REACHING NEW HEIGHTS

In putting together Rental’s annual Aerial Lift report, it’s clear that lift manufacturers are reaching new heights—and not just literally.

Compact lifts, alternative fuel sources and efficiency features are just a few items manufacturers mentioned when asked what’s new with the aerial lift industry. And, of course, though safety is not a new topic, it’s an “oldie but goodie” in that it should always be top of mind for those working at height.

What’s been talked about at recent industry events also echoes those sentiments.

During conversations I’ve had with manufacturers at trade shows like the American Rental Association Show in February and CONEXPO-CON/AGG in March, the rental and construction industries are starting to put stock into these trends. At the same time, they are cautious about making sure the new technology is reliable enough to support their needs. After all, they need the technology to help them power through their rugged day-to-day operations.

So, what do you say? Are you all in with these new trends? Do you have reservations about them?

Check out our story on p. 10 to find out more about these new technologies and how rental companies are using them in their operations. That story also gives a sneak peek into what manufacturers expect for the future of the industry. https://rnt.news/oqsiis

Speaking of trends, in addition to our coverage on aerial lift equipment, our business management department digs into how rental companies can make the most of telematics software installed on their equipment (p. 14); our construction department discusses electrification trends and what rental companies need to know about them (p. 20); and our general tool department goes into all things pressure washers (p. 22).

To cap it all off, our columnist Dick Detmer shares his wisdom, this time on rental companies developing and expanding their niche, while also considering diversification when it makes sense. You can find his column on p. 34.

Have you recently adopted any new technology associated with aerial lifts? Are you thinking about it? If so, why or why not? Are there any trends you’re hearing about that we haven’t yet covered? I’d love to hear your thoughts—and I’m sure your fellow readers would too. Email your ideas to swebb@acbusinessmedia.com or connect with me on LinkedIn by following the QR code.

And be sure to look out for next month’s issue, where we will our annual Power Generation Equipment report. Until next time!

EDITORIAL

Editor Sarah Webb swebb@acbusinessmedia.com

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CIRCULATION & SUBSCRIPTIONS

PO Box 3605, | Northbrook, IL 60065-3605, Phone: (877) 201-3915 | Fax: (847) 291-4816 circ.rpn@omeda.com

LIST RENTAL

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REPRINTS Megan Perleberg, mperleberg@ACBusinessMedia.com

Rental (ISSN 2375-9925, Print | ISSN 2471-7657, online | USPS 686-370) is published eight times per year: January/February, March, April, May, June/July, August/September, October/

November and December by AC Business Media, 201 N. Main Street, Ste 350., Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send change of address to Rental, PO Box 3605, Northbrook, IL 60065-3605. Printed in the USA.