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In-Store Samples Move Curbside
Several consumer packaged goods companies are trying a new tactic to replace popular in-store samples, curtailed by the pandemic, by placing free samples into online grocery orders. Companies such as General Mills and Cure Hydration have picked up on the new trend, and Walmart is also experimenting with adding free samples for customers who join the Walmart+ subscrip-
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When the “World’s Most Magical Celebration” begins Oct. 1 at Walt Disney World Resort, surprises await guests during the 50th anniversary event.
On Oct. 1, 1971, Walt Disney World Resort offi cially opened, the culmination of years spent imagining, planning and developing Walt Disney’s magical dream. In the fi ve decades since, the vacation destination continued to expand with new characters and adventures to cherish for a lifetime. And now with a major milestone approaching, guests can celebrate beginning Oct. 1.
This 18-month celebratory event will feature new experiences at the resort’s four theme parks and beyond, where “EARidescent” (Walt Disney’s version of shimmering color) décor will appear as if by magic. Shining at the center of it all will be Cinderella Castle at Magic Kingdom Park, which will add to its royal makeover from 2020 with new gold bunting, sparkling golden embellishments and other new enhancements, including a 50th anniversary crest warmly welcoming guests to join the festivities. As part of the “World’s Most Magical Celebration,” icons at each Walt Disney World theme park will transform into magnifi cent Beacons of Magic at night, coming to life with their own EARidescent glow. Cinderella Castle will illuminate Magic Kingdom with a dazzling radiance that sparkles with pixie dust. At Disney’s Animal Kingdom Theme Park, a warm light will emanate from the Tree of Life as magical fi refl ies gather. The Hollywood Tower Hotel at Disney’s Hollywood Studios will be awash in a brilliance evoking the golden age of imagination and adventure. And at EPCOT, new lights will shine across the refl ective panels of Spaceship Earth, connecting to one another in a symbol of optimism resembling stars in a nighttime sky. The iconic structure’s permanent new lighting will continue beyond the celebration as a defi ning feature of the park.
As hosts of the “World’s Most Magical Celebration,” Mickey Mouse and Minnie Mouse will be dressed in sparkling new looks, custom-made for this special occasion. Highlights of these celebratory designs include beautifully embroidered impressions of Cinderella Castle backed by fi reworks, as well as a brocade in multi-toned, EARidescent fabric—all punctuated with pops of gold.
Joining Mickey and Minnie, Walt Disney World cast members will be at the heart of this event. They will demonstrate yet again why they are renowned for their commitment to service, consistently exceeding guests’ expectations by going above and beyond to make visits to the Most Magical Place on Earth special. More details about the “World’s Most Magical Celebration” will be announced in the coming months. For more information, visit WDWNews.com, DisneyWorld.com/50 and DisneyParksBlog.com, plus follow #DisneyWorld50 on social media platforms.