Al Jones - Bring on Title Protection

Today, anyone can hold themselves out as a financial advisor, whether they have designations or not, are members of a professional organization or not, are bound by a code of conduct or not, and are subject to disciplinary oversight or not. It has been a cornerstone of our advocacy efforts for a long time to change that, bringing it in line with the public will and the public interest. Higher professional standards give Canadians a well-founded assurance in the competence, integrity, and accountability of financial advisors, benefitting everyone, with the exclusion of the unscrupulous who will no longer be able to abuse the system.