IDENTITY GUIDELINES — VERSION 1.0 | SEPTEMBER 2012
Design Guidelines | Elements VERSION 1.0 | SEPTEMBER 2012
FORSKNINGSPARKEN | OSLO SCIENCE PARK
LOGOTYPE
IDENTITY GUIDELINES — VERSION 1.0 | SEPTEMBER 2012
MAIN LOGOTYPE
VERTICAL ORIENTATION
The main logotype for Forskningsparken is a purely typographic solution consisting of the word FORSKNINGSPARKEN in Science Bold and the english name OSLO SCIENCE PARK in Science Light. The logotype and its variants is provided as Adobe Illustrator vector files which are not be modified. Primarily the logotype is used in vertical orientation, with the norwegian name running on the left side from bottom to top. In cases where a horizontal version is required the logo should be rotated clockwise so that the norwegian name FORSKNINGSPARKEN is on top.
HORIZONTAL LOGO NORWEGIAN
[FP_Logo_Red_NOR_...]
ENGLISH VARIANT In documents where English is the main language the logo is to be used in the english version as well. Here the hierarchy of bold and light type is inverted, emphasizing the english name OSLO SCIENCE PARK.
HORIZONTAL LOGO ENGLISH
[FP_Logo_Red_ENG_...]
FORSKNINGSPARKEN | OSLO SCIENCE PARK
LOGOTYPE — COLOUR VARIANTS
RED LOGO ON WHITE
IDENTITY GUIDELINES — VERSION 1.0 | SEPTEMBER 2012
WHITE LOGO ON RED
[FP_Logo_Red_NOR_...]
WHITE LOGO ON DARK GREY
[FP_Logo_WhiteOnRed_NOR_...]
WHITE LOGO ON LIGHT GREY
[FP_Logo_WhiteOnTransparent_NOR_...]
[FP_Logo_WhiteOnTransparent_NOR_...]
FORSKNINGSPARKEN | OSLO SCIENCE PARK
TYPOGRAPHY
IDENTITY GUIDELINES — VERSION 1.0 | SEPTEMBER 2012
Hello Science. AaBbCcDdEe Forskning 0123456789 .,?!()@* MAIN FONT: SCIENCE
SUBSTIUTING FONT: ARIAL OR HELVETICA
A space-economical sans-serif design, Science is made for clear and transparent communication and will act as an objective and decisive voice in Forskningsparken’s visual identity.
When the Science font is not available/installed, Arial or Helvetica should be used as substituting font to ensure a certain similarity through Forskningsparken’s visual identity.
The custom typeface Science was drawn to meet the requirements of signage and print as well as on-screen use. It exists in 2 weights and respectively 2 styles:
Files that will be shared between people who don’t have the Science font installed on their machine (word and PPT documents), should use one of these fonts to avoid any problems with changing fonts.
Light Light Italic Bold Bold Italic
The Arial typeface exists in 2 weights and 2 styles, Helvetica should be used in the same weights:
For use in the Forskningsparken’s signage system the typeface is equipped with a set of directional arrows.
Regular Regular Italic Bold Bold Italic
FORSKNINGSPARKEN | OSLO SCIENCE PARK
TYPOGRAPHY IN USE
IDENTITY GUIDELINES — VERSION 1.0 | SEPTEMBER 2012
Tips on how to use the typeface Science in common typographical situations:
4
DEFINITION OF SCIENCE FROM WIKIPEDIA, THE FREE ENCYCLOPEDIA
1
Science Light should be used for main text setting.
2
The size for main text should be between 8 and 12 pt.
3
In order to ensure optimal readability the line increment should be min. 150 % of the textsize.
4
5
Science (from Latin scientia, meaning “knowledge”) is a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe. In an older and closely related meaning (found, for example, in Aristotle), “science” refers to the body of reliable knowledge itself, of the type that can be logically and rationally explained (see History and philosophy below). Since classical antiquity science as a type of knowledge was closely linked to philosophy. In the early modern era the words “science” and “philosophy” were sometimes used interchangeably in the English language. By the 17th century, natural philosophy (which is today called “natural science”) was considered a separate branch of philosophy. However, “science” continued to be used in a broad sense denoting reliable knowledge about a topic, in the same way it is still used in modern terms such as library science or political science.
1 2
4 To make navigating through texts easier use Science Bold for headings and subheadings. 5 Use Science Bold for inner paragraph emphasis. 6
For visually more integrated emphasis (for example to indicate quotes or terms) use Science Light Italic.
Definition of Science
4
3
Philosophical study of nature 6
Before the invention or discovery of the concept of “nature” (Ancient Greek phusis), by the Pre-Socratic philosophers, the same words tend to be used to describe the natural “way” in which a plant grows, and the “way” in which, for example, one tribe worships a particular god. For this reason it is claimed these men were the first philosophers in the strict sense, and also the first people to clearly distinguish “nature” and “convention”.
FORSKNINGSPARKEN | OSLO SCIENCE PARK
ICONS
IDENTITY GUIDELINES — VERSION 1.0 | SEPTEMBER 2012
Toalett Toilets
SCIENCE ICONS 64 PT. SIZE
J
A
Møterom Meeting rooms
SCIENCE BOLD | LIGHT 32 PT. SIZE
The Science typeface family provides a set of icons and arrows available as symbol font, Science Icons. These icons act as a core element of F orskningsparken’s signage system. The glyph map on the next page shows the keyboard assignment of the various symbols.
FORSKNINGSPARKEN | OSLO SCIENCE PARK
ICONS
IDENTITY GUIDELINES — VERSION 1.0 | SEPTEMBER 2012
A B C D E F U P P E R CAS E
A > toilets
B > toilet men
C > toilet women
G
H
I
J
G > staircase down
H > elevator
I > auditorium
J > meeting room
D > barrier-free toilets
K K >reception desk
E > baby-care room
F > staircase up
L
M
L > parking garage
M > parking garage
N O P Q R S T N > emergency exit
O > emergency exit
P > Underground
Q > Tram
R > cafeteria
S > smoking prohibited
T > fire extinguisher
U V W X Y Z Æ U > Laboratory
V > wash hands
W > First Aid
X > recycling
Y > waste paper
Z > biodegradable waste
Æ > plastic waste
Ø Å
a b c d
Ø >residual waste
v
LO W E R CA S E
Å > cutlery
a
b
c
e f g h i j k d e f g h i j
l m n o p q r k l m n o p q
s t u v w x y r s u v w x y
FORSKNINGSPARKEN | OSLO SCIENCE PARK
COLOURSYSTEM
IDENTITY GUIDELINES — VERSION 1.0 | SEPTEMBER 2012
Secondary Color
PANTONE
PRIMARY AND SECONDARY COLOURS Forskningsparken’s visual identity incorporates a bright red as primary colour, accompanied by several tones of grey acting as secondary colours. For exact colour reproduction use the newest edition of the PANTONE Colour Formula Guide as well as the CMYK values for printing purpose and the RGB and HEX values for screen/web usage. For signage refer to the 3M FILM and RAL codes, and for interior paint use the NCS S colors.
428
CMYK 2 | 0 | 0 | 18 RGB 205 | 209 | 209 HEX CDD1D1 3M FILM 100-384 RAL 7047 NCS S 2005-R80B Secondary Color
PANTONE
429
CMYK 3 | 0 | 0 | 33 RGB 168 | 173 | 173 HEX A8ADAD 3M FILM 100-605 RAL 7040 NCS S 3005-R80B Secondary Color
PANTONE
430
CMYK 5 | 0 | 0 | 45 RGB 133 | 140 | 140 HEX 858C8C 3M FILM 100-038 RAL 7046 NCS S 5005-R80B Secondary Color
PANTONE
Primary Color
PANTONE
485
CMYK 0 | 95 | 100 | 0 RGB 218 | 41 | 28 HEX DA291C 3M FILM 100-368 RAL 3020 NCS S 1085-Y80R
431
CMYK 11 | 1 | 0 | 64 RGB 82 | 91 | 92 HEX 525B5C 3M FILM 100-706 RAL 7011 NCS S 6005-R80B Secondary Color
PANTONE
432
CMYK 23 | 2 | 0 | 77 RGB 45 | 57 | 59 HEX 2D393B 3M FILM 100-012 RAL 7016 NCS S 8005-R80B
FORSKNINGSPARKEN | OSLO SCIENCE PARK