Medspa team creates personal experience for every client

Helping people has been at the core of Jenn Cathers’ career for two decades, starting as an EMT and paramedic, then followed by becoming a registered nurse working in the emergency room.

Knowing she was walking into a crisis to help people in need was something she felt called to but that calling was put to the test during COVID. Despite the burnout that came with working through a pandemic, Jenn felt the need to continue to help people, but she wasn’t sure in what capacity that would be.

For the first time in her career, she was considering getting out of emergency medicine – but wasn’t sure where that leap would take her. It was when she started looking at aesthetic medicine, she found a perfect fit.

Making women feel beautiful and empowered has always been a passion for Jenn, who also opened Mirrored Images Boudoir, a female empowerment studio, in Gainesville in 2017.

“I felt that with my artistic eye, in addition to my experience as a registered nurse, it would be a natural transition into aesthetic nursing,” she said.

Jenn completely immersed herself into learning everything she could about aesthetic nursing. She attended classes, conferences, and one-on-one training with industry experts.

Her unique gift for helping women feel comfortable and well cared for led to a dear friend mentioning her wonderful Botox experience to her husband, a well-respected local physician, and a beautiful partnership was born. Dr. Stephen Crabtree, D.O., J.D., immediately called Jenn and the dream for Shameless Aesthetics came to life.

The decision to open the practice in Cumming was a natural one as they both have served the community through their careers in emergency medicine, and both have strong professional ties and friendships in the community.

What started out as a small injection practice saw tremendous, quick growth. In less than a year, they expanded into the current location at 203 Pirkle Ferry Road in Cumming and brought on additional staff, while adding more services and products for patients.

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“The rapid growth of our practice has been incredibly humbling and we’re so grateful for the love and support we’ve received from the community,” Jenn said.

As Shameless has grown, Jenn and Dr. Crabtree, who is also the medical director, have added an experienced esthetician and a patient care coordinator to help meet the needs of their patients.

Some of the services Shameless Aesthetics offers include dermal fillers, Botox, anti-aging treatments, customized medical facials, microneedling, and they are the first practice in Forsyth County to offer Morpheus8, the award winning treatment that has been endorsed by celebrities such as Kim and Khloe Kardashian, Jessica Simpson, and Eva Longoria.

“We received specialized training from the top Morpheus8 provider in the Southeast and we’ve been so pleased with the results we’ve had with our patients,” Jenn said.

The popular service combines micro-needling with radio frequency to tighten skin, remodel fat, reduce scarring, and banish pesky fine lines and wrinkles.

The benefits of receiving a medical aesthetic treatment go beyond just visible appearance. Just as Jenn has helped women feel empowered, confident, and beautiful from her photography sessions, she’s noticed that women – and men – are experiencing increased confidence when they come in for their follow-up appointment and treatments.

“Our goal is not to make you look like someone else,” Jenn said of Shameless Aesthetics’ approach. “We focus on rewinding the clock a few years and helping you to look well rested and more youthful. We believe in natural enhancements and not overdoing any treatments.”

Perhaps one of the most important benefits for patients is the education and support they receive at Shameless from Jenn and the team in a judgment-free space where they can feel accepted.

Rather than just a cosmetic procedure, each appointment is medical in nature, and explained to the patients so they will understand exactly what to expect from pricing to procedure and post-care.

“It’s easy to see a med-spa as being glamorous and something only the ‘rich’ can afford.

We service a very broad range of women and men, from all backgrounds and income levels,” Jenn said. “We want every patient that walks through our door to feel accepted and valued as a human, we want to connect with them and offer them guidance throughout their journey with us.”

And she said it’s important that clients feel safe and not judged by the staff.

“We never push services on our patients just to make a buck,” she said. “It’s truly not about the money for us, which is why we keep our services at a more affordable price range.”

Every medical patient is evaluated by Dr. Crabtree or a nurse practitioner prior to treatment, and patients also have direct access to their providers, even after hour, ensuring the patients are fully supported from the beginning of the process through follow up care is an important step that proves that extra touch can go a long way.

“We understand the education and information we provide can be a lot, so we want to make sure that it all makes sense and there are no unanswered questions,” Jenn said. “We’ve received countless amounts of positive feedback on how we support our patients throughout their treatments.”

Feeling that need to make a major career change a few years ago may have been scary – but if anything, Jenn has proven that following your passion is always a positive step forward.

“I believe in what we do,” she said, “and how it can positively change how people see themselves.”

To schedule an appointment or check out the services that Shameless Aesthetics offers, visit shamelessga.com.