FSSIR Noteworthy Stats - Year End 2020

FSSIR NOTEWORTHY STATS Year End 2020

F O U R S E A S O N S S I R .C O M

473K

USERS ON SITE

465K

(+47% Increase VS 2019)

+43% NEW USERS (2019 vs. 2020)

NEW USERS

3.06 AVG. PAGES VIEWED PER VISIT

+45% PAGE VIEWS

2.31 minutes

(2019 vs. 2020)

2.08M

PAGE VIEWS

Average Session Duration

+44% SESSIONS (2019 vs. 2020)

For the time period of 1/1/20 - 12/31/20 - Source Google Analytics.

681K SESSIONS (2019 vs. 2020)

W E BSITE VISITOR LOCATIONS

COUNTRIES

UNITED STATES

USA 454,386

VT

Vermont 101,287

China 3,519

NH

New Hampshire 74,542

Canada 2,591

MA

Massachusetts 61,296

India 1,855

NY

New York 52,497

United Kingdom 1,294

CT

Connecticut 24,233

LEAD VOYAGER

By the numbers... OV E R 59 1 , 9 2 6 U N I Q U E V I S I TO R S OV E R 87 2 ,4 14 V I E W E D L I ST I N G S OV E R 5, 5 1 1 P R OS P ECTS I D E N T I F I E D OV E R 1 ,0 49,7 8 2 TOTA L P R O P E RT Y S E A R C H ES OV E R 4,6 14 L E A DS G E N E R AT E D

For the time period of 1/1/20 - 12/31/20.

GOOGLE SEM KEYWORD CAMPAIGN

We launched a footprint wide SEM (paid search ads) campaign on Google targeting high volume keywords to drive traffic to our new website starting in April 2019. Here is a look at how itâ&#x20AC;&#x2122;s performing so far:

We have generated over

1,624,551

IMPRESSIONS

We have generated over

127K CLICKS to our website

Our campaign represents over

610 LEADS

We have generated a 7.85% CLICK THROUGH RATE which is 2X the industry benchmark For the time period of 1/1/20 - 12/31/20.

ADWERX DIGITAL CAMPAIGN

All new listings priced above $250K+ automatically receive a digital advertising campaign for 1-3 weeks targeting home intenders within a 25 mile radius of the property.

OVER 3,100 PROPERTIES PROMOTED OVER 47 MILLION IMPRESSIONS OVER 113K CLICKS TO OUR WEBSITE

PRINT ADVERTISING

103M

The number of impressions that our print ads generated in over

OVER 4,300