Superdawg Still Hopping After 75 Years!

Superdawg was established in 1948 on the corner of Milwaukee, Devon and Nagle in Chicago. Superdawg continues to be family owned and operated in the same location today. Maurie Berman, a recently returned GI from World War II, married his high school sweetheart Florence (Flaurie), in August of 1947. Maurie was attending Northwestern University, studying to be a CPA, while recent Northwestern grad Flaurie was teaching in the Chicago Public Schools. With their “school-year” schedules, the newlyweds wanted to open a business that they could operate during the summer months. Many other returning GIs were opening roadside hot dog carts and Maurie and Flaurie decided to open their own roadside hot dog stand, one that would be as unique and distinctive as they were.

Maurie designed an architecturally distinct, 20′ x 12′ building topped with two 12 foot hot dog icons to beckon hungry passersby with their winking and blinking eyes. Maurie and Flaurie then created a proprietary, secret recipe to set themselves apart from the other hot dog stands popping up around the city. With a distinctive look and delicious recipe, they were almost ready to open. All they needed was a name. Inspired by the superheroes featured in the newly-created,