LIKE IT
SHARE IT CAMPAIGN
CHICAGO SUN-TIMES CTA CAMPAIGN “LIKE IT. SHARE IT.”
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BACKGROUND The Chicago Sun-Times is more than just a daily newspaper available in printed form at the newsstand or through delivery. CST is available online, through mobile apps and news app consolidators. CST is interactive. Readers can engage with the news. CST provides the ability to like and share content through social media.
Transit advertising on the CTA provides the Chicago Sun-Times with a wide and captive audience. Because people are often looking at their phones while commuting, they have the opportunity to act immediately on CST’s social media centered message.
GOAL Generate awareness that the Chicago Sun-Times is a reliable news source that is easily accessible online and through your mobile devices. Chicago Sun-Times allows you to share the information you gain with the people you know.
AUDIENCE Chicago commuters, specifically millennials who use the Chicago Transit Authority (CTA)
MEDIA DISTRIBUTION VEHICLE Transit advertising on CTA, including trains, buses, bus shelters and platforms
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DESIGN Eye-catching design and limited copy allows the audience to absorb the message easily and quickly. The slogan, “Like It. Share It.” will connect with the viewer because it plays
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on the use of social media which is now an integral part of the consumer culture. The copy directs the viewer to take action.
LIKE IT
LIKE IT
SHARE IT
SHARE IT
LIKE IT
LIKE IT
SHARE IT
SHARE IT
LIKE IT SHARE IT
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CTA BUS & TRAIN SIGNS
TRAIN STOP SHEEET SIGN 60 X 46 IN 6
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CTA BUS & TRAIN SIGNS LIKE IT
TEXT “SUNTIMES” TO 20101 TO DOWNLOAD THE MOBILE APP.
@SUNTIMES
SHARE IT
BUS / TRAIN INTERIOR 22 X 11 IN
BUS SIDE TRAIN STOP 144 X 30 IN
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CTA BUS & TRAIN SIGNS LIKE IT SHARE IT TEXT “SUNTIMES” TO 20101 TO DOWNLOAD THE MOBILE APP.
@SUNTIMES
BUS SHELTER 47.5 X 68.5 IN
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BACK LIT DIORAMA 62 X 43 IN
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