Welcome to Bowland

As we reflect on the impact of 2020 and the changes to all of our lives, we take reassurance from some of the positives that have emerged, one of which has been people’s connection with nature.

Whether that’s been exploring parks or walks from our homes, visiting countryside for the first time or appreciating even more our beautiful National Landscapes (www. landscapesforlife.org.uk), never has access to green spaces been more valued. So we look forward in 2021 with a renewed optimism and we hope that this year’s guide helps build on that connection with nature, and provides some inspiration for visiting both virtually and in person! We roll out a new Festival Bowland events programme and embrace continuing to deliver some online events - building on the success of our 2020 online programme - while also looking forward to being able to get together in person. Some of the features focus on the tourism businesses who’ve adapted their practices in the most innovative ways during lockdown. We also shine a spotlight on some of the fantastic project work of the AONB Partnership. Our suite of area-based itineraries will help you explore all the hidden corners of Bowland and link you with some wonderful hospitality businesses. If you’re looking for a staycation this year, peruse this guide to discover and plan your perfect trip!