We believe every property deserves the exceptional. Only one real estate company has it all. At Four Seasons Sotheby’s International Realty we offer a number of unique advantages that are ours alone. While some real estate firms offer premium services and others a strong sense of the local market, we offer our clients the best of both worlds. Our advisors’ knowledge of our communities coupled with the global resources of the Sotheby’s International Realty brand provide our clients with exceptional results at every price point.
Our Legacy, Your Home Our legacy is a centuries-long reputation. The preeminent Sotheby’s auction house combined with Sotheby’s International Realty is a brand recognized globally. Our legacy of quality, service and expertise is equally unparalleled. In addition to our branded websites, this unique network allows your property to be marketed at high-profile events, in signature publications, digital newsletters and throughout our worldwide affiliations. Our legacy delivers a unique and unrivaled real estate experience. Your home deserves our legacy.
OUR GLOBAL NETWORK
1,700 Brokerages | 72 Countries | 6 Continents
Your Property, Everywhere Our international network provides exposure to your property well beyond your local market. When listed with Four Seasons Sotheby’s International Realty, your property is presented to a highly-qualified global clientele through our exclusive channels and our network of professional and personal relationships. We are over 1,700 firms on 6 continents in over 70 countries and territories.
Showcasing Your Home With the Distinction It Deserves Showcasing your property is about making a statement and making an impression that engages a prospective buyer. To bring to life the qualities that make your property unique and exceptional, we combine outstanding photography, content which relays highlights and narrative which makes the house a home. We know how to meld fine details in engaging content and rich illustrations of luxury lifestyle. We give your property the distinction it deserves.
Heather Petersen Peterborough/Monadnock Region 42 Grove Street, P.O. Box 59 Peterborough, NH 03458 Office: (999) 999-9999 Cell: (999) 999-9999 Extraordinary Property of the Day: With approximately 5,950± s.f. of Email:living heather.petersen@fourseasonssir.com area, this home is ready for your family and friends to enjoy a
premier place in Vermont. Come ski, relax, enjoy the amenities of an upscale getaway, and overlook forever mountain views.
Art Thompson
To: Victoria Kirkwood
Ski-In, Ski-Out Luxury.
353 Big Spruce Road, Stowe, VT 05672
Vermont Alpine ― Where Rustic Meets European Elegance With approximately 5,950± s.f. of living area, this home is ready for your family and friends to enjoy a premier place in Vermont. Come ski, relax, enjoy the amenities of an upscale getaway, and overlook forever mountain views.
Stowe, Vermont | $5,250,000
Showcasing Your Home Where Buyers Are Looking Our marketing strategy reflects a consumer-centric approach. We target potential buyers and sellers at all stages of their lives and their real estate journeys. Our marketing materials expertly showcase a property’s highlights. Our use of varied platforms and opportunities promotes your listing to where highly-qualified buyers are looking: search engines, focused websites, direct mail campaigns, email, social media, single-property websites, optimized searches and more.
353 Big Sp
T S TO W E, V
pruce Road
T
Vermont Alpine ― Where Russtic Meets European Eegance. With approxi mately 5,950± s.f. of living area, this home is ready for your family and friends to enjoy a premier place in Vermon t. Come ski, relax, enjoy the ameniti es of an upscale getaway , and overloo k forever mounta in views.
Stowe, Vermont | $5,250,000
Oasis Of Provacy Stone fireplac es, walls of window s, open and intimate spaces, oak flooring and a floor plan for stylish entertaini ng make this home extraord inary. Three stone patios and a dining porch with built-in BBQ and fireplace are exceptio nal. Finished lower level provide s built-in bunks, pool table, ping pong, surroun d-sound enterta inment and ¾ bath.
Global Property Marketing Every Four Seasons Sotheby’s International Realty listing makes its global debut at SothebysRealty.com providing our properties exposure to buyers in virtually every market in the United States and around the world. The art of good marketing requires accentuating each property’s unique character. It also involves emphasizing locations, lifestyles, and social perspectives. Language translation and listings displayed in over 50 currencies cater to an ever-increasing global marketplace of affluent consumers seeking an engaging experience. The goal of our multi-focused appeal is to drive prospective buyers to sothebysrealty.com and to keep them engaged throughout their site visit. It is because of this marketing that visitors browse three times longer on SothebysRealty.com than any other real estate site.
Sothebysrealty.com 37 million
V I S I T S A N N UA L LY
127 million
PAG E V I E W S A N N UA L LY
52 percent
VISITS FROM OUTSIDE THE US
61 percent
M O B I L E V I S I TO R S
38,683 properties
O N S OT H E BYS R E A LT Y.CO M
MEXICO
ARCHITECTURAL DIGEST
The Journey Your Home Will Make Our exposure and worldwide reach are what sets us apart from the rest of the industry. Our global marketing partners include not only the best real-estate centric voices, but also the most authoritative news, lifestyle and financial entities in the world. When a property is showcased on SothebysRealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty’s affiliated websites. Our marketing is measured with a variety of analytical tools, and enables us to assess the impact of a customized campaign.
The Source For All Things Real Estate The art of good marketing is based on highlighting each property’s uniqueness. Our website encourages visitors to immerse themselves in our properties. We utilize high resolution photography, high-definition video and appropriate sound accompaniment to accentuate both local and regional content. Through FourSeasonsSIR.com, we create an experience that is inviting and encourages consumers to connect.
Customized Property Search
Discover Your In-Depth Regional and Home Value Lifestyle Content
681 thousand USER SESSIONS
500 thousand TOTA L V I S I T S
2.08 million PAG E V I E W S
163
CO U N T R I E S V I S I T I N G
3.06
AVG. PAGES VIEWED PER VISIT
Currency Exchange
Language Conversion
Real Time Market Reports
Social media is about connecting with people and cultivating relationships. We use online platforms to promote the brand to the community of real estate intenders and influencers around the globe. We actively engage with online networks of people who are passionate about fine living and help transform them from being curious browsers to home buyers while driving consumers to FourSeasonsSIR.com.
Your Home’s Social Network Social media is about connecting people and cultivating relationships. We use our online platforms to promote our brand and actively engage networks of people who are passionate about exceptional properties. We seek to attract those looking for real estate and those influencing markets to increase our websites’ activity to provide more exposure for our clients.
2.6m
POST REACH
3,112
FOLLOWERS
24k
VIEWS
310k
IMPRESSIONS
Driving Engagement Across the Globe We partner with global media powerhouses to deliver content to discerning audiences worldwide. Our media partners provide cutting-edge innovation, strategic positioning and international impact, ensuring that the Sotheby’s International Realty brand can connect with global consumers. We leverage our relationships to deliver what our competitors cannot: the unique, exceptional Sotheby’s International Realty brand.
The definitive home for business intelligence on the web providing the global business community with trusted news, analysis, data and tools reaching the world’s most influential budget-holders, opinion-formers and purchase decision makers.
Our partnership allows our brand to reach the international business elite across newspapers, websites, magazines, social media and video through unique and exclusive positioning of the properties represented by our network.
Our partnership with The New York Times blends exclusivity and trailblazing technology to reach a worldwide audience of over 118 million unique users per month on it’s website, nytimes.com.
The Sotheby’s International Realty Apple TV app offers powerful visuals showcasing over 50,000 properties represented by the brand globally.
Our partnership extends to additional lifestyle, travel, fashion and design authorities including House Beautiful, Veranda, Town & Country and Harper’s Bazaar. Taken together, the five luxury titles serve as the ultimate destination for the affluent.
Nikkei has engaged in an exclusive alliance with our brand. We are the first real estate brand to present property listings outside of Japan to Nikkei readers, giving Japanese consumers access to residential real estate offerings in over 70 countries and territories.
A premium British brand, The Times is the UK’s highest ranked daily publication for reaching the nation’s business elite and high net worth individuals.
Through it’s print and digital editions including architecturalsdgest.com, Architectural Digest (AD) provides an exclusive view into the world’s most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives.
Our in-flight video ad content reaches a captive affluent international audience, running in front of 30% of all movies and 20% of short featured content generating over 8.5 million views per month.
Our partnership provides vast coverage before a property investment focused audience, including run-of-site digital display banners, a year-long presence on the Luxury Property & Architecture Page, extensive video distribution and social media promotion.
With over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu — China’s largest search engine — our partnership ensures broad visibility to Chinese buyers searching for homes worldwide.
The world’s first marketplace to offer high-end items spanning multiple product catagories from dealers globally. JamesEdition reaches over 600,000 potential buyers from 200 countries monthly, and features all brand listings over $600,000 USD.
Connecting affluent buyers around the world with prestige properties. The multilingual platform reaches an audience comprising 70% international readers and 30% domestic.
Digital Innovation At Four Seasons Sotheby’s International Realty, we have embraced technology to maximize the exposure for your home. Our listing automation systems efficiently help promote your home. Our timesaving technologies provide a secure, safe means of documenting your entire real estate process. We provide a safe, secure and efficient experience from start to finish.
Listing Reports Stay informed about the marketing and activity of your property. We provide all our sellers up to date reports including online and print marketing efforts, and (where available) metrics of online views and viewer locations.
Lead Voyager Jane and Gavin,
ented here is this month’s summary of your home’s activity on the MLS and on other top real estate
. Please do not hesitate to contact me if you have any questions.
erely,
a Stugger
ONLINE ACTIVITY REPORT FOR 1108 West Hill North Road
USD 2,450,000
Lead Voyager provides our associates a profile of each potential buyer which helps us tailor a marketing campaign specific to each buyer’s individual needs allowing us to convert lookers into buyers.
Adwerx Our partnership with Adwerx allows us to geographically target people who have demonstrated an interest in your property. This powerful tool also enables us to search for consumers who are browsing real estate related sites and shows your digital banner ad to them via retargeting as they surf the web.
8 Bedrooms | 8.0 Bathrooms
9,412 property views 1 share(s) 6 favorite(s)
Top 10 Websites Website
Top 10 Cities Property Views
Zillow
6,094
Realtor.com
1,371
SothebysRealty.com
621
City
Property Views
, United States
99
New York, NY
17 16
luxuryestate.com
499
Brooklyn, NY
Trulia
398
Chicago, IL
14
Four Seasons SIR
276
Lockport, NY
13
JamesEdition
40
SIR Sites
21
Mansion Global
18
Boston Logic
18
Total
9,356
Morrisville, VT
11
Münster, Germany
10
Enfield, CT
10
Manchester Center, VT
10
Munich, Germany
10
John Thomas
Presented by your real estate professional
(321) 456-7890
Diana Stugger Four Seasons Sotheby's International Realty
Each Office is Individually Owned And Operated
Timesaving Technology DotLoop is an online document management and signature program that allows you to review, approve and e-sign documents online keeping you up-to-date during the entire process.
Email Campaigns We engage and follow prospective buyers throughout the sales process with email marketing. Effective email marketing builds credibility, boosts sales and strengthens relationships. Consumers can be connected on any device, at any time and place.
Single Property Websites A uniquely powerful element of our marketing platform are our single property websites― these exclusive microsites showcase your property’s complete list of features and amenities alongside stunning photography.
Our proprietary network of residential real estate brokerage companies is located in more than 70 countries and territories worldwide, making Sotheby’s International Realty a truly global brand.
Truly Global, Passionately Local The Sotheby’s International Realty brand has offices in the most significant markets around the world. These offices generate sales traffic for one another - from area to area, from office to office, from broker to broker. Our global referral network is further enriched by the personal networks of our professionals. Sellers benefit from exceptional opportunities to find buyers through both the extensive Sotheby’s International Realty network and through the Sotheby’s auction clientele. Connections matter.
Caring For Our Community We are committed to serving our local area with passion and hard work. At Four Seasons Sotheby’s International Realty, we interact with a variety of non-profits with contributions of financial support, time, expertise, and hard work! We are neighbors. We are part of the social fabric of the towns where we live and we care about our communities. We believe it is a privilege to serve these organizations.
Over the years we have been proud to support the following local organizations: ― Wonderfeet Kids Museum The Family Place Vital Communities Neighbors Unite Stowe Middle School Vermont Mountain Bike Assoc Tomten Farm & Sanctuary H.O.P.E Clara Martin Center John W. Graham Emergency Shelter Greater Randolph Senior Center United Way of Chittenden County Lake Sunapee Region VNA Little Sunapee Protective Assoc. NEHSA New London Hospital NLOC Project Sunapee Wilmot Volunteer Fire Department Vermont Food Bank Dismas of Vermont Upper Valley Humane Society Fairlee Food Pantry Black River Good Neighbor Services Wish List NH New London Firefighters Kearsarge Regional Middle School Upper Valley Humane Society
Lake Rescue Rutland Free Library Springfield Hospital Randolph Rotary Deerfield Valley Community Cares Lakes Region Community Developers Lake Rescue Lakes Region Builders and Remodelers Elkins Fish & Game Club Assoc. The Fells Lakes Region Community Developers Garden at Tracy Library New Hampshire Humane Society Spectrum Youth & Family Wantastiquet Rotary Lake Sunapee Regional Chamber of Deerfield Valley Resuce Commerce Northshire Rescue Squad Ausbon Sargent Land Preservation Meredith Chamber of Commerce Boys & Girls Club of Central NH Lakes Region Chamber of Commerce Center for the Arts Lakes Region Tourism Association Londonderry Rescue Squad Greater Lakes Region Children’s Auction Deerfield Valley Resuce Animal Rescue League of NH 1 Lt. Mark Dooley Memorial Fund The Collective End 68 Hours of Hunger Steps to End Domestic Violence St. Johnsbury Meals on Wheels Habitat for Humanity of Addison County White River Craft Center Vergennes Community Food Shelf NH Food Bank Make-A-Wish Foundation of Vermont Vermont Lions Charities (Hungry Lion) Neighborhood Connection Center for the Arts Winhall/Stratton Community Food Shelf Chapin Senior Center Greater Lakes Region Children’s Auction Warner Area Community Action Program Kearsarge Community Band Kearsarge Chorale LSPA Lucy Mackenzie Humane Society Manchester Lions Club Hanover Conservancy Northern Stage Opera North The Montshire Museum of Science
Work With The Market Leader Innovative Marketing. Proven Results.
#1
1.4
In Luxury Sales In Vermont and New Hampshire
billion
In Dollar Volume Sold In 2020
1
2
51.7 million
OV E R
200
Agents In Vermont and New Hampshire
Total Property Detail Views on SothebysRealty.com 2
#1
RANKED
3
15
2020 Most Trusted Brand Lifestory Research Survey
Number of Offices in Vermont and New Hampshire
4
+45%
2
HIGHEST AVERAGE
SALES PRICE
Increase In Total Visitors To FourSeasonsSIR.com
Average List Price Sold ― In Vermont and New Hampshire 2
Source: 1. TrendGraphix utilizing NNEREN data: 01/01/20 to 12/31/20 - all counties in Vermont and New Hampshire combined 2. Four Seasons Sotheby’s International Realty Reporting 3. Sotheby’s International Realty SothebysRealty.com statistics - Full Year 2020 4. Lifestory Research Survey - Copyright ©2020, Lifestory Corporation
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Our Promise As the leader in premium real estate throughout New Hampshire and Vermont, Four Seasons Sotheby’s International Realty is committed to providing innovative and intuitive technology to deliver a personalized, client-driven experience, locally and worldwide. Our 250 agents and support staff members are focused on one thing; providing our clients and customers with the finest real experience they deserve. We will work closely with our clients and customers at every step of their journey. Only one network delivers the highest standard of service. Experience the Unique Difference.
Champlain Valley
Southern Vermont
Lake Sunapee Region
Middlebury: 802.388.1000 South Burlington: 802.864.0541
Mount Snow: 802.464.1200 Stratton: 802.297.1100 Manchester: 802.362.4551 Okemo: 802.228.4537
New London: 603.526.4050
Central Vermont Rutland: 802.774.7007 Stowe: 802.253.7267
Northeast Kingdom
Lakes Region of New Hampshire Meredith: 603.677.7012
Upper Valley Fairlee: 802.333.4701 Hanover: 603.643.6070
St. Johnsbury: 802.751.7582
FourSeasonsSIR.com
Southern New Hampshire Bedford: 603.413.7600 Peterborough: 603.924.3321