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Women’s
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OMEN’S FOOTBALL has taken centre stage this summer with the eighth FIFA World Cup being staged in France at a time when the sport is finally getting the major financial backing it needs to thrive. Over the past few years the media coverage of the women’s game has started to gain a footing, to the extent it is now a regular fixture on television screens and across the pages of most of the national newspapers. Yet, while the exposure has grown hugely over the past decade, the business side of the game has failed to follow suit – until now.
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