PRICING STRATEGIES Suggested list price and bundling options

3: MARKETING & PROMOTIONAL STRATEGIES

LEVERAGE EXISTING OFFERINGS & DRIVE NEW REVENUE

Key elements that must be considered in creating a marketing strategy are promotion, distribution, pricing, and relationship management. The marketing strategy is first and foremost based on the continual education and informing of existing patients about new laser procedures available, giving them the chance to get a new, minimally invasive laser experience. Second, it is based on developing recognition and visibility among potential new patients. Thinking outside the box will even further improve your recognition and take your practice to the next level.

Internal Advertising Tips External Advertising Tips

RECRUIT AMBASSADORS

Reward loyal customers with complimentary treatments in exchange for product promotion.

LEVERAGE MARKETING MATERIALS

Brochures, flyers & counter cards are great tools to market to customers coming into your practice.

SHOW OFF YOUR WORK

Strong before & after pictures can impact a patients’ treatment decisions. Use our B+A’s and add yours in as you go.

DEVELOP COMPREHENSIVE PROTOCOLS

The Fotona StarWalker ® is a perfect complement to other aesthetic procedures. Combine with PRP, filler and skincare for the best results.

BE SOCIAL!

Develop social pages (Instagram & Facebook) to showcase your work and connect with your clients.

HOST AN EVENT

Schedule an open house as a way to connect with existing customers and meet new ones.

PR & ADVERTISING

Connect with local media as a product expert providing new and innovative treatment options to drive more traffic to your business.

WEBSITE DEVELOPMENT

Strong website content is a great way to drive potential customers to your clinic. Let them know about your treatment offerings, testimonials and results you have achieved!

Available on Clarion Partner Portal Register for the Partner portal