The ASIAN & SEA FOOD SHOW is much more than a trade show. Following the requirements of the modern world, it is recognized by fulfilling the growing demands of professionals and visitors who seek training, quality content and networking for the gastronomy business development.
Reserve now your booth
The Asian Gastronomy Trade Fair
www. asianseafoodshow. com.br
Tel.: (5511) 2226-3161
international@francal.com.br
Yellow Pavillion Promotion/Organiztion
Cultural Support
Main Collaboration
Member of
Official Confederation
Official Contractor
Institutional and Educational Collaboration
Official Airline
SĂŁo Paulo - BRAZIL
Institutional Support
Travel Agency
Member of
Venue
www. asianseafoodshow. com.br
ASIAN & SEA FOOD SHOW is the gateway for International companies that look for selling in Brazil and South America. The show is also a strong platform to stimulate the business of the fish industry. In the 2017 edition, several actions of the event will be focused on solutions and ideas aimed at the expansion of consume. ASIAN & SEA FOOD SHOW, an event focused on Business and Professional Training. This union resulted in a great success.
2016 Figures
70
exhibitors
Visiting states
3,350 buyers
3,000 sqm
59% from São Paulo city 41% from other cities
The ASIAN & SEA FOOD SHOW definitely entered the international circuit of the major Gastronomy events. Its specific profile, educational activities and innovations generated real business results, professional development and networking. In 2017, Brazil promises to become one of the major international players in the seafood industry. The ASIAN & SEA FOOD SHOW will explore the huge consumption and production possibilities of the country aiming at expanding your business opportunities during the Fair.
6
countries
22 states
215 cities
OUR MISSION IS TO BRING NEW MARKET OPPORTUNITIES FOR YOUR COMPANY
A prosperous market with endless growth possibilities Brazil has approximately 1 million bars and restaurants Source: Abrasel
55% of the consume of fish is made out of homes Source: Embrapa
The Asian Gastronomy in Brazil is responsible for the biggest fish and seafood demand followed by: • Steakhouses: 83 grams/person/per meal • Hotels: 70.3 grams/person/per meal • À la carte Restaurants: 55 grams/person/per meal
Source: revista Seafood Brasil
• Paraguay • Venezuela • USA
• Argentina • Brazil • Japan
Visitors breakdown THE ASIAN GASTRONOMY GROWTH
29%
22%
According to the data collected by FRANCAL FEIRAS in the last 3 years through field researches and visitors registrations, we estimate more than 10,000 Asian Restaurants in Brazil, which depend directly on the supply of fish and innovative products of this cuisine, not to mention other establishments with the same demands such as steakhouses, buffets and hotels. Asian Gastronomy is always in constant innovation and has clients with high demand standards, who are always looking for novelties.
Source: ECD Consultoria
The world average fish consumption is around 30 to 60 kg/year/person; in Brazil is still only 11kg/year/person, what demonstrates the high potential consume for the next years
Visiting countries
ASIAN & SEA FOOD SHOW brings each show new national and international suppliers to fulfill the expectations of this target audience. A market of this quality and proportion deserves a Fair like this.
13% 10%
8% 4% 4%
3% 3%
2% 2%
• Restaurants and Caterings • Gastronomy Professionals • Chefs, Sushimen and Sommeliers • Producers and Fish Industry • Retailers, Supermarkets, Wholesalers, Distributors • Schools • Gastronomy Students, Nutritionists • Food, Beverages and Equipment Manufacturers • Press • Hotels, Motels and Clinics • Importers, Exporters, Investors
MICHEL BERALDO Coordinator of CODEAGRO São Paulo Agriculture Secretary
"For us, the Fair was a success. We brought small producers of specific chains and the visitation, contacts and turnover were very high, surpassing our expectation. One of our producers reported that he sold at the Fair the equivalent of one month of production.”
ANNA PIZARRO Business developer at the Brazilian office of the ASMI - Alaska Seafood Marketing Institute "The Fair is bigger, with an even more selected audience. We promoted our institutional brand, through educational presentation to the visitor on how to identify each species, and the commercial part, with the presence of partner distributors. The public can participate in demonstration classes to learn about our variety of fish, as well as tasting interesting dishes that show how Alaska fish can be worked by Brazilian restaurants."
LEANDRO GANZER GUASSU Owner "The Fair was great. We were able to promote our brand and demonstrate the differentials of our Oriental Grill Pan, which was very successful. In addition to selling to visitors, especially the chefs, we close important partnerships with other exhibitors, which will generate new business."
The exhibitors prove the real results of the Fair
JOÃO MACHADO SEBRAE-Rondônia Technical Analyst "The participation of Sebrae-Rondônia, through fish producers, exceeded our expectations through the real business possibilities in a short and medium term. The Fair offered the possibility to open new markets to our fish in São Paulo."
MARCO RUSSO AUTEC SUSHI MACHINE Commercial Representative "We bet this year only at the Asian & Japan Food Show. We did not participate in any other Fair, since the previous edition gave us a lot of feedback. Once again, we were able to show our machines to visitors from all regions, demonstrating how products work and how they can reduce restaurant costs. We achieved national visibility."
SOSUKE AKIMOTO KIKKOMAN Commercial Director
FRED CHENG SHIKI Commercial Manager
"This is the first time we participated in the Asian & Japan Food Show. We are satisfied with the results achieved. We spread our brand to visitors from various regions of Brazil. We have identified that Kikkoman Shoyu has a lot of potential in the Northeast, Rio de Janeiro and Santa Catarina. We talked to restaurants, chefs and distributors."
"The Fair was positive. We had a lot of visibility, we closed deals, we prospected and we opened the way to bring new customers. We talked directly to business decision makers."
Technique, creativity and flavor take Brazil to Japan.
In 2016, there were 55 hours of courses, lectures, workshops and technical activities presented by renowned experts, highlighting the Brazil Best Sushiman Cup
Integrated Events
During two days, the Fair was the venue for the Brazil Best Sushiman Cup, an exclusive stage for professionals interested to participate in the World Sushi Cup, an annual world championship held in Japan.
BRAZIL CUP
The contestants took pains to prepare the best traditional and creative sushi that were judged by the loyalty to the Asian Cuisine practices, taste, presentation, technique, creativity and hygiene standards.
3rd Industry Forum
Judgment of Brazil Best Sushiman Cup
The final plate of Brazil Best Sushiman Cup
Periodical advertisements in specialized media
More promotion in specialized media, more qualified visitation, more business for you
Chef Shin Koike, Eduardo Nakahara - the winner of Brazil Best Sushiman Cup, Chef Hirotoshi Ogawa Sushi Skills Institute Director and Celso Amano - the winner of World Sushi Cup 2016, in Japan.
Direct mail, flyers, folders and invitations
Press advisory generating spontaneous media in vehicles with high visibility Strong relationship with market, shopkeepers and visitors on social networks
Email marketing for a huge audience
Targeted ads on social networks
FRANCAL FEIRAS works for all restaurants in Brazil know and come to do business at the ASIAN & SEAFOOD SHOW 2017
The ASIAN & SEA FOOD SHOW is much more than a trade show. Following the requirements of the modern world, it is recognized by fulfilling the growing demands of professionals and visitors who seek training, quality content and networking for the gastronomy business development.
Reserve now your booth
The Asian Gastronomy Trade Fair
www. asianseafoodshow. com.br
Tel.: (5511) 2226-3161
international@francal.com.br
Yellow Pavillion Promotion/Organiztion
Cultural Support
Main Collaboration
Member of
Official Confederation
Official Contractor
Institutional and Educational Collaboration
Official Airline
SĂŁo Paulo - BRAZIL
Institutional Support
Travel Agency
Member of
Venue
www. asianseafoodshow. com.br