Introduction

Hello

After two years of lockdowns and uncertainty we’re so excited to be back in Sydney and Melbourne again to see our retailers and friends face-to-face. We’re embracing positivity and brighter days ahead with our two new collections: ‘Sol’ – a warm, bright and sunny collection dedicated to the Roman sun god ‘Sol’, and ‘Bella Rosa’ – a romantic collection about life’s sweetest moments.

In March we’re proud to have launched over 90 new cards and eight new mini cards. We’re bringing you lots of new beautiful wares for babies and mamas this year, with five gorgeous new organic muslin wraps, a slew of new baby books in biscuit, powder and rose (plus a new super cute mini size in oatmeal), our new childhood journal and a very special guided memorial journal for still birth, miscarriage and pregnancy loss. We’ve added a new beautiful recipe book, memoir journal in navy, five new pen packs, new wellness and weekly planners, along with loads of new notepads and notebooks. We’ve also added more boxed options for our journals and guest books as well as gilded edges on most of our journals.

Our wedding planner continues to be our best selling item, closely followed by our baby books, muslin wraps, baby milestone cards and guest books.

We’re excited to partner with some amazing boutiques and larger stores to bring our key products to more customers across Australia and New Zealand as well as throughout South-East Asia via our Distributor in Singapore. We also have some exciting exclusive collaborations in the works which we can’t wait to show you later in the year. Our capsule collections with Blue Sky Planners have been launching into Staples, Walmart, Target and Office Depot stores across the USA (and beyond) and we’re so thrilled with how well they’ve been received.

Our new displays in our signature blush acrylic have been super popular and we’ve added some new stocked display options for different seasons this year. We hope you enjoy our new collections as much as we loved bringing them to life and we hope our line inspires and delights your customers. xx