PORTFOLIO & CV Francesco Martino
FRANCESCO MARTINO
GRAPHIC DESIGNER | PERSONAL TRAINER FIPE | COFFEE ART SPECIALIST
PROFILE
CONTATTI +39 338 38 47 770 francescomartino89@gmail.com www.francescomartinostudio.it
Hello! My name is Francesco Martino and I am a graphic designer. I was born in Italy and studied in Verona, Venice and Catania. They are devoted to the typography, the cordinata image design, Flyers, Brochures, s I did an internship in a graphic design studio and I worked with non-profit organizations for the design of corporate identity and events. I worked as a volunteer at the National Civil Service and I attended countless Erasmus Plus for training courses on youth entrepreneurship and to perfect English, written and spoken.
TEAMWORK ORGANIZATION LEADERSHIP
90% 80% 90%
WORK EXPERIENCE
PERSONAL
2016 Data di nascita: : 7 Maggio 1989
Re
: Single
Nationality
: Italian
Languages
: English, Italian
hicsperience.com/hicsmod
2013
Film addicted Weightlifting
CONNECT
fB.com/francesco.martino.7737 bit.ly/2rRwoH6
JUNIOR DESIGNER TOMMASO GENTILE STUDIO VENICE, ITALY thegentleman.it
INTERESTS
Wellness
JUNIOR DESIGNER FRANCESCO MARTINO STUDIO POTENZA, ITALY francescomartinostudio.it
2011
Latin Dancer
JUNIOR DESIGNER & CROWFOUNDER HICSPERIENCE | BROXLAB POTENZA, ITALY
EDUCATION
EDUCATION
GRAPHIC DESIGN & ADVERTISING | 2012
RELATIONAL DESIGN | 2015
IUSVE (VENEZIA, ITALY)
ABADIR | CATANIA
Sciences and techniques of graphic and multimedia communication.
PROFESSIONAL SKILL
Academy of Design and Visual Arts.
PREMIUM SKILL
PHOTOSHOP
COFFEE ART SPECIALIST
ILLUSTRATOR INDESIGN PREMIERE PRO
PERSONAL TRAINER FIPE LEADERSHIP FOOD PHOTOGRAPHER
Pacinotti | Brand Image
The Pacinotti coordinated image, developed in collaboration with Tommaso Gentile’s studio, is a clear example of how the full corporate image can be developed.
The Case
La Pacinotti s.r.l. Deals with Office Supplies and Furnishings; Wholesaler of paper and stationery. The image has been designed in a very formal and iconic way, so that it can be transmitted, without a verbal tool and immediately, what sells and what the business is about. Then they developed a fidelity card, flags, letter cards, business cards, and advertisements in local newspapers.
Processing _____ For the company Pacinotti was initially formulated a questionnaire to better understand the needs that he needed. Among these: a brand that was highly recognizable in corporate values and ​​ was perceptible in a very clear, almost institutional manner; The need to understand and use the communication channels for the selected target; The timing and method of assessing the economic results and of a measurable and objective image.
Spellin Catania | Marketing u. Looking for expressions, products and typical Catania’s places
Spellin Catania, learn Catania’s language, using english
Processing _____ Next, to increase the audience, viral marketing was chosen, trying to capture a unique and characteristic aspect of the Catanesi and trying to caricaturize it using one or more rhetorical figures. The chosen aspect is that the Catanese, as typical products, have many products that are fried in any way. This passion for the fried was then practiced in the most common and characteristic objects in the south: table-cloths, Sicilian pupils, mobile phones, ram counters, McDonald’s sandwiches, etc.
The need to narrate typical Catanese ways and expressions is told through a “meme” shape like that of Obama, able to characterize and entertain tourists who often and willingly want to learn the same and typical ways. Also through the use of English words that phonetically resemble typical expressions, one wants to facilitate learning. Word games are always easy and fun, even for a child.
Inay | Branding
The album “La Voce Dei Problemi” is an album about the story of my own self, about the fears and hopes of her youth.
The voice of the problems
Processing _____ Attraverso la narazione essenziale e tramite l’uso della gestualità e di giochi arcaici come il gioco della culla, l’uso della v sia come vittoria che come il nome del cantautore (Vincenzo), cercando di utilizzare un racconto essenziale e in continuo riferimento con i brani all’interno dell’album. The face full of cracks is the strength to go on in life despite the problems. Resilience is the term that suits you and is closer to the way you say: I do not break my heart. That is, the strength of the human soul to be able to resist adversity.
The album is born of collaboration with the rapper “Inay” in which he decides to tell and show through his words, problems of those who often can not find the way to tell what is inside. Unlike the previous albums, the loving component is omitted in favor of a stronger and darker emotional spectrum. It was then decided to create a cover that showed its fragility (given by the splits) but also on its willpower (the face is remodeled to resemble a block of concrete that crumbles but stands).
Hotel Delfino & Ambasciatori | Brochure Brochure designed to be double face for both hotels
The Case _____
Processing _____ The choice of using a simple and simple logo, the use of paper produced in the lagoon of Venice (FaviniÂŽ Alga Carta) and an elegant and essential photo photography, made it possible to represent these two hotels excellently.
To tell the hospitality and the pleasure of these two hotels, we decided to enclose in a single double face brochure both hotels of the same owner. Additionally, you can insert a poster map that can be useful to all tourists visiting the Venice lagoon.
Riverclack | Brand image - Web Design Brand identity and web design for Riverclack.
The Case _____
Processing _____ The application of the logo and catalogs is minimal and of immediate perception. In this context, it was chosen to leave room for immediacy and functionality. The application of catalogs and colors has been chosen to convey a sense of tranquility and serenity that the company represents. The character, rigid, well visible and comprehensible, allows easy iconic and color cataloging.
The Riverclack company manufactures metal profiles for roofing (and not only) structures Public as airports, stations, soccer fields, etc. Through an analysis of the coordinated image, it emerged that the previous coordinated image lacked serious shortcomings in the readability, firm firmness, and a trivial reference to its patented system of operation (each module joins through a snapshot system Which emits the onomatopoeic sound “clack�).