Noteworthy Stats | First Half 2022 Elevated Engagement on FourSeasonsSIR.com
That’s a +41.15% vs. YAG!
418K <
Users On Site
1.1M <
Page Views
1.22 Minutes <
Average Session Duration
506K
2.21
Sessions
Average Page Views
For the time period of 1/1/22 - 6/30/22. Source: Google Analytics
+41.7% Increase In New Users Year over Year
ACROSS T H E GLO B E
Website Visitor Locations COU N T RI ES
USA India
393,186 6,038
Ireland
3,094
U N IT ED STAT ES
129,193
VA
Virginia
NY
New York
56,608
VT
Vermont
41,227
Sweden
1,629
NH
New Hampshire
Canada
1,542
MA
Massachusetts
34,143
26,409
LE A D VOYAGE R
Intelligent lead management. 301,164
365,176
Total Unique Visitors
Total Listings Viewed
976
815,472
Number of Prospects Identified
Total Property Searches
1,722
473
Number of Leads Generated
Total Saved Properties
For the time period of 1/1/22 - 6/30/22
Social Media and Display Campaigns SOCI AL AD CA M PA I G NS Facebook advertising across our regions and various feeder markets. Four Seasons Sotheby’s International Realty
47,605
0.73%
C LI C KS
CT R
6.5M
4.5M
IMPR ESS I ON S
R E AC H
Experience the magic that is Summer in the Okemo Valley. It’s time to make your move and our local experts are here to help.
FOURSEASONSSIR.COM
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Nothing compares.
DIS PL AY A D CA MPA IG NS Display ads promoting our regions, our lifestyle and our properties.
For the time period of 1/1/22 - 6/30/22
2,993
2.5M
CL I CKS
IMPRESS IO NS
Google SEM Keyword Campaign We launched a footprint wide SEM (paid search ads) campaign on Google targeting high volume keywords to drive traffic to our new website starting in April 2019. Here is a look at how it’s performing so far:
IMPRESS IO N S
879,173
How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
CL I C KS When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.
93,173
xmple.com
1,431
L E A DS A lead is a qualified prospect that is starting to exhibit buying behavior.
2x Industry Benchmark!
© xmple.com
CL I C K T H ROUG H RAT E A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.
For the time period of 1/1/22 - 6/30/22
10.59%
IMPACTF U L
Print Advertising 1M+ The number of impressions that our print ads generated
500+
Service that’s as elevated as your standards. NOTHING COMPARES.
The total number print advertisments published
580 MOUNTAIN ROAD | STOWE | FOURSEASONSSIR.COM | 802.253.7267 Each Office is Independently Owned and Operated.
Social Media Social media is about connecting people and cultivating relationships. We use our online platforms to promote our brand and actively engage networks of people who are passionate about exceptional properties. We seek to attract those looking for real estate and those influencing markets to increase our websites’ activity to provide more exposure for our clients.
543 Watch Time Minutes 19.7K Views
3.5K Page Likes 867K Page Reach
3.2K Followers 13K Accounts Reached
7,937 Impressions 933 Reads
13.8K Impressions 10K Total Audience
Adwerx Digital Campaign Our partnership with Adwerx allows us to geographically target people who have demonstrated an interest in property. This powerful tool also enables us to search for consumers who are browsing real estate related sites and shows digital banner ads via retargeting as they surf the web.
558
TOTA L PRO PE RT IES PRO MOT E D All new listings priced above $250K+ automatically receive a digital advertising campaign for 1-3 weeks targeting home intenders within a 25 mile radius of the property.
I M PRESSIO NS How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
22.4K
Source Adwerx - 1/1/22 - 6/30/22
9.1 million
C L IC KS When someone clicks your ad, like on the blue headline or phone number of an ad, that counts as a click.