REBMEVON
small
GNIPPOHS
LLAMS
|1 .ON
EUSSI
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8102
For The
2018
HOLIDAY GIFT GUIDE
shopping small
Quick & Easy
while making a
holiday
big impact
DIYs
Your guide to
Plus! How to support small businesses without spending a dime
shop small and make a impact
big
this holiday season
CONTENTS
02 Meet For The Small
04 For The Home
07 For The Bestie
12 Easy Holiday DIY
03 Holiday Gift Guide
06 For The Hubby
08 For The Babies and Children
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'TIS THE SEASON TO
How To Support Small Businesses Without Spending A Dime
For The small
S U P P O R T small
1
m e e t
F O R T H E small Hey there! We are Kellie and Sally, the twowomen team behind For The Small. Located in beautifully expensive Vancouver, Canada, we are both mamas with full-time jobs, two kids, and a side business each. We met through social media and bonded over algorithm changes, a love of small shops, and the challenges of being a mompreneur.
Meet Sally What my friends say about me: "I am high maintenance."
I'm scared of: Spiders Favourite food: Ice cream Fun fact: "I went backpacking across Europe
We created For The Small to build a small business community. Running a small business can be daunting and seemingly lonely at
for a month and none of my friends believed I would survive because I'm high maintenance."
first...until you find all the friendships waiting for you. After all, if it was not for this supportive community, we never would have met, For The Small would never have been born and you would not be reading these words!
Our mission is very simple. We work for the small people in our lives. For the small business. For the small goals that lead to success.
Meet Kellie Cats or dogs? 110% dogs I'm scared of: Hamsters and small furry rodents.
Thank you for being a part
How I met my husband: "It was a summer fling that lasted very, very long. "
of our community!
Favourite quote: "Be fearless in the pursuit of what sets your soul on fire."
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For The small
For The small holiday gift guide
photography Caley Dimmock
For The home holiday gift guide
Let's Stay Home Prairieknots is a knitting company based out of Oakbank, Manitoba. Your home will love the beauty and timeless design of these crafted products made with ethically sourced, renewable resources. (Merino wool blanket; $175-$300) etsy.com/ca/shop/prairieknots
Meet Kelsey "I am a full-time psychiatric nurse when I'm not knitting." creator/owner, Prairie Knots
Stay Awhile Looking for something a bit different, a bit more customized for your home this season? Run by a husband and wife
Saskatoon Chic will have
duo,
you wanting everything they create! (10" wood rounds; starting from $40) saskatoonchic.com
Be Cozy We all have a place that could use one of these crochet storage baskets
Ginger Snap's Crochet to catch
from
all our random stuff. (Crochet storage baskets; $45-55) etsy.com/ca/shop/GingerSnapsCrochet
Shine Bright Don't be fooled! These WoodenMarquee art from
Woodsy
World look simple and cute, but they come with a touch sensor to control the brightness of the light. Fancy! (Wooden marquee art; $135-150) woodsyworld.ca
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For The small | For The Home
it's so good to be home Boho Chic
Fern Weft is consciously crafted fibre art for modern spaces. All pieces are made by Tawnee, using supplies gathered from local artisans. (Fibre art pieces; $20+ for mini macrame; $55-60 for weavings) etsy.com/ca/shop/ FernWeftFibreArt
Meet Tawnee "I'm a huge craft beer nut and am sorely missing out due to being 8 months pregnant."
Loved Beyond Measure
creator/owner, Fern Weft
Wooden growth charts from
Parkside Home & Co. is a
Beautifully Scented
rustic modern way to
The 6th Scent Candle makes 100%
help keep track of your children's growth. This is an
natural soy wax candles with non
heirloom piece that you will
toxic oils. They are all handpoured
treasure forever. (Wooden
in reusable containters in Langley
growth charts; $55+)
BC. (Soy candles; $10+)
parksidehome.ca
the6thscentcandle.com
West Coast, Best Coast Bring the mountains inside with reclaimed wood mountain art from
Alpine Design Studio. Their oversized five peak design is a perfect fit for your home! (Wood mountain art; $40-500) alpinedesignstudio.ca
For The small | For The Home
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For The hubby holiday gift guide
Stay Hydrated Keep his beard in its best shape, no matter the season
Osprey Village Soap Company. For with beard oil from
all beard types. (Small; $15, Large; $25) ospreyvillagesoapcompany.com
Did you know? Beards can get itchy and uncomfortable. If your man's beard is dry, his skin is just as likely to be dry and itchy. By using a beard oil regularly, he'll be able to ditch the itch as the oil makes its way through his beard and penetrates his hair follicles, keeping his skin and beard well hydrated.
Keep Stylin' If your man has a sense of humor and hands that can't stay away from Santa's Christmas plate, get him this hilarious sweatshirt from
E&J
Creations! Perfect for wearing to holiday parties! (Sweatshirt; $32) eandjcreations.com
Flaunt It
Be Organized
Be Merry
Keep all his necessities in one place
This unique craft beer box from
with a wood nightstand
Grove Gifts features the finest local
organizer/cellphone dock
craft beer, along with a delicious mix of
Parkside Home & Co. (Wood
Garden
from
sweet and savoury treats. Sure to please
organizer; $60)
any beer lover on your list! (Small; $45,
parksidehome.ca
Large; $115) gardengrovegifts.com
Boxer brief underwear for every
Made You Look Underwear is
guy.
super supportive, with a fit that cradles the soldiers, but isn’t so firm that they’ll need medical attention. You are fun, and deserve underwear that proves that! (Men's underwear; $30)
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For The small | For The Hubby
funissexy.com
For The bestie holiday gift guide
All The Goodies All natural health and wellness lifestyle boxes showcasing local Fraser Valley/Lower Mainland small businesses from
Discover Lifestyle is
what your bestie wants! (Limited edition Xmas box; $119.95, see website for seasonal subscription) discoverlifestylefv.com
Get Comfy These rompers are just begging you to slow down and snuggle hard.
Be Sweet
Made from Canadian sourced
Organic chocolate bars from
bamboo, and sewn in the home
Aschenti made by
Pippa and Peach. (Ladies' rompers; $98) studio of
cacao growers from farm to bar with no nasty stuff.
pippaandpeach.ca
Luxurious, vegan, glutenfree, dairy-free. (Signature collection; $40) aschenti.com/shop.html
The Proud West Coaster North Pacific
Each piece of
Co. jewelry is designed and handmade with love from natural
All The Sparkles
materials to match places of
Pyrite and Rose Quartz, and
inspiration.
Aquamarine bracelets.
(Hello BC Gemstone Mala Bracelet;
Moonlight Jewels Co. ($30)
$20)
etsy.com/shop/moonlightjewelsca
etsy.ca/shop/northpacificco
For The small | For The Bestie
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Montessori Inspired Wood Toys AW & Co. hand painted bowling pins in modern colours for the modern nursery! ($33, personalized ball; $35) Awandco.etsy.com
For The babies and children holiday gift guide
Hey Little Cub
Chic Baby
Fun And Practical
Stay warm and cute with crochet
Safe, stylish, affordable must
Federally certified safe all natural
haves for babies, tots and
beechwood and BPA free silicone
baby bear hat from
Lolerfly. (Sizes
HnyBaby.
Harrison and
from 0-3 mos up to 24 mos; $25)
parents on the go from
teething ring from
etsy.com/ca/shop/lolerfly
(Starting from $9.50)
Georgia. (Boat teething ring; $12.98)
hnybaby.com
harrisonandgeorgia.com
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For The small | For The Babies and Children
Where Imagination Comes Alive Luxury children’s playtents to encourage playtime, reading time and quiet time. (Playtents; $175+) deerchild.com
words from the maker "It’s because of you I have the business that was once just a special place I created to practice sign language with my son, a place for quite reading, a place to imagine. I am so thankful for be given the opportunity to follow my dreams, my creative artistic side, and do something I am truly proud of. Thank you!" Addy, owner/creator, Deer Child
Playful And Chic Modern minis from
Nate the Kid
will keep the littles warm and
(
stylish. Bambi romper; $59) natethekid.com
Make A Statement Handcrafted floral crowns from
Precious
Petals. (Holiday crown; $23.50) Etsy.me/2ILeApo
For The small | For The Babies and Children
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It's panda-tastic fun! Personalized teething clips and teethers from
Eggie Baby are so
cute that it almost, almost, makes teething bearable. Designed and handmade from food-grade silicone studio. (Personalized teething clip; $18) eggiebaby.ca
All In The Details This 100% handmade crown from
Littles Handmade features white felt flower with gold center, felt pine cone with hand painted "snow," pine needles, and cranberry side flower. Crown can be attached to an alligator clip or nylon band. (Holiday pine crown; $22.99) littleshandmade.com
ask the maker How do you manage a full-time job, three kids, and a side business? "Lots of coffee and a lot of late date nights
Fa La La La La
cutting and pressing shirts (and watching Stephen Colbert) with hubby!"
Custom design, hand-pressed personalized tees and other designs;
Aman, owner/creator Kellen & Keaton Co.
($24+) kellenandkeaton.com
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For The small | For The Babies and Children
Sweet Dreams Handmade certified organic cotton blankets will have both you and your child sleeping soundly. (Lets go Zzz swaddle blankets; $31) evergreenbaby.ca
Meet Dayna "I don't drink coffee and skydiving is on my bucket list." creator/owner Evergreen Baby
Life Of The Party Baby’s First Ugly Christmas Sweater is available in a selection of colours and in short or long sleeves. Designs available for the whole family! (Ugly christmas sweater; $22-25) TexasMamaDesigns.etsy.com
when you support small business, you're supporting a dream
For The small | For The Babies and Children
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SPANISH SANGRIA
Holiday EasyDIY Holiday DIYs.
ORANGE GLAZED CARROTS
Place carrots in a shallow saucepan, and cover
Deanna Reddy with water. Boil with until tender. Drain, and return carrots to pan. Pour orange juice over carrots, combineand pudding mix well. Simmer over medium heat for
It's all about the attention to details
e concentrate. about 5 Beat minutes. Stir in brown sugar, butter, We will be sharing with you two quick medium speed and salt. for Heat 2 until butter and sugar melt. and easy DIYs that will make your m. In a large salad holidays Pinterest-worthy. ntly mix in orange And they only take minutes! gerate for 2 hours.
ORANGE CREAM FRUIT SALAD
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For The small | Easy Holiday DIYs
tips from the pros "I do love the minimalistic look but I am all for the small details when it
cheers to christmas gift wrapping YOU'LL NEED
DIRECTIONS
kraft paper
Roll the paper out, and using a
white paint
toothbrush dipped in paint, flick it
an old toothbrush
with your thumb to create the
(or a basic paint
splattered effect. Continue to do
brush)
this until you achieved the look you are going for. Let it dry overnight and you can start wrapping in the
comes to wrapping. For these, I added accessories like cinnamon sticks, greenery, wooden letters, string and finished them off with the perfect simplistic gift tags from Rosa Pearson Design."
Photography Julie Christine Photography Prints, tags, cards Rosa Pearson Design Leather mat Gathre
morning!
For The small | Easy Holiday DIYs
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it's a white christmas... sangria RECIPE
BY DEANNA
REDDY
INGREDIENTS 1 Granny Smith apple 1 Heaping cup of fresh cranberries 1 Large rosemary sprig 1 Pomegranate 1/4 c. Sugar 1 Can club soda or sparkling water 1/2 c. White grape juice 1 Bottle of your favourite pinot grigio
DIRECTIONS Mix everything together in a pitcher, add ice, then pour into your desired glasses. That's it
makes one pitcher
Cheers!!
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For The small | Easy Holiday DIYs
Photography Julie Christine Photography Hexagon cutting board Everest Home Design
Meet Deanna. Stylist, interior designer, content creator, blogger, mother, partner, friend. Those are the many roles of Deanna. She lives in Calgary, Alberta and spends her days endlessly renovating their home, pouring over decor trends, and buying way too many clothes for her toddler.
She has taken her passion for helping small shops display their products through thoughtfully styled imagery and turned it into a styling and content service. Do you also share a love for minimalism and crisp, clean design? Meet your new best friend at deannareddy.com
For The small | Easy Holiday DIYs
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Have you ever thought, “I really like supporting small businesses but I can’t afford to constantly make purchases.” As a small business owner myself, some of my best supporters have never made a purchase from my store. There are many ways to support small business without spending any money.
How to Support Small Business without spending a dime
1 2 3 4
Engage. Like and comment on their social media posts. This helps their content be
Place carrots in a shallow saucepan, and cover seen by more people so you are helping
with water. Boil until tender. Drain, and return them reach more potential customers just
carrots to pan. Pour orange juice over carrots, by sharing your thoughts!
and mix well. Simmer over medium heat for
Share
about 5 minutes. Stir in brown sugar, butter, their posts in your Instagram stories.
and salt. Heat until butter and sugar melt. This is a quick way to share with your friends some awesome products and services. Instagram has made it easy to do it – just click on the paper airplane icon
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next to “comment”!
Refer your friends! Word of mouth referral is gold for small businesses. The next time someone mentions, “Hey, I’m thinking about updating my home decor…” Jump in and say, “I know a small shop!”
Write a review. A Facebook or Google review goes a long, long way. Reviews help
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Love the content of a small business?
Tag other friends who might enjoy it too! If you already have a product, send the small business some
photos and tag
them if you post their product. Small business owners spend a lot of time taking photos for their social media so it is AMAZING when the customer shares them. You won’t believe how much time you just saved us!
Send the business owner a message and tell them they are crushing it! Running a small business is hard work and even though we try to make everything seem perfect on screen, it is really a chaotic, scrappy process behind the screen.
Words of encouragement let us know
that we are doing something right!
small businesses show up on search engines.
You do not need a large following to make an influence. You may not realize it, but your comment or review makes a big impact to small businesses, so
THANK YOU! 16
For The small | Support Small Business
F O R T H E small t h a t ' s
a
w r a p !
Find out what we are up to and sign up for future events at:
www.forthesmall.ca @forthe_small @forthesmallbiz
Ready to start shopping?
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For The small | Stay In Touch
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