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The 2023 QSR Digital Transformation Conference was held June 23 and 24 at the Renaissance Hotel in Schaumburg. In addition to abundant meals and networking opportunities, conference attendees were treated to insightful sessions, including Addressing the Issue of Workforce Challenges within one of the Fastest Growing Legacy Industries, Building the Restaurant of the Future, Using Technology to Fuel Massive Franchise Growth, Leveraging your Marketing Toolkit to Make your Grand Opening a Success, Actionable Ways to Understand and Optimize the Customer Journey for your Brand, and others. This event was presented by Industry.Io. Food Industry News was proud to be one of this year’s sponsors.

Just in time for Back-toSchool season, PackIt is introducing a new line of freezable lunch boxes designed for and inspired by preschoolers! The Playtime Lunch Boxes feature a new rounded shape and a brightly colored kid-friendly designperfect for little hands with big personalities. Eco-friendly and reusable, this new line of innovative lunch boxes keeps food organized and fresh for hours.

El Vaquero Mexican Restaurant Announces Opening of New Location in Cincinnati

El Vaquero Mexican Restaurant is excited to announce the opening of its newest location in the vibrant Clifton community in Cincinnati . The restaurant, located at 2845 Short Vine Street, is the 20th location for the award-winning concept, which operates restaurants throughout Ohio and Michigan.

"We are thrilled to expand in the Cincinnati region and provide guests with authentic Mexican cuisine in a lively atmosphere," said General Manager Gustavo Ornelas. "We are committed to serving our guests using only the freshest ingredients, and we can’t wait to share our passion for quality and authentic Mexican cuisine with the Clifton community.”

Celebrating its 30th anniversary in 2023, El Vaquero combines highquality meats and seafood, colorful vegetables, and unique sauces and spices to create a tasty experience with each dish served. From tempting appetizers and a la carte items to hearty combination meals and delicious desserts, guests are sure to find something to enjoy.

El Vaquero was founded more than two decades ago by Efrain Quezada and Fernando Morales who set out to establish and open a Mexican restaurant dedicated to the style of “on the range” cooking. They opened their first restaurant, El Vaquero Mexican Restaurant on Riverside Drive in Upper Arlington, Ohio. Using distinctive spices and authentic original recipes to create those Vaquero favorites, El Vaquero today has attached other dedicated and passionate owners to the enterprise with 20 locations across Ohio and Michigan.