Media Kit
2011
Water Innovation
Industry insights and sustainable solutions
2010 Circulation: 3,156* 6 issues a year
*Number of subscribing companies
foodbev com
Water Innovation
A world of food and drink
Industry insights and sustainable solutions Water Innovation is the global magazine for company owners and senior managers involved in the production and distribution of packaged water. Ian Szydlowski Waters of Patagonia
Water Innovation
Water Innovation magazine highlights the evolution of the global packaged water industry through news and features about the latest products, technical equipment, packaging and ingredients, providing brand owners and managers with essential business information. From hydration, health and wellness, to environmental and marketing initiatives, Water Innovation saves readers valuable time and gives them the competitive edge.
• is read by thousands of decision makers • is read in over 65 countries worldwide • is published six times a year • was first published in 2000 as bottledwaterworld
What the water industry urgently needs is solution providers to the world’s number one crisis; Water Innovation is helping put together the pieces.
Related activities • Water Innovation Awards
The clear and concise presentation of editorial content is designed to appeal to and inform senior budget-holding executives.
Readership job function 8%
Product categories: • Still water • Sparkling water • Flavoured water • Functional water
5%
International readership
50% CEO / brand owner / senior management 19% Production / technical
18%
50% 19%
18% New product development / R&D / innovations 8% Marketing / PR 5% Other
6% 3%
56% Europe (EU)
7% 10% 18%
18% North America 10% Europe (non-EU)
56%
7% Latin America 6% Australasia / Asia 3% Middle East / Africa
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foodbev com
Water Innovation
Editorial programme 2011
In every issue:
Innovations, business, market, ingredients and technology news. Company profile: Interview with, or profile of, a leading packaged water industry company with a focus on innovation and product development.
January/February 64
March/April 65
May/June 66
A world of food and drink
July/August 67
September/October 68
November/December 69
Special Report
PET and rPET: design, lightweighting and the environment
Caps and closures
Filling and packaging: aseptic filling and liquid nitrogen injection
Sleeving and labelling
Cartons cans and pouches
2011 Water Innovation Awards winners Review of awards finalists and winners
Insight
End of line equipment and logistics
Energy and water management in the bottling plant
Quality matters: product safety, inspection systems and lab testing
Multi-packs
Vending and ice cold merchandising
PLA and bioplastics
Focus
Flavoured waters and ingredients
Sports waters
Functional waters and ingredients
Beauty and anti-ageing waters and ingredients
Water for children
Premium and luxury waters
Expert opinion
Retailing packaged water: SKU management to Point of Sale and display
Glass, aluminium and steel – the plastic alternative
Sustainability issues in the packaged water industry
Health claims legislation, labelling and communication
Ethical issues in the packaged water industry
Communicating hydration: health messaging, marketing and advertising
Event preview
Vitafoods preview Interpack preview
Event review
Fi Europe preview Italian Mineral Water Conference report
Global Bottled Water Congress report
Bottled water ingredients at Vitafoods; Packaged water innovations at Interpack
Supplement
2011 Water Innovation Awards Showcase magazine
Editorial deadline
5 January
22 February
26 April
21 June
24 August
25 October
Ad closing dates
14 January
4 March
6 May
1 July
2 September
4 November
Water Innovation magazine will be at these events:
Italian Mineral Water Conference Naples, 9-10 March
Vitafoods Geneva, 10-12 May Interpack DĂźsseldorf, 12-18 May
Global Bottled Water Congress Rio de Janeiro, 13-15 September
UK Bottled Water Conference Bath, 9-10 November
Fi Europe Paris, France 29 November - 1 December
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foodbev com
Water Innovation
A world of food and drink
2011 Rate Card Display advertising rates Rates 2011
Ad size
Magazine sponsorship rates One insertion
Ten series insertion
Type
2011 rates
Double page
€4985 / $7400 / £3894
€4155 / $6165 / £3245
Full page
€3120 / $4630 / £2435
€2600 / $3860 / £2030
1/2 page horizontal
€1945 / $2890 / £1520
€1620 / $2405 / £1265
1/2 page vertical
€2140 / $3175 / £1670
€1780 / $2640 / £1390
Insight
€2305 / $2790 / £1800
1/4 page
€1215 / $1475 / £950
€1010 / $720 / £465
Regular section – innovations, news, ingredients, etc
€1295 / $1565 / £1010
1/4 page strip
€1335 / $1985 / £1045
€1115 / $1655 / £870
1/8 page
€760 / $1130 / £595
€635 / $940 / £495
1/8 page strip
€840 / $1015 / £655
€700 / $1035 / £545
1st double page
€5355 / $8140 / £4285
€4465 / $6785 / £3570
Inside front cover
€3740 / $5550 / £2920
€3120 / $4630 / £2435
Inside back cover
€3350 / $5090 / £2680
€2860 / $4250 / £2235
Back cover
€3740 / $5550 / £2920
€3120 / $4630 / £2435
1st right hand
€3350 / $5090 / £2680
€2860 / $4250 / £2235
Inserts (per issue)
Loose**
€1875 / $2325 / £1500
Bound
€2500 / $3100 / £2000
Marketplace
Mini-display
Standard*
Special positions
€895 / $1085 / £700* €625 / $775 / £500*
Classified + logo
€5630 / $6820 / £4400
Magazine Supplement sponsorship Special report rates Focus
€2815 / $3410 / £2200 €2305 / $2790 / £1800
Contacts EDITORIAL
ADVERTISING
Medina Bailey, Editor Tel: +44 (0)1225 327856 medina.bailey@foodbev.com
Sales Team Tel: +44 (0)1225 327860 sales@foodbev.com
Bill Bruce, Group Editorial Director Tel: +44 (0)1225 327857 bill.bruce@foodbev.com
PRODUCTION Jane Harris, Production Manager Tel: +44 (0)1225 327865 jane.harris@foodbev.com
For technical specifications and other information, please visit www.foodbev.com
* Annual rate. One off payment for advert to appear within six consecutive issues.
Recruitment
Full page
€3150 / $4675 / £2460
€2860 / $4250 / £2235
1/2 page
€1960 / $2910 / £1530
€1780 / $2640 / £1390
1/4 page
€1340 / $1990 / £1045
€1115 / $1655 / £870
* Rates quoted are for any position within the magazine determined by the publisher. An additional 10% will be added for guaranteed postions. ** Price per issue for inserts under 20g: prices vary depending on weight and/or type of insertion and include equivalent presence in digital version of the magazine determined by the publisher. Euro and dollar exchange rates are shown for comparative purposes only. FoodBev Media Ltd reserves the right to amend dollar and euro rates without notice in the event of a significant variation of the exchange rate against Sterling.
FoodBev Media Ltd 7 Kingsmead Square Bath BA1 2AB United Kingdom www.foodbev.com
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