Noteworthy Stats | Full Year 2021 Elevated Engagement on FourSeasonsSIR.com
That’s a +22% increase!
567K <
Users On Site
1.99M <
Page Views
1.52 Minutes <
Average Session Duration
768,965
2.55
Sessions
Average Page Views
For the time period of 1/1/21 - 12/31/21. Source: Google Analytics
+22% Increase In New Users Year over Year
ACROSS T H E GLO B E
Website Visitor Locations COU N T RI ES
USA India
521,920 8,529
Japan
4,735
Ireland Canada
3,576 3,556
U N IT ED STAT ES
93,407
VT
Vermont
MA
Massachusetts
NH
New Hampshire
NY
New York
VA
Virginia
87,466 85,893
60,729
38,705
LE A D VOYAGE R
Intelligent lead management. 680,666
816,483
Total Unique Visitors
Total Listings Viewed
3,348
971,412
Number of Prospects Identified
Total Property Searches
4,162
1,172
Number of Leads Generated
Total Saved Properties
For the time period of 1/1/21 - 12/31/21.
Social Media and Display Campaigns SOCI AL AD CA M PA I G NS Facebook advertising across our regions and various feeder markets.
170,511
0.59%
C LI C KS
CT R
29M
15.6M
IMPR ESS I ON S
R E AC H
DIS PL AY A D CA MPA IG NS Display ads promoting our regions, our lifestyle and our properties.
For the time period of 1/1/21 - 12/31/21.
3,587
2.6M
CL I CKS
IMPRESS IO NS
Google SEM Keyword Campaign We launched a footprint wide SEM (paid search ads) campaign on Google targeting high volume keywords to drive traffic to our new website starting in April 2019. Here is a look at how it’s performing so far:
IMPRESS IO N S
1.1M
How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
CL I C KS When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.
That’s +10% vs. YAG
101,066
xmple.com
984
L E A DS A lead is a qualified prospect that is starting to exhibit buying behavior.
2x Industry Benchmark!
© xmple.com
CL I C K T H ROUG H RAT E A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.
For the time period of 1/1/21 - 12/31/21.
9.07%
IMPACTF U L
Print Advertising 37.3 million The number of impressions that our print ads generated
1.5k+ The total number print advertisments published
Social Media Social media is about connecting people and cultivating relationships. We use our online platforms to promote our brand and actively engage networks of people who are passionate about exceptional properties. We seek to attract those looking for real estate and those influencing markets to increase our websites’ activity to provide more exposure for our clients.
50K Watch Time Minutes 29K Views
3.4K Page Likes 2.4M Page Reach
3.2K Followers 21K Accounts Reached
25,511 Impressions 4,414 Reads
29.5K Impressions 24.4K Total Audience
Adwerx Digital Campaign Our partnership with Adwerx allows us to geographically target people who have demonstrated an interest in property. This powerful tool also enables us to search for consumers who are browsing real estate related sites and shows digital banner ads via retargeting as they surf the web.
4,879
TOTA L PRO PE RT IES PRO MOT E D All new listings priced above $250K+ automatically receive a digital advertising campaign for 1-3 weeks targeting home intenders within a 25 mile radius of the property.
I M PRESSIO NS How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
198,000
Source Adwerx - YTD through 09/30/21.
87.8 million
C L IC KS When someone clicks your ad, like on the blue headline or phone number of an ad, that counts as a click.