‘We created the skyline of Mexia’ Swarco Reflux celebrates reopening
By Katecey Harrell news@themexianews.com
Swarco Reflux in Mexia celebrated its reopening in November 2022 after a facilities expansion.
“We created the skyline of Mexia,” General Manager David Beshirs said.
According to its website, Swarco Reflux makes and sells reflective glass beads for road markings and blasting beads for surface finishing applications for customers throughout the U.S., Mexico and Latin America.
In 1994, Swarco America took over a small glass bead plant in Mexia, which has grown to become a Swarco flagship production plant, servicing the U.S. traffic and industrial bead markets, said Jon Sproul, vice president of Region America.
The company invested in the Megalux-Beads facility in 1999, Sproul said.
“Twenty-three years later, we are celebrating the reopening of the largest big bead facility in North and South America,” he said.
Megalux-Beads are precision glass products that achieve optimal retroreflection readings for all road marking materials, according to the company website.
“We’re proud of what you’re going to see today,” Beshirs said during the reopening ceremony. “It took a lot of effort from many people.”
The new expansion is 106 feet wide, and the roof was raised from 30 feet to 65 feet, Beshirs said. “We had to have built special lifting mechanisms and steel to raise the
trusses to span this building,” he said. “These had to be raised in a single lift. We hoped the wind wouldn’t get very high when we did this.”
Next to the building is a new batch house with a 20foot deep basement, he said. The steel weight for the batch house started at 215 tons and ended at 430 tons.
“We also have a lot of automation. So that we can consistently make our batches,” Beshirs said.
He said about 110 piers, roughly 30 inches in diameter and 24 feet deep, were installed to support the extra weight. The concrete for the basement, floors and roof is 30 inches thick. It has reinforced steel and tensile strength of 60,000 pounds per square inch.
There are safeties interlocked throughout the system, and they can consistently monitor the melter, but also what’s happening with all of the settings, Beshirs said.
“Because of the increased production, we had to increase our cold end, which is our finished end. We had to put in bigger bins to accept all the extra production,” Beshirs said.
He said that the automated systems in this area ensure employees aren’t using ladders. An employee can tell the computerized system which bin to put material in.
“They can consistently blend to our customer specifications and produce a good quality, as a matter of fact, best quality in the industry,” he said.
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The front sign of Swarco Reflux, LLC
Mexia Mayor Geary Smith speaking at the Swarco Reflux reopening event Nov. 15.
Swarco also put in a 3,000 kVa generator and an additional emergency generator to ensure everything runs consistently.
“If something happens that we lose power, within five seconds… the generator automatically comes on,” he said. “In the past, we had an emergency generator that would protect the integrity of the melter. This generator protects it, but it also keeps us running at full capacity.”
Beshirs said Swarco wants to continue to grow with the city for decades into the future.
Sproul shared some facts about Swarco that people might not realize.
“Since we’re in Texas, and everything is bigger, I wanted to share a few fun facts about Swarco and glass beads,” Sproul said.
Approximately 1.4 million tons of recycled glass was consumed to make glass beads for highway safety versus ending up in landfills.
Production annually makes enough glass beads to stripe 700,000 miles of Texas roadways. Texas has 313,000 miles of public roads, the largest roadway system in the country, he said. If all those roads were two lanes and striped on the edge lines and the center lines, that would
require 100,000 tons of glass beads annually.
In Mexia, Swarco produces approximately 39 billion beads per hour.
“Our employees, our products and our customers work to save lives on the roadways throughout the world. Our customers and their employees risk their lives every day working on America’s roads, installing pavement markings, so we can all have reliable and safe guidance while driving day or night,” he said.
Swarco founder Manfred Swarovski had the vision to build the first direct melt glass bead factory in Texas about 25 years ago, said Carl McCollum, vice president and chief financial officer of Swarco America.
“The building belonged to a food distribution company and had been empty for many years,” McCollum said. “Most people walking by would not have taken a second look or a second glance at this building.
It looks nothing like it did in 1999, Beshirs said.
“Swarco is a skyline in Mexia. Every time I go over the overpass and look to my right or left, I can see the building standing tall,” Mayor Geary Smith said. “Every time I look at Swarco I know Mexia is thriving, regrowing and as mayor, I know it has my full support.”
9 H eart of t H e t exas t riangle
Carl McCollum, vice president and chief financial officer of Swarco America; Mexia Mayor Geary Smith; General Manager David Beshirs; Traci LaFoy, Mexia Area Chamber of Commerce Executive Director; Jeff Looney, Mexia Economic Development Corporation interim executive director; David Burgeson Renaissance Systems, Inc. CEO; and Manfred Swarovski Jr. stand for a photograph following the reopening event Nov. 15.
Katecey Harrell photos/The Mexia News
Swarco Reflux Division Team 20 stood for a photo during the reopening event Nov. 15.
Speakers extended gratitude to the entire Swarco Reflex team and all its employees for their hard work and dedication over the years.
CHAMBER DIRECTORY
AGRICULTURE
Allen and Shivers Excavation 4546 N. Hwy 14 Mexia, TX 76667 254-562-6252
Cedar Isle Ranch 1178 LCR 198 Coolidge TX 76635
Circle H Ag Services P O box 152 Tehuacana TX 76686 254-747-0394
Fleming Land Services 192 LCR 435 Mexia, TX 76667 254-716-6229
Force Logistics, LLC 1000 FM 3119 Mexia, TX 76667 254-424-1950 www.FORCELOGISTICSLLC.com
Golden Roots Trees LLC
Dollar in the Hole Ranch 1098 FM 2838 Mexia, TX 76667 254-472-9877
Lightsey Farms 2033 FM 1365 Mexia, TX 76667 254-562-6913
Rockin’ L Ranch 883 LCR 198 Coolidge TX 76635 254-562-7324
AUTOMOTIVE
2W Solutions, LLC 319 Martin Luther King JR. Hwy Mexia TX 76667 254-237-1329
Alan’s Tire and Service 819 W. Milam Mexia, TX 76667 254-562-9399
Bonham Street Carwash, LLC 506 N. Bonham Mexia, TX 76667
Boyd’s 254 Transportation 1230 N. MLK Hwy Mexia, TX 76667
Cain’s Car Wash 511 North Bailey Mexia TX 76667 254-562-9533
Classic Paint and Body 802 S McKinney Mexia, TX 76667 254-562-9360
Day Boys Shop 1402 Hwy 84 West Mexia, TX 76667 254-472-0000
Dick Scott Ford 401 N. Sherman Mexia, TX 76667 254-562-3864
E & A Tires 909 E. Milam Mexia TX 76667 254-355-3006
Mike Terry Auto Group 1100 E Milam Mexia, TX 76667 254-562-2846
Triple L Tire 900 S. Hwy 14 Mexia, TX 76667 254-562-2070
BAKERY
Jerri’s Cakes & Treats 810 LCR 463 Mexia TX 76667 254-366-7607
CHURCHES
Calvary Baptist Church 519 S. McKinney Mexia, TX 76667 254-562-2269
Covenant Life Fellowship 515 S. Canton Mexia, TX 76667 254-562-6636
First Baptist Church 500 E. Carthage Mexia, TX 76667 254-562-5576
Fist United Methodist Church 203 N Canton Mexia, TX 76667 254-562-5567
Iglesia Pentecostal Camino Church 111 E. Palestine Mexia, TX 76667 254-424-7191
Mexia First Assembly 1100 N. Ross Mexia, TX 76667 254-562-9216
One Church 304 E. Commerce Mexia TX 76667 972-693-2029
CIVIC GROUPS
Epic Women Survival, LLC 398 LCR 194 Coolidge, TX 76635 214-448-1581
VFW Lancaser Post 4694 317 S MLK/Hwy 14 Mexia, TX 76667 254-562-9270
Mexia Lions Club 201. N. Paris Mexia, TX 76667 Meets Tuesdays at Noon
Limestone County Child Welfare Board Groesbeck, TX 254-447-0291 Facebook: Limestone County Child Welfare Board
Mexia Public School Museum & Alumni Association 616 N. Red River P.O. Box 1044 Mexia TX 76667 254-562-4000 https://www.mexiaisd.net/page/ mexia-public-schools-museum-and-alumni-association
COMMUNICATIONS
AT&T Prime 1324 E. Milam Mexia TX 76667 254-562-6850
Gibbs Mexia Library 305 E. Rusk Mexia TX 76667 254-562-3231
KNES Radio – Texas 99 627 W. Commerce Fairfield, TX 903-389-5637
The Mexia News 214 N. Railroad St Mexia TX 76667 254-562-2868
Uplight Digital Marketing Agency Dew, TX 903-915-2961 www.uplightdigital.com
Vyve Communications 514 W. Tyler Mexia, TX 76667 254-562-2872
COMPUTER SERVICES
McKeand Consulting, LLC 6565 FM 39N Mexia TX 76667 254-472-9997
Renaissance Systems, Inc 107 E. Commerce Mexia, TX 76667 254-230-4144 www.rsitex.com
Utilize IT 1220 Hinchliffe Rd Mexia, TX 76667 254-218-5408
DISTRIBUTORS
Halo Branded Solutions 103 E. Commerce Mexia, TX 76667 254-562-6950
Flatt Stationers 205 N. McKinney Mexia, TX 76667 254-562-5123
EDUCATION
Mexia ISD 616 N. Red River Mexia, TX 76667 254-562-4042
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Navarro College 901 North MLK/Hwy 14 Mexia, TX 76667 254-562-3848
ENERGY
Brown Oil and Gas 901 S. Belknap Mexia, TX 76667 254-562-2818
Green Mountain Energy - NRG 2745 Dallas Parkway, Ste 200 Plano, TX 75093 www.greenmountainenergy.com 713-817-3592
Nelson Propane 1442 North MLK/Hwy 14 Mexia, TX 76667 254-562-3825
Oncor Electric Delivery 220 W. Walnut Hillsboro, TX 76645
EVENT CENTER
J.I. Riddle Building 307 E. Commerce Mexia, TX 76667 903-390-8392
The Cowboy Western Club 400 S. Hwy 14 Mexia TX 76667 254-562-7373
Tranquilo Ranch 233 LCR 406 Groesbeck, TX 76642 972-754-8124
FINANCIAL
Beene Wealth Management Group 400 Austin Ave, Ste 200 Waco, TX 76703 254-755-6575
Brandon Fleming CPA, LLC 400 N. McKinney Mexia TX 76667 254-562-3460
Centex Citizen Credit Union 1404 E Milam Mexia, TX 76667 254-562-9296
Citizen’s State Bank 722 Main Teague, TX 75860 254-739-0500
Citizen’s State Bank 409 S. Ellis Groesbeck, TX 76642 254-729-3054
Edward Jones Investments 505 E. Milam Mexia, TX 76667 254-562-5323
Farmers State Bank 604 W. Milam Mexia, TX 76667 254-562-9494
Incommons Bank 301 E. Commerce Mexia, TX 76667 254-562-3821
Security Finance 203 E. Milam Mexia TX 76667 254-562-3933 www.security-finance.com
True Value Advisors 408 Club Lake Rd Teague TX 76667 Truevalueadvisors.com 832-457-5582
VeraBank 405 E. Milam Mexia, TX 76667 254-562-5396 www.verabank.com
FOOD TRUCK
Bubbly Like Champagne
Mobile Bartending 862 LCR 377 Mexia TX 7667 903-388-6098 www.bubblylikechampagne.com
Karsan’s Kona Ice P O Box 215 Buffalo, TX 75831 903-388-6649
Z-Man’s BBQ Groesbeck TX 703-346-3653
GOVERNMENT
Limestone County Sherriff’s Office Murray Agnew Groesbeck, TX 76642
Mexia EDC 214 N. Sherman Mexia, TX 76667 254-562-7900 www.mexiaedc.com
Mexia SSLC Volunteer Council P O Box 1132 Mexia, TX 76667 254-562-1300
Voices for children, CASA of Brazos County 115 N. Main Bryan, TX 77803 979-822-9700
City of Mexia 101 S. McKinney Mexia, TX 76667 254-562-4131
HEALTH AND BEAUTY Barefoot Therapy 202 E. Commerce Mexia TX 76667 903-915-9319 www.barefoottherapy.us
FIO Body Sculpting 318 E. Main St. Mexia TX 76667 254-203-2002
Sassy Sisters Boutique, Salon & Spa 107 N. Sherman Mexia, TX 76667 254-562-2222
Serenity Spa/Madison’s Loft 508 E. Milam Mexia, TX 76667 254-562-0820
The Shave Cave 101 N. Sherman Mexia, TX 76667 254-472-5001
INSURANCE Jackson’s Insurance Plus 404 E. Yeagua Groesbeck, TX 76642 254-729-3940
Mexia Insurance 811 E Milam Mexia, TX 76667 254-562-3894
ReMax Premier Properties/ Womack Insurance 205 E Milam Mexia, TX 76667 254-562-2884
Taylor Rocheleau
Financial Services Professional Agent, New York Life Ins. Co. Registered Rep offering securities through NYLIFE Securities LLC (member FINRA/SIPC), A Licensed Insurance Agency 2600 Network Blvd #1380 Frisco, TX 75034 972-377-5237 254-747-3247
Texas Farm Bureau – Mexia 202 E. Milam Mexia, TX 76667 254-562-7300 210-259-3468 www.txfb.com
Tony Adkins
Specialty Rent Insurance Agency 117 E. Commerce Ste 103 Fairfield, TX 75840 903-389-7788
LODGING AND TRAVEL
Best Western Limestone Inn & Suites 1314 E Milam Mexia, TX 76667 254-562-0200
Comfort Inn 820 W Milam St. Mexia, TX 76667 254-562-0005
Tranquilo Ranch 233 LCR 406 Groesbeck, TX 76642 972-754-8124
Forrest Place B & B 500 E Palestine Mexia, TX 76667 254-640-0055
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Old Fort Parker Historic Site 866 Park Road 35 Groesbeck, TX 76642 254-729-5253
Fort Parker State Park 3147 N. Hwy 14 Mexia, TX 76667 254-562-5751
MANUFACTURING
Carry-On Trailer 931 Industrial Blvd Mexia, TX 76667 254-562-9024
Rogers Manufacturing 911 Industrial Blvd Mexia, TX 254-255-0696
Swarco Reflex Inc. 900 N. Denton Mexia, TX 76667 254-562-9879
Medical and Dental Cen-Tex ARC Mexia, TX 76667 254-562-2891
Community Healthcare of Texas/Providence Hospice 312 S. Hwy 14 Mexia, TX 76667 254-472-0779
Gonzalez Family Dentistry 300 N. Sherman Mexia, TX 76667 254-562-5347
Interim Health Care 2420 Wycon Drive Waco TX 76712 254-741-6570
Manor Health Care Residence 831 Tehuacana Highway Mexia, TX 76667 254-562-3867
Mexia Chiropractic 722 E. Commerce Mexia, TX 76667 254-562-2112
Mexia LTC 601 N. Terrace Mexia, TX 76667 254-562-5400
Mexia Vision Services 501 E. Milam Mexia, TX 76667 254-562-3883
Parkview Regional Hospital 600 S. Bonham Mexia, TX 76667 254-562-5332
Skilled Care of Mexia 501 E. Sumpter Mexia, TX 76667 254-472-0630
Tejas Urgent Care
311 E Milam Mexia, TX 76667 254-562-2500
Texas Home Health Group 8300 Central Park Drive, Ste A Waco, TX 254-755-6179
Tom W. Fox Jr. DDS 110 N. Bonham Mexia, TX 76667 254-562-2881
PET SERVICES
Bennett Veterinary Hospital 1338 Hwy 171 Mexia, TX 76667 254-562-6533
Pawz & Clawz 1111 W Hwy 171 Mexia, TX 76667 254-472-5122
Shaggy Chic 103 E. Main Mexia, TX 76667 254-722-7465
PHOTOGRAPHY
Photo Trappings 115 E Commerce Mexia, TX 76667 254-562-7427
PROFESSIONAL
Amy Ward, Attorney 209 E. Palestine Mexia, TX 76667 254-562-0700
Hughes Dillard 100 E. Commerce Mexia, TX 76667 254-562-6950
Law Office of Daniel Burkeen 304 E. Commerce, Ste 600 Mexia, TX 76667 254-472-5002
Melinda Gentry 514 Willow Drive Mexia, TX 76667 325-656-1648
Reed and Reed, LLC 201 N. McKinney Mexia, TX 76667 254-562-5547
REAL ESTATE
Forrest Real Estate 205 E Milam Mexia, TX 76667 254-562-2884
Heritage Real Estate 205 N. McKinney Mexia, TX 76667 254-562-7899
Hometown Realty 811 E. Milam Mexia, TX 76667 254-562-3893
Micah Renovato, Realtor HOM Realty 1716 Briarcrest Drive, #860 Bryan, TX 77802 254-721-7909
Rachel Anderson Real Estate 413 Main St. Teague TX 75860 254-739-2942 www.rachelandersonrealestate.com
Realty Plus 1006 E Milam St Mexia, TX 76667 254-562-2121
Story Real Estate 714 E. Milam Mexia, TX 76667 254-562-6617
Old Fort Parker Historic Site 866 Park Road 35 Groesbeck, TX 76642 254-729-5253
The Trinity Institute Westminster Ave Tehuacana, TX 76686 254-395-4444
Fort Parker State Park 3147 N. Hwy 14 Mexia, TX 76667 254-562-5751
Hughes City Park Bonham and Tyler St Mexia, TX 76667
RESTAURANT & BARS
Coffee Cabaret 602 N. Paris Mexia, TX 254-562-5655
Countryside Café 500 E. Milam Mexia, TX 76667 254-472-5070
Farm House Restaurant 1401 E. Milam Street Mexia, TX 76667 254-472-0512
Jim’s Krispy Chicken 312 E Milam St. Mexia, TX 76667 254-562-5035
Joe Friday’s Diner 601 N Hwy 14 Mexia, TX 76667 254-472-5105
McDonald’s of Mexia 903 E. Milam Mexia, TX 76667 254-562-5035
Tacos Jalisco 301 E. Palestine Mexia, TX 76667 254-472-5155
RECREATIONAL
Freestone Raceway Park 147 PR 994 Wortham TX 713-962-3386
The Falcon Club 703 N. MLK Jr. Hwy Mexia, TX 76667 254-562-6644
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H E ar T OF THE T E xas T riangl E
RETAIL/SHOPPING
Big Baby Bling Boss, LLC 309 E. Commerce Mexia, TX 76667 903-390-6121
Bi-Stone Building Supply George Fitch Signs 910 E Milam Mexia, TX 76667 254-562-9341
Blackcat Couture/Mexia Florist 200 E Commerce Mexia, TX 76667 254-562-5555
Clancy & Co/ Old Tin Roof Shoppes 1326 E. Palestine Mexia, TX 76667 254-562-0667
Daisy Doo’s Unique Boutique 109 N. McKinney Mexia TX 76667
Flatt Stationers 205 N. McKinney Mexia, TX 76667 254-562-3843
Glamour in the Glades 344 LCR 466 Mexia, TX 76667 254-625-0995
H-E-B 701 E. Milam Mexia, TX 76667 254-562-5123
Higginbotham Brothers –Ace Hardware 1001 E. Milam, Suite A Mexia, TX 76667 254-472-4000
Jackson’s True Value 407 E. Commerce Mexia, TX 76667 254-562-3112
Jody Berry – Scentsy Mexia TX 76667 254-645-0546 254-562-6793 http://jodyberry.scentsy.us
Junkin Jo’s Antiuqes & Boutiques 325 E Loop 255 Teague, TX 75860 903-644-0877
Kera’s Corner 101 E. Main Mexia, TX 76667 903-388--3992
Manning Enterprises Mexia TX 76667 832-202-8909
Merle Norman 309 E. Milam Mexia, TX 76667 254-562-2582
Old Tin Barn 1339 E Milam St. Mexia, TX 76667 903-390-0608
Rusty’s Boot & Jeans 1349 E. Milam Mexia TX 76667 254-562-7767
Sandcastle Seasonings 104 N. Railroad St Groesbeck TX 76642 207-602-8556 Sandcastleseasonings.com
Sassy Sisters Boutique, Salon and Spa 107 N. Sherman Mexia, TX 76667 254-562-2222
Serenity Spa/Madison’s Loft 508 E. Milam Mexia, TX 76667 254-562-0820
Shabby Bling 108 N. Sherman Mexia, TX 76667 903-390-9316
Small Town Tees 207 E Main Mexia, TX 76667 254-562-6966
Southern Grace 501 S. Ellis Groesbeck, TX 76642 254-729-2703
Stage It Out, LLC 1748 W. US 84 Mexia TX 76667 817-559-2388 Rhonda@stageitout.com www.stageitout.com
The General Store 200 E. Rusk Mexia, TX 76667 254-472-0893
The Shave Cave 101 N. Sherman Mexia, TX 76667 254-472-5001
WalMart 1406 E. Milam Mexia, TX 76667 254-562-3831
Weekend Thrift 210 E. Commerce Mexia TX 76667 254-307-1218
Woodson’s Lumber & Hardware 1127 E Milam Mexia, TX 76667 254-562-9351
SERVICES
Armor Plumbing Mexia TX 903-626-4444 Armor-plumbing.com
Blair Stubbs Funeral Home 605 S. McKinney Mexia, TX 76667 254-562-2131
Corley Porter Funeral Home 208 N Canton Mexia TX 76667 254-562-2887
George Fitch Signs 910 E. Milam Mexia, TX 76667 254-562-9341
Jones Funeral Service 931 S Hwy 171 Mexia, TX 76667 254-562-6422
Mexia Foundation 672 FM 1633 Mexia, TX 76667 254-981-3742
Mexia Pest Control 608 E. Milam Mexia, TX 76667 254-562-6565
Pearly Gates Funeral Home 104 E. Commerce Mexia, TX 76667 254-562-2212 www.pearlygatesfh.com
STORAGE
Ideal Self Storage 246 N. MLK Jr. Hwy Mexia, TX 76667 254-315-3565
Quality Storage 1604-B N. MLK/Hwy 14 Mexia, TX 76667 254-562-0130
Sumpter Street Storage 1008 Sumpter Street Mexia, TX 76667 254-625-3364
UTILITIES
Atmos Energy 6464 Hwy 19 South Athens, TX 75751 888-286-6700
Bi-stone Municipal Water Supply 343 LCR Whiterock Mexia, TX 76667 254-562-5922
Republic Services 3054 LCR 460 Mexia, TX 76667 254-562-3889
City of Mexia Water Dept 101 S. McKinney Mexia, TX 76667 254-562-4131
www.mexiachamber.com
17 H eart of t H e t exas t riangle
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Cordially, Dr. Jerry W. Simmons
H eart of t H e t exas t riangle 18 (254)562-2500 • TejasUrgentCare.Com M-F 8am-7pm • Sat 8am-6pm • Sun 12pm-6pm We accept Medicare/Medicaid/Tricare and most commercial insurance plans Open 7 Days A Week Walk-Ins of All Ages Welcome Primary Care Appointments with Dr. Simmons Available, call for details. From Aches to X-Rays We’ve got you covered! DOT Physicals • Flu Testing • Lab Services Laceration Repair • OCC-Med • Sports Physicals Minor Injuries • X-Rays • Common Illnesses Drug & Alcohol Testing • Select Prescription Refills Proudly serving our hometown of Mexia for 35 years! Orthodontic • Cosmetic • Restorative Dentistry • Implants Monday-Thursday 8 am - 5pm 110 N. Bonham • Mexia 254-562-2881