ux ui sample_Base Milano app_Francesco Ingino

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ux ui sample Francesco Ingino


Milan, Italy +39 328 83 80 812 francesco.ingino@libero.it

I am Francesco ! I am a product designer and the story behind how I became a designer is long! In a nutshell, during the day I use to be a normal building engineering architecture student while during the night, I developed superpowers to let my ideas have sex giving birth to storytelling products.

< hello - world / >

So once I achieved my first Master’s degree in building engineering architecture, I graduated in Industrial Design at Scuola Politecnica di Design in Milan: the cradle of the design. I have a passion for digital contents therefore I attended a course about branded content and content curation and I partecipated in a UX and UI course. I consider myself curious and dedicated, always willing to learn and push the envelope of my knowledge. During the internships I did, I found working under pressure being a challenging obstacle. In fact, stress could even lead most people giving up but the most confident and passionate, who find the way to overcome boundaries. I love people and I am obsessed with languages and cultures. In fact, during my university career I participated in two Erasmus programmes which gave me the chance to live in Coruùa and in Manchester. All these experiences widened my horizons. Fearlessly, my enthusiasm, my dedication and my curiosity will lead me to do my best. Let’s design together!


WORK EXPERIENCE 12.2018 - Present Product Designer, Freelance Francesco Ingino Design London (UK) 02.2019 - 06.2019

Substitute technology teacher at secondary school F.S. Cabrini 65, Via delle Forze Armate, Milan (Italy)

09.2018 - 11.2018

Product Design Intern Claudio Bellini Design + Design 32, Via Francesco de sanctis Milan (Italy))

06.2017 - 08.2017

Interior Design Intern, Erasmus Traineeship BET4JOBS Andrew Wallace Architects M20 1LJ, Vicker Grove, Manchester (UK)

EDUCATION 10.2017 - 12.2018

Master’s Industrial Design SPD - Scuola Politecnica del Design 7, Via Carlo Bo, Milan (Italy)

10.2011 - 02.2017

Master’s Degree in Building Engineering - Architecture Politecnico di Bari 4, Via Edoardo Orabona, Bari (Italy)

110/110

01.2016 - 06.2016

09.2006 - 07.2011 100 cum laude/100

Erasmus + “Student Mobility for Studies” Universidade da Coruña Campus de Zapateira, Coruña (España) High School, Diploma in Surveying I.T.G. Masi Geometra 2, Via Nazzareno Strampelli, Foggia (Italy)

DESIGN WORKSHOP 04.2018

06.2014

UX UI Design Fastweb digital academy Carpilo Factory, Milan (Italy) Design for kids 3rd ed Sara Ferrari Design & Chicco Chicco, Como (Italy)

DESIGN EXHIBITION 04.2018

De Rerum Natura Eat Pray Love Project Fuorisalone 2018, Milan (Italy)

06.2014

DesignWinMake 3D Contest Mixer Project IED, Florence (Italy)

DESIGN RELATED SKILLS DESIGN THINKING USER EXPERIENCE RESEARCH USER CENTERED DESIGN PERSONAS USER FLOW WIREFRAME WIREFLOW USER INTERFACE

LANGUAGES ITALIAN Native ENGLISH Professional working proficiency SPANISH Full professional proficiency, certified with DELE B2

IT SKILLS INVISION FIGMA PROTO.IO MARVEL APP

3 months experience but I am but willing to learn better 3 months experience but I am willing to learn better 3 months experience but I am willing to learn better 3 months experience but I am willing to learn better

ILLUSTRATOR PHOTOSHOP INDESIGN

7 years experience 7 years experience 7 years experience

AUTOCAD 2D RHINOCEROS T-SPLINES SOLIDWORKS KEYSHOT VRAY for 3dsmax

9 years experience 4 years experience 3 months experience but I am willing to learn better 1 months experience but I am willing to learn better 2 years experience 2 years experience


WHAT DID I LEARN ? How to target users How to prioritize mobile app features How to start a relationship with Invision Studio

WHAT WOULD I LIKE TO LEARN MORE IN THE FUTURE ? How to improve the information architecture How to explore new digital interaction way How to fly from a visual tool to another


Brief

survey and insights

WHAT IS BASE AND WHICH IS THE BRIEF ? Base is a coworking space in Milan, understood as a learning machine for people who want to learn new knowledge, improve and share their skills. Thus, Base is a space for cultural contamination, able to connect the dots in a dinamic city as Milan.

This ux and ui project has been realized for a workshop organized by Base Milano and Fastweb Digital Acadamy with the goal of designing a mobile app to improve projects contamination between Base-workers and to let indiser and outsider match at Base to cooperate and share their skills for starting up new collaborations.

40

Divided by group, we typed down some questions and we got 40 interviewees. The questions my group decided to ask were mainly related to reasons why people chose Base to work and if they were interested to collaborate with other goers by any chance.

“ if had a way to meet new people and collaborate with them, that might create new multi-skilled team work able to give birth to interesting projects �

WHAT HAS BEEN THE DESIGN PROCESS ?

Brief

Brainstorming

User research

App features

Base app

Visual design THE DOTS

Flow chart

User testing

Paper prototyping

Wireframing

Due to interviewees we assumed that the target user is a impatient Base member that wants to share his skills live with insiders and outsiders at Base Milano. Only because of this sense of community a coworking space can get the most!


empathy map

personas

JOHN, 34 YEARS OLD JUNIOR PRODUCT DESIGNER

AGE OCCUPATION STATUS LOCATION TIER ARCHETYPE

Trying to understand if there could be new opportunities and new motivations

Ambitious

It is a stimulating environment with many people who work like me

Missing a collaborator in a start up, it could be me!

I see an opportunity to meet new people

Becaming aware of the new weekly event at BASE

I see a poorly organized place

John has been living in Milan for 2 years and from 6 months he is a BASE-goers. He has a genuine passion for digital contents and he really like to follow new trends. He want to start up a new electrical scooter sharing service for his city in UK.

Sensing

MOTIVATIONS

TECHNOLOGY

I like working in a group, the more we are the better I go to BASE because it is a free space for inspiration I would like to share my skills with other professionals at BASE

Intuition

Extrovert Introvert Job-alone

Achievement

Softwares

Growth

Mobile apps

Stimoli

I work with laptop or smartphone in the field of dital

Patient

PERSONALITY

Teaming up

I meet my freelance work collegues here

Detail-Oriented

BIO

Dinamic

I rest for the lunch break in the bar area

34 UX Designer Single Milan, Italy Dinamic Warrior

Team-work

New technologies IT

GOALS Starting up a new company Moving to a dinamic city Saving money to travel around the world

FRUSTRATION Make the difference with his team Not beeing part of a community He is not aware of BASE events

MOST USED APPS


4 Cs

app features

COMPONENTS

CHARATERISTICS

INSTANT SKILLS CONTAINER FOR BASE GOERS Search circle button

Users presence

Customizable research

Upcoming events

Profiles

Instant conversation

Chat

Working partner research

Map

Rating users

download the BASE app

research of the best working partner of Base community

match your profile to the other goers to start up new innovative projects

Events customizable profile based on own knowledge and skills

CHALLENGES

CHARACTERS

live chat to meet new entry and usal goers of Base Milan

Encourage the birth of a community

Insiders

shortcut to upcoming events and any related news

Skills sharing

Regular goers

Bosting innovation

New entry goers

Events at hand Conneting the dots


flowchart

NO

SIGNED UP?

NO

SET PASS.?

SIGN UP FORM

YES

CHECK YOUR EMAIL

SET USER NAME PASSWORD

YES

BASE APP

VALID USER

LOG IN FORM

YES

PRIMARY USER HOME

YES

PROFILE ?

ORDINARY USER HOME

ROUND SEARCH BUTTON

RESEARCH USER AND SKILLS

EXPLORE YOUR NETWORK

NO CHECK EVENT

UPCOMING EVENTS COMPLETE YOUR PROFILE

NO

LOGGED OUT

YES

LOG OUT ?

YOUR PROFILE

UPGRADE YOUR PROFILE

CHAT

ACTIVE CHATS

MAP

CHOOSE FLOOR AND EVENT

EXIT

RESTART AN ACTIVE CHAT

CHECK USER PROFILE

START NEW CHAT


Styleguide

Moodboard

Color Palette

# 221646

# C8C8C8

# E3E3E3

Typography

Franklin Gothic Medium Franklin Gothic Medium Franklin Gothic Medium abcdefghijklmnopqrstvwxyz 123456789!ÂŁ$%& (=)?

123456789 Adobe Gothic Std


Conneting the dots


Conneting the dots


francesco.ingino@libero.it

+39 328 83 80 812


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