1 minute read
IN PRACTICE
from PREVIEW Frame #147 JUL/AUG
by Frame
Avenue & Son’s store and skatepark are located in Shanghai’s Taikoo Li Qiantan commercial complex, home to many luxury brands.
luxury street culture
Advertisement
Driven by the new generation of luxury consumers – Gen Z and millennials – and skateboarding’s rise in popularity and press, the sport and its associated street culture has moved from back alley to high street.