2017 Unique Difference Brochure

Page 1

EX P E R I E NC E T H E U N I Q U E D I F F E R E NC E


Luxury is an experience, not a price point.


Our Brand Heritage The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name.

Sotheby’s formed Sotheby’s International Realty® in 1976. Founded on the high standards that characterized the auction house for more than 200 years, Sotheby’s International Realty was perfectly positioned to redefine

Auctioneers since 1744 with a fine tradition of marketing

expectations in the real estate marketplace.

the world’s most cherished possessions, Sotheby’s is

Since this distinguished beginning, Sotheby’s International

now an innovative global art business, serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration. Clients entrusting the marketing of cherished assets to Sotheby’s request an equally comprehensive service to handle their real estate. In response to this demand,

Realty has broadened their mission and become one of the leading luxury residential brokerage firms. Our offices today serve a range of distinctive property types, locations and price points.

For more information, visit sothebysrealty.com


A Shared Vision Four Seasons Sotheby’s International Realty is part of Sotheby’s International Realty – a prestigious affiliation. As a premier brand, Sotheby’s International Realty is an exclusive gateway to the best and brightest in real estate worldwide, including an innovative marketing platform that showcases our listings to qualified buyers both around the corner, and across the globe. We connect clients and customers brilliantly, leveraging a

combination of powerful interactive and direct mail efforts, as well as partnership initiatives that distribute our properties to the most significant media companies and real estate focused websites in the world. We also participate in social media,

actively engaging with a vast community of New England lovers and real estate influencers from across the globe. Our belief is that extraordinary properties are different

at every level, and require real estate services that are as well. Our advantageous relationship with the Sotheby’s International Realty global community translates

into an unrivaled approach that provides exceptional

experiences on both sides of the real estate equation.


We are Vermont and New Hampshire At Four Seasons Sotheby’s International Realty, our New Hampshire and Vermont roots run deep. As a company that is both homegrown and renowned, we are solidly invested in our communities and the people who live in them. Many of our agents are second, third and even fourth generation natives. To us, New England is more than a place — it’s a way of living, of enjoying life fully. Whether a native to Vermont or New Hampshire or a longstanding transplant, our own stories begin with a love of the places where we live, and a passion for sharing that dream and our intimate knowledge with others.


A True Global Network The Sotheby’s International Realty® network is an exclusive association of high-quality residential brokerage companies throughout the world. Additionally, a Global Referral System connects the Sotheby’s International Realty network to facilitate the thousands of referrals that occur annually among our offices. Relationships — From our inter-connected network of affiliates that regularly refer business to each other, to our media partners that help us showcase the world’s finest homes, to a global audience of consumers; we recognize the critical value these sources provide in generating exposure for a home.

More than 20,000 sale associates located in approximately 880 offices in 70 countries and territories worldwide.


ME Blue Hill Stowe

Camden

VT South Burlington

Brunswick

Fairlee

Middlebury Randolph

Hanover

Meredith Wolfeboro Portland

Lebanon

Rutland Ludlow Manchester

Damariscotta

NH

Vergennes

Bar Harbor Northwest Harbor

St. Johnsbury

New London

Kennebunk

Londonderry Bedford

York Rye

Bondville Wilmington

Carlisle Concord Beverly Farms Lexington Marblehead Winchester Charlestown Brookline Boston (4 offices) Westborough Newton Hopkinton Savin Hill Hingham Westwood Cohasset Harvard

MA Great Barrington

Duxbury Lakeville

Kent

RI

CT

Litchfield

Newport

Washington Depot

Danbury Ridgefield

Newtown Guilford

Stratford Wilton West Port Fairfield New Canaan South Port Stamford (4 offices) Darien Greenwich

Essex Madison

Mystic

Dartmouth

Narragansett Charlestown Watch Hill

Provincetown

Orleans Brewster Harwich Port Osterville West Falmouth

Martha's Vineyard

Local Connections The Sotheby’s International Realty® affiliates of New England provide a network of local expertise, regional networking and global connections. It is a network

Nantucket

of interconnected, locally focused and globally aware Sotheby’s International Realty® members.


Showcasing Your Home in the Light and Distinction it Deserves Our marketing strategy is all about making worldwide impressions and establishing true consumer engagement. It is about leveraging exposure, innovation and international impact to showcase the listings we represent to a broad audience of consumers that value the unique. It is about creating a true global impact that is primed to deliver 1 billion impressions and deep relationships with iconic international brands. It is about providing universal exposure for the homes we represent, centering on invaluable relationships with the world’s most preeminent media powerhouses in both the print and online arenas.


Emphasis on Quality Photography — Clear and crisp images — Purposeful (i.e. provides useful information to buyers) — Artistic perspective capturing the property’s best features — Staging (removing clutter on surfaces, animals, vehicles, etc.) — Editing (no excessive lighting or filters)


Online Property Distribution In order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty® brand has partnered with and distributes properties to, the most significant media companies and real estate-focused websites in the world including NYT.com, WSJ.com, AD.com, and Juwai.com among others. To measure results, the Sotheby’s International Realty® brand provides a property report including view and inquiry statistics for each partnersite to effectively illustrate the activity a property receives online. This keeps our homeowners informed of your marketing efforts every step of the way.

265 Million Views across all of our partner sites annually.


Pinterest

SOCIAL MEDIA

Facebook

SOCIAL MEDIA Largest social network worldwide with 1.7 Billion+ users. The social network for connecting with friends, family, companies and more.

Fastest growing website ever — faster than Google and Facebook. Desirable real estate demographic comprised of affluent women interested in home décor; interior design and architecture.

To view our Pinterest page, visit pinterest.com/FourSeasonsSIR

To view our Facebook page, visit facebook.com/FourSeasonsSIR

Twitter

SOCIAL MEDIA Broadcasting short messages —

Instagram

SOCIAL MEDIA A simple, fun and creative way to capture, edit and share photos, videos and messages.

To view our Instagram page, visit https://www.instagram.com/fourseasons_sir

Tweets — to followers and acquaintances around common topics through the use of #hashtags.

To view our Twitter page, visit twitter.com/FourSeasonsSIR


Properties of distinction at all price points. Wishing you and yours a peaceful holiday season and a prosperous new year. Iconic Stone Barn NEWBURY, NH | $1,695,000

Upscale Lakeside Community SUNAPEE, NH | $665,000

North Peak Lake Views NEWBURY, NH | $375,000

Blodgetts Landing NEWBURY, NH | $199,000

Spectacular Contemporary BRADFORD, NH | $307,500

Minutes to Mt. Sunapee SUNAPEE, NH | $739,000

Magnificent Views SUNAPEE, NH | $1,100,000

Oakledge - Lake Sunapee SUNAPEE, NH | $595,000

Near Town Center NEW LONDON, NH | $399,900

RIVERFRONT CONTEMPORARY

VILAS ESTATE

Enjoy canoeing, kayaking, fishing, quiet walks along the country road, or skiing at nearby ski areas. This four bedroom home is perfectly located for the outdoor enthusiast.

Historic and grand 1900’s estate to enjoy as a family compound or luxurious retreat with three residences, 85+- acres, open pastures and direct river frontage.

HANOVER, NH | $1,749,000 | MLS#4503704 RICK HIGGERSON | 802.291.0436

BETHEL, VT | $295,000 | MLS#4510220 JOANNE KENT | 802.345.8736

ALSTEAD, NH | $1,998,000 | MLS#4490208 ANITA BILLADO | 603.498.6022

Extraordinary Waterfront Home NEWBURY, NH | $1,550,000

Waterfront Community NEWBURY, NH | $789,000

Four Seasons Sotheby’s International Realty Print Ad Examples

11 DOWNING ROAD This 1929 brick Colonial in Hanover’s desirable West End combines the classic lines and charm of a vernacular New England form with the dramatic spaces and modern amenities.

UNDER CONTRACT IN 6 DAYS

UNDER CONTRACT IN 3 DAYS

SUSAN BURNS | $1,600,000 Bedford, NH

REBECCA SPIRES | $529,000 Bedford, NH

Mountain Reach GOSHEN, NH | $1,295,000

STONE COTTAGE

STUNNING TIMBERPEG HOME

NEW ENGLAND AT ITS BEST

This expansive property is highlighted by commanding views, quality finishes, exquisite landscaping, and handsome design choices all very accessible to Upper Valley offerings.

Stunning 10 room Timberpeg home with three en-suite bedrooms situated on 1.2 acres with perennial gardens on the 12th fairway of Eastman’s golf course.

Idyllic homestead enjoys magnificent panoramic mountain views, and affords an understated, elegant lifestyle on 147 acres laced with stone walls, forest lands and hiking paths.

QUECHEE, VT | $1,999,000 | MLS#4607110 EDYE SCHEIER | 802.356.0979 BERNA REXFORD | 802.291.0479

GRANTHAM, NH | $765,000 | MLS#4510780 JUDY CASHMAN | 603.998.9386

PLAINFIELD, NH | $1,250,000 | MLS#4510780 MELISSA ROBINSON | 603.667.7761

The fine art of living.

UNDER CONTRACT IN 2 WEEKS

UNDER CONTRACT IN 60 DAYS

CAREN LOGAN | $364,000 Chester, NH

MAXINE GOODHUE | $318,400 Deerfield, NH

FO R A F U L L S E L ECT I O N O F O U R L I ST I N G S, P L E AS E V I S I T Fo u r S e a s o n s S I R . c o m

MLS#4607110

166 SOUTH RIVER RD | SUITE 100 | BEDFORD, NH | 603.413.7600

Fo u r S e a s o n s S I R .c o m

WEST LEBANON | 603.298.5155 HANOVER - MAIN STREET | 603.643.6400 HANOVER - LEBANON STREET | 603.643.6070

FourSeasonsSIR.com

Each Office is Independently Owned and Operated.

Custom created print and digital advertisements and other

Fo u r S e a s o n s S I R . c o m

Call us today to learn how the power of our network can work for you.

print collateral are available for all listings within Four Seasons Sotheby’s International Realty. With a consistent look and

TILDEN HOUSE

WESTERDALE OVERLOOK

LAKE FAIRLEE

Built in 1770, the Tilden House is possibly the oldest in Hanover. A beautiful recent renovation and addition gracefully pulls the home into the present day with top quality materials and finishes.

This 2003 custom home on 10 acres of manicured land captures the vernacular architectural style of Vermont barns and enjoys a location that is convenient to Woodstock Village.

A spacious lakeside home with style and space. Located on the shores of unspoiled Lake Fairlee, the setting, directly on the water is unusual. Private sandy beach and dock are only a few steps away.

HANOVER, NH | $1,250,000 | MLS#4517051 MARCUS RATLIFF | 802.356.2258

WOODSTOCK, VT | $995,000 | MLS#4485495 RICK HIGGERSON | 802.291.0436

THETFORD, VT | $950,000 | MLS#4605202 NANCY SNYDER | 603.443.2689

feel, our in-house, custom creations will set your listing

FourSeasonsSIR.com Each Office is Independently Owned and Operated.

apart from competitors.

Effectively displaying your listings’ unique qualities through both print and digital outlets. ROBINSON HILL

TUCKER HILL ROAD

DISTINCTIVE HOME WITH RELAXING LIFESTYLE

Robinson Hill combines all the charm of a log home with high end finishes and systems to bridge the indoors and outdoors in every season. The house features over 5500 s.f. of elegant space.

Tucker Hill Road offers a well-conceived 1997 Cape style residence on four acres of mostly open land in an excellent Norwich location with a multitude of lifestyle amenities.

Exquisite, custom built Cape located on a private one acre lot in the Quechee Lakes community. With over 3,500 square feet of living this home is perfect for entertaining.

WEST FAIRLEE, VT | $950,000 | MLS#4610271 EVAN PIERCE | 201.401.4934

NORWICH, VT | $749,000 | MLS#4435193 RICK HIGGERSON | 802.291.0436

HARTFORD, VT | $725,000 | MLS#4502783 ANNETTE HARTLEY-WHITE | 802.299.7157

SPRING POND OASIS

CUSTOM BUILT IN THE FEDERAL STYLE

AMAZING MOUNTAIN VIEWS

Cozy, two-story deck house on 2.04 acres overlooking Spring Pond. Four bedrooms, two and a half baths, a screen porch, renovated kitchen. and living room with fireplace.

Quality and energy efficiency all within this newer construction! This Federal style home has custom details throughout, featuring a gourmet kitchen with granite and a pantry.

Newly constructed, never lived in, Coventry Log home with amazing views. This 3,000 square foot home beams with natural light and offers open concept living.

NORWICH, VT | $500,000 | MLS#4495762 LEAH MCLAUGHRY | 603.359.8622

HARTFORD, VT | $449,000 | MLS#4512984 MELISSA ROBINSON | 603.667.7761

BATH, NH | $369,000 | MLS#4610343 ANNETTE HARTLEY-WHITE | 802.299.7157

1996 RANCH HOME WITH MOUNTAIN VIEWS

SINGLE FAMILY OR DUPLEX? YOU DECIDE!

PEACEFUL COUNTRY LIVING

Spacious three bedroom, two bath ranch with mountain views, radiant heat, air conditioning, and a two car garage on 6.1 peaceful acres.

Gorgeous four-bedroom/six-bath with bonus rooms home. Luxury living with income possibilities await you in one of Springfield's most desirable neighborhoods.

This lovely three bedroom Contemporary home is located on 10+ acres of land in an established neighborhood. Large open lawn with a possible pondsite plus wooded area, something for everyone.

BETHEL, VT | $319,000 | MLS#4500953 JOANNE KENT | 802.345.8736

SPRINGFIELD, VT | $299,000 | MLS#4475330 LEILA TARANTELLI | 401.787.4288

BRADFORD, VT | $279,000 | MLS#4603187 DALE BROMLEY | 802.333.3141

3 MAIN ST, MEREDITH 603.677.7012

Fo u r S e a s o n s S I R .c o m

COUNTRY CABIN GETAWAY

COUNTRY CABIN GETAWAY

COUNTRY CABIN GETAWAY

Enjoy the peace and privacy of a large parcel of land on both sides of a town maintained road. A three room log cabin on the edge of the woods WALDEN, VT | $189,900 | MLS#4507890 SCOTT BOLLMAN | 802.734.0082

Enjoy the peace and privacy of a large parcel of land on both sides of a town maintained road. A three room log cabin on the edge of the woods WALDEN, VT | $189,900 | MLS#4507890 SCOTT BOLLMAN | 802.734.0082

Enjoy the peace and privacy of a large parcel of land on both sides of a town maintained road. A three room log cabin on the edge of the woods WALDEN, VT | $189,900 | MLS#4507890 SCOTT BOLLMAN | 802.734.0082

COUNTRY CABIN GETAWAY

COUNTRY CABIN GETAWAY

Enjoy the peace and privacy of a large parcel of land on both sides of a town maintained road. A three room log cabin on the edge of the woods WALDEN, VT | $189,900 | MLS#4507890 SCOTT BOLLMAN | 802.734.0082

Enjoy the peace and privacy of a large parcel of land on both sides of a town maintained road. A three room log cabin on the edge of the woods WALDEN, VT | $189,900 | MLS#4507890 SCOTT BOLLMAN | 802.734.0082

COUNTRY CABIN GETAWAY Enjoy the peace and privacy of a large parcel of land on both sides of a town maintained road. A three room log cabin on the edge of the woods WALDEN, VT | $189,900 | MLS#4507890 SCOTT BOLLMAN | 802.734.0082

COUNTRY CABIN GETAWAY

COUNTRY CABIN GETAWAY

COUNTRY CABIN GETAWAY

Enjoy the peace and privacy of a large parcel of land on both sides of a town maintained road. A three room log cabin on the edge of the woods WALDEN, VT | $189,900 | MLS#4507890 SCOTT BOLLMAN | 802.734.0082

Enjoy the peace and privacy of a large parcel of land on both sides of a town maintained road. A three room log cabin on the edge of the woods WALDEN, VT | $189,900 | MLS#4507890 SCOTT BOLLMAN | 802.734.0082

Enjoy the peace and privacy of a large parcel of land on both sides of a town maintained road. A three room log cabin on the edge of the woods WALDEN, VT | $189,900 | MLS#4507890 SCOTT BOLLMAN | 802.734.0082

COUNTRY CABIN GETAWAY

COUNTRY CABIN GETAWAY

COUNTRY CABIN GETAWAY

Enjoy the peace and privacy of a large parcel of land on both sides of a town maintained road. A three room log cabin on the edge of the WALDEN, VT | $189,900 | MLS#4507890 SCOTT BOLLMAN | 802.734.0082

Enjoy the peace and privacy of a large parcel of land on both sides of a town maintained road. A three room log cabin on the edge of the woods WALDEN, VT | $189,900 | MLS#4507890 SCOTT BOLLMAN | 802.734.0082

Enjoy the peace and privacy of a large parcel of land on both sides of a town maintained road. A three room log cabin on the edge of the woods WALDEN, VT | $189,900 | MLS#4507890 SCOTT BOLLMAN | 802.734.0082

ST. JOHNSBURY | 1184 MAIN STREET | 802.751.7582 Each Office is Independently Owned and Operated.

The fine art of living.

Four Seasons Sotheby's International Realty is

number one in luxury sales in the Upper Valley of New Hampshire and Vermont. T O TA L S A L E S I N U N I T S — L U X U R Y

12%

( A L L P RO P E RT Y T Y P ES/ $ 1 ,0 0 0,0 0 0 + )

Competitor 3

16%

8%

Competitor 4

Competitor 2

44%

20%

Four Seasons Sotheby's International Realty

Competitor 1

We sold twice as many luxury properties compared to our next closest competitor.

M A H OOSUC RANGE

GEORGE WASHINGTON NOYES HOUSE

This gorgeous property set in the valley of the Mahoosuc Range is comprised of three parcels spread among 77+/- acres with turnkey money making opportunity. It includes a six bedroom lodge and a three story barn with three loft apartments.

Steeped in local history and national lore, this House has been lovingly restored and recently placed on the New Hampshire Register of Historic Homes. A great ski home or Inn. Set atop Soldiers Hill looking out over Gorham.

MILAN, NH | $760,000 | MLS#4603533

GORHAM, NH | $440,000 | MLS#4498494

Sara Maffei *Source: TrendGraphix, for the last 12 months ending 10/31/16, for the following towns; Bradford, Fairlee, Randolph, Thetford, West Fairlee, Barnard, Bridgewater, Hartford, Hartland, Norwich, Rochester, Royalton, Sharon, Woodstock, Canaan,Enfield, Hanover, Haverhill, Lebanon, Lyme, Orford, Cornish and Plainfield.

HANOVER

603.643.6070

603.643.6400

|

WEST LEBANON

603.298.5155

Each Office is Independently Owned and Operated.

|

FAIRLEE

802.333.4701

c. 802.291.3850 o. 603.677.7012 Sara.Maffei@ FourSeasonsSIR.com

Your home is a valuable asset, your real estate broker should be too. Fo u r Se a s o n s S I R .c o m Each Office is Independently Owned and Operated.

Discover our full array of extraordinary properties and connect with talented, local agents. Visit FourSeasonsSIR.com

Hanover 603.643.6400 603.643.6070 West Lebanon 603.298.5155 Each Office is Independently Owned and Operated.


Representing the Finest Listings Regardless of Price Whether your property is valued at $200,000 or $2,000,000, it

has a story all its own. It’s written in the details, big and small,

that make a house into a home... or a piece of land into a dream.

A remembrance of things past... a celebration of things to come.

Telling these treasured tales is our specialty. We start by uncovering and bringing to life all the things that make a property exceptional.

By combining outstanding photography and attention-getting narrative details, our distinctive storytelling process provides our clients the

opportunity to showcase their home’s finer details in ways that truly resonate with prospective buyers. It is with pleasure that we use our

considerable experience and resources to artfully unite special places with those who will cherish them.


Significant Sales in 2016

$5,774,000 Newbury, NH

$1,271,000 Stowe, VT

$1,350,000 Burlington, VT

$2,675,000 Lincoln, NH

$2,500,000 Dorset, VT

$2,375,000 Hanover, NH

$1,600,000 Bedford, NH

$5,375,000 Sunapee, NH


#1

#1

I N TOTA L SA L ES ( I N B OT H U N I TS A N D DOLLARS IN VT)

#3

I N LUX U RY SA L ES ( I N B OT H NH & VT IN U N I TS A N D D O L L A RS )

IN DOLLAR VO LU M E SOLD IN NH

Go with the market leader. Innovative marketing. Proven results.

#1 T O TA L FSSIR PROPERTIES REPRESENTED

IN 2016

4778

(2)

Sotheby's International Realty was ranked the

#1 Most Trusted Brand in 2017 (1)

221

Total number of Four Seasons Sotheby’s International Realty Associates in NH and VT (5)

Number of Four Seasons Sotheby’s International Realty (4) offices in NH and VT

64,000,000 Total listing search views in 2016 conducted via the Sotheby’s International Realty web platform of Four Seasons Sotheby’s International Realty’s listings

(3)

20

55%

Percentage of visits

to sir.com

from outside the

United States (3)

Source: 1. Lifestory Research Survey of most trusted residential real estate brands 2. TrendGraphix utilizing NEREN.com​data - 01/01/16 to 12/31/16 - all counties in NH and VT combined. 3. Sotheby's International Realty​/SIR ListHub syndication reports. 4. Four Seasons Sotheby’s International Realty


VERMONT & NEW HAMPSHIRE OFFICE LOCATIONS

The Place We Call Home Living in New England offers many rewards for those that enjoy the seasonal changes and natural beauty we have all come to cherish. For more than a century, both primary and secondary home owners alike have chosen this area as their ideal four-season destination.

St. Johnsbury 802.751.7582

Stowe 802.253.7267

GREAT NORTH WOODS REGION

NORTH EAST KINGDOM

CHAMPLAIN VALLEY REGION

South Burlington 802.864.0541

Vergennes 802.877.3232

WHITE MOUNTAIN REGION

Meredith 603.677.7012

Middlebury 802.388.1000

It will be our pleasure to serve as your concierge to this special part of the world!

Randolph 802.565.8136 Rutland 802.774.7007

Mount Snow 802.464.1200

Each Office is Independently Owned and Operated.

UPPER VALLEY REGION

UPPER VALLEY REGION

Wolfeboro 603.941.1000 LAKES REGION

Hanover - Main St. 603.643.6400 Hanover - Lebanon St. 603.643.6070

LAKE SUNAPEE REGION

Manchester 802.362.4551

Stratton 802.297.1100

FourSeasonsSIR.com

CENTRAL VERMONT REGION

Okemo 802.228.4537

Bromley 802.824.3113

Fairlee 802.333.4701

SOUTHERN VERMONT REGION

West Lebanon 603.298.5155

MERRIMACK VALLEY REGION MONADNOCK REGION

SEACOAST REGION

New London 603.526.4050

Bedford 603.413.7600


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