The luxury of sleep

You might be asking what would inspire anyone to spend $98,000 on a bed. Then again, why would anyone spend $98,000 on a car or a boat or anything that they could buy for a fraction of the cost somewhere else? Knowledge maybe? Tradition and quality, perhaps? for nearly 150 years hastens has been in the business of creating and researching the perfect nights sleep. They estimate the average person spends about 25 years of their life…a third of their time on earth, in bed, and that being said, it makes no sense at all to spend those hours struggling, sweating and enduring the discomfort of a poorly made bed. enter the Vividus… from the Latin “full of life”. “It’s without doubt the finest bed ever made,” says Clifford hodgson, general manager of Santa Barbara mattress, pointing to his latest Vividus showroom model. he says every Vividus is unique with each bed taking over 160 hours to build and is made entirely by hand using only natural materials. “Instead of using the least expensive materials and methods for your bed, they are using only the best,” says hodgson. “This ensures that you’re getting the best possible sleep for your money because the bed is designed to last a lifetime.” hodgson also points out that luxury hotels like the Beverly hills hotel have been featuring hastens products for years and suggest giving them a test sleep by staying there.

of course buying the top-of-the-line model is not in everyone’s budget, which is why hastens offers several lines that are less expensive with a starting price of just under $7000. hodgson says that the materials in the lowerpriced models are the same as the Vividus, just not as prominent. “most people don’t have a problem falling to sleep,” says Rogers. “The research shows the problem is staying asleep and that’s where the hasten’s products, all of them, really shine. The true investment value is in a great nights sleep and they back it up with the research, the testing, the design and the personal attention. We’ve been selling more and more of these beds as people are finding out just how great they are.”

For more information on these and other sleep systems visit Santa Barbara mattress at 909 De La Vina Street. 805-962-9776. www.santabarbaramattress.com