GoCruise Franchise Package Information

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www.cruisefranchise.co.uk Freephone: 0800 954 0067


GOCRUISE YOUR INDEPENDENT CRUISE SPECIALISTS.

www.cruisefranchise.co.uk Freephone: 0800 954 0067


One of the UK’s Premier Cruise Agencies As part of Fred. Olsen Travel Ltd, GoCruise is one of the UK’s largest specialist cruise agencies with a network of over 60 franchisees across the UK. With full membership of the British Franchise Association (BFA), the Cruise Lines International Association (CLIA), and the Association of British Travel Agents (ABTA), along with our Air Tour Operator’s Licence (ATOL) bonding, you can assure your customers that they are dealing with a reputable business. The relationships we have developed with our cruise line partners over the years means that we are able to offer you some of the highest commission levels in the industry, as well as offer your customers the best value deals. Finding and booking the right cruise can often be a minefield, and the first-hand knowledge and experience of our franchisees enables them to guide customers through the whole process from booking to returning home – a personal service that sees over 55% of customers coming back time and time again! GoCruise will show you how to run your own business from the comfort of your own home or premises. Whether full-time or part-time no previous experience is necessary, as we can teach you every aspect of this exciting business. You will be shown how to establish your market, get the phones ringing and book your customers’ cruises.


WHY JOIN THE GOCRUISE FAMILY?

www.cruisefranchise.co.uk Freephone: 0800 954 0067


80% of new business start-ups fail within two years. The success rate of a franchise business is 90%. Investing in a franchise makes financial sense. As part of GoCruise, you will benefit from:  Flexibility to work your own hours from home or an office base  An enjoyable business in a growing and lucrative industry  Low start-up costs and overheads  Association of British Travel Agents (ABTA) & Air Tour Operator’s Licence (ATOL) bonded  An expanding niche market  Access to competitive rates thanks to buying power as part of Fred. Olsen Travel Ltd  Great earning potential  Ability to set your own targets  Familiarisation trips & ship visits  GoCruise conferences every year  Regular opportunities to meet up with other fellow franchisees.  Travel industry benefits including discount on personal travel arrangements  Regular ongoing training in addition to an in depth induction *Statistics have been taken from a 2016 British Franchise Association report.


THE FRANCHISE PROCESS.

www.cruisefranchise.co.uk Freephone: 0800 954 0067


Taking the next step to a rewarding career as your own boss couldn’t be simpler: Step One Arrange a discussion with one of our team – contactable free on 0800 954 0067. We can talk you through your Territory options and answer any initial questions you may have.

Step Two Meet with the Franchise Manager in our Ipswich office for a more in depth discussion and to ask any further questions you may have face to face. Likewise we will have some questions for you to ensure a mutual partnership going forward. If you cannot make it to our head office, we are happy to come to you!

Step Three Assuming both parties wish to go ahead, pay a small deposit to secure your territory.

Step Four Once start-up form is completed and received, you will be booked in for your induction.

Step Five Attend your personalised induction which includes training on product, sales, marketing, e-commerce and administration. You will also be given your ‘starter pack’ and can begin selling cruises and land holidays!


THE FRANCHISE PACKAGE.

www.cruisefranchise.co.uk Freephone: 0800 954 0067


Your initial investment of £11,995 (+ VAT) includes all of the below: Franchise licence fee A territory of approximately 250,000 people Residential training course to give you the operational and business knowledge to get started White label affiliate website GoCruise Operational Manual Access to lucrative commercial agreements with the world’s best cruise lines Educational conferences and events First year’s CLIA (Cruise lines International association) membership Stationery ‘Starter Pack’ including display banner Up to 4 nights away on a cruise Access to the GoCruise Intranet system full of industry updates, an advice forum, key contacts, industry news, cruise line promotions and more  Operations and Business Development advice and support           

In addition to the above, there is a monthly management fee of £130 (+vat) to cover ongoing marketing and administration support.


OVERVIEW OF SERVICES.

www.cruisefranchise.co.uk Freephone: 0800 954 0067


All our GoCruise franchisees have access to the central office and daily support:      

In-House flights team Dynamic packaging software Airport hotels and parking Customer database solution Bespoke cruise line booking system Access to all other holiday services should you wish to branch out further

Marketing Support Ongoing support and advice following initial induction, in-house design and print services for marketing collateral, bulk supplies of corporate mailings, net-rate costs for branding merchandise, and opportunities to access co-operative funding for marketing activity.

eCommerce Support Weekly cruise e-shots designed and distributed in house for you to send to your databases, access to bespoke e-shot creation, blog content for white label website, database and email support.

Business development Ongoing support and advice in growing your database, identifying marketing opportunities, access to sales and product training.

Administration Booking documentation processed and dispatched to customer by our administration team.


DO YOU HAVE WHAT IT TAKES TO BECOME A GOCRUISE FRANCHISEE?

www.cruisefranchise.co.uk Freephone: 0800 954 0067


What makes you the ideal candidate? What we look for in a Franchisee:        

Friendly & outgoing Professional Drive and determination to succeed Good sales skills Polite telephone manner Great at building relationships with people Business acumen Passionate about cruising

What you get back in return:       

Job satisfaction Work/Life balance Be part of a fun and exciting industry Take part in industry events Incentives from our cruise line partners Reduced rates for personal cruises and holidays Build a successful business for yourself


TESTIMONIALS.

www.cruisefranchise.co.uk Freephone: 0800 954 0067


Read what our franchisees have to say: Vickie Buckley, Franchisee, Cheshire “I was lucky enough to start full-time employment in the cruising industry straight from college but then similar to many, took a break to have a family and concentrate upon other ventures. However, I knew my passion was always in the cruise industry, I wanted something which would fit around my family providing the flexibility of working from home but also provide back-up business support in areas such as marketing and administration. A reputable, quality brand was important to me. Now 5 years on, I still have the flexibility I wanted, together with Head Office support provided by a friendly team of cruise enthusiasts who are genuinely eager to support or always at the end of a phone.”

Peter Ruck, Franchisee, Kent “I was looking for a way forward in the industry and wanted to be my own boss. After looking at the options, I joined GoCruise and was welcomed with open arms by Bridget Coe (Franchise Manager), Geoff Ridgeon (Head of Cruise) and the rest of the head office staff. Since joining GoCruise, I’ve had some fantastic opportunities. I’ve been able to go to ship visits with Hebridean Princess and the conferences have been great. I’ve also been on Anthem of the Seas which was unlike anything else. If I had chosen to retire, I would never have had this opportunity.”

Martin Spence, Franchisee, Hampshire “The franchise means I can combine my enthusiasm for travel with a business. With opportunities to visit ships and travel the world, I can build my knowledge along with my business.”

Roy & Margaret Jones, Franchisee, Kent “Because of the growth of GoCruise and the backing of Fred. Olsen Travel who own the franchise, we are able to compete competitively in the market place with all the ‘big boys’. ”


CALL US NOW TO DISCUSS YOUR GOCRUISE OPPORTUNITY IN MORE DETAIL ON

0800 954 0067


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