Noteworthy Stats - First Half 2020

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FSSIR NOTEWORTHY STATS First Half 2020

F O U R S E A S O N S S I R .C O M

205K

USERS ON SITE

199K

(+34% Increase VS Q2 2019)

+33% NEW USERS (Q2 2019 vs. Q2 2020)

NEW USERS

2.97 AVG. PAGES VIEWED PER VISIT

+27% PAGE VIEWS

2.25 minutes

(Q2 2019 vs. Q2 2020)

860,872 PAGE VIEWS

Average Session Duration

+34%

298,894 SESSIONS

SESSIONS

(+43% Increase

(Q2 2019 vs. Q2 2020)

VS Q1 2019)

For the time period of 1/1/20 - 6/30/20 - Source Google Analytics.


W E BSITE VISITOR LOCATIONS

COUNTRIES

UNITED STATES

USA 196,048

VT

Vermont 46,455

China 2,058

NH

New Hampshire 34,868

Canada 1,402

MA

Massachusetts 26,959

India 904

NY

New York 17,606

United Kingdom 542

CT

Connecticut 9,755

LEAD VOYAGER

By the numbers... OV E R 2 6 0, 8 6 8 U N I Q U E V I S I TO R S OV E R 3 6 0, 2 5 2 V I E W E D L I ST I N G S OV E R 2 ,6 1 0 P R O S P ECTS I D E N T I F I E D OV E R 4 3 4, 1 3 1 TOTA L P R O P E RT Y S E A R C H ES OV E R 1 , 5 3 3 L E A DS G E N E R AT E D

For the time period of 1/1/20 - 6/30/20.


GOOGLE SEM KEYWORD CAMPAIGN

We launched a footprint wide SEM (paid search ads) campaign on Google targeting high volume keywords to drive traffic to our new website starting in April 2019. Here is a look at how it’s performing so far:

We have generated over

We have generated over

790,662

Our campaign represents over

214 LEADS

57K CLICKS to our website

IMPRESSIONS

SimilarWeb.com Website Visits Comparison July 2019 - June 2020

sothebysrealty.com luxuryportfolio.com knightfrank.com berkshirehathawayhs.com

engelvoelkers.com christiesrealestate.com compass.com leadingre.com

luxuryrealestate.com savills.com elliman.com

Source: similarweb.com *post July 2019 Algorithm Update


ADWERX DIGITAL CAMPAIGN

All new listings priced above $250K+ automatically receive a digital advertising campaign for 1-3 weeks targeting home intenders within a 25 mile radius of the property.

OVER 2,584 PROPERTIES PROMOTED OVER 58 MILLION IMPRESSIONS OVER 135K CLICKS TO OUR WEBSITE

PRINT ADVERTISING

18.3M

The number of impressions that our print ads generated in over

OVER 1,050

ADVERTISEMENTS

SOCIAL MEDIA ACCOUNTS

Facebook

Instagram

273K POST ENGAGEMENT 492K POST REACH

3,023 FOLLOWERS

Pinterest

YouTube

ISSUU

15,700 VIEWS 85.2K IMPRESSIONS

1,123 IMPRESSIONS 1,266K READS

10.5K MONTHLY VIEWERS 11.18K IMPRESSIONS - UP 14% ENGAGEMENTS 900 - UP 21% ENGAGED AUDIENCE 752 - UP 23%


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