www.foxyeve.com
Introduction About us Foxyeve is an designer brand for women footwear in India,which provides most sort after and exotic range of high fashion footwear for fashion freaked, forward looking & free thinking women. Our brand is an epitome of grace, elegance, sensuality & poise. Shoes are specially designed and crafted to illuminate a women's inner character, mood & feminity.
What We Are Offering: Foxyeve offers high end fashion footwear to fashion freaked, forward looking and free thinking women. Our brand is an epitome of grace, sensuality, elegance and poise. Our online shop is stocked with handpicked vintage and a highly curated selection of upcoming trendy footwear, giving you a truly breathtaking experience that simply redefines fashion.
Our Vision: Our vision serves as the framework for our Roadmap in this Shoe Industry and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. We look forward to continue to grow in footwear industry and offer best value, highest degree of satisfaction to our customers.
Why Foxyeve? • Wide variation & exclusivity of designs in every heel, wedges, flat, bridal category . • Foxyeve's main focus will be on bridal footwear as no one is doing this business in country.
• Introduction of company owned company operated showrooms.
• Full Sales support to every franchise.
• Introducing shoe & bag spa (laundry) service which is first of its kind in whole country by an footwear company.
• Provide training & recruitment of staff in the outlet.
• Competitive margins to every franchise in order to retain trust & confidence of the franchise and to sustain the franchise for longer period of time.
• Customer facilitation until transaction is completed using live chat, dedicated customer support desk & on door delivery.
Product Portfolio
Foxyeve’s Business Model • Foxyeve is a mix of both online and offline physical platform for selling high fashion ladies footwear. • Online customers would have choice of making payment through debit cards, credit cards & internet banking . • Foxyeve also offers “pay on delivery” service at customer’s door step. Foxyeve
Foxy Location
Unit Franchisee
Franchise
Store/ Wholesellers
Online Trading Portal
Corporates, Referral agents, institutions
On-line customers
Foxyeve’s Roadmap to Success Goals of Foxyeve• Foxyeve plans to open its own 5 company owned company operated stores in punjab region by end of october month in Chandigarh, Jalandhar. Patiala, Amritsar & Ludhiana.
• Foxyeve is planning to open 35 franchise across pan india in major cities by the end of this finacial year.
Secret To Our Success Part-1 COCO Model of company in Punjab Region Product Sheet Total Number of Styles in 1 coco model
90
Total Number of Pairs ( No of Styles X 24 Pairs)
2160
Cost of 1 COCO model (USD) Average Cost of 1 Pair
$23
Total Cost of 2160 Pairs
$49,680
Infrastructure Cost
$15,873
Rent & Electricity
$4207
Staffing
$619
Miscellaneous
$317
Total Cost
$70696
Revenue Sheet (USD) Average Selling Price of 1 Pair Revenue from 2160 Pairs ( 2160 x 61)
$61 $1,31,760
Profit Sheet (USD) Total Cost of 1 COCO Model Total Revenue of 1 COCO Model Profit of 1 COCO Model Profit for 5 COCO Model
$70,696 $1,31,760 $61,064 $3,05,320
Break Even Point: In order to achieve break-even point, a Franchise needs to sell only 1160 pairs out of 2160 pairs of Total Stock Please note stock will be changed after every 2-3 months
Secret To Our Success Part-2 Target cities for Franchise across PAN India New Delhi Srinagar Amritsar Jaisalmer Jaipur Agra Ahmadabad Mumbai Calcutta Nagpur Hyderabad Panaji Banglore Cochin Pondicherry Chennai Imphal Kanpur
Secret To Our Success Part-2 Contd. Foxyeve’s Franchise FeesFRANCHISE : To start up an franchise $ 11905 USD is required which will ensure profitable margins to the franchise. A person or a company representing our franchise will take pleasure in representing the allocated area and in return give sale commitment as per company policies. Shop/Store is mandatory for investing in franchise. And the total investment would be $ 31747 USD. Also they will be given the right to develop franchise network or retail outlets. Foxyeve will provide back-end support and training to all franchisees and to further gear up it will help them in setting online portal (e-commerce store) on foxyeve.com. UNIT FRANCHISE : with an franchise $ 2778 USD is required a person can start a new business in which foxyeve will provide back-end support and training to all unit franchises & to further gear up it will help them in setting up their online portal (E-commerce store) on foxyeve.com which will help them generate additional profitable revenues.
What gives us confidence •
One of most prolific advantage we are having is our product range. As per our market survey, major players in India like Catwalk, Metro, Heelz etc does not have this much of exclusivity.
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We have competitive edge over our competitors in price mix. Competitive pricing along with superior quality are our major factor to drive us through.
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Unit franchise is our main strong concept in which common household person can operate our brand’s product & will increase our sale along with quick promotion of our brand across Pan India.
•
Shoe & Bag laundry service will provide an extra boon to our brand name as no one is doing this in the country.
•
Stock replenishment is our biggest asset as we will keep changing our stock after every 2 month. This will provide an edge to our brand against our competitors.
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Company’s online and offline model for selling its product is first ever idea ever been introduced in the country by any footwear company.
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Response which we are getting from the market is phenomenal. We have approximately 50000 thousand likes on Facebook. Our Alexa Ranking in the country is 25000. Certain keywords like ‘Designer Footwear’, ‘bridal footwear india’, ‘buy online heels’ etc puts us on top of Google search beating all major player of online trading company like ‘Jabong’, ‘Myntra’ etc.
What’s in it for the Franchise? Foxyeve - value proposition to franchise, Super Stockiest, Whole sellers etc.: – Introduction of new and exclusive designs after every 3 months.
– Lucrative margins to franchise.
– Low investment & Competitive pricing.
– Additional footfall and sell opportunities.
– Training to staff member about footwear & Company owned Billing Software.
– Monthly Review meeting with concerned parties.
–
After Sale services like change of footwear or repair in case of any quality problem.
– Customer’s Care Help Desk.
Customer Profile •
Franchise
•
Unit Franchise
•
Super Stockiest
•
Page -3 Models/Business Women
•
Whole sellers/Traders
•
Fashion Sophistic Females/ Kitty Party Women
•
College Girls/ High School Girls
Customer Profile – Referral Associates 1. Educational Institutions
2. Corporate and SMEs
3. Fashion Magazines
4. Beauty Parlor/Club Parties
5. Online promotion
6. Referral agents – Individuals
7. Paid Ads in Leading Daily Newspaper
8. Events & Seminar
Revenue Sources Revenue sources for Foxyeve: •
Revenues from sales of footwear through online & offline model.
•
Revenues from Franchise, Coco Model & Online portal.
•
Revenues from shoe & bag spa services & customized shoe option.
•
Revenues from the non refundable security in acquiring the franchise of our brand.
•
Revenues from exports of footwear to various countries like UK, USA, Nepal & various European countries.
•
Revenue from Trading of footwear to various footwear designer across country.
Analytical View of Cost, Revenue & Profit Sheet (Monthly’s Turnover Franchise) Cost for 1 Franchise (USD) Average Cost of 1 Pair
Product Sheet
Total Number of Styles in 1 franchise
Total Number of Pairs ( No of Styles X 24 Pairs)
Total Cost of 2160 Pairs
$49,680
Infrastructure Cost
$15,873
Rent & Electricity
90
2160
$23
$4207
Staffing
$619
Miscellaneous
$317
Total Cost
$70,696
Profit Sheet (USD)
Revenue Sheet (USD) Average Selling Price of 1 Pair
Revenue from 2160 Pairs ( 2160 x 61)
$61
$1,31,760
Total Cost of 1 Franchise
$70,696
Total Revenue of 1 Franchise
$131,760
Profit of 1 Franchise(USD)
$61,064
Less-Franchise’s Margins(35%)
$21,372
Net profit of Foxyeve
$39,692
Profit from 5 Franchise
$1,98,460
Profit from 35 Franchise
$13,89,220
o Break Even Point: In order to achieve break-even point, a Franchise needs to sell only 1160 pairs out of 2160 pairs of Total Stock. o Please note stock will be changed after every 3 months
Analytical View of Cost, Revenue & Profit Sheet (Monthly’s Turnover Online Portal) Cost Sheet(USD)
Product Sheet
Average Cost of 1 Pair Total Number of Styles
Total Number of Pairs ( No of Styles X 12 Pairs)
90
1080
Revenue from 1080 Pairs ( 1080 x 61)
Total Cost of 1080 Pairs
$24,840
Total Cost
$24840
Profit Sheet (USD)
Revenue Sheet (USD) Average Selling Price of 1 Pair
$23
$61 $65,880
Total Cost
$24,840
Total Revenue
$65,880
Profit
$41,040
o Break Even Point: In order to achieve break-even point, a Franchise needs to sell only 407 pairs out of 1080 pairs of Total Stock. o Please note stock will be changed after every 2-3 months
Analytical View of Cost, Revenue & Profit Sheet (Annual Turnover’s Franchise) Cost of 1 Franchise (USD)
Average Cost of 1 Pair
Product Sheet
Total Number of Styles in 1 year
Total Number of Pairs ( No of Styles X 24 Pairs)
Total Cost of 8640 Pairs
360
8640
$23 $1,98,720
Infrastructure Cost
$15,873
Rent & Electricity
$50,484
Staffing
$7428
Miscellaneous
$3804
Total Cost
$2,76,309
Profit Sheet (USD)
Revenue Sheet (USD) Average Selling Price of 1 Pair
Revenue from 8640 Pairs ( 8640 x 61)
$61
$5,27,040
Total Cost of 1 Franchise
$2,76,309
Total Revenue of 1 Franchise
$5,27,040
Profit of 1 Franchise(USD)
$2,50,731
Less- Franchise’s Margin(35%)
$87,754
Net Profit
$1,62,976
Profit from 5 Franchise
$8,14,880
Profit from 35 Franchise
$57,04,160
o Break Even Point: In order to achieve break-even point, a Franchise needs to sell only 4530 pairs out of 8640 pairs of Total Stock.
Analytical View of Cost, Revenue & Profit Sheet (Annual Turnover’s COCO Model) Cost of 1 COCO Model (USD) Average Cost of 1 Pair
Product Sheet
Total Cost of 8640 Pairs Infrastructure Cost
Total Number of Styles in 1 year
Total Number of Pairs ( No of Styles X 24 Pairs)
8640
$1,98,720 $15,873
Rent & Electricity
360
$23
$50,484
Staffing
$7428
Miscellaneous
$3804
Total Cost
$2,76,309
Profit Sheet (USD)
Revenue Sheet (USD) Average Selling Price of 1 Pair
Revenue from 8640 Pairs ( 8640 x 61)
$61
$5,27,040
Total Cost
$2,76,309
Total Revenue
$5,27,040
Profit USD)
$2,50,731
Profit for 5 Coco Model
$12,53,655
Profit for 35 Coco Model
$87,75,585
o Break Even Point: In order to achieve break-even point, a Franchise needs to sell only 4530 pairs out of 8640 pairs of Total Stock.
Analytical View of Cost, Revenue & Profit Sheet (Annual Turnover’s Online Portal) Cost Sheet(USD)
Product Sheet
Average Cost of 1 Pair Total Number of Styles in 1 year
Total Number of Pairs ( No of Styles X 12 Pairs)
360
4320
Revenue from 4320 Pairs ( 4320 x 61)
Total Cost of 4320 Pairs
$99,360
Total Cost
$99,360
Profit Sheet (USD)
Revenue Sheet (USD) Average Selling Price of 1 Pair
$23
$61 $2,63,520
Total Cost
$99,360
Total Revenue
$2,63,520
Profit
$1,64,160
o Break Even Point: In order to achieve break-even point, online portal needs to sell only 1630 pairs out of 4320 pairs of Total Stock.
Foxyeve’s Total Profit Profit Sheet (USD)
Total Profit from Online Portal
$1,64,160
Total Profit from Franchise
$1,62,976
Total Profit from Coco Model
$2,50,731
Total Profit
$5,77,867
Investment’s Requirement ď ś In order to execute plans & to generate above mentioned revenues & profits, Foxyeve needs investment of around $ 1.5 million USD.
Market Size of Footwear Industry
Indian footwear industry to reach Rs 38,700 crore by 2015 As per ASSOCHAM; growing at a compound annual growth rate (CAGR) of about 15 percent, the Indian footwear industry is likely to reach approximately Rs 38,700 crore by 2015 from the current level of around Rs 22,000 crore. On the contrary, the global footwear market which is growing at a CAGR of about 5 percent is currently estimated at approximately Rs 10.15 lakh crore and is likely to reach Rs 12.34 lakh crore by 2015. The domestic footwear market is driven by growing fashion consciousness together with increased disposable income among India’s urban middle class which contributes about 45 percent of overall footwear market making India the second largest global producer of footwear across varied segments after China. Low production cost, abundant availability of raw material, ever-evolving retail ecosystem, buying patterns and a huge consumption market are certain basic features that set apart the Indian footwear market. Indian consumers have become more fashion and brand conscious and due to fast changing fashion trends young professionals tend to update their footwear collection every two to three months and maintain a separate budget of their salary only for shoe shopping. The per capita consumption of shoes in India (number of footwear worn by an individual) is currently about 2.5 shoes per year.
Indian footwear industry to reach Rs 38,700 crore by 2015 (cont’d) India produces nearly 300 crore pairs of footwear annually, exports over 10 percent and accounts for about 15 percent of annual global footwear production which is over 2,000 crore. Driven by larger penetration into tier II and III cities and growing rural market, various premium footwear brands are entering India’s non-metro market which holds enormous growth potential and accounts for about 55 percent of the overall footwear industry. Indian footwear market is dominated by men’s segment which accounts for about 55 percent followed by ladies’ and kids’ segment which account for around 30 and 15 percent, respectively. Nearly 70 percent of the labour-intensive footwear industry in India is in the unorganised sector and employs about 15 lakh people, majority of whom are rural artisans, cottage and household units, while the organised sector accounts for remaining 30 percent and employs over 5 lakh people. Most of the footwear brands have exclusive outlets and account for about 55 percent of the footwear market while multi-brand retail outlets account for about 30 percent. In the non-leather footwear segment, there is huge demand for slippers as they are cheap, convenient and suit the needs of the rural consumer as it can be used as a multi-purpose footwear. Rural India accounts for about 60 percent of slippers manufactured in Indian footwear market. Online shoe shopping is a fast emerging segment in terms of footwear sale and currently accounts for about 8 percent of the overall industry and is expected to reach nearly 20 percent by 2015.
Franchising Ecosystem in India
Franchising in India: Market Size & Growth
Changing Franchising Scenario Survival of the Fittest: Developing Franchising Market:
Nascent Franchising Market :
Franchisees seeking for more options
Companies gearing up for Franchising by aligning their various functions
2015
2010
2000
of e d Deca
• Early stage of Franchising • •
• Focus will be on unique
p Lea
Franchising confused with distribution Predominantly Education & IT franchising
• • •
offerings • “Consolidation” will be the real opportunity 360° change in franchising scenario Emergence of new segments/industries Evolution of holistic approach towards franchising
Emergence of new sectors Sector Wise Franchising Activity
2%
10%
17%
1% 1% 3% 2% 2%
Footwear(5%) 10%
5% 6% 7% 7% Food & Beverage Beauty & Saloon Footwear Furniture & Furnishing Travel and tours
27%
Apparel Health & Fitness Books/Music/Stationery Gems & Jewellery Other(Retail & Service)
Education& Training IT Training Services Business Services Courier & Cargo
Franchising as a tool to growth Franchisor
ENABLER
Franchisee
“A large majority (72 per cent) franchisee agree they would recommend their franchise business to prospective franchisees�*
Top 3 Reasons to Franchise
THANK YOU Foxyeve Designs Pvt. Ltd SCO 61, Level- II, Sector 32 C, Chandigarh. 160030 Tel: 0172-4648675 +91 9815048888 apsr@foxyeve.com www.foxyve.com