in the earth sciences match many of our own employees, whose daily jobs are to manage and maintain the health and integrity of our water resources and the surrounding lands that support our springs.”

www.foodbev.com/water Issue 62 - September · October 2010

light news 39

Bubbles

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Pretty in pink

&H Plastics and Brita have worked together to launch a pink designer water bottle in support of Breast Cancer Awareness month this October. Created by renowned designer Orla Kiely, the original green Wottle was first unveiled in 2008. Made from recycled materials, the custom molded 500ml HDPE bottle features Kiely’s signature stem print and a rubber finger grip. The Hot Pink Wottle is on sale individually or as part of the Breast Cancer Care Marella Hydration Pack, which also contains a Pink Marella Water Filter Jug and three cartridges.

For every pack sold, at least £1 will be donated to Breast Cancer Care. “The custom-molded product is unique to Brita and Orla Kiely, and has an immediately recognisable design language, developed through the use of original graphic patterns, to create instant appeal,” said Shaun Catchpole from M&H Plastics. “This project demonstrates that recycled packaging can look stunning while being kind to the environment.”

Pure water bottle competes in invention award

n ultraviolet sterilisation water bottle has reached the final stage of the James Dyson Award, which rewards inventions that tackle everyday problems. Created by design and technology graduate, Timothy Whitehead, the Pure bottle will compete in a worldwide

contest in October, after coming first in the UK final. The portable bottle works in just two minutes by filling an outer chamber with dirty water. An inner chamber is then plunged through the outer chamber, which forces the water through a filter. When the water is clear, it is sterilised for 90 seconds using a wind-up ultraviolet bulb. The bottle has been scientifically proven to sterilise 99.9% of bacteria and viruses, and leave behind safe drinking water. Whitehead developed his invention after travelling through Zambia in India and noticing how dependent people are on chlorine and iodine tablets, which can take around 30 minutes to work and leave an unpleasant taste. If he takes the top prize, he will win £10,000 for himself, and a further £10,000 for his university department. © Water Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.

40 LIGHT NEWS

www.foodbev.com/water Issue 62 - September · October 2010

Sipping celebs

The latest water related news from planet celebrity

Veen takes to red carpet for German début US Veen Waters made its début appearance in the German market at the Munich premiere of action comedy film, Knight and Day, featuring Cameron Diaz and Tom Cruise. The Finnish premium water brand will soon be available in key restaurants, bars and hotels in Germany.

www.foodbev.com/water Issue 62 - September · October 2010

LIGHT NEWS 41

Products and services

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Reach thousands of decision makers in the packaged water industry worldwide by advertising in the Water Innovation marketplace.

per year •Mini display - 7 centimetres x single column: £580 per year •Classified plus(Onelogo:off£415 payment for advert to appear within six consecutive issues) To book your advertisement or to discuss other options, contact: Andrew Wildey on +44 (0)1225 327872, e-mail: andrew.wildey@foodbev.com Flavours, colours and ingredients Flavours and flavouring

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Machinery and equipment Conveying

Mould suppliers

Sismatico (UK) Ltd Plumtree Farm Industrial Estate Bircotes, Doncaster DN11 8EW Tel: +44 (0)1302 719738 Fax: +44 (0)1302 719222 E-mail: info@sismatico-uk.com Website: www.sismatico-uk.com

Process equipment

Caps and closures

A. Water Systems S.r.l Località Piana, 55/D 12060 - Verduno (CN) Italy Tel: +39 0173 615636 Fax: +39 0173 615633 Website: www.watersystems.it Email: info@watersystems.it

Europe: Seaquist Closures Löffler GmbH D 94078 FREYUNG Tel: +49 8551 975 234 Fax: +49 8551 975 180 E-mail: infobevctl@aptar.com Website: www.aptar.com

Water Systems can provide complete support to the bottling lines integrators, starting from water purification (cartridges, sand, active carbon, RO filtering systems) through ancillary equipments (CIP systems, bottle rinsing solution preparers, etc), to product processing machines (premix systems, flash pasteurizers, syrup rooms, etc).

Filling machinery

SACMI FILLING S.p.A. Via Enzo Ferrari, 1 43058 Sorbolo (PR) Italy Tel: +39 0521 695411 Fax: +39 0521 695401 E-mail: info@sacmifilling.it Website: www.sacmi.com

North America : Tel: +1 416 54 38 055 Latin America Tel: +52 (33) 3628 1938 Asia Tel: +86512 6260 2555 Sports closures and dispensing systems for plastic packaging. Your partner for success in the beverage market.

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Labelling

foodbev com SACMI LABELLING SACMI VERONA S.p.A. Via Dell’Industria, 2/A 37060 Mozzecane (VR) - Italy Tel: +39 045 6347511 Fax: +39 045 6347559 E-mail: info@sacmiverona.it Website: www.sacmi.com

Packaging

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www.foodbev.com/water Issue 62 - September · October 2010

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