Noteworthy Stats | First Half 2021 Elevated Engagement on FourSeasonsSIR.com That’s a +44% increase!
295K <
Users On Site
1.06M <
Page Views
1.55 Minutes <
Average Session Duration
294K <
New Users
408,110
2.6K
Sessions
Average Page Views
For the time period of 1/1/21 - 06/30/21 - Source Google Analytics.
+47% Increase In New Users Year over Year
ACROSS T H E G LOB E
Website Visitor Locations COUN TR I ES
USA
278,015
India
3,278
Canada
China
1,885
1,142
Finland
1,415
UNI TE D STATES
52,447
VT
Vermont
MA
Massachusetts
NH
New Hampshire
NY
New York
CT
Connecticut
51,247 47,142
35,579 16,552
LEA D VOYAG ER
Intelligent lead management. 356,391
450,598
Total Unique Visitors
Total Listings Viewed
2,184
498,920
Number of Prospects Identified
Total Property Searches
10,150
638
Number of Leads Generated
Total Saved Properties
For the time period of 1/1/21 - 06/30/21.
Google SEM Keyword Campaign We launched a footprint wide SEM (paid search ads) campaign on Google targeting high volume keywords to drive traffic to our new website starting in April 2019. Here is a look at how it’s performing so far:
IMPRESS IO N S
705,573
How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
CL I C KS When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.
53.7 thousand
xmple.com
210
L E A DS A lead is a qualified prospect that is starting to exhibit buying behavior.
That’s 2X industry benchmark!
© xmple.com
CL I C K T H ROUG H RAT E A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.
For the time period of 1/1/21 - 06/30/21.
7.61%
IMPACTF U L
Print Advertising 19 million The number of impressions that our print ads generated
780 The total number print advertisments published
Social Media Social media is about connecting people and cultivating relationships. We use our online platforms to promote our brand and actively engage networks of people who are passionate about exceptional properties. We seek to attract those looking for real estate and those influencing markets to increase our websites’ activity to provide more exposure for our clients.
248K Impressions 41,069 Views
135.5K Post Engagement 1.9M Post Reach
3,189 Followers 12,320 Impressions
18,375 Impressions 3,078 Reads
28.35K Impressions 21.4K Total Audience
Adwerx Digital Campaign Our partnership with Adwerx allows us to geographically target people who have demonstrated an interest in property. This powerful tool also enables us to search for consumers who are browsing real estate related sites and shows digital banner ads via retargeting as they surf the web.
4,371
TOTA L PRO PE RT IES PRO MOT E D All new listings priced above $250K+ automatically receive a digital advertising campaign for 1-3 weeks targeting home intenders within a 25 mile radius of the property.
I M PRESSIO NS How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
179,000
Source Adwerx - YTD through 06/30/21.
79.7 million
C L IC KS When someone clicks your ad, like on the blue headline or phone number of an ad, that counts as a click.