FirstPage Marketing - Frequently Asked Questions About SEO
Search Engine Optimization (SEO) • Search engine optimization (SEO) is the science of driving better-quality organic search traffic at a higher rate to a website through search engines, such as Google and Bing. • Search engine optimization fine-tunes your website so that search engines can easily read your web pages, resulting in better rankings. • This means customers can find your site organically without having to pay per click. • Search engine optimization is important because it allows your target audience to find you online at different stages of the sales cycle through search queries performed on Google, Bing, and other search engines. Read More…
SEO Frequently Asked Questions Q - What Does SEO Stand For? SEO stands for “Search Engine Optimization". It is the science of driving better-quality organic search traffic through search engines, such as Google and Bing. Why Do I Need SEO-friendly Headlines on My Website? While headlines need to be able to grab the reader's attention and provide structure to text content, they also play an important role in communicating the topic and relevancy of content. Read More…
SEO Frequently Asked Questions What is The Difference Between White Hat SEO And Black Hat SEO? Black hat SEO tactics are shady and deceptive in nature as they try to deceive the search engines in order to yield higher rankings. Black hat SEO tactics include content cloaking, keyword stuffing, duplicate content, link farming and more. White hat SEO techniques are in line with search engine guidelines as they aim to provide the best quality content to web users. Read More…
SEO Frequently Asked Questions How Do I Optimize My Website For Local SEO? To optimize for local SEO, make sure that you are including local keywords, related keywords and LSI keywords that denote your location throughout your website. Ensure that your NAP (business name, address, and phone number) are consistent across your website, social sites, and third-party directories. Set up a Google My Business listing; use all of its available features and encourage users to give positive reviews. Read More…
SEO Frequently Asked Questions Why Is My Website Not Ranking On The First Page Of Search Results? Some industries are highly competitive and require greater effort to get on the first page of results. If you work in an over-crowded industry with a lot of other good websites, the SEO required to boost your website ahead of your competitors might be substantial. If your website is on a brand new domain, it will take time before Google can properly index it and factor it into its latest search engine ranking algorithm. Read More…
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