MODERNISM POST MODERNISM MAGAZINE
FRANCESSCA LANG
MAST HEAD INSPIRATION
MAST HEAD IDEAS I thought about having different coloured circles and then another shape on top so that the type could be seen easy without all the circle lines, I really like this idea with the simple shapes but I feel like I have some ideas like this before for different kinds of products/advertisements and I’m not sure it will fit my magazine.
I liked the idea of having a border around the type, so that it fits well with the page setting, but its set away from other things on the page. I really like the way the type is set out and the thick bold line keeps it all in line.
I don’t really like this idea, I don’t like it being abbreviations instead of the proper words it. Id have to put the title again on the page and it just seems pointless and it would look too busy to have the title in the circle.
I really like the idea of having two circles because its simple I feel like the type will stand out, I could even add some depth onto the type or circle, and it will be easy to change colours to experiment with.
DEVELOPMENT
I decided to work from these two ideas, I created them digitally and then decided to see what colour schemes I liked, the first header didn’t really feel like a header for a magazine, so I then went onto working with the colour scheme of my second idea and decided on the top left one, it will work well with the rest of the front cover with the pastel colours.
MODERNISM Modernism is a movement that started around 1860 and lasted til the 1970’s. Through this time we saw all aspects of living change around us vastly such as technologies, fashion and food. Art also took this on in their work and we started to see more contemporary pieces and even surrealist pieces, which was the start of a lot of the famous artists that we know of today such as Robert Rauchenberg and Picasso. A lot of artists weren’t just artists but ideologists that wanted to express themselves through media. Not all of modern art is a positive and can often be quite controversial. The movement doesn’t have a certain style, as so many artists arises in this movement with their own interpretations, unlike the pop art movement you could identify it straight away. But saying this, Type and bold colours were present a lot of the time, a lot more simplistic ideas compared to what we had seen in the Art Nouveau and crafts movement.
Through to modernism movement, we also saw smaller movements, Dada and Cubism were just two. With these movements, they stood for what the modernist movement, but fitted in a lot better than just a general. Artists such as Juan Gris and Marcel Duchamp were key to these smaller but by no means less important movements which made up the bigger picture. Through the art we saw other elements change such as architecture and furniture change to fit the movements. It gave the artists a chance to move away from traditional ideas to what had been seen before. While this moment was in its prime, we were seeing the industrial revolution come to the pinnacle of living which is why a lot of art we see from this period isn’t very ‘pretty’ as such which was such a contrast to the portraits and landscapes we had seen. And without this movement we definably wouldn’t see art and design in the way we do, the movement was a big part of art and design history, and probably the biggest and more influential movement.
POST MODERNISM Once the Modernism Movement was over, we saw the Post-modernism movement come in, the difference with this movement was artists and designers felt restricted with peoples ideas and mindsets, and wanted to break out of that, they wanted to be able to express themselves in any way they wanted, using different forms of media. We saw a lot more colour come from this movement and it was a lot more fun as we got later into the 20th century, everything was new and exciting. As we saw with Modernism, we also saw sub movements appear, Pop Art is still incredibly popular and can be admired in a lot of quirky pieces of art but also in advertising and even in motion graphics, its an iconic movement.
Minimalism was also another sub movement that we saw, and again is still around now in a lot of new designs, we see this one showing more and more of an appearance because of the sharpness if brings to any design/art compared to older movements. This moment carried on whilst we saw political movements, which caused outrage to the public, such as the minors strike with Margaret Thatcher, so it wasn’t too long til we saw artists almost mocking the situations we were in, Jamie Reid was a famous artist for this, he mocked the hierarchy, we saw rebellion through people and art, music and media was going to be the way that it was going to be portrayed.
FINAL MAST HEAD
I am really happy with my final outcome, it will be really easy to work with when I come to creating my front page and the colours and type will be able to use thorough my magazine so it all ties in together.
FRONT PAGE DEVELOPMENT
FRONT AND BACK PAGE FINAL
LAYOUT INSPIRATION
LAYOUT IDEAS
I like the spacial awareness of this layout but I don’t want the title on the page on all of the pages so I will have to consider this when creating the layouts.
I think this will be a great layout for the modern and post modern pages as there will be a lot more information on these pages.
I really like this idea for the pages with less writing, there is more space that fits well with the rest of my work and I really like the shape on the corner.
I don’t really like this layout, it doesn’t really look right with the amount of space that is left and the images don’t fit very well.
LAYOUT DEVELOPMENT One my title pages I want a simple shape formation so that it goes with my front cover and back cover, and the type wont just be floating on the page.
I haven’t used a hexagon on anything else so I don’t think that it would really match the rest of the magazine.
The two circles really fit well together, they give a good area to be able to add text and I have got circles running through the rest of my magazine.
Because my title is in a square shape, I thought about having the same thing for throughout my magazine, but I don’t really think it works very well, it will just look like a rectangle if put together but just doesn’t look right being on an angle.
FINAL PAGE LAYOUTS