EDITORIAL

A dose of positivity

A survey conducted for the Franchise Council of Australia and released earlier this year reveals optimism and franchisee profitability are trending in franchising.

It’s a sector that has always appealed to anyone looking to create a new future for themselves, with the backing of a business model that has proven its worth.

Our cover story this issue is an inspiring tale of someone who was just perfect for a franchisee role, and a franchisor keen to adapt where necessary to accommodate their needs.

As you will read in this edition, there is plenty of inspiration to be found in the franchise sector - you could start with the list of 5-star franchises rated for their financial and system transparency, and then read about the leading franchise executives awarded for their contributions to franchisee business.

There are fresh concepts hitting the franchise landscape, and established brands innovating and collaborating to bring their products or services to a wider audience, and individual business owners forging a path with their chosen brand.

You will recognise some of the brands featured in this edition, others will be new to you. Brands such as Battery World, Computer Troubleshooters, Delicia, Gutter-Vac, Jax Tyres & Auto, Jump! Swim, Kwik Kopy, Mad Mex, McDonald’s, Paint & Sip, Pirtek, Red Rooster, Roll’d, Snap-on Tools...

In this issue of our quarterly magazine we shine the spotlight on some of the franchise chains operating in the healthy eating category, businessto-business brands, and the Mexican casual dining marketplace.

Choosing the brand is a major step in the journey to becoming a franchisee; vitally important are business issues like location or territory, assessing financial viability, and understanding HR — and you can find more about these in our Franchise Basics section.

Good luck with your search!

Sarah

Sarah Stowe

Editor

EDITOR

Sarah Stowe P: 02 8224 8371 sarah.stowe@octomedia.com.au

SUB-EDITOR

Karen Gee

SENIOR ACCOUNT MANAGER

Charlotte Redfern P: 02 8224 8373 charlotte.redfern@octomedia.com.au

Advertising coordinator

Simone Lagudi P: 02 8224 8375 simone.l@octomedia.com.au

GRAPHIC DESIGN

Rozelle Carlos rozelle.c@octomedia.com.au

OCTOMEDIA

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