CASTLE TOWN CATERING Newark, Ohio Customized catering where the food is music, where art meets the dinner table. Summary The main focus a Castle Town Catering is to emphasize on the personality of the individual and/or group to be represented. My vision is to take customized catering to the next level and integrate character into the execution of each plate of food. Not only is the highest level of detail applied to the preparation and flavor of the food, but also the artistic vision of each individual dish. Location The initial location is small town America. This provides great strength to such a unique vision due to the fact that the local food culture is mainstream and corporate, with a twist of independent and upscale. The desire for high quality and originality is in growing demand. Menu Each individual menu will start just as a blank canvas. Atmosphere Each and every event will be its own unique atmosphere depending on the overtone of the individuals/groups characteristics. Marketing Strategy To offer complete customizable catering reflecting the personality and character of each client. Financial Plan I simply wish to make a living doing what I love and excel at. This will be a very personal venture that I wish to revolve my life around. My intention is to create a small, sustainable business, with the potential to grow to meet demands of the population.