FSSIR NOTEWORTHY STATS First Half 2020
F O U R S E A S O N S S I R .C O M
205K
USERS ON SITE
199K
(+34% Increase VS Q2 2019)
+33% NEW USERS (Q2 2019 vs. Q2 2020)
NEW USERS
2.97 AVG. PAGES VIEWED PER VISIT
+27% PAGE VIEWS
2.25 minutes
(Q2 2019 vs. Q2 2020)
860,872 PAGE VIEWS
Average Session Duration
+34%
298,894 SESSIONS
SESSIONS
(+43% Increase
(Q2 2019 vs. Q2 2020)
VS Q1 2019)
For the time period of 1/1/20 - 6/30/20 - Source Google Analytics.
W E BSITE VISITOR LOCATIONS
COUNTRIES
UNITED STATES
USA 196,048
VT
Vermont 46,455
China 2,058
NH
New Hampshire 34,868
Canada 1,402
MA
Massachusetts 26,959
India 904
NY
New York 17,606
United Kingdom 542
CT
Connecticut 9,755
LEAD VOYAGER
By the numbers... OV E R 2 6 0, 8 6 8 U N I Q U E V I S I TO R S OV E R 3 6 0, 2 5 2 V I E W E D L I ST I N G S OV E R 2 ,6 1 0 P R O S P ECTS I D E N T I F I E D OV E R 4 3 4, 1 3 1 TOTA L P R O P E RT Y S E A R C H ES OV E R 1 , 5 3 3 L E A DS G E N E R AT E D
For the time period of 1/1/20 - 6/30/20.
GOOGLE SEM KEYWORD CAMPAIGN
We launched a footprint wide SEM (paid search ads) campaign on Google targeting high volume keywords to drive traffic to our new website starting in April 2019. Here is a look at how it’s performing so far:
We have generated over
We have generated over
790,662
Our campaign represents over
214 LEADS
57K CLICKS to our website
IMPRESSIONS
SimilarWeb.com Website Visits Comparison July 2019 - June 2020
sothebysrealty.com luxuryportfolio.com knightfrank.com berkshirehathawayhs.com
engelvoelkers.com christiesrealestate.com compass.com leadingre.com
luxuryrealestate.com savills.com elliman.com
Source: similarweb.com *post July 2019 Algorithm Update
ADWERX DIGITAL CAMPAIGN
All new listings priced above $250K+ automatically receive a digital advertising campaign for 1-3 weeks targeting home intenders within a 25 mile radius of the property.
OVER 2,584 PROPERTIES PROMOTED OVER 58 MILLION IMPRESSIONS OVER 135K CLICKS TO OUR WEBSITE
PRINT ADVERTISING
18.3M
The number of impressions that our print ads generated in over
OVER 1,050
ADVERTISEMENTS
SOCIAL MEDIA ACCOUNTS
273K POST ENGAGEMENT 492K POST REACH
3,023 FOLLOWERS
YouTube
ISSUU
15,700 VIEWS 85.2K IMPRESSIONS
1,123 IMPRESSIONS 1,266K READS
10.5K MONTHLY VIEWERS 11.18K IMPRESSIONS - UP 14% ENGAGEMENTS 900 - UP 21% ENGAGED AUDIENCE 752 - UP 23%