Distribution Strategy

AUDI distributes its product through authorized streamlined distributors, making the AUDI flagship vehicles available to the customers; the company will continue to invest in the creation of flagship stores to maximize the consumer experience. At the same time company is also expanding the number of authorized dealers.

The critical factor in the distribution strategy for Audi is the location of stores. The stores are recommended to have a lot of area for the display of the various cars. At the same time, the locality should be posh too. Due to the high investment involved, dealers' margins are also high.

The company has production facilities at nine locations across the world. They are also targeting new markets in search of potential customers. As a result, Audi has made global investments and continues growing in the Asian market.

Currently, Audi’s distribution is organized according to the “fi-fo” principle (“first in, first out”), taking into account the capacity of vehicle compounds and transport modes to create an efficient flow through the network.

Distribution expenses of EUR 1,365 ($1,598) million mainly include labor and material costs for marketing and sales promotion, advertising, public relations activities, and outward freight, as well as depreciation attributable to the distribution function. At the same time, Audi is using smart networks, data analytics, virtual reality, camera systems, and paperless operations to improve efficiency.

R e c e n t n e w s a b o u t B M W

BMW Group India sets a new record for the highestever annual customer deliveries in terms of both motorcycles and Cars

The BMW brand sees a 36.8% increase in sales from 2021 to 2022

The MINI brand sees an 11.4% increase in sales from 2021 to 2022

The motorcycle brand sees a 40.3% increase in sales from 2021 to 2022

The company is proud of its achievement and is dedicated to continuing to provide quality products to their customers

BMW also revealed that its sports utility vehicle

(SUV) range — BMW X1, BMW X3, BMW X5, and BMW

X7 — grew more than 60 percent, while its luxury sedans BMW 3 Series, BMW 5 Series, and BMW 6 Series — continued their strong run

India was the fastest-growing global market for Mercedes-Benz in 2022; CEO Ola Källenius Mercedes-Benz Reports 21% Growth in Q4; 2022. Total sales of 350,949 vehicles, +6.5% Versus 2021 Mercedes-Benz emphasizes focus on decarbonization by kicking off the annual India edition of Sustainability Dialogue

Mercedes-Benz to Launch Global Branded Highpower Charging Network, Starting in North America Mercedes-Benz to Offer Level 3 SelfDriving in America Mercedes-Benz Energy and Lohum Advance Battery Sustainability Through a Multi-Year Second Life Partnership MercedesAMG One Hypercar Deliveries Start The Bengaluru-based Mercedes-Benz Research and Development India (MBRDI) is the Daimler Group's largest R&D center outside of Germany. This hi-tech facility employs over 11,000 engineers who are helping accelerate product development by simulating real-world scenarios in the virtual world

R e c e n t n e w s a b o u t M e r c e d e sB e n z