Inspirational concepts at Food Matters Live, Ascot, April 2024
Welcome
Welcome to the preview for the 2024 Spring edition of Tastes of Better, taking place at Food Matters Live on 21-22 May.
We are pleased to invite you to be our guest at this unique programme which brings the latest ingredient innovation to life alongside leading consumer insights and category analysis from expert speakers.
In this preview you will find a taste of what to expect from our inspiring Lead Partners , a guide to the Insights Programme , and information on the structure of the day.
Networking opportunities are also a fundamental part of the programme. You can connect with fellow VIPS in a relaxed environment overlooking the iconic cricket ground at Old Trafford.
With thanks to all our partners, speakers and our VIP community, we very much look forward to welcoming you to Manchester this May.
Briony Mansell-Lewis Managing DirectorBe our guest
Key benefits
Access to multiple live tasting and technical demonstrations giving you the opportunity to explore the taste, texture and mouthfeel of new ingredient solutions.
A deeper understanding of the technology behind new applications from a range of technical experts.
Insights panel discussions where you will hear from industry leaders covering the latest market trends to ensure your NPD is aligned with consumer trends.
The opportunity to meet with leading ingredient innovators and have in-depth conversations with potential collaboration partners.
Dedicated networking opportunities to catch up with your industry peers.
The flow of the tastings and talks worked really well. It was a brilliant opportunity to talk to suppliers and it was clear they had done a lot of preparation to give well-polished sessions.
NPD Manager, Valeo FoodsInsights Programme
Join 30 speakers from across industry for leading insights into current and emerging consumer trends, growth categories, market analysis and culinary innovation.
Tuesday 21 May
9:00 - 9:45
10:15 - 11:15
Food trends 2030: the megatrends driving change and innovation across the food and drink sector
Moderator: Sian Yates, Editorial Director, FoodBev
Hannah Cleland, Analyst, GlobalData Plc
Jules Greene, Qualitative Specialist, Good Sense Research
Gareth Hodgson Director, Mustard Research
Claire Powell, Head of Fresh Food Insight, Tesco
The drive for positive nutrition and innovative ingredients to support health and wellbeing
Moderator: Amy Glass, Head of Head of UK Diet and Health Policy Food & Drink Federation
Professor Weili Li, Professor of Food Science and Technology, University of Chester
Lauren Woodley, Group Nutrition Leader Nomad Foods
Louise Durrant, Nutrition Communications Manager, Quorn Foods
Mikaela Linden-Ibrahim, Senior Researcher, New Nutrition Business
11:30 - 12:30
13:30 - 14:15
The emerging and future trends driving sustainable food and drink solutions
Moderator: Sian Yates, Editorial Director, FoodBev
Jack Bobo Director, Food Systems Institute, University of Nottingham
Naomi Matthews, Commercial Strategy & Food Innovation Director, Costa Coffee
Amir Mousavi, Founder and Food Consultant
Spotlight on Ultra-Processed Foods
Moderator: Sian Yates, Editorial Director, FoodBev
Natascha Gaut, Director, Regulatory, Compliance & Investigations, DWF Law LLP
Natalie Rouse, Nutritional Researcher and PhD Candidate, Swansea University
Lauren Woodley, Senior Nutrition Manager, Nomad Foods
Amy Glass, Head of Head of UK Diet and Health Policy, Food and Drink Federation
14:30 - 15:30 Culinary insights panel: exploring the latest gastronomic trends and innovations
Moderator: Juliane Caillouette Noble, Managing Director, The Sustainable Restaurant Association
David Jones Co-Founder, Bingham & Jones
Shaun Moffat, Executive Chef, Edinburgh Castle
Lisa Harris, Consultant and Food Journalist, Harris and Hayes
Wednesday 22 May
10:00 - 11:00
Food trends 2030: the megatrends driving change and innovation across the food and drink sector
Moderator: Sian Yates, Editorial Director, FoodBev
Sophie-Atkins Ward, Group Head of Innovation, Hilton Food Group
Mike Faers, Founder and Group CEO, F!S Group
Andy Hodgson, Client Business Partner, CGA
Jason Winstanley, Head of Insights and Research, Moy Park
Richard Neish, Global Futures and Global Tastepoint, International Flavors & Fragrances
11:30 - 12:30
The emerging and future trends driving sustainable food and drink solutions
Moderator: Sian Yates, Editorial Director, FoodBev
Sophie Atkins-Ward, Group Head of Food Innovation, Hilton Food Group
Stu Henshall, Director of Culinary Innovation, Quorn Foods
Mike Hughes, Head of Research and Insight, FMCG Gurus
Andrew Wiseman, Strategy Director, Mustard Research
13:30 - 14:15
14:30 - 15:30
Allergens update – Getting ahead of the latest research, rules and regulations
Moderator: Rob Easton, Head Of Environmental Health at Shield Safety Group
Iain Ferris, Lecturer Food Safety & Standards, University of Birmingham
Steve Hamon, CEO, The Vegan Society
Simon Williams, Chief Executive, Anaphylaxis UK
Ben Rayner, Food Hypersensitivity Team Leader, Food Standards Agency
Kelvin Wood, Certification Body Manager, Shield Safety
Culinary insights panel: Exploring the latest gastronomic trends and innovations
Moderator: Juliane Caillouette Noble, Managing Director, The Sustainable Restaurant Association
Stu Henshall, Director of Culinary Innovation, Quorn Foods
Paul Lackie, Head of Food, Leathams Ltd
Caroline Martins, Chef and Founder
(represented the North-West region on BBC’s Great British Menu in 2022 and 2023)
Jozef Youssef, Chef and Founder, Kitchen Theory
15:45 - 16:30 The drive for positive nutrition and innovative ingredients to support health and wellbeing
Moderator: Sian Yates, Editorial Director, FoodBev
Karine Dussimon, Industry Manager, Food and Nutrition, Euromonitor)
Dr. Laura Wilkinson, Associate Professor, Faculty of Medicine, Health and Life Science, School of Psychology, Swansea University
Lauren Woodley, Senior Nutrition Manager, Nomad Foods
Nick Tofalos, Osteopath and Director, CBD-One
“
I found Tastes of Better really insightful and it brought the whole supply and manufacturer piece together. But also, it was very informative and on trend and what we need to be thinking about going forward. It was a really good detailed insight and gave a wide variety from start to finish
Head of Development, Finsbury Food GroupLead partner | 22 May
Unlock science & creativity for NPD
IFF returns with a fast-paced and fun speed-dating menu concept to bring their rich portfolio to life and help solve your most pressing formulation pain points.
You’re invited to sample a rich spread of ingredient solutions across five stands and ten menu items including modulation, texture, and colour solutions for the Orange Market Crisis, flavour blends masking off notes in sodium, sugar, and fat-reduced products and a range of textured proteins for hybrid and plant-based formulation.
On the street-food menu
Vietnamese pulled pork Bahn mi style
Savoury cheese and onion nibbles targeting salt reduction
Plant-based Birria Pulled Beef Tacos
Thai Sabai Mocktails
Mango Masala Iced Tea and more
Meet the technical team
Categories
Culinary
Dairy
Snacks
Beverages
Bakery
Key themes
Taste modulation
Non-HFSS formulation
Low and no alcohol
Authentic global flavours
Plant-based/hybrid innovation
Eden Derrick Research & Development Chef Laurent Venzi Sales Director North Europe Matthew Stokes Design Director, North Europe Chet Willcock Research ChefLead partner | 21 May
Experience ethically grown palm oil from Colombia
Daabon is showcasing their diverse applications for their ethically grown palm products in frying, bakery, and confectionary.
Learn about the unique benefits of Daabon’s sustainable and organic certified oils for shortening, coating, pan release and icing as well as coatings, fillings, and spreads.
Enjoy a live demonstration showcasing the improved heat tolerance, stability, and nutritional profile of their High Oleic Palm Oil compared to conventional frying solutions and how this translates to better palatability, appearance, and mouthfeel for consumers.
Applications in focus include
Bakery
Pan releasing agent & soft filling range
Organic dough shortening
Bake-stable filling biscuits
FressPress GPFill
Confectionery
Clean label coatings
Compound chocolate filling
FressPress Chocospread
Frying
Better-for-you High Oleic palm oil
Manuel Davila Managing Director
Meet the technical team
Bernd Brinkman New Product Application Manager
Categories
Frying
Confectionery
Bakery
Balachandra Salvemohan
Global Innovation Director
Anne-Charline Gal Principal project manager at Proforest
Key themes
Sustainable palm sourcing
EUDR reformulation
Better-for-you frying
Organic & clean label
Lead partner | 22 May
Connecting nutrition and health
Kreglinger, one of the rare independent specialists in food and beverage ingredients are proud to be partnering with BENEO to bring you a plant-based menu to showcase how innovative and sustainable products can contribute to better nutrition and health.
We invite you to try the latest developments in sugar reduction for chocolate and baked goods. Understand the health benefits of the new fibre innovation Orafti® β-Fit barley beta-glucan. The eco-friendly convenient and tasty way to enrich products with fibres and make use of on-pack claims with nutritional and health benefits. Fancy something savoury? Meat and fish alternatives using the Meatless® range of plant-based texturates .
Expect innovation
Multigrain cookie with barley beta-glucan
Sugar reduced plant based muffin
Reduced sugar milk chocolate
Vegan fish fingers
Vegan Cottage Pie
Meet the Kreglinger team
Scott D’Eath Sales Manager
Sophie Downham Account Manager
Simon Staniforth Account Manager
Drew Mansbridge Account Manager
Paul Bell Account Manager
Meet the BENEO team
Jelbrich Hendrickx Culinary Chef
Guilherme Santos Area Sales Manager Northern Europe
Categories
Savoury plant based
Ready meals
Bakery
Confectionery
(chocolate)
Vicent Mayon Customer Technical Support UK, Ireland, Nordics and Baltics
Pieter Caspers Technical Sales Manager Savoury UK & Benelux
Key themes
Sustainable plant based and hybrid innovation
Sugar reduction
Better nutrition and health
Lead partner | 21 May
Unlock flavour and function with our world class pantry
Langdon invites you to embark on an elevated dining experience where foundational pillars of flavour meet unique ingredients to create unforgettable taste sensations and functional solutions.
Crafted by our innovative NPD team, each dish showcases the richness and diversity of our pantry , allowing individual ingredients to shine while harmonizing in perfect flavour balance. Against the backdrop of evolving food and drink trends, our creations offer a glimpse into future applications and ingredient solutions, seamlessly blending tradition with innovation .
Join us as we celebrate diversity and creativity in the culinary world, presenting natural, M&S A-list, Australian native, and classic ingredients in unexpected ways. Prepare to be amazed as we unveil new and extraordinary taste sensations, redefining the art of culinary and flavour exploration
Expect unlikely flavour combinations and culinary surprises. Our vast pantry has been applied to produce deliciousness in every bite, reinventing nostalgic classics and pushing the boundaries of ingredient applications.
Meet the team
Chris Langdon CEO
Ann-Marie Gilbert Group Head of NPD
Categories
Meat manufacturing
Bakery
Sauces, dips, and condiments
Beverages
Savoury snacking
Ready to Eat
Dale Hearmon Country Director of Langdon UK
Meg Sweeney, Product Development Technologist
Key themes
Personalised nutrition
Nostalgia
Home-cooking 2.0
Umami and kokumi
Simple and delicious
Natural, dried, and ready to go
Classic comfort
Nutrition matters
Global gastronomy
Lead partner | 21 May
Experience
vegan delights and culinary diversity in baking with AIT Ingredients
Dive into innovative products designed to diversify your offer easily, to replace eggs effortlessly in bakery creations and bring a distinctive and unique taste signature with our sourdoughs, all showcased through our conceptual menu.
The products you will taste will be prepared by our Baker Consultant, David Mizon . He has an extensive range of bakery projects he worked on over the last 30 years.
Let your taste buds journey through specially crafted aromatic combinations tailored for these applications. Are you also ready to take on our Vegan Challenge during the session?
Come visit us on the 21st of May if you wish to learn more about plant-based proteins, the aromatic blends from our Signature range, and our premixes range for culinary exploration.
Yours bakefully, AIT Team.
Meet the technical team
Sindy Beury Ingredients Marketing Product Manager
Thibault Dussaussoy Regional Sales Manager UK & Northern Europe
Key trends
Pleasure & taste
Clean-label innovation
Plant-based innovation
Authentic products
Healthy products
David Mizon International Bakery Consultant & Judge
Categories
Bakery Biscuits
How your day will work
Registration opens from 8.30 am
Your day begins with a macro trends Insights session, followed by four sessions combining tastings, technical and market insights.
We provide you with a personalised itinerary ensuring access to a combination of sessions tailored to you.
There is a networking lunch at 12.30 - 13.45 and the day finishes at 16.00 pm with a drinks reception.
Attend as a team
J oin us a team for a unique opportunity to discover innovation together. If you are a start-up or SME and collaborate with a contract manufacturer, you can attend together as at team.
Register your team
“ I thought the day was well organised. The preorganisation to allocate time slots was a great initiative as I was able to see everything there.Head of R&D and Innovation, Baker & Baker
Food waste matters
Our innovation partners source ingredients and prepare bespoke tasting menus with your attendance in mind. This means that last minute cancellations result in food waste, which we as an organisation make every effort to avoid.
Therefore, we do just ask one important thingif you can’t attend for the whole day for any reason, please inform us as soon as you know, and ideally send a colleague in your place.
Join your peers already attending
A.G. Barr plc | Aimia Foods | Albert Bartlett | Asda | Baxterstorey | Bells of Lazonby | Bettys & Taylors of Harrogate | Bidfood | Booker | Booths | Boparan Brands | Brain Feed | Cakesmiths | Cherrytree | Bakery | Coop | Cranswick | Creative Foods | F Duerrs and Sons LTD | Farmhouse Biscuits | FEI Foods | Field and Forest Foods | Frank Roberts & Sons | Froneri | Fullers | Genius Gluten Free | Glendale Foods | Greencore | Greene King | Hain Daniels | Hill Biscuits | J&K Confectionery Ltd | Jacksons | Jacksons Bakery | JDM Food Group | Jordans Ryvita | Kingsland Drinks | Macphie | Manilife | Mondelez | Moy Park | My protein | Nestle | Nestlé Confectionery R&D | Nichols plc | OSI Europe | OTC Beverages | Pladis | Pladis Global | Quorn | Quorn Foods | Saputo Dairy | Silbury | Sneak Energy | Soreen | Stokes Sauces | The Tofoo Co | University of Aberdeen | Wholebake | Yo! Sushi Companies
Job Titles
Brand Development Manager | Business Development Manager | CEO | Chef Controller | Chocolate Scientist | Commercial Controller | Commercial Director | Compliance Technologist | Creative Director | Culinary Development Chef | Culinary Development Manager | Development & Technical Manager | Development Chef | Development Director
| Director | Director of Culinary Innovation | FEI Senior Confectioner | Food Development
| Director | Food Lead | Food Technology Engineer | Founder | Front End Specialist | Group Leader & Snr Confectioner | Group Leader Front End & The Accelerator | Head of Food and Beverage Development | Head of New Product Development | Head of NPD | Head of Product & Innovation | Head of Product Creation | Head of R&D | Head of Research & Insight | Head of Technical | Innovation and Optimisation Lead | Innovation
Chef | Innovation Lead | Insights Manager | Junior Product Developer | Lead Product Development Manager | Liquid and Sensory Manager | Liquid Developer | Managing Director | Marketing & product development | National Account Manager | New Product Developer | New Product Development Manager | NPD | NPD Beverage Technologist | NPD Concept Developer | NPD Controller | NPD Manager | NPD manger UK and Ireland | NPD Technologist | Pilot Plant Technician | Process Technologist | Product Developer | Product Development Manager | Product Development Technologist | Purchasing Manager | Quality Assurance | R&D Technologist | Relief Chef/Manager | Research Fellow | Senior Beverage Technologist | Senior Category Marketing Manager | Senior Concept Developer | Senior Concept Manager | Senior Development Technologist | Senior NPD Tech | Senior NPD tech UK and Ireland | Senior NPD Technologist | Senior Product Development and Innovation Technologist | Senior Product Technlogist | Snr Innovation Insight Specialist | Technical Director | Technical Manager | Technical Product Manager | Trainee Development Baker
Getting there
Car
Vehicle gates to Emirates Old Trafford will be entry and exit via Gate 10/11 only (on Great Stone road) and the allocated car park would be car park 3 only.
Metrolink
Metrolink trams provide connections across Greater Manchester with 93 stops right across the region. Metrolink runs every few minutes and runs from early morning til late in the evening.
For those visiting the region from further afield there is free parking for Metrolink customers at Park and Ride sites across the network.
Bus
Greater Manchester has an extensive bus network operated by different commercial bus companies. The individual operators will always have the latest information about your service.
Train
Manchester Piccadilly, Deansgate Castlefield and Victoria all have access to tram stops, which will take you directly to the ground.