3 minute read
Everybody’s Business
TRACKING WITH TECHNOLOGY
As the editorial staff compiled this month’s issue of Rental magazine, I couldn’t stop thinking about how technology is all around us.
It’s become so common in my everyday life that I often take for granted that I can communicate with virtually anyone in the world within seconds from behind the screen of my laptop or cellphone.
What I haven’t yet taken for granted is that heavy equipment and vehicles can also communicate using telematics. Run time, maintenance schedules, location—you name it, that information can now be sent from a given piece of equipment to the end user or rental store owner to help with billing, safety, theft prevention, maintenance schedules and more.
The trick for rental store owners who incorporate telematics is to find the balance between having all the information at their fingertips and having an overload of data. The cover story on p. 20 delves into all of that and more. As for the rest of this issue, our business management department dives into how rental companies can manage high inflation (p. 34); our construction department takes a look at three pioneering companies when it comes to excavator automation and guidance (p. 36); our general tool highlights how operators can ensure safe conditions when working with heavyhaul trailers (p. 40); and columnist Dick Detmer explains why it’s vitally important to ensure that rental company employees are educated on all the various types of equipment in your inventory (p. 58).
Keep an eye out for our next issue of Rental, which will include our new and improved Editor’s Choice Award, and as always, feel free to reach out with questions, story ideas and press releases via email at swebb@acbusinessmedia.com or via LinkedIn
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Published by AC Business Media
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Publication Staff
Publisher ................................................................... Sean Dunphy sdunphy@ACBusinessMedia.com Editor ..........................................................................Sarah Webb swebb@ACbusinessMedia.com Managing Editor........................................................... Gigi Wood gwood@ACbusinessMedia.com Senior Production Manager........................................Cindy Rusch Art Director................................................................... Willard Kill Audience Development Manager............................Angela Franks
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Kris Flitcroft.................................kflitcroft@ACBusinessMedia.com Sean Dunphy ..............................sdunphy@ACBusinessMedia.com Nikki Lawson .............................. nlawson@ACBusinessMedia.com Megan Perleberg .........................mperleberg@ACBusinessMedia.com Kristin Pride .........................................kpride@ACBusinessMedia.com Tadashi Soma................................... tsoma@ACBusinessMedia.com
www.ForConstructionPros.com
Digital Content Director ....................................... Wayne Grayson wgrayson@ACBusinessMedia.com Manging Editor............................................................. Gigi Wood gwood@ACBusinessMedia.com
Circulation & Subscriptions
PO Box 3605, | Northbrook, IL 60065-3605, Phone: (877) 201-3915 | Fax: (847) 291-4816 circ.rpn@omeda.com List Rental Sr. Account Manager ..........................................Bart Piccirillo | Data Axle (518) 339 4511 | bart.piccirillo@infogroup.com
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Megan Perleberg, mperleberg@ACBusinessMedia.com
AC Business Media
Chief Executive Officer............................................... Ron Spink Chief Financial Officer........................................JoAnn Breuchel Chief Digital Officer ............................................ Kris Heineman Chief Revenue Officer ........................................ Amy Schwandt VP ofOperations & IT ............................................. Nick Raether VP Audience Development ................................. Ronda Hughes Director, Demand generation & Education ................. Jim Bagan GM Online & Marketing Services...................Bethany Chambers Content Director ................................................. Marina Mayer
Published and copyrighted 2022 by AC Business Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher.
SUBSCRIPTION POLICY: Individual subscriptions are available without charge in the U.S. to rental centers, equipment distributors, and other businesses with rental departments. To subscribe please visit www.ForConstructionPros.com. Publisher reserves the right to reject nonqualified subscribers.
One year subscriptions for nonqualified individuals: U.S. $35.00; Canada and Mexico $60.00; and $85.00 all other countries (payable in U.S. funds, drawn on U.S. bank). Single issues available (prepaid only) $10.00 each.
Rental (ISSN 2375-9925, Print | ISSN 2471-7657, online | USPS 686-370) is published eight times per year: January/February, March, April, May, June/July, August/September, October/November and December by AC Business Media, 201 N. Main Street, 5th Fl., Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send change of address to Rental, PO Box 3605, Northbrook, IL 60065-3605. Printed in the USA. Vol. 43, Issue 6, August/September 2022
