Member Spotlights

Member Spotlights are included in your membership package at the Grow ($700) level or above. Please contact Tonya Boelter for more information at: tboelter@foxcitieschamber.com or (920) 734-7101. The Fox Cities Chamber is grateful for all of our members. We offer resources and benefits to help your business grow and prosper. Not sure of the benefits at your level of membership? Please contact us!

Apotheke Wellness LLC has a mission to provide a safe, positive, and open-minded environment for our clients to gain information about and purchase natural products as alternatives or supplements to existing personal care programs. We serve people with various conditions (autoimmune, sleep disorders, mood disorders, etc.) looking for natural alternatives to manage symptoms. Education is our first priority. We regularly offer seminars or 1 on 1 consultations with our in-house registered nurse. For more information, visit apothekewellness.net.

Create Opportunities

Working with a team lightens the load. Together we perform better.

WEALTH ADVISORY | OUTSOURCING AUDIT, TAX, AND CONSULTING

920-731-8111 CLAconnect.com

Investment advisory services are offered through CliftonLarsonAllen Wealth Advisors, LLC, an SEC-registered investment advisor ©2019 CliftonLarsonAllen LLP CLA exists to create opportunities for our clients, our people, and our communities through industryfocused wealth advisory, outsourcing, audit, tax, and consulting services.

With more than 6,100 people, 120 U.S. locations, and a global affiliation, we promise to know you and help you. For more information visit CLAconnect.com.

DoubleTree by Hilton-Neenah provides hotel rooms, conference space and catering for weekend groups, associations, business travel and weddings. Their hotel is located in the heart of Neenah across the beautiful views of Lake Winnebago. One example of their signature service is every guest is greeted with a warm chocolate chip cookie. For more information visit: dtneenah.doubletreebyhilton.com.

Element is a full-service marketing agency with offices in De Pere and Neenah. It provides an integrated approach to marketing for clients in a variety of industries. Element uses a unique blend of in-house services that combines traditional marketing tactics, sales process management, public relations, content marketing, and digital strategy to boost its clients’ bottom lines. For more information visit: goelement.com.

Starting January 1, 2020 Epiphany Law will be coowned by attorneys Kevin Eismann, Katie Blom, Heather Macklin and Rob Macklin. All attorneys will be equal partners and share ownership responsibilities. Over the last 15 years, Epiphany has proven to be an innovative leader in serving the business community and individuals in Northeast Wisconsin. The addition of Rob and Heather as partners will ensure Epiphany Law continues to help our clients achieve business and personal success. For more information, visit epiphanylaw.com.

First Quality Forklift Training LLC in Appleton proudly provides OSHA-compliant forklift training classes, Mobile Elevating Work Platform (MEWP) training, and Forklift Train-the-Trainer classes throughout the state. They also offer a large selection of material handling and safety products (although they do not sell/service lifts). First Quality Forklift Training - Your One Stop Resource For All Your Forklift Training Needs™ For more information or a no-obligation free quote, call (920) 378-8554 or email training@ firstqualityforklifttraining.com

Independent Solar is a full service PV Solar Company. We do everything from Paperwork, Grant Writing, Installation, and Final Connection through the Utility Company! Anyone who wants relief from the rising cost of energy bills can benefit from a Solar Investment! For more information, visit independent-solar.com.

ITU AbsorbTech helps manufacturers and printers eliminate solid waste, recover solvent, and achieve safety goals with reuse programs for printer towels, shop towels, oil absorbents, uniforms, and floor mats. These managed service programs offer a sustainable alternative to single-use products that would otherwise end up in a landfill. ITU AbsorbTech’s reuse programs are used in manufacturing facilities and graphics and printing companies that use high volumes of industrial process fluids or inks and solvents. For more information, visit ITUAbsorbTech.com.

Lakeland University has offered innovative ways for students to earn their academic degrees and make their career goals a reality for more than 150 years. Lakeland provides a number of pathways and programs for students of all ages and is especially popular with technical college graduates who wish to earn their bachelor’s degree. Lakeland offers maximum transfer credits and is a popular choice for working adults looking to return to school. For more information visit lakeland.edu.

The Appleton Area School District has developed Career Launch Studios to support our Classroom to Career strategy. The Studios will strengthen opportunities for our students to connect with local businesses to raise student awareness and prepare them for their future employment. It is their intention to develop opportunities for students to get direct involvement with businesses and community both in and out of the classroom. For more information visit: www.aasd.k12.wi.us/c2c

McMAHON provides professional full-service engineering and architectural design services. Our staff of over 150 includes engineers, architects, surveyors, technicians, field personnel, and administrative specialists. McMAHON serves local governments, businesses, industries, healthcare institutions, K-12 schools and more from our Neenah headquarters and additional offices in Indiana and Illinois. In 2019, we celebrated 110 years in business, and look forward to our future serving communities and businesses in Northeast Wisconsin. For more information, please visit mcmgrp.com.

As a sounding board and strategy partner for companies and nonprofits, O’Connor Connective coaches and advises leaders how to communicate their vision to get results. The O’Connor Connective team helps organizations engage, retain and recruit customers and employees, doing so by integrating strategy, marketing, creative, and public relations to achieve goals. Last year, O’Connor Connective opened its social enterprise, The Connective: A Place for Women in Business, to advance Wisconsin’s talent through leadership development, coaching, coworking and connections. For more information, visit oconnorconnective.com and theconnectivewi.com.

PortSide Builders’ customers range from those looking to build their starter home, to those ready to build their upscale, second home or vacation home. Their remodeling team handles everything from replacing windows and doors, to total home renovations. They are also the area leader in custom built lake and country homes. PortSide has offices in the Fox Cities and in Door County, each with a 3,500 square-foot Design Center. For more information visit: portsidebuilders.com.

VF-142 LLC works with executives, business owners, organizational leaders and their teams to provide strategies, processes and training that improve profitability, efficiency and culture. Recommending a change to the status quo is the easy part...implementing change is the challenge. We thrive on developing a plan of action, and sticking around to help make it happen. Our great clients range from privately held, entrepreneurial companies to publicly held international organizations. For more information, contact tbutler@vf-142.com.

supports nearly 5 hours of job training and opportunities. The average purchase and donation

How to Break Down Sales and Marketing Silos with a CONTENT STRATEGY

Sales and marketing teams share the purpose of growing your business by convincing prospects to become customers, but they have different ways of achieving that goal. Sometimes, there’s a lack of appreciation for the other team’s work, and each department feels its efforts are more important. Of course, sales and marketing teams are most effective when they work in tandem. It’s in your best interest to break down silos between these groups, and a content strategy is a productive way to do that. Content marketing is the practice of creating and distributing valuable pieces of media (articles, e-books, videos, graphics, webinars, etc.) that cover topics and answer questions your target audience is searching for and cares about. An integrated marketing strategy with content at its core can involve both your sales and marketing teams. The content that marketers create should be designed to move prospects along a buyer’s journey, or down the sales funnel, if you prefer. That often means generating interest and encouraging people to contact sales. However, sales reps can also use content as touchpoints, sending valuable information to contacts while helping your company earn trust and respect. Sales reps make excellent subject matter experts and are often ideal spokespeople for media relations,

at public events, or as the stars of your company’s video and audio content. They can also help amplify marketing efforts by sharing content on social media. A content marketing plan makes life easier for sales as well. Educated prospects who’ve done their research are closer to making a purchase decision. If your company’s content helps potential customers solve problems, they are more likely to turn to you when they need your products or services. Essentially, a content marketing strategy shortens the sales cycle. As you put together a marketing plan for 2020, consider getting the sales team more involved. Marketing and sales can learn a lot about the people you’re trying to reach from working with each other. Combine their capabilities, fuel it with strategic content, and expect results.

Contributed by Tara Brzozowski Director of public relations at Element Tara has more than 15 years of PR and marketing experience. She enjoys working with clients to develop marketing communications strategies that help them more effectively communicate with their target audiences.

Asphalt Paving Site Concrete Excavation & Grading Asphalt Production Industrial Construction Engineering Facilities Management Bridges & Structures

Aggregate Materials Foundations & Earth Retention Concrete Materials & Supplies Construction Management

Site Design & Development Milling & Pulverizing

Ascension Online Care Anywhere, anytime

From anywhere, at any time, talk with a doctor using your smartphone, tablet or laptop. Get the care you need and start feeling better. No insurance required.

Get started at ascension.org/onlinecare or download the mobile app.

Construction Resources Management Inc.

HELPING PEOPLE REACH THEIR DESTINATIONS

Learn more at: walbecgroup.com

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Insist on the best

As a business owner, you want the best for your company. The best opportunities. The best employees. The best facilities. Hoffman can help you create the ideal workspace for your company to grow and thrive.

Your business deserves first-rate facilities. You deserve a partner ready to make that happen.

Visit us at hoffman.net.

Building Stronger Communities

At Chase, we are committed to our communities and work with a diverse group of partners to provide creative and innovative solutions. These partnerships are essential to making a meaningful impact on communities, their residents and businesses. We are proud to support the Fox Cities Chamber of Commerce. Congratulations to all of the 2019 Pinnacle Awards honorees on their welldeserved recognition.

[ VISION ] AT MIRON CONSTRUCTION, OUR COMMITMENT REACHES BEYOND CONSTRUCTION; OUR PASSION BRINGS DREAMS TO LIFE.

DREAMS TO REALITY

We’ve learned that it’s not enough to simply construct buildings—we believe in reaching beyond by investing time and energy to build strong communities and make a difference. The success of our business relies on our passionate employees going the extra mile every day to bring dreams to life. Together, we’re Building Excellence.

POSTMASTER: Send address changes to: Fox Cities Chamber BUSiNESS C/o Fox Cities Chamber of Commerce & Industry, Inc. 125 N. Superior Street Appleton, WI 54911

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Grant E. Birtch

Jonathan R. Eiden

William E. Fischer James W. Goonan

Sarah E. Hanneman Jeffrey L. Hesson

Courtney A. Hollander

Frank W. Kowalkowski

Benjamin D. LaFrombois

James R. Macy Robert A. Mathers

Anne C. McDonald

Jonathan A. Meulemans

Thomas W. Moniz

Gerald H. Rammer

Stephen A. Seifert

Lawrence C. Silton

Adam N. Skarie Steven R. Sorenson

Rodman W. Streicher

Jared R. Stroik

William S. Woodward

Big Law. Local Expertise.

Our Fox Valley and northeast Wisconsin attorneys have a vested interest in the communities where they live and practice. Our community presence, creative approach, and industry-leading knowledge position us to be your preferred legal partner. To learn how our more than 180 attorneys can help you throughout northeast Wisconsin, visit vonbriesen.com. Oshkosh • Green Bay • Appleton Neenah • Manitowoc