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Contents
Ethnic Cuisine Restaurant 01 Uriel ੩Ӗᅭкᚠᓡᢈġடਰ ଽİ Kaohsiung
Golden Fermented Vegetable 02 Taiwan ଟ༁ߜݾຊġடਰ ѮࠒİġTainan
Heart Beverages Shop 03 Cool ళЖᆵ૯ਟġōŐňŐġőųŰűŰŴŢŭ ѮѕİġTaiPei
Ice Shop 04 Sublime ѮѕݍୢŔŶţŭŪŮŦġӕ۹ġōŐňŐġőųŰűŰŴŢŭġ
ѮѕİġTaiPei
Bedding Shop 05 Comfort ߝᄄႺĮńŰŮŧŰųŵġŃŦťťŪůŨġōŐňŐġőųŰűŰŴŢŭġ
06 Ami-Pineapple ߡछቃġōŐňŐġőųŰűŰŴŢŭ
ᄔϽİġChanghua
ҕİġMinxiong
à Mélanger Caffee 07 Bol ԽՙݲڋݰԒ౯ᘈġġōŐňŐġőųŰűŰŴŢŭġ
ଽİġKaohsiung
Huanwen Cake 08 Changhua ྶМሸġōŐňŐġħġŐŵũŦųŴ ᄔϽİġChanghua
Island Fried Chicken Shop 09 Hainan ྛՌѮᢊĮៜࣔᚘġࣔᚘ۹ġōŐňŐġőųŰűŰŴŢŭġ
ࠒ৬İġHainan Island
App Ϊ iniu ŅųŪŷŦųġńŪŵźġŔŵŶťŪŰġĮġΡȂϏȂྡྷ友
/HW V 'SPN )FSF
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01
Uriel Ethnic Cuisine Restaurant 烏列爾異國主題餐廳 專案
高雄/Kaohsiung
Uriel Ethnic Cuisine Restaurant LOGO / VI
計劃執行：Driver City Studio 識別標誌／標準字：李宇哲 設計總監 平面設計助理：鄧國豐設計助理 本人於該專案中負責設計項目有：網站平面設 計/電梯門、宣傳車視覺設計/MENU/DM等。
Director:Driver City Studio LOGO/VI Design:Lester Lee Design Director Assistant Visual Design: Crowe Deng In this project, i (Assistant Visual Design) was in charge the website visual design, elevator(appearance and internal ) and Propaganda Car visual design, MENU and DM etc.. 2012.08-2013.07
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Uriel Ethnic Cuisine Restauran / MENU
烏列爾異國主題餐廳 線上菜單展示
Uriel Ethnic Cuisine Restaurant Online MENU
Website: http://issuu.com/fosaused/docs/uriel_menu
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正 面| Front
烏列爾異國料理菜(Size:A3) ■ 3尺寸的菜單，便利店家給客戶
外帶時用畫單。 Uriel Ethnic Cuisine Restaurant MENU (size:A3), it is used for takeout. 反 面 | Back
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Uriel Ethnic Cuisine Restauran / Elevactor (appearance and internal ) Visual Design
■ 上圖分別是：以埃及字體排 出烏『烏列爾』的字樣與同整 體風格顯示其他商家資訊。
The above picture: First,it spell “Uriel“ with Egypt typography; Second, design other store info. in the same style.
電梯外觀與內部視覺設計 ■本次客戶在電梯門面有許多想法和思考，希望符合『您即將跨越得
是...，高雄到埃及八千六百八十公里的距離』的標語。原提案將電 梯內外設計成具有機場氣氛的視覺感（如左圖），但考量店門營造主 要以埃及風格，故外觀修正，而內部機艙座位得概念保留。
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■ 電梯內部視覺設計，左圖為部
兩側、右圖則為正面。 The left picture is left & right side of the elevator internal; the below picture is front.
Our customer has a lot idea about this visual design, the main idea is need fo fit the slogan “You will across the distance from Kaohsiung to Egypt“. So changed original design( it is designed to like a gate of airport), but inteneral part still be keep.
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Uriel Ethnic Cuisine Restauran / DM
活動推廣DM ■標該專案期間所設計的DM，依序
有開幕宣傳/活動宣傳/ APP軟體推 廣/各式節日活動宣傳等。 In this case, i designed Grand Opening DM/ Event Promote DM/ APP Promte/ Other Festival Events.
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11/ 獨厚 2人
12 (
活動
Mo
活動
FB
n.)~
粉絲
期間 11/
辦法
16 (
Fri.
)
限定
同行 活動 同行 4人 同 9折 6人 以上 行 85 【請 折 同行 於電 8折 話預 75 約時 折 說明 人數 】 3人
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Uriel Ethnic Cuisine Restauran / Propaganda Car Visual Design
宣傳車兩側 | B oth Side
宣傳車正面與背面| Front & Back
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宣傳車平面廣告 ■ 以埃及法老頭像為主，並儘量呈
現相關資訊，推廣開幕消息。 With Egypt Pharaoh as main visual idea, and show news of grand opening.
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Uriel Ethnic Cuisine Restauran / website visual design
ᜰܻרঈ ਟ౩ ശཱིੑ
■ 線稿與斑駁的色彩，刻意
將畫面粗糙。
ᜰܻרঈ
ਟ౩
ശཱིੑ
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Single Page Demo
With sketch and mottled color, make the visual be rough deliberately.
■卷軸概念，配合Single
Page
營造古代風格。 Scroll Style with sigle page to make ancient feeking.
ᜰܻרঈ ਟ౩ ശཱིੑ
網站設計提案 ■為該專案的網站提案，以
Single Page方式，並配合埃及 風格的店面設計進行設計。 It is a proposal in this project, with Egypt style and internal design to build a Single Page website style.
ᜰܻרঈ
■ 畫面材質與色調，讓色彩與底圖
相互配合。 Make color and texture of background both together.
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02
Recall Golden Fermented Vegetable 迴饗黃金泡菜 專案
台南/Tainan
Recall Golden Fermented Vegetable LOGO/ VI
計劃執行：Driver City Studio 設計指導：李宇哲 設計總監 平面設計助理：鄧國豐設計助理 本人於該專案中負責設計項目有：LOGO/紙袋 視覺設/包裝設計等。
Director:Driver City Studio Design Director:Lester Lee Assistant Visual Design: Crowe Deng In this project, i (Assistant Visual Design) was in charge Logo and Package Design proposal.
2012.11-2013.06
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Recall Golden Fermented Vegetable / Logo & Package Design
œŦŤŢŭŭġňŰŭťŦůġŇŦųŮŦůŵŦťġŗŦŨŦŵŢţŭŦ
œŦŤŢŭŭġňŰŭťŦůġŇŦųŮŦůŵŦťġŗŦŨŦŵŢţŭŦ
œŦŤŢŭŭġňŰŭťŦůġŇŦųŮŦůŵŦťġŗŦŨŦŵŢţŭŦ
LOGO與包裝設計 ■ 標識結合東方文字與黑體英
文字體的的美感進行設計，配 合泡菜概念營造形象。 it is mixed with Calligraphy and Gothic to design Logo,and with illustrator of fermented vegetable to build whole visual.
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Recall Golden Fermented Vegetable / Logo & Package Design
瓶身吊牌與紙封套 ■ 左圖為上頁瓶罐的吊牌，除了推廣品牌
事另有增加商品質感功用；右圖為各式只 封套的提案，為的是讓蓋於瓶蓋之上，增 添一點復古的感覺。 The left picture is used to decorate on bottle,it is not only promoting brand, but also can upgrade quality of this product. The right picture is used to decorate on bottle cap, it will be covered on bottle cap, with this idea, i want make a retro style.
吊牌正面與背面| Front & Back
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03 ~ 09 各類商標設計提案
From this page, i will show my othredesign case from 03 to 09.
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03
COOL HEART Beverages Shop 涼心翠茶飲料 LOGO Proposal
台北/Taipei
一心二葉的概念 以茶葉『一心二葉』好茶的概 念進行標誌的發想，配和色系營 造涼爽清新的視覺。 With “One-tip Two-leaf“ concept to design logo , and choose cool color to match “Cool Heart“ feeling. 2013.03
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ńĶıĦĬŎıĦĬŚijıĦĬŌIJıĦ ńĵıĦĬŚĹıĦ ńĵıĦĬŎĹĶĦĬŚIJııĦĬŌĶĦ
ńŐŐō ʼnņłœŕ
ńŐŐōġʼnņłœŕ
ńŐŐōġʼnņłœŕ
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ńŐŐō ʼnņłœŕ
ńŐŐō ʼnņłœŕ
人手一杯的構 ńŐŐō
ʼnņłœŕ
■ 對現在所謂人手 發想，並也嘗試日 同風格。
ńŐŐō ʼnņłœŕ
Now, almost ev drink, special in T cept to design the ferent colors to fi style.
ńŐŐō ʼnņłœŕ
ńŐŐō ʼnņłœŕ 26
03 Other Proposals
構想
手一杯的手搖飲料為提案 日式的配色，嘗試營造不
veryone always hands Taiwan,so with this conese, and try to match diffit something like Japan
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04
Sublime Ice Shop 台北東區Sublime冰店 LOGO Proposal
臺北/Taipei
ńĴıĦĬŚijıĦ
昇華的感覺 ■客戶對冰昇華很有想法，希望將
這樣的概念能在標識上呈現。 In this case, our customer really like “Ice sublimation”, and hope this idea can be designed. 2013.04
ńĵıĦĬŚĴıĦ ńĴıĦĬŚIJıĦ
ńĶıĦĬŚijıĦ ńĶĶĦĬŎijıĦ ńijıĦĬŚIJıĦ ńĴĸĦĬŚĶįĶĦ ńķĶĦĬŚĴıĦ ńĹĶĦĬŎijĶĦĬŚĴıĦ
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04 Other Proposals
彩色線條與趣味塗鴉 ■ 店家有其他概念，由於為在臺北東區，是
個潮流聖地，希望商標可以更貼近年輕人， 讓他們覺得有趣，不同以往傳統冰店。 Different idea from our customer, because locating “East Area of Taipei“. Here is a fashion,popular place, many younger always hangs out here, so want their Logo can attract young people.
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05
Comfort Bedding Shop 長宏舒適寢飾 LOGO Proposal
彰化/Changhua
講究舒適的寢具 ■ 傳統產業希望將自身的形象轉
換，希望更能貼近現在人的喜 好，並引進國外進口寢具進行銷 售。 Traditional industries want change their image, hope own brand can be popular, and further to import foreign bedding. 2013.05
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Comfort1961
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05 Other Proposals
舒適的寢室 ■ 希望老店對寢具的堅持，進
一步希望商標可以更具現代感 點，讓好品質讓更多人知道。 Old bedding store alywas insist on good quality, with new logo design to promote themself, make more people know all good bedding in here.
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06
Ami-Pineapple 阿美鳳梨 LOGO Proposal
民雄/Minxiong
母親所栽培的好滋味 ■客戶想為辛苦的母親所栽培的鳳
梨，設計一個專屬商標，並希望 能夠進一步推廣。 A son hope can design a Logo for their pineapple ,which all from his mother cultivate hardly. 2013.05
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06 Other Proposals
家鄉的鳳梨 ■ 商標的中文名稱，為客戶的母親暱稱，
除塑造個人品牌外，亦要代表辛苦栽培的 鳳梨來自家鄉-民雄。 The calligraphy “阿美” is nickname of our customer mother, it is not only to build a personal brand,but also promote these pinapple with the logo is all from hometown-Minxiong.
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鳳梨禮盒 ■目前圖面的包裝盒，一次可容納四隻
鳳梨，未來有可能會發展成大型箱裝用。 Pictures in here is package box of layout, these box can be put 4 pineapples in. and maybe further to be used to big package box.
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06 Other Proposals
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07
Bol à Mélanger Caffee 米西波兒法式甜點 LOGO Proposal
高雄/Kaohsiung
貪吃的小廚師 ■以趣味漫畫的線稿設計出一位具
歐式風格的小廚師，貪吃即享受 的表情，營造甜點的美味。 With funny illustrator to design a cute chief of Europe style. Her face seem likes very enjoy she’s dessert. 2013.03
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Changhua Huanwen Cake 煥文餅行 LOGO & Other Proposal 彰化/Changhua
接續二代的傳承 ■客戶為店家的二代，希望重新塑
造自家產品的標識並保有既有傳 統的感覺。 In this case, our customer hope rebuild their Logo and can keep their traditional style at the same time.
2013.03
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Hainan Island Fried Chicken Shop
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源自台灣-轟炸雞 炸雞店 LOGO Proposal 海南島/Hainan Island
7$
向對岸發展 ■此為一名台商將要在中國海南 島，發展台灣鹽酥雞的夜市美食， 希望能讓對岸的朋友也能品嘗。
it is a Taiwanese businessmen want set a fried chicken store on local(China-Hainan Island). 2013.08
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You can't help but look this little face.
iniu app Driver City Studio 計劃執行：Driver City Studio 設計指導：李宇哲 設計總監 平面設計助理：鄧國豐設計助理
48
Make The Word Better Director:Driver City Studio Design Director:Lester Lee Assistant Visual Design: Crowe Deng In this project, i (Assistant Visual Design) was in charge wireframe, icon , UI, define style of this app etc..
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iniu app
LOGO Proposal
窘境的苦笑 ■在窘境中受到他人幫助時，所露
出的苦笑。 this logo proposal comes from a concept ,when you got somebody help in dilemma, you would smile shyly .
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心安的
■對於及時伸出援
滿感激流下心安的
that is a tear, it save, your proble more worried aga
的眼淚
援手的好心人，充 的眼淚。
t mean you feel em be solved, no ain.
雙手吶喊求救 ■舉起雙手吶喊，希望馬上就有及
時的援手，可以解決目前的現況。 "I really hope someone would give me a hand", When something goes wrong, we always yell in our heart ,but hope no one to notice this embarrassing situation.
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Introduce iniu App 生活總是有許多小囧事 ■開發的核心概念，其實來自深夜 回家卻忘記帶了鑰匙這狀況，或多 或少每個人都有被鎖在門外的經 驗，鎖匠當然是第一選擇，但若 在深夜時分，這狀況可就尷尬了。
也因此對於想開發APP的我們， 希望朝這方向研發一款趣味性，並 俱有及時協助與社交整合功能的 APP。而我們透過"I need you"這一 詞，以同音得概念縮寫成"iniu"，在 Logo得發想上，把它演化成趣味 得小臉，希望使我們的產品更具識 別性。
we try design an app ,which can help people solve some little trouble. it is always not emergency, but you still need to finish it, or it is just another embarassing thing that you really need someone's help...etc. Guess what? We developed an app, it is used in those situation. Actually,"iniu" mean" I need you", and we tried make this logo look like a funny little face, we hope with the logo, can make our app be different and impress.
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Make The Word Better
就近幫助需要的人，一起使世界更美好
in Trouble?
Use iniu Now!
Location Searching
New Firends Better World
麻煩事上身 卻苦求無門？
立即試試iniu 發出求救任務
地理定位使他人 就近幫助您
相互協助 與新朋友一同 幫助更多人
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The Funny World of Outer Sp
iniu app User Interface
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for
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