1 minute read
What to expect?
by FPW
Corporate
The image our clients present to its employees, customers and other stakeholders is key. It can affect whether a prospective employee want to work at their company or whether a consumer wants to purchase a product. In order to create a successful corporate identity or corporate campaign we dive into the mission and goals of our clients; we look at the heritage and future ambitions. We talk with the employees and test the product or service. once we understand the core, we start creating communication that will reflect the most relevant messages.
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Real Estate
From huge housing projects and exclusive apartments to new or transformed offices, we quickly understand developers’ wishes and are able to determine the best plan of approach. Our 35 years of experience in Real Estate communication has made us a powerful sparring partner in the developmental and commercial process. We cover all steps of the process: from choosing the right name for a project, launching successful sale campaigns, to hosting events. We believe our branding and marketing plans really make a difference in the way people percieve the value of the project increasing the level of success.
Retail
Branding is a way that differentiates one shopping centre from another and give consumers a reason to visit your center over another. Consumers no longer visit shopping centers for the sole purpose of shopping; more and more it is a social experience, a place to meet friends, have dinner and enjoy leisure activities. We help your shopping center to stand out. We create your brand that will convince retailers to start a business and invite customers to pay a visit. With (online) advertising, activation and events we make sure they return on a regular basis.
Area
Long before the first posts are hammered into the ground, the plans for the development of new living and working areas must generate a positive attitude from neighbours, regional government, investors and future users. Giving people an accurate and promising outlook or transforming negative sentiments into a positive mindset is always a challenge. But we love these longterm projects where we can unfold the story over time. Most of the times we are involved from the very beginning, sometimes we just fly in to get stories going again. Either way, area branding is one of our favorite activities.
Classics
Throughout our existence, there are always some long-standing clients that stand out due to the many years we have worked with them, designs or slogans that were fun or different, or cases that have proved timeless even after 15 years. So we have included a few of them as well.
Ideas
During our creative proces we come with lots of different ideas which we like to throw on the table because it stimulates discussion and helps us come to a final solution together.