Why Join Bosley Real Estate? Since 1928 we have consistently set the standard for brokerages in Toronto. Our outstanding role in organized real estate, experienced management team, strong social media presence and a dedication to new technology provides our agents with the tools necessary to guide their clients through all aspects of the real estate transaction. It’s time to leverage the Bosley Tradition.
Sales • Leasing • Commercial
CONTENTS PAGE
03 05 07 09 11 13 15 17 19 21 23 25 27 29 31
Contents Page Corporate Message Devonshire House Somerset House Danforth Branch Niagara-on-the-Lake Queen West Branch Agent Support Bosley U Bosley Connect Culture Community Branding Commitment Bosley Talks Back
The Bosley Vision: To Continue To Be The Most Respected Real Estate Firm In Toronto. CORPORATE MESSAGE A MESSAGE FROM OUR PRESIDENT Bosley Real Estate was founded by my late grandfather, W.H. Bosley, O.B.E., in 1928. From modest beginnings, we have grown to over 225 people in our multi-branch organization. We are a full service, family owned, Canadian company specializing in the niche markets and signature properties of Toronto and Niagara-on-the-Lake. Our agents’ reputation of integrity, knowledge and professionalism is unparalleled in the city. Our principal value is quality over quantity. We don't wish to be giants but rather to be trusted advisors to buyers and sellers. When all is said and done, Real Estate remains a people business. After 85 years, I can honestly say, “We Know People And What It Takes To Make Them Successful.”
Devonshire House
290 MERTON Welcome to the mid-town location of Bosley Real Estate. Conveniently located to serve the great neighbourhoods of Central and North Toronto. Set in an old warehouse, the building offers an abundance of natural light in a hip open concept which accommodates the fast paced, high energy spirit of the agents and staff. The large back parking lot, piano and barbeque don’t hurt either ........
07
Somerset House
276 MERTON Welcome to 276 Merton Street, an office of integrity, camaraderie and commitment. Our salespeople are a diverse combination of experienced and new agents who support each other by constant mentoring and advice. We are a well established office with an upbeat energy that encourages team spirit. Our staff strives to give personalized service with a positive, caring attitude. We are dedicated to our agents success.
09
Danforth Branch
169 DANFORTH Welcome to the Danforth Avenue Branch which is strategically situated to serve Riverdale, the Beach, Leslieville, Danforth Village, East York, Midtown, Downtown, Church/Wellesley, Cabbagetown and the Annex. The recently renovated, three storey storefront building gives us instant recognition in the neighbourhood. Our exuberant, dedicated, and experienced staff and agents combine to make a cohesive team of very professional people willing to help each other and our clients reach their Real Estate goals.
11
Niagara-on-the-Lake Branch
233 KING STREET In early 2013, Bosley Real Estate announced the opening of an office in Niagara-on-the-Lake. A burgeoning theatre community, a major viticultural region, a popular tourist destination and its large stock of Regency and Classical Revival buildings has helped NOTL become one of the fastest growing towns in Ontario. Responding to the needs of our clients looking for second homes in the area, we felt that this was a perfect opportunity to expand outside the city’s borders.  Our agents and brokers are familiar with both the residential and commercial real estate opportunities that exist in Niagara-on-the-Lake, St. Catharines, Niagara Falls, and communities large and small throughout the Niagara Peninsula. 13
Queen West Branch
1108 QUEEN WEST Responding to the needs of the agents looking for a home base downtown, we set about building an office that would not only blend well into the social fabric of the neighbourhood, but provide a unique experience for our agents and their clients. Set in an old car wash, The Queen West Office exudes cool. Polished concrete, exposed wood ceilings, glass walls and original art provide a unique and creative work environment.
15
We Believe an Educated & Engaged Agent Is a Client’s Best Asset
PROFESSIONAL TRAINING We believe that an educated and engaged agent is a client’s best asset, that’s why we spend a great deal of time making sure we provide current and relevant information to our sales force. Regular weekly meetings are held in each office where managers relay critical information about sales statistics, legal and regulatory issues and innovative lead generation methods. In addition to our sales meetings and in-house training & CEU courses, we strongly recommend Bosley Real Estate’s very own Mastermind Sessions. These weekly sessions provide an open forum for both new and experienced agents to discuss and receive advice on various topics that affect their daily work lives.
17
BOSLEY U Our training for new agents is second to none. At the core of our new agent training is the Bosley U Program. We recognize the importance of ramping up your business to full speed and who better to get you there than a strong, local and experienced management team. Our six week, hands-on course provides an in-depth look at marketing, pricing strategies, social media techniques, business and time management “best practices� through panel discussions with many of our top agents, role playing and real life examples. Our use of role playing and real life examples help new agents understand that real estate can be very rewarding experience when done well. At the conclusion of Bosley U, agents have as much knowledge as an agent with two years experience.
19
BOSLEY CONNECT Bosley Real Estate believes that Social Media and technology play an important role in developing a strong and well rounded business practice. As such, we hold a monthly mastermind style meeting called Bosley Connect where we speak specifically about how changing technology can help our business. And then, there’s The Friday Five... We have one of the most active blogging communities, check out some of our best at, urban-dweller.ca, realtylaboratory.com, emergingTO.blogspot.ca, Torontoism.com, urbaneer.com, TorontoRealtyblog.com Talk about a connected company....Did you know that over 92% of our agents are using LinkedIn to network? Whoa!
21
Fun is Definitely Part of Bosley's DNA
CULTURE The culture of Bosley Real Estate can best be summed up by the business philosophy of our President, Tom Bosley – Have Fun, Make Money and if it's not fun, change it. We take this philosophy very seriously. All our offices are open concept which fosters the close family atmosphere resulting in a collegial and friendly setting, a far cry from the solitary, secretive, lock your door approach of many sales offices. You never have to walk far or wait long for an answer. While we work long hours, we also appreciate the need to kick back and relax and we do it in style with our Annual Awards Night, Executive Dinner, Pool Parties, Golf Tournament, Christmas Party and Summer Barbeques! 23
We Give Back To Our Community
COMMUNITY Bosley Real Estate believes that our vibrant communities and diverse social structure make Toronto one of the most desirable cities in Canada to live and work. The following is a sample of the charities we supported last year; Ernestine’s Women Shelter, The Parkdale food Bank, Ride for Heart, Red Door Shelter, Sunnybrook Hospital Foundation, Movember, Ride for Diabetes, Cabbagetown Festival, Mayfair, Leaside Corn Roast, not to mention our junior hockey teams and the two schools where we cook, serve and financially support breakfast programmes.
25
Since 1928
BRANDING We believe that our brand will be your key to success. Whether you are just starting your career or are a seasoned veteran, your clients can take comfort in knowing that behind you is a full service company that has delivered a consistently professional experience since 1928. If you are new, our brand is yours. If you are experienced our brand will only strengthen your own.
27
Real Estate Is Something You Do On Your Own — But You Can't Do By Yourself
WE ARE COMMITTED The management and the agents of Bosley Real Estate play a consistent role as leaders in organized real estate. We believe it is important to shape the future of real estate not merely react to it. Among the positions held by our past and current management and agents include: A Director of the Canadian Real Estate Association (CREA) A Director of the Toronto Real Estate Board (TREB) A Director of the Ontario Real Estate Association (OREA) The Chair of the Real Estate Council of Ontario (RECO) The Vice Chair of the Discipline Committee (RECO) 2 Vice Chairs of the Arbitration Committee (TREB) A Chair of the REALTORS CARE FOUNDATION A Vice Chair of the International Consortium of Real Estate Assoc. Fintrac Compliance Task Force 5 Past Presidents of the Toronto Real Estate Board (TREB) 2 Past Presidents of the Ontario Real Estate Association (OREA) 2 Past Presidents of the Canadian Real Estate Association (CREA) Numerous members of our firm also represent our industry through committee work at every level of organized real estate including Professional Standards, MLS, By-laws, VOW’s and the Condominium Committees. We are committed to our profession.
29
Bosley Talks Back
Parimal Gosai I have been at Bosley for almost 2 years now. I admire the fact that the management was respectful of me continuing to build my “Real Estate by Bike” brand and I felt that it could only be complimented by Bosley’s own branding and unique signage. I love that I am surrounded by other great agents who are doing well and are willing to offer me advice when needed and the support from my manager and the front desk staff whenever I need it has changed my outlook on corporate office culture. I get to work and live in the business community that I am invested in. Our office is very casual, easy going and relaxed, but never unprofessional. Above all, I appreciate the fact that both Ann and Tom make such an effort to connect with their agents.
Amy Medal I have worked with Bosley since July 2007 and have never looked back! I came from a background in New Condominium Construction and Sales and was looking for a full service brokerage to start my transition into real sale real estate. I only had to interview with one other company after I met with Tom and Ann, to know that Bosley was the best fit for me. Not only did I receive a warm and fuzzy feeling on my first day, but I felt a real sense of cohesion and family from all the staff and agents. I started working at the 290 Merton Street office, where I parked myself every day without fail to learn from the BEST agents and brokers in town. There was never a question I had that went unanswered, and I learned more about negotiating, marketing, client retention and professionalism then I could have asked for. After 4 years at the Merton office, I made the move to the new and exciting Queen West office, where I was able to let my knowledge and expertise flourish even more! I love and attend all the office meetings, mastermind sessions and group events to continuously increase my awareness of the wonderful world of Real Estate. Bosley Real Estate is a leading company in Real Estate and I am so fortunate to be a part of their successful team!
David Fleming I joined Bosley Real Estate in 2004, having interviewed several reputable, notable real estate brokerages. I chose to work for Bosley Real Estate because I believe their name and their brand have an unparalleled value in the city of Toronto. Bosley is one of the oldest companies in Toronto, and it’s ownership and management team has more experience than any brokerage in the city, having held virtually every position in organized real estate. Bosley’s training program for new agents is unmatched in the industry, and the team environment helps new agents to thrive and be successful. I would not have been able to achieve the success I enjoy today without having “Bosley” attached to my name. Lauren Richards When I first met with Bosley 4 years ago I was so impressed with the vibe- I loved that it was a family run company with strong ties to the community. Since I was always planning on being a full time agent, I appreciated the fact that all the agents at Bosley were full time and that management encouraged your presence in the office. I found the training to be extremely helpful, and I don’t think I would be as successful had I not participated in ‘Bosley U’. All in all, I am so happy that I chose Bosley!
Scott Wilson Bosley is a highly respected brand that exemplifies a superior standard of service to our clients and our staff, a higher level of business practices in the industry and a reputation for quality and fun. It’s a tremendous environment for those that take pride in themselves and their profession. You are not number one – your clients are!
Chantal Vaillancourt “I was looking for a brokerage firm that valued integrity and had an impeccable reputation, a brokerage that would encourage and support its Realtors. Bosley Real Estate’s dedicated management team and professional support staff never fail to deliver and it has helped me increase my sales volume and my customer base over the last four years.”
31
Bosley Real Estate Ltd., Brokerage respects the contracts of its competitors.