FSSIR Noteworthy Stats - Q1 2020

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FSSIR NOTEWORTHY STATS First Quarter 2020

F O U R S E A S O N S S I R .C O M

85K

USERS ON SITE (+56% Increase VS Q1 2019)

80K

+36% USERS

(March 2019 vs. March 2020)

NEW USERS

+42% NEW USERS

2.22 minutes Average Session Duration

+26% PAGE VIEWS

(March 2019 vs. March 2020)

(March 2019 vs. March 2020)

2.97 AVG. PAGES VIEWED PER VISIT

+30% SESSIONS

(March 2019 vs. March 2020)

115,273 SESSIONS (+43% Increase VS Q1 2019)

341,856 PAGE VIEWS (+35% Increase VS Q1 2019)


W E BSITE VISITOR LOCATIONS

COUNTRIES

UNITED STATES

USA 79,919

VT

Vermont 20,139

Canada 966

NH

New Hampshire 13,893

China 911

MA

Massachusetts 9,308

India 531

NY

New York 6,655

France 262

CA

California 4,225

LEAD VOYAGER

By the numbers... OVER 108,135 UNIQUE VISITORS OVER 141,501 VIEWED LISTINGS OVER 1,186 PROSPECTS IDENTIFIED OVER 161,272 TOTAL PROPERTY SEARCHES OVER 712 LEADS GENERATED


GOOGLE SEM KEYWORD CAMPAIGN

We launched a footprint wide SEM (paid search ads) campaign on Google targeting high volume keywords to drive traffic to our new website starting in April 2019. Here is a look at how it’s performing so far:

We have generated over

We have generated over

348,320

Our campaign represents over

100 LEADS

23K CLICKS to our website

IMPRESSIONS

SimilarWeb.com Website Visits Comparison April 2019 - March 2020

sothebysrealty.com luxuryportfolio.com knightfrank.com berkshirehathawayhs.com

engelvoelkers.com christiesrealestate.com compass.com leadingre.com

luxuryrealestate.com savills.com elliman.com

Source: similarweb.com *post July 2019 Algorithm Update


ADWERX DIGITAL CAMPAIGN

All new listings priced above $250K+ automatically receive a digital advertising campaign for 1-3 weeks targeting home intenders within a 25 mile radius of the property.

OVER 2,256 PROPERTIES PROMOTED OVER 34 MILLION IMPRESSIONS OVER 86.3K CLICKS TO OUR WEBSITE

PRINT ADVERTISING

14.6M

The number of impressions that our print ads generated in over

OVER 1,000

ADVERTISEMENTS

SOCIAL MEDIA ACCOUNTS

Facebook

Instagram

3.3K TOTAL REACH 3.2K PAGE LIKES

2,993 FOLLOWERS 3,110 LIKES

YouTube

ISSUU

14,710 VIEWS 221 VIDEOS

1,790 IMPRESSIONS 114K READS

Pinterest 6,900 MONTHLY VIEWERS 8,100 IMPRESSIONS - UP 100% ENGAGEMENTS 441 - UP 82% ENGAGED AUDIENCE 352 - UP 76%


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