PORTFOLIO
FRALLY GEVANCHY
GRAPHIC DESIGN PORTFOLIO 2014
-
2019
FRALLY GEVANCHY Hello! my name is Frally Gevanchy. I am graphic designer based in Jakarta, and I am a graduate at Binus University majoring Visual Communication Design. I really obsessed about graphic, visual, paintings and also street art. Funny thing about it, sometimes I implement my design work with the knowledge of my street art. As an graphic designer I really interested to talking with somebody about art and design. What i liked the most are branding, illustration and some other artwork. I became an open minded person to accept every trends and social issue as a part of discussion.
PERSONAL INFORMATION
DATE OF BIRTH Jakarta, August 15th 1996
CONTACT
0812 8118 1696
ADDRESS -6.230078, 106.933674
a isix_ LINE
frally.gevanchy@gmail.com
frallyaisix
EDUCATION 2002-2008
2008-2011
LANGUAGE
SOFT SKILLS ADVERTISING
ELEMENTARY SCHOOL SD ISLAM AL-AZHAR 19 JUNIOR HIGH SCHOOL SMPN 99 JAKARTA
2011-2014
SENIOR HIGH SCHOOL SMAN 45 JAKARTA
2014-2018
COLLEGE BINUS UNIVERSITY
TECHNICAL SKILLS DIGITAL IMAGING, ILLUSTRATION
EDITORIAL, DECK PRESENTATION
ILLUSTRATION BRAND IDENTITY
Indonesian
English
PHOTOGRAPHY PHOTO EDITING EDITORIAL
EXPERIENCES 2015,
Malam Keakraban Desain Komunikasi Visual Bina Nusantara Production
2015, Archive (Clothing Brand) CO Founder & Graphic Designer
2017,
Bintang Pratama Communication Internship Graphic Designer
2018,
PT Anglo Mapel Indonesia Freelance Graphic Designer
2018, 2017, VECTOR ART,
ILLUSTRATION, INFOGRAPHIC
Semut Api Colony Internship Graphic Designer
Brainsack Studio Freelance Graphic Designer
W
K O R
S
BRANDING REDESIGNING CAMPAIGN ILLUSTRATION ADVERTISING DIGITAL EDITORIAL VECTOR GRAFFITI PAINTING
BRANDING IDENTITY WARUNG BIG BUDDY
8 | Brand Identity
BRAND IDENTITY Warung Big Buddy is a restaurant serving Indonesian and Western food menus. With the restaurant concept is “We Serve Good Food and Drink With Big Portion & Affordable Price�
CONCEPT LOGO The Warung Big Buddy logo is inspired directly from the owner of the restaurant. The concept behind this logo is to describe the menu of food and drinks in this place on average served with large portions.
Brand Identity | 9
U EN M
INSTAGRAM ACCOUNT
WEEKLY EDITORIAL PLAN Make an editorial calendar (poster / info) for Warung Big Buddy marketing content.
Brand Identity | 11
REDESIGNING IDENTITY MAPLE HOTEL
14 | Rebranding Maple Hotel
ARISAN PACKAGE
ARISAN PACKAGE
BIRTHDAY PACKAGE
MEETING PACKAGE
BIRTHDAY PACKAGE
MEETING PACKAGE
Half Day
IDR
175.000 NETT/PAX
Max. 4 hours, 1x coffee break + 1x meals (lunch or dinner)
Full Day
IDR
250.000 NETT/PAX
Max. 8 hours, 2x coffee break + 1x meals (lunch or dinner)
Full Board
IDR
310.000 NETT/PAX
Max. 12 hours, 2x coffee break + 2x meals (lunch or dinner)
Residential - Single Occupancy
IDR
950.000 NETT/PAX
Room Accommodation, 1x breakfast, 2x coffee break + 2x meals (lunch or dinner)
Residential - Twin Share
IDR
Arisan Package Start From
IDR
125.000 NETT/PAX
Max. 8 hours, 2x coffee break + 1x meals (lunch or dinner) Inclusive of : Welcome drink Lunch or dinner buffet Standard sound system Free wifi internet access
Phone : +62 21 2256 1234 Fax : +62 21 2256 1606 Email : info@maplehotel.id Website : www.maplehotel.id maplehotelgrogol
Kids Birthday Package Start From
IDR
IDR
130.000 NETT/PAX
Minimum 20 pax
Inclusive of : Buffet menu Standard sound system 1 (one) reception book Decoration start from IDR 1.000.000
MAPLE HOTEL JAKARTA Jl. Daan Mogot Dalam, Kali Sekretaris No. 55 Tanjung Duren, Jakarta Barat - Indonesia
Birthday Package Start From
120.000 NETT/PAX
Minimum 20 pax
Inclusive of : Kids menu Standard sound system 1 (one) reception book
Jl. Daan Mogot Dalam, Kali Sekretaris No. 55 Tanjung Duren, Jakarta Barat - Indonesia Phone : +62 21 2256 1234 Fax : +62 21 2256 1606 Email : info@maplehotel.id Website : www.maplehotel.id
Kori +62 896 669 223 06 khorisiswantobali@gmail.com Ibrahim +62 812 125 521 176 reservation@maplehotel.id
maplehotelgrogol
WEDDING PACKAGE
WEDDING PACKAGE
Residential - Twin Share
Flip Chart Mic Wireless Infocus Screen Standard sound system Notepad + pencil Mineral water Candy Wifi internet access
Maple Hotel has 2 (two) meeting rooms that accomodate business and personel events that are able to cater up to 48 persons with contemporary facilities such as visual projection, LCD, sound system, flip chart and meeting kits. Our friendly and
MAPLE HOTEL JAKARTA
MAPLE HOTEL JAKARTA Vera +62 818 920 230 smm@maplehotel.id
750.000 NETT/PAX
Room Accommodation, 1x breakfast, 2x coffee break + 2x meals (lunch or dinner)
Vera +62 818 920 230 smm@maplehotel.id Kori +62 896 669 223 06 khorisiswantobali@gmail.com Ibrahim +62 812 125 521 176 reservation@maplehotel.id
Jl. Daan Mogot Dalam, Kali Sekretaris No. 55 Tanjung Duren, Jakarta Barat - Indonesia Phone : +62 21 2256 1234 Fax : +62 21 2256 1606 Email : info@maplehotel.id Website : www.maplehotel.id maplehotelgrogol
professional staff are well trained to create your event successful.
Vera +62 818 920 230 smm@maplehotel.id Kori +62 896 669 223 06 khorisiswantobali@gmail.com
Room
Ibrahim +62 812 125 521 176 reservation@maplehotel.id
Silver Gold
Area
10.5 x 6
13.5 x 12
Theatre
Round Table
80 pax
40 pax
200 pax
60 pax
Class Room
U-Shape
30 pax
30 pax
110 pax
60 pax
LEAFLET Rebranding leaflet Maple Hotel Jakarta.
Gold Package IDR
42.815.000 NETT
Deluxe IDR
MAPLE HOTEL JAKARTA Jl. Daan Mogot Dalam, Kali Sekretaris No. 55 Tanjung Duren, Jakarta Barat - Indonesia Phone : +62 21 2256 1234 Fax : +62 21 2256 1606 Email : info@maplehotel.id Website : www.maplehotel.id maplehotelgrogol
Vera +62 818 920 230 smm@maplehotel.id Kori +62 896 669 223 06 khorisiswantobali@gmail.com Ibrahim +62 812 125 521 176 reservation@maplehotel.id
40.815.000 NETT
Buffet for 200 pax 2 Food stall choice Food tasting for 6 persons Romantic dinner for couple Decoration Entertainment (MC, Singer, Keyboard, Sound system)
2 Reception book Wedding cake 30 x 30 cm Welcome drink 1 Night stay at Deluxe room with VIP treatment
Rebranding Maple Hotel | 15
MENU Rebranding menu Maple Hotel Grogol.
EVENT POSTER Make an editorial calendar (poster / info) for Maple Hotel marketing content.
16 | Rebranding Maple Hotel
Maple Hotel Works | 17
PROJECT “BISOLVON BRING FAMILY TOGETHER” PUBLICIST INDONESIA - BRAINSACK STUDIO
Relieve Cough, Family Get Closer
Redakan Batuk, Dekatkan Keluarga When the cough is relieve there is something will add up which is togetherness in the family.
KEY VISUAL By Amin Muhammad - Brainsack Studio
20 | Project Bisolvon
SHELF TALKER
Project Bisolvon | 21
WOBLER
22 | Project Bisolvon
KEY VISUAL WORLD PHARMACIST DAY
STAGE DESIGN Project Bisolvon | 23
DESIGN CAMPAIGN “ADES GREEN PLASTIC” LEO BURNETT - BRAINSACK STUDIO
KEY VISUAL
26 | Project Ades
TOKOPEDIA INTERFACE
BACKPACK
SLING BAG
PURSE
Project Ades | 27
DRESS & TEES 28 | Project Ades
BILLBOARD Project Ades | 29
FINAL PROJECT REDESIGNING VISUAL IDENTITY OF PONTEDERA JAKARTA
Logogram
BRAND IDENTITY
4.6px
CONCEPT LOGO
8.8px
4.6px
The Pontedera Jakarta logogram consists of 2 silhouettes representing the workshop and service company for Vespa scooters.
Logotype
The symbol on the Pontedera logo is the silhouette of the front of the Vespa scooter and the tool symbol that is identical to the automotive or repair, which is one of the visions of Pontedera is to provide more service through personal touch to customers that can be visualized with a tool symbol or a personal approach as well. The black outline used depicts visually firm or Bold. Thus the meaning of this symbol can represent Pontedera’s identity. The black and white colors seem very contrasting to the logo aimed at showing automotive companies that are engaged in parts and services.
32 | Redesign - Final Project
13.3px
0.4px 3.3px
2.2px 0.3px 18px
GRID SYSTEM The logo has a structure that must be considered in order to achieve its consistency, this needs to be considered so that there is no form distortion.
VARIANT LOGO Pontedera’s logo has 2 parts, logogram and logotype. These two parts can be separated.
Logogram
Logotype Redesign - Final Project | 33
quartzo
abcdefghijkl mnopqrstuvw xyz 1234567890
TYPEFACE
PRIMARY TYPEFACE The font type used in the Pontedera logo is Quartzo, this font type can be used for designing various promotional media but this type of font is not for text or body copy purposes.
M=0
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 AVENIR ROMAN
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 34 | Redesign - Final Project
#000000 C=0
AVENIR BLACK
AVENIR MEDIUM
IMPLEMENTATION MEDIA
Y=0 K = 100
R=0 G=0 B=0
#FFFFFF C=0
TYPEFACE
SECONDARY TYPEFACE This font type can be used for text, subheading and headline purposes.
M=0 Y=0 K=0
R = 255 G = 255 B = 255
COLOR USAGE The color applied to the logo must be follow the specified color code. Media with a dark base color does not change it to reverse color.
Jl. Prapanca Raya no 12D, Jakarta Selatan, Indonesia
P. 082122057076 E. pontedera_jkt@yahoo.com www.pontederajakarta.com Jl. Prapanca Raya no 12D, Jakarta Selatan, Indonesia
P. 082122057076 E. pontedera_jkt@yahoo.com www.pontederajakarta.com
Jl. Prapanca Raya no 12D, Jakarta Selatan, Indonesia
pontedera_jkt@yahoo.com
082122057076
pontedera_jkt
LETTERHEAD
ENVELOPE
210 x 297mm
230 x 110mm
Size
Size
Redesign - Final Project | 35
Frally Gevanchy Graphic Design
1801426025 www.pontederajakarta.com
STAMP Size
Diameter 400mm
36 | Redesign - Final Project
ID CARD Size 85 x 55mm
Frally Gevanchy Graphic Design
Jl. Prapanca Raya no 12D, Jakarta Selatan, Indonesia
P. 081281181696 E. frally.gevanchy@gmail.com www.pontederajakarta.com
BUSINESS CARD
Size
50 x 85mm
Redesign - Final Project | 37
VOUCHER
ENJOY YOUR VOUCHER ENJOY YOUR VOUCHER
www.pontederajkt.com www.pontederajkt.com
50% 50% VOUCHER
Email: pontedera_jkt@yahoo.com Tel: 082122057076
70% 70% VOUCHER VOUCHER
ENJOY YOUR VOUCHER ENJOY YOUR VOUCHER
www.pontederajkt.com www.pontederajkt.com
Email: pontedera_jkt@yahoo.com Tel: 082122057076
Email: pontedera_jkt@yahoo.com Tel: 082122057076 Email: pontedera_jkt@yahoo.com Tel: 082122057076
VOUCHER
PAPER BAG
170 x 75mm
230 x 330mm
Size
38 | Redesign - Final Project
Size
SIGNAGE
MEMBER CARD Size
55 x 85mm
Redesign - Final Project | 39
MUG
40 | Redesign - Final Project
UMBRELLA
CAPS
HELMET Redesign - Final Project | 41
WORK SHIRT
42 | Redesign - Final Project
MECHANIC SUIT
VEHICLE Redesign - Final Project | 43
LOCATION
LOCATION
Pontedera Jakarta
Jl. Prapanca Raya No.12D, Kebayoran Baru, RT.9/RW.8, Cipete Utara, Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12150
PH NUMBER
0821 2205 7076
OPEN HOUR
Pada tahun 2016 perusahaan ini juga memiliki bengkel sekaligus tempat service bagi pengguna scooter Vespa di Jakarta.
OPEN HOUR
Monday - Saturday 10am - 6pm Sunday : Riding
Monday - Saturday 10am - 6pm Sunday : Riding
SERVICE
Pontedera Jakarta
Jl. Prapanca Raya No.12D, Kebayoran Baru, RT.9/RW.8, Cipete Utara, Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12150
PH NUMBER 0821 2205 7076
OPEN HOUR Monday - Saturday 10am - 6pm Sunday : Riding
SERVICE
WE OFFER YOU THE BEST PROMO WITH GOOD QUALITY PRODUCT.
WE OFFER YOU THE BEST PROMO WITH GOOD QUALITY PRODUCT.
PACKAGE A
PACKAGE A
CVT Ravenol Oil 10 - 40 Axle Oil Wash by MotoSpa Rp 250.000,-
CVT Ravenol Oil 10 - 40 Axle Oil Wash by MotoSpa Rp 250.000,-
PACKAGE B
PACKAGE B
CVT Ravenol Oil 10 - 40 Axle Oil Injector Cleaning Wash by MotoSpa Rp 300.000,-
CVT Ravenol Oil 10 - 40 Axle Oil Injector Cleaning Wash by MotoSpa Rp 300.000,-
PACKAGE B
PACKAGE B
CVT Ravenol Oil 10 - 40 Axle Oil Injector Cleaning Wash by MotoSpa Rp 300.000,-
CVT Ravenol Oil 10 - 40 Axle Oil Injector Cleaning Wash by MotoSpa Rp 300.000,-
LOCATION
Pontedera Jakarta
Jl. Prapanca Raya No.12D, Kebayoran Baru, RT.9/RW.8, Cipete Utara, Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12150
PH NUMBER 0821 2205 7076
OPEN HOUR Monday - Saturday 10am - 6pm Sunday : Riding
44 | Redesign - Final Project
Di tahun 2016 Pontedera Jakarta menjadi nama yang baru dari yang sebelumnya yaitu Skudz Moto Parts karena di tahun tersebut owner dari Pontedera mempunyai partner baru dalam menjalankan bisnis ini.
PH NUMBER
0821 2205 7076
ETC.
Pontedera Jakarta adalah perusahaan otomotif penyedia barang dan jasa untuk memenuhi kebutuhan umum serta modifikasi scooter Vespa, awal berdiri tahun 2014 sebagai Skudz Moto Parts dan hanya berjualan melalui social media.
Pontedera Jakarta
Jl. Prapanca Raya No.12D, Kebayoran Baru, RT.9/RW.8, Cipete Utara, Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12150
O .
LOCATION
ETC.
LOCATION
LOCATION
Pontedera Jakarta adalah perusahaan otomotif penyedia barang dan jasa untuk memenuhi kebutuhan umum serta modifikasi scooter Vespa, awal berdiri tahun 2014 sebagai Skudz Moto Parts dan hanya berjualan melalui social media.
Pontedera Jakarta
Jl. Prapanca Raya No.12D, Kebayoran Baru, RT.9/RW.8, Cipete Utara, Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12150
PH NUMBER 0821 2205 7076
OPEN HOUR Monday - Saturday 10am - 6pm Sunday : Riding
Di tahun 2016 Pontedera Jakarta menjadi nama yang baru dari yang sebelumnya yaitu Skudz Moto Parts karena di tahun tersebut owner dari Pontedera mempunyai partner baru dalam menjalankan bisnis ini.
LEAFLET Size
Pada tahun 2016 perusahaan ini juga memiliki bengkel sekaligus tempat service bagi pengguna scooter Vespa di Jakarta.
297 x 210mm
Pontedera Jakarta
Jl. Prapanca Raya No.12D, Kebayoran Baru, RT.9/RW.8, Cipete Utara, Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12150
PH NUMBER 0821 2205 7076
OPEN HOUR Monday - Saturday 10am - 6pm Sunday : Riding
EVENT POSTER Size
297 x 420mm
Redesign - Final Project | 45
VECTOR ILLUSTRATION ROLLS
48 | Illustration - Rolls
Illustration - Rolls | 49
BOOTH DESIGN ALE ALE One of the projects during an internship at Bintang Pratama, was designing the visual image of the Ale Ale booth.
52 | Project Ale Ale
Project Ale Ale | 53
MEDIA DESIGN BINTANG PRATAMA
EVENT POSTER
BANNER
BACKDROP 56 | Project Outing - Media Promotions
INSTAGRAM CONTENT Project Outing - Media Promotions | 57
SPORTS
EDITORIAL DESIGN SPORTS MAGAZINE One of the college assignments, was designing a content into a magazine than printed to a real size magazine.
60 | Editorial - Magazine
Editorial Magazine | 61
REDESIGNING ALBUM COVER GEORGE BENSON Appoint a legendary American musician born in 1943 a songwriter, guitarist and singers at once, namely George Benson to redesign or create a new design for one of his album covers. I apply the theme funk oldskool because the artist is famous in the song flow funk, soul, R&B and even jazz. Has a characteristic that is with his guitar and a highly energetic stage performances.
64 | Redesign Album Cover
Redesign Album Cover | 65
SNEAKERS ILLUSTRATION SU PE RS TA R
AISIX.
AISIX.
AISIX.
68 | Sneaker Illustration
Sneakers Illustration | 69
ALTER EGO
72 | Sneaker Illustration
Alter Ego | 73
76 | Painting
ART & DESIGN PORTFOLIO FRALLY GEVANCHY